Marketing

Through Your
Social Media
Thursday, March 4, 2010
 What is
Social Media?

Thursday, March 4, 2010

 Social Media is media designed to be
disseminated through social interaction,
created using highly accessible and scalable
publishing techniques (ie. Facebook, Twitter). Social
media supports the human need for social
interaction, using Internet and Web-based
technologies to transform broadcast media
monologues (one to many) into social media
dialogues (many to many). - Source,Wikipedia

Thursday, March 4, 2010

 In Plain English...

Social Media is a conversation.

Thursday, March 4, 2010

 Social Media
Marketing

Thursday, March 4, 2010

 What is Social Media Marketing?

• A way to transform people from content CONSUMERS to content

PRODUCERS.

• A way to reach old customers, gain new ones, and build or maintain
credibility amongst them.

• The most viable standard for effective business marketing and sales.
• A more cost effective marketing approach for small business over ‘industrial
media’ (newspapers, television and film.)

• Use of effective Social Media Branding.

Thursday, March 4, 2010

 Social Media
Branding

Thursday, March 4, 2010

 What is Social Media Branding?

• Creating a complete Virtual Footprint across pertinent Social Media

channels. This includes custom backgrounds, profile pictures, and content.

• Utilizing unique content and a unique voice to become a subject matter

expert.
• Identifying key social networks/ tools that speak to your Niche, your
Abilities and that Integrate.
• Creating rich profiles and posts/ updates with Tags, Hashtags and Keywords.
• Becoming discoverable in Google and other search engines through Social
Media Optimization (SMO) Best Practices.

Thursday, March 4, 2010

 Custom Twitter Background

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Thursday, March 4, 2010

 Social Media
Optimization

Thursday, March 4, 2010

 Social Media Optimization
Social Media Optimization is about allowing content to be easily found,
distributed and shared by the community. By creating Tags, Hashtags and
Keywords in your Social Media and adding a ‘Share This’ button to the
content on your website/ blog, you increase traffic to your content/ you.

• Tags - Words in your content, interest or mission that you associate with. -
‘Free Travel,’ ‘Home Based Business,’ ‘Success’

• Hashtags - Searchable words on Twitter - ‘Tweeps, I’m tired of working...

Going to a meeting on how to spend less time in my office.’ #YTB #Freedom
#Home Based Business.

• Keywords - Popular words from your content.

Thursday, March 4, 2010

 Choose Your
Channel

Thursday, March 4, 2010

 Types of Social Media
Social Networks - Facebook, LinkedIn (YouTube)
•Categorized into General, Professional, Niche, Multimedia
•Can have multiple categories in one network
•‘6 Degrees of Separation’
•Most conversational

MicroBlogs - Twitter, Pownce

•Concise Messages - Stream of Consciousness ‘When are my consumers thinking about buying?
•For Broadcasting (okay for quick-sell)

Blogs (Web Logs) - Wordpress,Typepad

•Place to drive traffic
•Heavy/ Longer Content
•Opinionated
•Frequent, as subscribers come here specifically for you
Bookmarking - Delicious, StumbleUpon
•Place to share ‘interests’ - links.
•Great example of Tag usage
Other Social Media Types include: APPs, Podcasts, Live Streaming, RSS Feeds,
Website Widgets, Content Rating Sites (Digg) and Internet Forums.
Thursday, March 4, 2010
 Grow Your Presence,
Grow Your Business

Thursday, March 4, 2010

 Build Your Following
Facebook
• Use email addresses most associated with you/ your brand. Most networks
will give you the option of sweeping your address book for potential followers.

• Say yes to ‘Friend Suggestions,’ but set categories to differentiate between

followers/ content. ie. Business, Friends, Ardyss.

• Friend in Groups and Pages of Interest and Geographical Region.

• Tag friends in Posts, Pictures and your Wall on all of your interesting content/
announcements.

• Include link to Facebook Page on all Social Media sites.

Thursday, March 4, 2010

 Build Your Following
Twitter
• Invoke the inner narcissist. Follow people first and they’ll follow back to see
why you are interested in following them.
• Participate in #FollowFriday. Tweet the @names (@lindseycholmes) of people
you like to follow and most often they will ‘retweet’ to their followers with
your @name included.
‘#FF @NewCenturyIncomeTax @JUNCBrands @LamarMCarter - Successful NJ
Entrepreneurs - and -
RT@lindseycholmes #FF @NewCenturyIncomeTax @JUNCBrands @LamarMCarter -
Successful NJ Entrepreneurs

• Trend - Participate in Trending Topics to find interesting people to follow and

be a part of the Global Timeline.
•Add yourself to a Twitter Directory - www.Twellow.com
• Say interesting things...
Thursday, March 4, 2010
 Manage Your Following

Make your Social Media Marketing a part of your daily schedule

and you won’t have to use any other form of marketing.

Some Tips

• Spend some time lurking on friends’ pages commenting on their content or

simply to say Hi. Do this at least 3 times a week to solidify relationships and
get ‘Friend Suggestions.’

Thursday, March 4, 2010

 Manage Your Following

• Make strategic partnerships and trade wall posts of video, comments

or links with other active friends/ fans.

• Invest in a Social Media Professional that is knowledgeable about

Social Media and is willing to not only update for you, but willing to help
build your overall brand.

Thursday, March 4, 2010

 Updating
• Invest in a book or an online site of quotations that speak to your brand and
vision. These will shape your updates and create variety.

• Keep your updates simple and personal. Social Media is about speaking for
your brand, and should therefore be your voice. Post quotes, advice,
thoughts, interests and listen to others, and the sale will seem more like an
invitation, as you are now friends.

• Be creative and indirect when selling. If an interest is music, post about

songs and artists that inspire you. Sell your business by adding a picture to
your wall with you on the beach, sipping a Margarita, and earphones with
a caption that says ‘Listening to Aretha sounds so much better at the
beach. Everyone should work as hard as I do.’

• Schedule your updates in advance. Try www.SocialOomph.com.

Thursday, March 4, 2010

 Engagement
Conversation is the key to Social Media. Talk to people, discover their
interests and win.

I tweeted his website to my 20,000 followers simply

because he started a conversation!
He received 600 hits to his blog as a result of this tweet.
Thursday, March 4, 2010
 Make Money
with Your
Social Media
Thursday, March 4, 2010
 Being diligent in your Social Media conversation WILL produce
profitable results. Until then, making money immediately in you
Social Media Marketing is possible. Currently resources are only
available through Twitter.

• Twittad - www.bit.ly/LCHClass1 - Background ad serves and Tweet

Promos.

• Ad.LY - www.bit.ly/LCHClass2 - Tweet Promos.

• Magpie - www.bit.ly/LCHClass3 - Tweet Promos customized by you.

• Sponsored Tweets - www.bit.ly/LCHClass4 - Advertiser/ Tweeter
Sponsored tweets.

Thursday, March 4, 2010

 Questions?

973-968-4792 :: Lindsey@LCHBusiness.com :: @Lindseycholmes

Thursday, March 4, 2010