Professional Documents
Culture Documents
Introduction Contents
What is the purpose of this document?
The purpose of this document is to propose the structure, user 2. Introduction 26. Phase 2a - Submissions Closed for Judging
journeys and page layouts of the website and campaign assets. 3. Needs and Goals 27. Homepage - Phase 2a: Submissions Closed for Judging
4. Site Architecture 28. Landing: Phase 2a (Submissions Closed)
5. User Journey: Competition Entrant 29. YouTube Contest Module - Home: Phase 2a (Submissions Closed)
• Meant for an external audience without an explanation of 13. Landing: Phase 2 36. Phase 3a - Voting Closed for Final Judging
context 14. Video Gallery 37. Homepage - Phase 3a: Voting Closed
15. The Script 38. YouTube Contest Module - Home: Phase 3a (Voting Closed)
• Meant to be the design of a page
16. Making your video
• To portray any graphical elements
17. The Rules 39. Phase 4 - Winner Announced, Competition Closed
• To convey the brand of a website
18. Contact Us 40. Homepage - Phase 4: Winner Announced
19. Terms & Conditions 41. Landing: Phase 4
20. Privacy Policy 42. YouTube Contest Module - Home: Phase 4
21. YouTube Branded Channel 43. YouTube Contest Module - Results: Phase 4
22. YouTube Contest Module: Architecture
23. YouTube Contest Module - Home: Phase 2
24. YouTube Contest Module - Submit (Phase 2)
25. YouTube Contest Module - Gallery (Phases 2 & 4)
0.0
Home
1
1.0 2.0 3.0 4.0
Products About Brand Recipes & Tips Brand Competition
1.1.1
Products
Products
Products
Nutritional Cooking tip(s) Related
Nutritional
1.1.1-A Cooking
1.1.1-B tip(s) Related
1.1.1-C 4.2
Info Recipe(s)
Info
Nutritional Cooking tip(s) Recipe(s)
Related Tips for Making Your Video
Info Recipe(s)
(TBC) (TBC) (TBC) 4.2-A 4.2-B 4.2-C 4.2-D 4.2-E
Making Tips Other Tips Other TIps Other Tips Editting Tips
4.3
The Rules
Key 4.4
Video gallery
page
Notes
1 Campaign section remains on site forever but
with reduced content after completion.
= Brand content or functionality = Brand / YouTube (integrated) = YouTube Channel content or functionality
content or functionality
1. User becomes aware of the 2. User finds out more about the 3. User makes a video (Phase 2)
competition (Phase 2) competition (Phase 2)
View
Send To A Current
Past Ads Current Filming Tips Acting Tips
Friend Submissions
Offline Submissions
Seeding
User
View Prizes Editting Tips Directing Tips
6. User wins (fingers crossed) 5. User canvasses votes (finalists only) 4. User enters the competition
(Phase 4) (Phase 3) (Phase 2)
Embed video Embed video
YouTube
on Social Share video Rich Media on Social Competition Submit
Content
networking by email Ads networking Rules video
Module
sites sites
Notes
OXO Logo Home Brand Products Recipes History Contact Us
Enter the competition What we offer Cooking with Brand About Brand / Past Ads Tell us what you think 1 A submitted video will be shown as an example
of the use of the script
2 Links to the Video Gallery
The Competition The Script Making Your The Rules Video Gallery
Video
Phase 3
1. Read the script 2. Make your video 3. Submit your video Voting Begins
Phase 3a
Voting Closed for Final Judging
Brand Phase 3
Users can view shortlisted entries and vote for a winner
Phases
Phase 2
Competition Opens
Brand Phase 4
Users can see the winning video as well as runners up. Phase 2a
Submissions Closed for Judging
Phase 4
Winner Announced, Competition Closed