TABLE OF CONTENT

1.0
INTROUCTION......................................................................................................
2
1.1 Missions.......2
1.2 Visions..3
1.3 Financial Highlights3
1.3.1 Revenue4
1.3.2 Profit before tax...5
1.3.3 Profit after tax..6
1.3.4 Profit before tax margin..7
1.3.5 Profit after tax margin.8
2.0
ACCOUNTING INFORMATION USERS OF BONIA CORPORATION
BERHAD......................
2.1 Auditor.9
2.2 Employee....10
2.3 Government10
3.0
RELIABILITY CHARACTERISTIC OF ACCOUNTING INFORMATION FOR
INTERNAL USERS ...11
4.0
RELEVANCE CHARACTERISTIC OF ACCOUNTING INFROMATION FOR
EXTERNAL USERS..13
5.0

SUMMARY.14

REFERENCES

1.
Our Group was incorporated in Malaysia on 2nd January 1997 under the
Companies Act, 1965 as a private limited company under the name of ZHULIAN
CORPORATION SDN BHD. Subsequently in February of that same year, we were
converted into a public limited company and assumed our present name. On the
27th April 2007, ZHULIAN CORPORATION BERHAD (ZCB) was officially listed on
the Main Board of Bursa Malaysia Securities Berhad.
ZCB is an investment holding company of ZHULIAN's Group of Companies. Our
core business is in Multi Level Marketing (MLM), with diversified interests in the
manufacturing and trading of costume and fine jewellery, consumer products
and printing. Our group was formed under the prudent leadership of Mr. Teoh
Beng Seng who has nearly 30 years of experience in the jewellery manufacturing
business.
In 1989, Mr.Teoh Beng Seng, deeply inspired by his vision to establish a 100%
Malaysian owned direct selling enterprise, had initially founded the first jewellery
factory, ZHULIAN GOLDCRAFT SDN. BHD.. The company subsequently assumed
its present name, ZHULIAN JEWELLERY MANUFACTURING SDN. BHD. (ZJMSB) a
year later. In the same year of 1989, ZHULIAN MARKETING (MALAYSIA) SDN BHD
(ZMMSB) was established to market and distribute the products produced by the
factory. Since then, ZMMSB has remained as the distribution arm of our Group
and would expand its scope of products to include consumer products in later
years.
ZHULIAN PRINTING INDUSTRIES SDN BHD (ZPISB) has commenced its business
operations since 1994 as a printing company that deals with all kinds of
packaging and promotional materials including brochures, leaflets, catalogues,
name cards and other related documents.
As for overseas growth, we have expanded our business regionally to Thailand,
Indonesia and Singapore with the establishment of ZHULIAN (THAILAND) LTD.
(ZTH) in 1996, PT. ZHULIAN INDONESIA (PTZI) in 1997 and ZHULIAN (SINGAPORE)
PTE. LTD. (ZSG), which has commenced its business operations since 2004.
Direct Selling - more than two decades of strong foothold in the market and an
extensive network size of more than 320 agencies and more than 670,000
Distributors in the South East Asian region, ZHULIAN is poised to further develop
its MLM network to international arena by reaching out beyond boundaries
through the promotion of our unique MLM business opportunity.
ZHULIAN's success is evident with strong distribution base, state-of-the-art
manufacturing facilities, well-integrated infrastructure and widely diversified
products of the highest international standards that are supported by a
dedicated R&D team which is always in pursuit of innovation and quality.

Manufacturing - The Group has blended innovative ideas, advanced technology,

and manufacturing know how with a brilliant business model - a combination that
has nourished our growth and satisfied our customers for more than two
decades. Today, ZHULIAN is not only well-acclaimed as a leading costume
jewellery manufacturer, it has also ventured into other manufacturing activities,
including the manufacturing of nutritional food products, beverages, home
technology products such as water purifier and air purifier and bedding apparels
such as mattress pads, pillows and bolsters.

Vision
We aspire to become a respectful leading company for health and beauty
products by gaining customers enthusiasm and trust through continuous
improvement driven by innovation, teamwork and integrity.
Mission
We are dedicated to excel in resource management, product quality and
customer service to ensure customers will continue value our products, ZHULIAN
members will build their businesses, employees will build their careers and
shareholders will build their wealth. The following are seven guiding principles of
our business practice:
Being innovative in managing our brands and products to enhance our
competitiveness.
Being enthusiastic in serving our customers to our best.
Being mindful to provide a conducive working and business environment for our
people.
Being respectful towards diversity in building a strong people network.
Being passionate in developing entrepreneurial spirit among our people.
Being hearty in contributing positively to our communities and our environment.
Being visionary in building our financial solidity and maximising our shareholders
return.
Financial Highlight
Revenue

Profit before taxation

Profit after taxation

Total equity attributable

Total Assets

2.0 ACCOUNTING INFORMATION USERS OF BONIA CORPORATION BERHAD

2.1 Stakeholders (Employees)
Employees are the individuals who transform economic resources into valuable
consumer goods or services. Employees are interested in the companys
profitability and stability. They are after the ability of the company to pay salaries
and provide employee benefits. They may also be interested in the companys
financial position and performance to assess the possibility of company
expansion and career opportunities.
In Bonia, employees can be interested in companys financial information for
several reasons. Bonia Corporation Berhad may offer contributions to employees
by providing ESOS (Employee Share Option Scheme), or might be the retirement
account plan. The income statement usually lists the amount of these
contributions in expense accounts.
Employees may also receive commissions or bonuses based on the amount of
sales a company has generated during a certain time period. Business owners
can also treat employees like partners. Employees in a partnership-style
organization often receive a portion of net income as their pay.
2.2 Professional auditors

The auditor of Bonia Corporation Berhad is BDO Chartered Accountants which is

one of the well known medium audit firm in Malaysia. BDO Chartered
Accountants had been appointed by Bonia Corporation Berhad as its auditor and
BDO Chartered Accountants had been provided useful and trusted audited
accounting information towards Bonia Corporation Berhad with true and fair view.
The first purpose is fraud investigation. Fraud investigations are a special
interest for auditors. Companies that engage in suspicious, illegal or fraudulent
activity may come under investigation by regulatory authorities. If Bonia
Corporation engages in some suspicious fraudulent activities, BDO Chartered
Accountants has to put itself as an uninfluenced observer to clarify or bare
witness towards the fraudulent activities that occurred.
The second purpose in obtaining accounting information from the auditor is for
the public interests. BDO Chartered Accountants has to provide opinions for
quarterly or annual reports regarding a company's financial accounting process.
Private investors, investment firms and other individuals have an interest in this
information. BDO Chartered Accountants serve to certify that the general public
has a precise understanding of the accounting information. While the general
public cannot request an audit of a public or private company, shareholders can
elect a board of directors for this purpose. The board often hires a public
accounting firm to conduct audits for the general public's interest.
The third category of users who would like to obtain from the auditors
intention from Bonia Corporations Berhads accounting information is for the
third party review. BDO Chartered Accountants are interested in Bonia
Corporation Berhads accounting information on behalf of a third party
organization. These organizations include banks, lenders, government agencies
and other businesses. BDO Chartered Accountants typically release official
reports that state their opinion of the Bonia's accounting information. This
opinion can be favourable, unfavourable or adverse, if BDO Chartered
Accountants has serious concerns about the Bonia Corporation Berhad.
2.3 Government (Inland Revenue Board)
Governing bodies of the country, especially the tax authorities, are interested in
an entity's financial information for taxation and regulatory purposes. Taxes are
computed based on the results of operations and other tax foundations.
In Bonia, the company will have to provide their accounting information to the
tax regulatory in order to determine their taxable income which has to be paid to
the Malaysia Inland Revenue Board. In order to determine the tax, Bonia has
firstly to prepare their computation on financial statement which has to be
prepared by BDO Chartered Accountants as their auditor.

3.0 RELIABILITY CHARACTERISTIC OF ACCOUNTING INFORMATION FOR INTERNAL

USERS

Each organization has implied and clear goals and objectives. Many
organizations have a mission statement that particularly describes their goals.
These goals can vary widely among organizations ranging from non-profit
organizations, where goals are aimed at serving specified elements, meanwhile,
for profit organizations where goals are directed toward maximizing the owners
objectives.
Business owners often require financial information when making business
decisions. Incorrect or inappropriate information can hamper decision-making or
cause business owners to make incorrect assessments about their companies.
Accounting information must be reliable. This is because business owners can be
assured that accounting information presents a good quality of the companys
financial presentation. Business owners of Bonia Corporation Berhad need
accounting information that is applicable to the business decision at hand. They
can request financial statements and all the working papers throughout the
accounting process. As for the example, the cost distribution reports might not
provide sufficient information for business owners who must make a decision on
hiring employees. Business owners should particullarly request and review
accounting information. This is because, is to ensure it provides the most
valuable information for the decision making process.
Accounting information must be understandable. This is an important qualitative
characteristic for business owners like Bonia Corporation Berhad. Many business
owners do not have a strong accounting background. Business owners should
choose an accountant who can prepare information in an easily understandable
manner, which in this case, BDO Chartered Accountants happened to be the
professional accountant for Bonia Corporation Berhad in order to provide
understandable accounting information for them.
Therefore, the owner of the Bonia Corporation Berhad will need to analyse using
the provided accounting information in order for them to buy new investment
properties to increase their non-current assets or to sell their properties. All the
decision that will be made by the owners of Bonia Corporation Berhad will be
based on the accounting information provided in the annual report and
information provided by the chartered accountants.

4.0 RELEVANCE CHARACTERISTIC OF ACCOUNTING INFROMATION FOR EXTERNAL

USERS
Accounting information should be related between each other at a specific time
period or contain information regarding individual business functions. Business
owners often conduct a trend analysis when reviewing financial information. The
analysis should compare the trend of historical financial information to the
companys current accounting period information. Any unrelated historical
information can misrepresent the trend analysis process.

In accounting, the term relevance means it will make a difference to a decision

maker.
For example, in the decision to replace equipment that has been used for the
past six years, the original cost of the equipment does not have relevance. In
other words, the original cost is irrelevant or is not relevant in the decision to
replace the equipment. What will have relevance are the future amounts, such as
the cost of the new equipment, and the savings that will occur when the old
equipment is replaced.
Heres another expression of relevance: Costs that will differ among alternatives.
Costs that will not differ among alternatives do not have relevance.
In order to have relevance, accounting information must be timely. Financial
statements issued three weeks after the accounting period ends will have more
relevance than financial statements issued several months after the period ends.
Having timeliness and relevance may mean sacrificing some precision or
reliability.

5.0 Summary
Relevance and reliability are two of the four key qualitative characteristics of
financial accounting information. Relevance requires that the financial
accounting information should be such that the users need it and it is expected
to affect their decisions.
Reliability requires that the information should be accurate and true and fair.
Relevance and reliability are both critical for the quality of the financial
information, but both are related such that an emphasis on one will hurt the
other and vice versa.
Information is considered relevant which adds value to the decision making
process by providing the required bits and pieces of past, present and future
times. Through relevant information users can evaluate whether they are moving
along the right path i.e. making correct decisions.
Information is also said to be relevant when it is capable of confirming or
correcting the existing thought process and information.

Many students might think that financial statements always relates to past
(financial period that have already passed) then how come past information can
help us in making decisions? Well to give you a simple example, we all use our
experience to decide about something and certainly experience is always what
we already know from the past. Same ways, past information given in financial
statements help us in predicting the financial position and financial performance
of the company in upcoming financial periods. So, even past information can be
relevant.
Information is reliable when it is dependable and this is possible if it is:
free from errors, especially material errors
complete
free from bias
Information may be relevant but this alone does not suffice for reliability as well.
Information must be reliable as well as relevant in order to be useful for decision
making. There are many other factors that contribute towards the reliability of
the financial information.