5th Annual

Corporate Communications Forum

Leveraging on the power of communications to generate extraordinary performance,
productivity and for maximum business impact

Crowne Plaza Hotel, New Delhi, India

Good communication is as stimulating as black

coffee, and just as hard to sleep after

29th & 30th April 2010

Anne Morrow Lindbergh

Book and Pay

Book before 5th February, pay only INR 37,000
Book before 2nd April 2010, pay only INR 39,500
Book after 2nd April 2010, pay full price INR 42,500

Corporate communicators are paying more attention to measuring their communications;

increasing and sustaining productivity, contributing to organisations strategic goals and
energising an organisation

Featuring in-depth case studies from:

Your distinguished chairperson:

Arti Singh Vice President Corporate Affairs

Bharti Walmart
A practitioner with over 25 years of experience, Arti spent a huge chunk of her
career as the Country Media Advisor for the US Embassy post her stint with the
South Asia Bureau of Time-Life News Service

Senjam Raj Sekhar Head of Group Corporate Communications

Bharti Enterprises
With over 15 years of experience, Raj who specialises in corporate reputation, issues & crisis
communications, currently looks after external & internal communications, brand initiatives & marketing
communications and is responsible for institutionalising key communication processes for all businesses
across Bharti Group

Anuj Dayal Chief Public Relations Officer

Delhi Metro Rail Corporation Ltd.
Anuj currently heads the communications, public relations & public affairs for the
largest urban infrastructure projects being implemented in India, one of the most
modern metro systems in the world
Charudatta Deshpande General Manager of Corporate Communications
ICICI Bank Ltd.
An expert with vast experience as a journalist in several publications, such as Indian
Express, The Economic Times, Business India Television as well as head of corporate
communications with M&M for 5 years
Dr. Vipin Varma Director
THOT Consultants
Founder of THOT Consultants, Dr. Vipin provides advocacy, capacity building &
social marketing communication strategies for clients such as Campaign for Tobacco
Free Kids (Washington DC), NACO & Better Energy Systems UK, IndiaCLEN, PSI,
CARE, Johns Hopkins Centre for Communications Programme & VHAI
Moushumi Dutt Director Corporate Communications
Philips Electronics India Ltd.
A corporate PR professional with close to 19 years of work experience which
includes PR agencies, the Australian High Commission, Intel & now Philips
Pradipta Bagchi Senior General Manager of Corporate Communications
Tata Consultancy Services
An expert with 16 years of experience specialising in media relations, with a recent
success of TCS receiving the Certificate of Excellence award in the Asia Pacific PR
Awards 2009
Poonam Rajkumar S. Senior Vice President of Corporate Communications
Angel Broking
A highly creative strategic thinker with expertise and laurels in the fields of
communications, brand management, media consultancy, leadership & strategic
planning. Poonam is also well known as a corporate anchor & media trainer

Key benefits and learning outcomes:

Providing strategic insights into the qualities and effectiveness of the corporate
communications process
Developing a cohesive and fully integrated strategy that meets the
requirements of your organisation
Keeping employees focused on meeting business objectives and engaged in
helping the business thrive
Benchmarking on the right media and channels in order to optimise
organisational objectives hence boosting profit margins
Forming strategic alliances within your organisation to achieve communication
goals with fewer resources
Aligning CSR initiatives with strategic corporate communications to not only
develop a brand and reputation, but to build relationships of trust with internal
and external stakeholders
Networking and brainstorming with communication experts and leaders across
various industries in a setting that cultivates dialogue and discussion

*Early Bird & Group Discounts

Ask about our savings

Featuring expert presentations from:

Dhritiman Biswas Corporate Affairs
Bharti Retail (Pvt.) Limited
Dhritiman has over a decade of experience in public relations, government relations, public affairs, crisis
communications, internal communications & digital marketing across various domains FMCG, Retail,
Energy, Aviation, Healthcare, etc
Meenu Handa Director of Corporate Communications
Microsoft India
Handa has over 19 years of experience specialising in corporate strategy, crisis communications, issues
management & marketing communications across a broad range of industries such as HLL, HCL, Dr.
Reddys, Star TV, ESPN,MTV, Swatch Group & social marketing organisations like PSI, CMS, PAC & CRY
Manu Kapoor Director Corporate Affairs, Communications & CSR
Cairn India
A practitioner with over 26 years of experience within diverse industries in corporate leadership, corporate
sustainability & brand management across India, Middle East, APAC region, Russia, CIS, Central & East
Europe
Mahesh Murthy Founder
Pinstorm
Mahesh found the worlds first integrated pay-for-performance digital ad firm with Pinstorm in 2004. In
these 6 years, Pinstorm has revolutionised digital brand management for companies like HSBC, Nestle,
Proctor & Gamble, ICICI Bank, Jet Airways, NIIT & Canon
Nandini Chatterjee Associate Director of Brand & Communications,
PricewaterhouseCoopers Pvt. Ltd.
With over 2 decades of experience, Nandini heads the brand, marketing communications, media relations
& internal communications for PricewaterhouseCoopers nationally. She is a member of PwCs global PR
council & member of the global thought leadership brand & communications team
Shravani Dang Group Head of Corporate Communications
Avantha Group
A specialist in strategic corporate & media communications with over a decade of quantifiable
achievements, with a recent success of winning the Asian Corporate Communications Award - Innovative
corporate communications in a multimedia world
Samir Kapur Senior Vice President of Corporate Communications
Fullerton India
The former head of corporate communications at ESPN Star Sports, Samir comes with over 14 years of
experience specialising in investor relations, financial communications, CSR, media relations, etc
Swati Rangachari Director of Corporate Communications
Boeing India
A professional with over 15 years of strategic & executional experience in corporate messaging, market &
product positioning involving a communication mix of PR, industry relations, advertising, brand strategy &
development
Shashank Jaitely Digital Marketing
Cisco India
Shashank has close to a decade of experience in digital marketing & communications, across various
functions including education, dotcoms, advertising, public relations & marketing

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Our business partner

Official News Distribution Partner

About the Official News Distribution Partner

Business Wire India is the definitive platform for corporate news
distribution and media monitoring for any company in India. We distribute
news across India for leading Indian companies and indeed any company
in the world interested in reaching this vibrant market. We are the exclusive
India affiliate of Business Wire.
Press releases distributed through our system are immediately published in
full text on the leading information systems in India (UNI wire service, IANS
wire service, Yahoo! India, Rediff.com and many others) and are emailed
and faxed to our 7000 strong journalist community.

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Day 1

Thursday 29th April 2010

0830

Morning coffee & registration

1245

Networking luncheon

0900

Introduction and welcoming address by the Chairperson

Senjam Raj Sekhar Head of Group Corporate Communications
Bharti Enterprises

1345

Session Five Case Study

Conquering the undermined power of personalised
communication: Presenting corporate and celebrity case studies
Capitalising from tailor made solutions as a new marketing approach
Building a winning marketing strategy by emphasising on the human touch:
Adopting a new retail success mantra of going personal and winning clients
Empowering strategic tools for feel-good factor quotient of customers
Evaluating the role of personalised communication in effective internal and
external crisis management
Exploring the tools adopted by the Obama campaign in winning over the
Americans
Featuring case studies on Angel Broking, Kingfisher Airlines, Rahul Gandhi and
Aamir Khan
Poonam Rajkumar S. Senior Vice President of Corporate Communications
Angel Broking

0915 Session One Keynote Opening Presentation

Crafting and reinforcing the strengths of your communicators: A
key differentiator in the expanding competitive environment
Transforming the business of communications from a support function into a key
functional role
Creating and implementing a leadership communications strategy that fosters the
value of strategic communication counsellors in the C-suite and at the board level
Crafting strategies in conquering the changing face of global media relations
Managing the assessment in cultural analysis either internally or externally for an
integrated communications programme
Building collective growth and teaming in creating sustained impacts: Mobilising
the energies of people to maximise added-value contribution to corporate goals
Adopting the saying you cant speak cat to a dog when creating and
implementing a communications strategy
Defining how solid you are in a fluid environment, especially when addressing
challenges of the new unknown
Swati Rangachari Director India Communications
Boeing International Corporation India Pvt. Ltd.
1015

Session Two Case Study

Raising your game: Creating a coherent identity and value
position without diluting its integrity The DMRC case study
Exploring insights on how to build credibility within the citizens and creating
goodwill among travellers
Engaging the employee population with effective internal communication and
ensuring that employees understand company strategy are critical to business
success
Creating awareness of the importance of crisis prevention and preparedness
within your organisation
Capitalising on customer knowledge, cultural differences and language dialects in
ensuring customer satisfaction
Examining reputation risk vulnerabilities and tipping points, predicting and
counteracting them before the damage is done
Reacting to messages in a meaningful and positive way: Developing targeted
communications tools and campaigns to increase overall campaign effectiveness
Anuj Dayal Chief Public Relations Officer
Delhi Metro Rail Corporation Ltd.

1430

1515

Afternoon refreshment & networking break

1530

Session Seven Expert Presentation

Gaining customer loyalty and increasing profits through ethical &
reputation communications
Importing the importance of reputation is worth so much more than its costs to
build within employees of all level
Minimising or preventing reputational damage by employing ethical
communication practices
Mentoring senior management on ethical issues: Exposure of inappropriate acts
or unethical ways reflects badly on the company
Navigating through the types of media, placement of media and approaches to
each medium to neutralise criticism and restore reputation
Studying online automatic reputation ranking engines to ensure the companys
reputation encourages customers to do business with you
Charudatta Deshpande General Manager of Corporate Communications
ICICI Bank Ltd.

1100

Morning refreshment & networking break

1115

Session Three Expert Presentation

Reinforcing the importance of CSR and CR reporting: Capitalising
on it as a differentiator
Acknowledging the importance of public social responsibility and how it increases
awareness, scrutiny and corporate transparency, powerful tool to connect with
stakeholders
Using CSR to influence consumers and drive successful brand awareness:
Strengthening your companys commitment to ethical value
Defining the internal value of CR reporting and communicating it to every
employee
Treating CSR as a business discipline and practiced with the same professionalism
and rigour as other aspects of a firm's strategy, connecting with various
stakeholders
Arti Singh Vice President Corporate Affairs
Bharti Walmart

1200

Session Four Case Study

Creating a culture of solidarity: Social marketing and
communications
Evaluating contemporary global status of social marketing and communications
and its developments in India over the last decade
Working through advocacy, research, publications, teaching and training to
enhance the practice of communication for development and social change
Emphasising on participatory approaches such as public and private dialogue
leading to community-based decision making and collective action leading to
long-term social change
Featuring case studies from across public, corporate and private non-profit sectors
in domains across democracy and government, health & hygiene, education,
human rights, energy & environment
Exploring initiatives such as NACO / HIV-AIDS, consumer rights, WATSAN, CSR,
SAPNA, CFTFK, etc by leading players across various sectors
Dr. Vipin Varma Director
THOT Consultants

Session Six Expert Presentation

Measuring the media and the message: Understanding how the
media view, transparency and dealing with criticism
Overcoming the biggest problem of transparency in media: Openness and
accountability, while exploring the changing trends of media reportage
Creating constructive communications that would not give the media the
opportunity to sell bad news
Exploring how media works on a global scale to establish how you can manage
your message in an interconnected, immediate media climate
Taking into consideration the processes that need to be in place to manage global
press relations and discuss how to work with journalists in an international
context
Featuring a case study on TCSs recent recognition of the Certificate of
Excellence in the Asia Pacific PR Awards 2009: Understanding the next
generation better and not just to help find the best employees for the future but
to engage and communicate with the youth more effectively
Pradipta Bagchi Senior General Manager of Corporate Communications
Tata Consultancy Services

1615

1700

Session Eight Expert Presentation

Managing global profitability: Building on Triple Bottom Line
Reassessing PR and corporate communications influence in long-term sustainable
success
Realigning its contributions towards direct monetary returns
Improving analysts views, media reporting, internal support and community
attitudes to ensure return on investment
Improving marketing ROI: Steps, tools and critical factors that boost performance
Meenu Handa Director of Corporate Communications
Microsoft India
Closing remarks & close of Day One

In-House Training Solutions

If you have a number of delegates with similar training needs, then you may wish to consider
having an In-House Training solution delivered locally on-site. Course can be tailored to specific
requirements.
Please contact Sarah Faradilla on +603 2723 6600 or email sarahf@marcusevanskl.com to
discuss further possibilities.

marcus evans would like to thank everyone who has helped with the research and
organisation of this event, particularly the speakers and their staff for their support and
commitment.

Register Now

Day 2

Contact Sales at marcus evans

Tel: +91 22 4231 7777
Fax: +91 22 4231 7300
Email: ananthim@marcusevansin.com

Friday 30th April 2010

0830

Morning coffee & registration

0900

Welcome address by Chairperson

Senjam Raj Sekhar Head of Group Corporate Communications
Bharti Enterprises

1345

0915

Session One Keynote Opening Presentation

Framing political public relations and measuring the success of
political communication strategies
Highlighting the necessity of public affairs: The move to divorce businesses from
the government decision making process
Analysing political communication, its pros and cons and how should it be used
Exploring rules and best practices of political communications that work
throughout
Capitalising on media outlets to communicate specific political interpretations of
issues in the hope of garnering public support
Manu Kapoor Director Corporate Affairs, Communications & CSR
Cairn India

1445

1015

Session Two Expert Presentation

Establishing success through employee engagement: The key to
fuelling innovation and growth
Addressing the challenge of retaining employees and building a sense of
belonging within them
Ensuring employees know what is expected from them and allowing them to use
their talents in their roles
Adopting the believe of unengaged employees dont create engaged customers
within the senior level management
Establishing a relationship between a brand and its customers through the
employees
Reinventing employee retention by creating a management that is in touch
Shravani Dang Group Head of Corporate Communications
Avantha Group

Afternoon refreshment & networking break

1600

Session Six Expert Presentation

Redefining financial PR: Communicating with investors in an
interactive world
Emphasising on the urgency for communications to give the senior management
what they need to make the business succeed
Uncovering the linkages between financial public relations, corporate image and
favourable financial and investment environment
Understanding its relationship with legal interpretation and adherence to
Securities and Exchange Commission and to other government regulations
Embracing the power of IR 2.0 and social media: The future of financial
communications, investor relations and the end of IR 1.0
Samir Kapur Senior Vice President of Corporate Communications
Fullerton India

Morning refreshment & networking break

1130

Session Three Combined Expert Presentation

Reframing digital strategies for powerful corporate
communications
Addressing the issue of digital consumers challenging the meaning of online
audience, engagement and influence metrics
Designing a complete digital communications strategy that is right for your
business and brands
Uncovering the benefits of bloggers: Leveraging on their opinions that have direct
affects on the companys reputation
Analysing consumers online behaviour in order to derive better return on
investment
Benefiting from digital agencies that have moved from buying exposure to
extracting response from consumers: E.g. search engine optimisation, virtual
events, digital advocacy
Developing a formula for viral marketing success
Dhritiman Biswas Corporate Affairs
Bharti Retail (Pvt.) Limited
Shashank Jaitely Digital Marketing
Cisco India

1245

Networking luncheon

1645

Why you cannot miss this event

As a new industrial superpower, India is changing its way of business around the globe. This
has in return created a complex challenge for communicators, HR departments and
marketing departments; the solution of which will put you ahead of others while thriving in
this fertile new market. Paul Argenti, one of the foremost experts on corporate
communications today says, companies must now find ways to communicate with
constituencies they were able to ignore fifty years ago.
In order to change the perception of communications, the industry needs to view
communications as an integral part of strategy rather than a sub-set of marketing. It is
imperative that communicators understand the interests and expectations from a range of
stakeholders and audiences, gain up-to-date insights on new measurement methods to stay
ahead of the game and to prove communications worth in this changing media
environment.
Taking into account todays business environment, the 5th Annual Corporate
Communications Forum offers constructive discussions on the CEOs expectations from the
communications department, corporate social responsibility, increasing customer loyalty and
ethical communications, rural communications, political communications, digital strategies,
financial communications and transparency in crisis communications.
Do not miss the opportunity to be a part of this thought provoking and innovative gathering
of communication experts. Take this chance to ensure your organisations are adopting
strategic corporate communications to not only develop a brand and reputation but
to build relationships of trust with internal and external stakeholders.

Session Five Case Study

Penetrating the rural markets: Exploring the last frontier for
global brands and leveraging on its growing purchasing power
Countering the challenge of penetrating the rural markets: Diversity in traditions
and cultures, lack of distribution channels, poor reach of mass media and poor
understanding of rural customers
Reviewing rural realities and perception, untangling rural beliefs and value
systems
Utilising appropriate media and promotion strategies in enhancing sales in nonurban areas
Focusing on rural connect programme to reach out to rural consumers
Moushumi Dutt Director Corporate Communications
Philips Electronics India Ltd.

1530

1100

Session Four Expert Presentation

Navigating the future of communications with effective online
marketing & branding
Exploring various channels for significant commercial benefits that lasts and at
little or no cost
Manoeuvring how the brand lives in the blogosphere is critical to quantifying a
brands influence: Responding positively to negative conversations that can turn
negative comments into loyal fans
Leveraging on users of free platforms such as YouTube, Facebook and others for
maximum benefits
Engineering an integrated strategy that combines free and paid media,
encouraging collaboration and maximising the strengths of each medium
Mahesh Murthy Founder & CEO
Pinstorm

1730

Session Seven Expert Presentation

Developing stakeholder trust during a crisis: Transparency &
authenticity
Anticipating a crisis: Adopting a structured issue management approach as an
early warning system to prevent a crisis
Developing a full-bodied crisis communication plan: Crisis team, roles,
responsibilities and single-point accountability, escalation process, facilities
Addressing communication concerns of key stakeholders: Media, NGOs,
government, employees, etc
Learning from a crisis exercise: Testing and reviewing the crisis plan, embedding
lessons learned from a crisis
Recognising the importance of maintaining contact with stakeholders during a
crisis
Guiding the stakeholders and keeping them fully informed to remain calm
throughout a crisis
Nandini Chatterjee Associate Director of Brand & Communications
PricewaterhouseCoopers
Closing remarks & close of Day Two

Who should attend

This conference is specially developed for those working in communications at a strategic
level, including CEOs, VPs, Directors, General Managers, Heads and Managers of the
following job areas:
Corporate Communications
Corporate Affairs
Public Relations
Marketing Communications
Brand Communications
Media Relations
Public Affairs
From the following type of organisations:
Banking & Finance
Telecommunications
Pharmaceuticals
Media

Insurance
FMCG
Automotive
And many more

marcus evans reserves the right to change the venue of, or speakers at the conference should circumstances require. marcus evans

5th Annual Corporate Communications Forum

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