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THE CHALLENGE
The company is primarily a research driven organisation with capabilities and infrastructure for
a range of RF related services and products. It has roots in academia and would like to leverage
its knowledge and reputation to address the RF market in India and overseas. The company
required assistance from Valcon in defining their growth and go-to-market strategy.
The key considerations were:
THE SOLUTION
The overall approach to the project followed an outside-in approach to identify the areas of
opportunity and gaps that need to be addressed. The stages were:
Market evaluation and opportunity analysis evaluate the market potential various products
and services of interest for the client based on primary (experts and customers) and secondary
research
Strategy formulation develop the strategic alternatives to address the gaps in the market
Based on the evaluation of the strategic alternative the final recommendations provided insights
to the client in the markets they should address and services that they should offer.
The project focused on three separate product/service areas:
Measurement services
Design and value engineering services
Product/solution innovation
THE RESULT
The outcomes of the evaluation of the individual tracks objectively highlighted the attractiveness
of the offering and the capability of the organisation to address them.
As part of the final recommendation, Valcon advised the client to not focus on product
manufacturing in the short and medium term based on the competitive situation and the
organisational competency in manufacturing.
At the business level a detailed plan was developed which consisted of the following: