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Urban Xpressions Events

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UX EventS
Dream Come true With
us
The company was formed to become a one-stop solution in Events, Hospitality
and Media. It is our constant endeavor to serve better through path breaking
concepts and better ideas.

Our management skills are much appreciated by the industry and make us even
more focused for newer challenges. We are revered for our honesty &
perseverance, thus making us taller yet humbler in our approach. Yet, we are
better than the competition and achieve the inconceivable in sales &
management.
Our past accolades have pushed us to move further expanding horizons towards
higher goals.

At UX Events we have a team of masterminds working round the clock finding

new and imaginative ways to experience music and transmit the right vibes.
Our vision is to grow and meander our way through the crowd to build a brand
that defines all genres of music, lifestyle and culture in India and across the
globe.

What We Offer??
Ux Events provides a wide range of services so everyone can be a part of the
Ux Events experience. There is a need for a wholesome and fulfilling
experience, which is why the company offers various forms of experimental
electronic music styles through an e-commerce website, events, artist/talent
management and many more things to offer.

Ux Events has been involved in a number of music related events in India, over
the past many years. Held under the R2S banner, our events are diverse and
experimental. We have brought down a number of top of the line international
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music artists that play commercial – electronic dance music, as well as
other alternative music acts like reggae, jazz and other live acts.

In the future we also intend on branching out into cultural events so everyone
can find their own niche and truly experience music, art and culture in new and
extraordinary ways.
Whether outdoors or indoors, commercial or electronic or classical all our
events attract a vast range of people from all walks of life, from young to old,
grungy swingers to A-list celebrities.

Today, more and more companies are hosting events locally, within a corporate
region, or in another state. Anytime people gather, regardless of their purpose,
someone is needed to oversee the details to ensure the event (no matter how
large or small), is a success. We at R2S (Rise to Shine) have complete
understanding of the importance of timing, coordination, and countless other
details that go into planning events.
Ux(Urban Xpressions) events, is famous and known for complete solution. It
was established in 2006. It's a team of young, creative, enthusiastic and
dynamic professionals with a sparkling stream of ideas having vast experience
in the field of Events & Entertainments. Our goal is to give each & every event
a different Meaning, Identity and a Vision with true professionalism to chart the
roads of informative & entertaining events.

Ux(Urban Xpressions) is here to simplify & make things easier to provide

excellent services to the clients. Every event organized / managed / coordinated
by us is an excellent opportunity for entertainment, growth, personality
development and confidence building. From our in-house staff to our many
clients and participants; every one experiences the magic. Whether you need a
Wedding Planner in India, a theme party package, exhibition host, or an event
organizer for your corporate event or Product launch, Ux Events is the place to
turn. One stop shop for all your planning needs and the best part is, we go
through the entire process, beginning to end with a fine toothed comb to make
sure every detail, no matter how minute, is polished and done with pristine
expertise.

Our Philosophy & Commitment is encapsulated in the following statement:

“To provide different and excellent services for every event. We are rapidly
growing company in one of the most glamorous and fascinating industry.”
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Our expertise covers all the aspects of Events: Planning,
Management & Coordination and Execution. We deliver cost effective events
without compromising on the final output. No matter it's a small event or Grand
Wedding we provide our best efforts to make it special and creative.

General Introduction
Event Management - An emerging Industry
Events are occurrence designed for marketing interests.”
Philip Kotler
The economy of India is growing by leaps and bounds and there are various
ever-growing industries that are contributing to increasing the nation’s coffers.
One such industry is that of event management. This industry has come a long
way in the last five years or so and today is no less than a multi-crore industry,
as a whole. And the size of the companies varies from the rather small ones that
manage small events such as birthdays and weddings, to the larger players, who
organize national and international events.
During the early part of the 1900s the industry had spent up to Rs. 20 Crores,
per annum on events. And in the last couple of years, all the event companies
are spending to the tune of approximately Rs. 1,800 Crores, per annum.
The event management industry in India involves the requirement of various
skills that have caused it grow the way it is in recent past. These skills include:
• Organizational skills
• Technical knowledge
• Public relations
• Marketing
• Advertising
• Catering
• Logistics
• Decor
• Glamour identity
• Human relations
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• Understanding of laws and licenses
• Risk management
• Budgeting
• Study of all allied media
• Local and national, as well as international event

OBJECTIVES OF THE STUDY

Primary Objective

The main purpose of this study is to determine different strategies that are
adopted & used by UX Events to achieve its targets.

Secondary Objective
The secondary objective of the research is to find the image of the company &
how the company is working for entertainment source among the customers.

In brief Objectives include-

• To study the present industry trends and analyze the potential of event
management industry.
• Analyzing the Market strength of UX Events Pvt. Ltd.
• Identifying potential market for launching new product and increasing
clientage of the company.
• Explicit feed back of customer after the deliverables of company.
• Determine that how these companies promote other brands.
• Identify the key players in this field.
• Analyze the current market condition.
• Study the size of the events in terms of budget and the gathering.
• Study the level of professionalism in the industry.
• Growth rate of industry.
• Biggest event.
• Frequency of events under different categories.
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RESEARCH METHODOLOGY
The study undertaken by me was regarding a detailed analysis of MARKETING
AND PROMOTION of Ux Events, studying its current scenario and studying the
challenges and difficulties faced by the company.

Research Objective

The main objective of my study is to find the main strategies, policies used &
various sales promotional activities of UX Events in Delhi sector.

Secondary sources:

The Secondary data are those, which have already been collected and being
processed through the statistical process.

I have used the secondary data relating to UX Events Pvt. Ltd. and have collected
following information about various ranges the company has, the technology being
used by company, their marketing strategies & information about the competitors.
We got the records of those people who are working with the company & previous
records.
All this information has been collected from its
Official website www.uxevents.com
Other sites such as
www.eventmanagement.in
www.yahoo.com
www.scribd.com
www.juliasilvers.com/embok.htm
www.zeelearn.com/course/eventmgmt
& other sites
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Search engine of Google
Magazines such as Events in India, Advertising & Marketing
Reports in newspaper etc.

COMPANY PROFILE

We are UX entertainment, India's leading events and artist Management

Company with a syndicate of more than 145 Artists, DJs, Performers, Models,
Actors and Singers. We are presently hosting 2 shows in Pakistan and
managing / producing the very prestigious “Style awards- Delhi" this
November, 2009. Have done numerous events, parties and shows all over India,
Pakistan, and Bangladesh and very soon will be producing in Singapore,
Malaysia and Thailand as well.

We are the finest of our kinds with an impressive list of over 116 artist night
per year. Have alliances with practically all performing and non- performing
artists and have done shows for brands like TATA, PHILIPS, L.G, DIAGIO
RADICO, RADICO KHAITAN, SONY, and MTV etc.

The company was formed to become a one-stop solution in Events, Hospitality

and Media. It is our constant endeavor to serve better through path breaking
concepts and better ideas. Our management skills are much appreciated by the
industry and make us even more focused for newer challenges. We are revered
for our honesty & perseverance, thus making us taller yet humbler in our
approach. Yet, we are better than the competition and achieve the inconceivable
in sales & management. Our past accolades have pushed us to move further
expanding horizons towards higher goals.

We are very glad to introduce ourselves as Ux Events a full service (end to

end) marketing and event Promotions Agency, offering our partners individual
service from concept and ideation through complete event production,
execution, and management and result analysis. We tailor each fully-integrated
program specifically to our client’s objectives and desired results. We leverage
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our partner’s sponsorship strategies through innovative operations,
promotions, merchandising, and consumer incentives and media extensions.

We are a professional event management company. As one of the top event

management companies we offer Event Planning, Event Management and
Event Marketing Services for personal events, corporate events, sports events,
marketing events, conferences, exhibitions, consumer shows, product launch.
We also offer web based event registration and online conference registration
services apart from Public Relations, Promotional Activities, BTL Campaigns
and Below-the-line Activities.

You can expect us, as part of the standard services we provide for any event
like (theme wedding, conference, corporate party, fashion shows, stage
show & Artist Management) to create and regularly update a budget and project
plan, research locations including zoning, noise or other ordinances, or other
scheduled activities that might intrude on your event. We will find and secure
the necessary facilities, negotiate vendor contracts, design the layout and décor
of the facility, select (with your approval, of course) and oversee the caterer and
menu, and arrange for entertainment, invitations, and accommodations for your
guests.

Media Nights
Corporate Nights
Product Launches
Product Coverage
Corporate Lunch and Dinners
Parties
Yearly Conferences
Conferences
Ground Events
Club Events
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Theme Parties

Event Management Marketing’

One of the key components of UX Events is its ability to markets its services,
as well as the event at hand. In fact, today, there is a wide range of services of
the company that include:

 Corporate events
 Weddings
 Entertainers
 Artist and celebrity management
 Children’s birthdays
 General events
 Sets and stages for performances
 DJ's
 Event staffing
 Event consultation
 Promotional events
 Launches
 Road Shows
 Rural Events
 Advertising events
 Marketing events
 Political events
 Exhibitions and trade shows

Event management marketing is also known as 'event management

sponsorship', as well as less commonly known as 'lifestyle marketing’.
The event marketing is spread across a broad base of varied events. The
growing trend in marketing of events is largely attributed to its ability to get
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through all the advertising clutter in order to reach out to the consumers.
This includes other vital audience segment, too. All this needs to be done in an
impactful way. The marketing can be done at varied levels, and so those
involved in this segment of event management need to be creative and be fully
aware of the goals of the event, so to speak.

Work Area Of UX Events

• Commercial Events
Corporate Events, Conferences, Road Shows, Product Promotions and
Launching, Exhibitions and Trade Fairs

• Entertainment Events
Theme Parties (Dj, Birthday, Orchestra,Etc)
Kids Carnival (Dance, Fancy, Modeling, Singing, Instruments etc) &
Celebrity Management

• Fashion Events
Fashion Show (With Choreography) Beauty Contest, Model Coordination

• Other Events
Wedding Management -
(From Venue Booking to Reception everything under one roof)
(Dj, Orchestra, Themes, Catering etc.)

UX Events handle all kinds of events from personal events to corporate events
to private parties.

We cover all areas of our field:-

• Leisure events e.g. leisure sport, music, recreation.
• Cultural events e.g. ceremonial, religious, art, heritage, and folklore.
• Personal events e.g. weddings, birthdays, anniversaries.
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• Organizational events e.g. commercial, political, charitable, sales,
product launch.

So our customer may belong to:-

• Corporate World
• Sport’s
• Politics
• Music Industry
• Film Industry etc.

EVENT SUPPORT SERVICES

• Stage Setup
Fabrication, Stage Setup, Backdrop Setup & Masking, Theme Setup,
Stage Décor and Floor Mgt, Sound, Lights & Audio Visuals equipments
Projectors, Screen Audio Equipments, Laptops etc.

• Print Area
Flex & Screen printing, Back Drops & Props, Framing backdrop,
Standees, Banners, Backdrops, Glow-signs & Hoardings.

• Manpower
Emcee, Male Promoters, Female Promoters, Female Hostesses, Dance
Troupe (Western, Folk, Belly, Classical and others) Security Guards etc

• Other Support
Facilitation, Permissions of Police, Sound and other Legal
Permissions.
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Our Vendors
Being as an event management company one cannot rely on a particular
source of provider. Basically we work on the basis of contracts, as we
require different kinds of services so for this our vendor’s are like:-

AV / Tech / Lighting
Entertainment / DJs
Caterers / Catering.
Destination Management
Florists / Flowers.

Apart from the vendors mentioned above, Government is our permanent

vendor from whom we take permit to organize an event.

UX Event Marketing Tool

UX Event is considered one of the strategic marketing and communication

tools by companies of all sizes. From product launches to press conferences,
companies create promotional events to help them communicate with clients
and potential clients. They might target their audience by using the news
media, hoping to generate media coverage which will reach thousands or
millions of people. They can also invite their audience to their events and
reach them at the actual event.
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Place. Price. Product. Promotion.

Who is your target market? Who do you want to buy your product or
service? Is your product in demand? These and more questions will be
asked and analyzed as Bona Fide assesses how to move your product or
service to the forefront of the consumer world.

 Place

Strategy: Getting the product or service to the customer. The saying -

location, location, and location holds true for new products more so than any
other type of product. If customers don't know your product exists - how can
they buy it?

Tactics: Channels, distribution systems, middlemen, warehousing,

transportation, fulfillment, and shipping.

 Product

Strategy: Individual goods, product lines, or services. This is obviously the

most important part of any business. In order for a product or service to
succeed, it must offer clear, distinct and non-arguable value to the buyer.
Supply and demand are the judge and jury.
Tactics: Includes features, accessories, installation, instructions, service,
warranty, packaging, and brand names.

 Price
Strategy: Price meets its own demand. Price points are a function of the
degree of innovation found in the product. The more innovation and thus
value added, the more latitude you have in setting a price.

Tactics: Setting a price that serves the customer well and maximizes profits
to the company is a must. Price flexibility, level pricing, introductory
pricing, discounts, allowances, geographic terms.
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 Promotion
Strategy: Communication with the customer. Communication is defined
as: Message sent. Message received. Message acted upon. If the product
has been designed with customer desires and needs in mind, the
communication necessary for getting a customer to pay for the product is
already known and replicated in the media used to reach them.
Tactics: Personal selling, mass selling, sales promotion, sales personnel,
advertising, media selection, copywriting.

 ADVERTISING
Advertising is the main tool in the hands of the company so as to make the
consumers aware regarding the different products available in the market.
Above all Advertising is a good business.
Advertising is the marketing force, which helps in mass selling and
distribution. But only advertising is not sufficient a company can get excess
fame & sales, thru event management companies’ u can get better branding
& fame.
The company gives their advertisements through:-
 Road side hoardings, banners & signboards
 Newspapers like ‘Times of India’, Hindustan Times’, ‘Navbharat
Times’
 Magazines like ‘India Today’, ‘Business Outlook’, etc.
 It is about to begin with TV Advertisements.
Consumers come across advertisements for their brands everywhere -
television, print, posters, Internet and through sponsorships and goodwill
campaigns. With the changing face and speed of communication today, the
company is focussed on using media specific to audiences.
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Event Planning
Event management generally means conceptualizing, meticulous planning,
organizing and finally executing an event.

It is a set plan involving networking of a multimedia package, thereby

achieving the client’s objectives and justifying their needs for associating
with events.

Events can bring community together for purpose of fundraising, change a

town or city’s image, expand its trade, stimulate its economy, help
companies to market and introduce its product and also for the
entertainment of society.
Not only do events enhance the quality of our life, they can provide
significant economic benefits. Events require a high degree of planning, a
range of skills, a lot of energy and funds.

Keys to successful events:

• Organization

• Co-operation

Event Management in India is in nascent condition till date it has achieved

only a stature of sector. Still it’s treated as a part of entertainment industry.
The size of this sector was mere Rs. 580 Cr in financial year 2003. The
future of this sector is very bright and it’s expected that it will grow with a
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growth rate of 15% to 25% and will touch the turnover of Rs. 1400 Cr in
year 2008.

The industry is highly concentrated, the top four players occupies as much as
95% of market share. The top four players are big MNCs; any Indian player
has not achieved such size and proficiency. The top four players are: -

 Wiz craft
 JPR Events
 Megahertz
 Mypurplemartini.com

Corporate Events

 Conferences
 Corporate Celebrations

Glamour Events

 Celebrity Appearance
 Fashion Shows
 Music Concerts and entertainment shows

Brand Event

 Promotion and management of Brands

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Televised Events

 Events specially created for television channels

Sports Events

 Focused around a sporting event

Concept Events (Theme Based Events)

 Concept conceived by Event Management Company

Hybrid Events

 Mixture of two or more of the above

Others

 Talent Banks
 High Profile Weddings, Dance Parties

Activities in Event Planning

Pre-Event Activities

Events typically have a team based environment and a project type of

organization structure. Thus, responsibilities are assigned to the relevant
staff members in the team for the Event. Coordination of arrangements
required is divided among the team members. Once the preliminary
discussions are over, and the final concept sold to the client, the very first
step creative conceptualize works on the designing. Then the Project
manager prepares a thorough schedule after understanding the critical steps
ad issues involved in that particular event. External agencies such as
architects and engineering contractors may be consulted at this stage to
understand feasibility of planned concepts. Most event management
companies have experienced production managers who understand the
feasibility of planned concepts. Then the project manager draws up a cash
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flow statement, a budget statement and arranges budget allocation
for the event.
Based upon the project requirements critical dates or deadlines are drawn up
and the best possible solution among alternatives to achieve these deadlines
is chosen. The overall coordinator along with the sales and marketing team
should ensure the completion of overall design, models of stages, visuals,
etc. with graphics included by the creative team within the prescribed
deadlines and make a researched concept presentation to the clients.

At this stage, the legalities of drawing up the contract, agreements and

finalization by signing of contracts between the event managers and clients
becomes a necessity. Keeping the feasibility in mind physical design is
finalized and contractors begin work. Here fire, safety and insurance issues
need to be taken care of. The coordinator, sales and marketing team then think
about production of advertising promotions, brochures, posters, etc.
Logistics is another important area that needs to be given priority attention by
event coordinators. Logistics in events essentially involves booking of hotels,
air, road, and rail transport for the participants and event managers, arranging
transportations of material.
A joint team of the concept creator and the main contractors then need to check
out the special-effects equipments and arrangements. At this time day-by-day
tracking of timing and finance with a feedback on possible changes i.e. increase
or decrease in expenditure on various items.
Finalization of cleaning, security, furniture (tables, seating, barricading etc.),
décor (flowers), communication (telephone), and other service hire contracts
(couriers) also take up the production manager’s time at this stage. The project
manager handles the progress report and gets contingency plans drawn up. The
overall coordinator has to continue in touch with the client with reference to the
PR, publicity, press releases, and promotion on TV, and radio along with the
public relations team. Arranging for a press conference for the clients, and
artists, giving out invitations, passes and tickets to the event, organizing the
reception for the press with uniforms for the hospitality hostesses/hosts or staff
at the reception is also a major responsibility for the PR team in the preparatory
stages leading up to the event. Damage control due to artists’ tantrums is yet
another aspect typical of this field that the PR team needs to contend with.
These have to be tolerated and controlled to avoid any adverse fallout.
Final visit for quality checks and control need to be made to the networking
components to ensure and confirm understanding. These typically include
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inspection of dimensions of stage and other critical near finished models for
accuracy by the production manager.
The overall coordinator along with the other team members needs to then
arrange for a briefing of site supervising staff depending on category and type
of event. It is essential that the entire briefing and interaction take place before
the event begins. Once the event gets started the clients and the contractors’
staff need to be kept away from interfering with the execution by the
production manager and the event coordinators. Controlling the panic reactions
due to invariable last minute troubles and final tying up of all loose ends is a
very important penultimate task.
The last stage in the first section involves resolution of on-site wrangles of
delivery, permission, missing orders or items, close attention to construction of
sets--asking whether it was done correctly, supervision of installation of special
effects, objects.

During-Event Activities
During the event, softer aspects come into the focus. For overall
coordinator, it is important to pass on all credit to supervisors. Event
managers should look humble and be available to the clients to call on. The
conceptualizes’ efforts should be appreciated at least during the event. At the
same time, there should be a constant surveillances of the specially effects,
display objects and the food and beverages. Thus monitoring is the gist of
the during-event execution activity that is involved. Photographs and other
multimedia recording arrangements if so desired also need to be taken from
strategic locations.

Post-Event Activities
Beginning with the physical task of dismantling of the sets, post-event
activity also run into accounting and other such works. Final accounts setting
(bills to be paid on receipt) is accompanied by explanations for overspends.
The team needs to carry out a postmortem analysis on the event and conduct
an event evaluation. Recording the photographs taken of the event in the
form of a photo-documentary helps a lot. Performance evaluation of the
coordinators during the event should be carried out immediately so that weak
points after the event can be used for learning. Finally, the overall
coordinator should do the formality of thanking all involved for the
wholehearted and extra efforts provided. Letters should go out to clients
thanking them and these should include a post-event questionnaire seeking to
measure client satisfaction.
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Based on this feedback, improvements and adjustments required
should be worked upon.
This theory states that the function of management can be classified into
planning, organizing, staffing, leading and controlling.
Finally, the most important part of Event Management is the execution of the
Event as planned. We term this activity as Carrying-out the Event.
Therefore, when we use Event Management, it is to denote the production of
an Event.
Staging an event takes more than a wish or dream. Preparation is the key to a
successful event.

5 c’s of Events
Initial
concept
Canvassing

Conceptualizat
ions
Customization

Final
Costing concept

Carry out Event

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Events

Live
Reach Interaction

Right
Live
communication With Creates Desired
Audience
from client Results

Key Factors in Planning an Event

 Check the feasibility
 Is the event a good idea
 Are we in the right community
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 Who would be the spectators
 About the venue
 About the media of advertising
 Fund stream

Timing
Full time should be devoted to implementation of plans. Make sure your
event does not clash with other events.

The Organizing Committee

It should comprise of experts in the following streams:

Financial
 Determine the sources of revenue
 Expected level of expenditure
 Time gap of expenditure and revenue
 Establish a system of financial accounting and control

Marketing
 To attract best possible audiences
 Get sponsorship and best support possible

Operational
 Guide overall operation of event
 Managing the technologies required

Legal
 Make appropriate contracts involved in managing an event
 Handle lawsuits that may arise

Public Relations Teams

 To handle the celebrities, if invited in the event.
 To host press conferences.
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This team is required to take decisions from conceptualization to completion
of the event.

Facilities offered

 Programmes
 Awards
 Transport
 Catering
 Safety and Security
 Entertainment
 Anchoring and announcement
 Music and Sound system
 Licensing
 Publicity
 Promotion

Event Planning
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Planning an event.
“We follow 5 'W's (i.e. Why, What, When, Where, Who) and 1 H' (i.e. How)
principle to create an event plan”.

Why?

'Why' means, why you want to organize the event

i.e. event objective.

What?

'What' means what you are going to do in the event i.e. what will be the:
1. Event Name.
2. Food and Beverage Menu.
3. Event Profile.
4. Guests Profile.
5. Event Theme.
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6. Service Providers.
7. Obligations.
8. Type of Entry.
9. Favours.
10. Entry Fees.
11. Entry Highlight.
12. Promotional Campaign.
13. Program Menu.
14. Event Budget.

• Target Audience/Guest size.6. A) Parking facility.

B) Security Arrangements.
• Target Audience Status. C) Venue Staff.
D) Restrictions.
• Target Audience E) Additional Services.
Convenience. 7. Venue Fees.

• Climatic Conditions.

• Venue History.

6. Venue services.
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Cost elements can usually be grouped into four main

categories:-
1. Operational/Production- personnel, security, licenses/permits,
construction, contractors, insurance, administrative support.

2. Venue/site rental- flat fee, per% of ticket sales or per% of ticket sales
against a minimum flat rental.

3. Promotion- Fliers, banners, public relations and other forms of

advertising.

 Event
4. Manager.
Talent- the costs to obtain the performers or participants.

 Event coordinator.

 Information Manager.

 Logistic Manager.

 Security Manager.
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Market Research- Find out whether there is a market (i.e. audience) for
your intended event or not.

Market Analysis- Age group, sex, qualification, profession, knowledge

level, income, status, liking, disliking, personality, customs, tradition,
religion, lifestyle, etc.

Competitors’ Analysis- Qualification, knowledge level, experience

in organizing events, turnover, market value, PR (media and corporate
contacts) and market share.

Following steps are involved in creating a promotional campaign

for your event:
1. Setup advertising objectives.
A). Why you want to advertise?
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B). What is your objective of advertising?
C). What do you want to get through advertising?

2. Decide your promotional Activities.

Media- Print, Electronic, Outdoor, Transit and Miscellaneous
Media,
Media Vehicle- is a specific medium.

 Products/Services Research - If you are organizing a corporate

event.

 How company promotes its products.

 How and to whom they are selling their product/services.

 Customers, product features, market share and market value of the

company.

 About their competitor’s.

 SWOT Analysis- Conduct SWOT analysis before developing an event plan to

develop a strategy which maximizes the potential of strengths and opportunities of
your project and at the same time, minimizes the impact of the weaknesses and
threats.
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• Promote your event, sponsors and client through newspapers

ads, magazine ads, trade journals, press releases, tickets,
passes, invitations, banners and posters.

• Imprint Logo on your staffs shirts and caps and on the pens,
diary, gifts, and exhibitions manual.

 Promote your event, sponsors and clients through TV and

Radio Ads.

 Use your company website.

 Develop an event website just to promote your upcoming

event.

 Use electronic signage Like Plasma Screen, LCD, LED

Screen, projection Screen.

1. Road Shows are generally used in transit media.

2. Mobile billboards, mobile LED Display and caravan.

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Data Presentation
Based on the prior trend the expected number of events in future are approximately
105, out of which the probability to provide services ( partial and complete both) is
56% the figure comes around to be 60 events per annum.
The projections regarding the profile of customers are as follows:
The majority of customers will belong to elite classes, professionals and business
class. The service class will still remain ignorant to it. Looking at the trend of
emerging professional educational institutes, the event management companies are
very optimistic.

60% of the respondents said that the major problem in the progress of the industry
is lack of awareness and 40% said that getting sponsors for the event is the biggest
problem.

The profile of events that takes place is still not the utility based like product launch
and corporate meetings its still mainly entertainment based only, it occupies 65% of
the share of total events.

Still event management companies have left one of the major aspects of post event
communication which includes the media coverage and the client satisfaction
surveys. That is the reason the companies are not able to perform better. This also
hinders the brand building exercise of these companies.
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Looking at the local preferences, the companies are not paying due attention to
facilities like catering.

The majority of the customers are attending events like marriages, live shows and
trade fares only. Events like product launch and utility events form a very small
segment.

The most preferred price range is Rs. 250-500 and the mean value is Rs. 422 as per
our findings.

A very less number of people prefer hiring event management companies, the
number is as low as 11%, but one can see that the partial outsourcing is preferred by
58% people.

The sample’s biggest constituent are professionals(43%) and the business

class(28%) people even then the biggest reason for the hindrance of event
management companies progress is over priced services (28%).

39% of the sample size gives more importance to overall arrangement rather than
other individual facilities, but still people go for partial services (58%) it reveals
that the complete services are expensive for the localities.

87% of the sample size feels that the event management industry will flourish in the
near future.

Therefore we can say that though the public is ready to accept the concept, but due
to reasons like higher expenses, poor availability and reliability of existing players,
the picture is not very rosy.

But as the awareness level of public will increase the growth of industry is bound to
happen. Partial outsourcing is popular as well as acceptable, to a greater extent,
therefore it can be hoped that event management companies as a full fledged service
provider will emerge.

GROWTH OF EVENT MANAGEMENT INDUSTRY

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SWOT ANALYSIS

STRENGHTS

 First mover advantage in the artist management in India

 Updated technology
 Premium positioning
 Organizes shows & parties for every classes
 Location strength
 Started the concept of ‘a complete packaging”
 Very strong promotion team
 Blend of corporate events & entertainment

WEAKNESSES
 Lack of management & co-ordination create confusion
during events
 Not well known in this market
 Weak Funding
 Small Human Resource
 Poor public relation history & customer retention

OPPORTUNITIES
 First mover advantage
 Timing of event congruent with budget allocation
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 Tie-up with other entertainment sources

THREATS
 Competition blooming large
 Government’s interference
 Entertainment Tax
 Other companies as competition

Key Problems

• Low awareness among the people.

• Conservative mentality doesn’t allow people to accept major changes.

• Lack of proper marketing and advertising by existing companies.

• Proper security measures not available.

• Performance of existing companies is doubtful, that is the reason, localities

that organize events, hire event management companies from Delhi., Mumbai
etc.

• Cost factor influences people to take partial services from event management
companies.

• Due to poor response and lack of cooperation from public the companies are
not interested in expansion.

• Economies of scale not available to companies, therefore big players are not
interested to enter this city.

• Service Portfolio of companies is very wide for the city.

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Conclusion
• Ux Events is the largest & newest resource of entertaining people in India.

• Through its strategic long-term tie-ups with key and critical auxiliary
brands & associates, Ux Event provides its customers many benefits.

• The brand’s vision is to deliver excitement to the consumers, by providing

comfort at its best.

• Complete control over core components & technology.

• The company has strong potential to grow & that through greater
innovations.

• In addition to corporate sector the company has the option to step into the
Customers and prospects can focus on your message, without distraction from
Competitors.

• In short it can be said that the company is still growing by making

constant efforts.
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Limitations of the Project

The industry is not very well organized so data is not available.

As such any event management company doesn’t exist in the city so proper
guidelines were not available.

In lack of industry experts assumptions are based on our own knowledge of the
industry.

Financial details were not disclosed by the organizations so we have taken so we

have taken assumptions based on industry knowledge.

* All the information provided is on the basis of our knowledge.

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Recommendations
 Company need to focus on some particular kind of events that they will
organize, this will help them gain proficiency in their field, ultimately leading
to cost saving.

 People should be made aware about the concept through proper media
coverage telling them about the successful events and the benefits.

 People should be made aware about the fact that hiring an event
management company would help them save time, efforts and cost

 Rather then looking at the press people as their competitor they must join
hand with them to share the cost and benefits also. Press people can get better
exposure and provide the companies advertisements on a lesser cost.

 Due to innovative marketing tools the traditional marketing tools are

redundant so Delhi‘s & other cities business class must also know that its time
to switch over to the new tools like conferences,trade fares and road shows
rather then press advertising.

 The charges for complete services should be reduced. As an example for

catering services the general market price is around Rs.75 per plate, but
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generally companies are charging around Rs.140 per plate. Similarly
the other services’ charges must also be reduced up to a viable extent.

 Can you attract the audience? As events have gained in popularity, the
competition for customer and prospect time and attention has intensified.

 Much of the event cost structure is fixed, so if attendance falls, the cost
advantages can disappear.

 Beware with the dissatisfied customer. If customer gripes get out of

control, the atmosphere at your event may be ruined. You need a plan for
speedy, discreet resolution of complaints before they escalate.

 Should look forward to more opportunities & provide total satisfaction to

its customers.

 Should try to reach people through electronic media & social networking
sites.
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