SWOT ANALYSIS

During this training at Religare Securities Limited, we had come to know the Strengths
Weaknesses Opportunities Threats for the company and it is very useful for a company to
analyze them. Therefore, the SWOT analysis is presented here and the suggestions for
maintaining strengths and removing weaknesses are explained.
Strengths:

Well-maintained infrastructure.

Dedicated, Intelligent and Loyal staff.

On-line trading products.

Lowest brokerage and No hidden charge.

Wide product range to enable the clients to choose the best alternative.

A positive image in the existing clients.

Weaknesses:

Time consuming process for account opening, resolving the problems of the customers,
etc.

Service quality is not maintained accordingly how they are promoted.

Opportunities:

Slope of stock market towards delivery based transactions.

Large potential market for delivery and intra-day transactions.

Open interest of the people to enter in stock market for investing.

Attract the customers who are dissatisfied with other brokers.

An indirect opportunity generated by the market from its bullishness.

Threats:

Decreasing rates of brokerage in the market.

Increasing competition against other brokers.

A threat of losing clients for any kind of weakness of the company.

Indirect threat from instable stock market, i.e., low/no profit of Religares clients
would lead them to go for other broker.

1.5 PRODUCTS AND SERVICES OF RELIGARE SECURITIES LIMITED.

1.5.1. PRODUCTS OF RELIGARE SECURITIES LIMITED.
1. PORTFOLIO MANAGEMENT SYSTEM
With the Religare Team Managing Your Portfolio, you can be assured that your investments are
in safe hands! We follow a multi-disciplined approach incorporating quantitative analysis,
fundamental analysis and technical analysis. This multi-pronged approach enables us to provide
risk-controlled returns for you. Right from choosing the combination of stocks most suitable for
you based on your risk appetite to monitoring their movements and discussing them with you at
special events.
3. MUTUAL FUND
A mutual fund is a pool of money that is invested according to a common investment objective
by an Asset Management Company (AMC). The AMC offers to invest the money of hundreds of
investors according to a certain objective - to keep money liquid or give a regular income or
grow the money long term. Investors buy a scheme if it fits in with their investment goals, like
getting a regular income now or letting the money accumulate over the long term. Investors pay
a small fraction of their total funds to the AMC each year as investment management fees.
4. DEPOSITARY SERVICE
Dematerialization and trading in the Demat mode is the safer and faster alternative to the
physical existence of securities. Demat as a parallel solution offers freedom from delays, thefts,
forgeries, settlement risks and paper work. This system works through depository participants
(DPs) who offer Demat services and hold the securities in the electronic form for the investor
Religare Depository services offers Dematerialization services to individual and corporate
investors. We have a team of professionals and the latest technological expertise dedicated

exclusively to our Demat department, apart from a national network of franchisee, making our
services quick, convenient and efficient. At Religare, our commitment is to provide a complete
Demat solution which is simple, safe and secure.
5. ONLINE IPO
Online IPO (Initial Public Offering)is a new service started by Religare for providing the
application form of any companys issues of shares just like the UFO issue can be subscribed by
filling an online form to reduce the paper work and the fund transfer facility is also provided to
the clients for transferring the funds online. It is given on its web-site for helping the clients who
are not able to collect the forms manually and the speed of filling and reducing the risk of
misplacing of forms, not reaching in time, etc.
6. COMMODITY TRADING
Most of the existing Indian commodity exchanges are single commodity platforms; are regional
in nature, run mainly by entities which trade on them resulting in substantial conflict of interests,
opaque in their functioning and have not used technology to scale up their operations and reach
to bring down their costs. But with the strong emergence of: National Multi-commodity
Exchange Ltd., Ahmadabad (NMCE), Multi Commodity Exchange Ltd., Mumbai (MCX),
National Commodities and Derivatives Exchange, Mumbai (NCDEX), and National Board of
Trade, Indore (NBOT), all these shortcomings will be addressed rapidly. These exchanges are
expected to be role model to other exchanges and are likely to compete for trade not only among
themselves but also with the existing exchanges.
7. DERIVATIVE TRADING
The emergence of the market for derivative products, most notably forwards, futures and options, can
be traced back to the willingness of risk-averse economic agents to guard themselves against
uncertainties arising out of fluctuations in asset prices. By their very nature, the financial markets are
marked by a very high degree of volatility. Through the use of derivative products, it is possible to
partially or fully transfer price risks by locking-in asset prices. As instruments of risk
management, these generally do not influence the fluctuations in the underlying asset prices.
However, by locking-in asset prices, derivative products minimize the impact of fluctuations in asset
prices on the profitability and cash flow situation of risk-averse investors.

8. ONLINE BSE AND NSE TRADING

Religare is a registered Stock Broker with the Bombay Stock Exchange and National Stock
Exchange to trade on behalf of clients. The screen-based trading is done on religareonline.com There
are two types of transactions executed on these terminals viz. Intra-day and delivery based
transactions. Intraday transactions are those, in which the squaring up of deal is done on the same
day, while in delivery based transaction the squaring up is not done on the same day, but the stock is
to be traded on the basis of rolling settlement i.e. T+2. The Brokerage of Intraday transaction is 2
paisa single side, while brokerage on delivery based transactions is 20 paisa on both side, i.e. while
purchasing as well as selling.
9. FREE ACCESS TO INVESTMENT ADVICE THROUGH R&D
The Research and Development at Religare is done at its Head office Delhi. From there it forwards
the relevant data and tips on particular shares and scripts at the relevant time. The R&D department
Head forwards all the details regarding all stocks and scripts to all the branches through Internet. At
the end of each trading day there is a Teleconference, through which the R&D department Head
talks with each Branch heads and discusses about each day's closing position and shows their
predictions about next day's opening position. The quarries regarding stock positions and other
relevant matter of the branch heads of each branch is being solved through teleconference.
SERVICES OF RELIGARE SECURITIES LIMITED.
Religare's services are basically divided into online and offline.
1. ONLINE
The various benefits the client gets from the online trading are:

Freedom

from

Paperwork:

Integrated

trading,

bank

and

Demat

account (auto pay-in and pay-out of securities) with digital contracts removes all
paperwork.

Instant Credit and Transfer: Instant transfer of funds from bank accounts of client's
choice to his/her Religare trading account.

Trade Anywhere: Enjoy the ease of trading from any part of the world in a completely
secure environment.

Dial n Trade: Call Religare on a toll free number to place orders through Religares
telebrokers.

Timely Advice: Make informed decisions with expert advice, investment call and live
market commentary.

Real-Time Portfolio Tracking: Benefit from real-time information of your investment and
current portfolio value.

After-Hour Orders: The Client can place orders after the market hours, which get executed
as soon as markets open.

2. OFFLINE

Offline A/c is the A/c for the investors who are not familiar with the use of

The A/C opening charges Rs.500(One time)

For 1st Year Demat A/C is Free, On 2nd Year AMC charge is applicable.

computer.

CLASSSIC ACCOUNT

A/C Opening Charges Rs.500 (onetime Charge).

For 1st Year Demat A/C is Free, On 2nd Year AMC charge is applicable.

Type with 4 Banks through which one can transfer or withdraw his fund online. Which
are as follows

Bank of Maharashtra

Corporation Bank

Karur Vesya Bank

South India Bank