Chapter 1

PROJECT SUMMARY

I.

NAME OF THE ENTERPRISE

Eon Events: Your story in the making

II.

LOCATION

The business will be located at AIC Gold Tower Garnet Rd. near
Emerald avenue Ortigas center Pasig City. The Reaseachers has
strategically chosen the place because of its accessibility and closer to
its potential target market.
III.

DESCRIPTIVE DEFINITION OF THE PROJECT

Eon Events makes sure to provide a remarkable story for our

characters. We prioritize to give a fresh and stylish wedding event for
the Kings and Queens. We also cater a sweet and classy event for the
precious debutants to let them feel that they are a princess in their own
story.
We are targeting a large number of couples and teenagers who want
to have a historic and grandest event they will never forget for the rest
of their lives.
Whether you are looking for a full service planning, partial service
planning or on the day of coordination. Eon events will make sure to
give their fullest attention to every detail that will take part on the event,
the quality of service they will provide to achieve excellence,
employees are trained to treat the customers or the characters with
great respect, enthusiasm and courtesy that builds the pride of Eon
Events.

IV.

PROJECT OBJECTIVES

Long-Term Objectives

To be known as the paramount event organizer to market

segments within 5 years.

To leave a history on event industry that makes every individuals

story a significant one.

To have an integrated planning process involving all employees

and staffs for complete market satisfaction.
Short-Term Objectives
To be considered among the top event design
& coordination companies in the nation.
To increase sales by 10% within 12 months of
operation by establishing a good brand equity.
To establish a strong positioning and penetrate
the industry.
To be a dynamic company that can adjust on
the growing demands of the potential target market.

V.

FEASIBILITY CRITERIA

Market StudyDemand and Supply- Is there a demand for the product? Can the
demand fully meet by the supply? Based on the findings of the
researchers through survey, 88.6% of the respondents will surely use
the service of an events manager and only 11.4% of the respondents
said that they dont need an organizer for their event. Almost all of the
respondents doesnt know any of the event organizer with a rate of
72.4% and only 27.6% respondents know event agencies.
Marketing Program- How to increase the awareness by targeting the
high demand of the customers who seek for an event planner? Eon
events will establish brand awareness by using Integrated Marketing
Communication Phases.
Technical Study

Quality Service and Performance- Eon Events offers a high standard

materials and well-trained employees that will exceed customers
expectation.
Resource Availability and Accessibility- Are the raw materials and
equipment needed in best condition, in sufficient quantity, will satisfy
the customers and at reasonable cost? Eon Event will guarantee that
the materials encompasses the best quality that will give them
convenience and satisfaction at reasonable price.
Allocating Use of Resources- What is the most efficient way of
allocating resources to produce the desired product with competitive
quality? The organization assigned an efficient and effective
management to increase productivity. The management will assign the
employees different task that is suitable for their capabilities. Eon
Events will also make use the technology to make sure that we have
sufficient equipment and materials by having The Inventory System to
keep an eye of the quality and number of materials remaining.
Financial Study
Profitability- Are there enough sources for the initial capital
requirements? Eon Events will loan from banks and through
investment from partners.
Socio Economic Study
Desirability/Conditions- What are the effects of the project on society
and economy? Eon events will do their responsibility to pay the right
amount to employees and by paying the right taxes that could increase
the economic growth of the country.
Organization and Management Study
Effectivity- Is the organizational behavior set-up effective? Eon Events
management and employees work cooperatively and in harmony in
order to achieve the organizations set of goals and objectives and that
of the personal needs of the employees. The responsibilities and level
of authority must be clear and effective.
Qualifications- Are the officials best qualified in its job role? The
management will make sure that the employees they will hire is

suitable and eligible to the job

efficiently and productively.
VI.

so that they can work effectively,

HIGHLIGHTS OF THE PROJECT

1. History

The project Eon Events was planned and made by a group of

individuals who decided to form a partnership that is classified as
general partnership.
The idea came up because of the enthusiasm of each
partners on the event management industry particularly in
organizing a wedding. Being obsessed on the idea of a happy
ending on every novels they decided to be the author themselves of
a real life happy ending and one way to realize this is to become a
wedding planner.
What makes Eon Events different from any organizer is
because of its dynamism of our company. (DEVELOPING PART)
2. Project Time Table and Status
3. Nature of the Industry
In the Philippines, particularly in the metro, the field of events
planning is fast-paced, innovative and offers the real possibility of
earning big profits. These events range from first-birthday parties to
promenades, baptismals, anniversaries, product launch, sweet
sixteens, weddings and the many likes.
The need for events organizers arose because often
individuals lack the expertise and the time to plan events
themselves. In the long range of events that occur everyday in
different areas, there exist a lot of services offered by many event
planners. Among these services include catering services, lights
and sounds gown rentals, venue rentals and many others. Lots of
companies offer these services separately.
Eon Events will offer package - all-in-one - events services to
customers. The business core product to offer to customers are
convenience, less effort and quality.
4. Modes of Financing
The business will be financed thru bank loans, lending
companies and finance from the partner owners. 50% of the
finances will come from bank loans and lending companies while
the other 50% will be financed by the owners.

5. Investment Costs
VII. MAJOR
FINDINGS
1.
2.
3.
4.
5.

VIII.

ASSUMPTIONS

Market Feasibility
Technical Feasibility
Financial Feasibility
Socio-Economic Feasibility
Management Feasibility

CONCLUSION

Chapter 2
MARKET STUDY

Introduction:

I.

AND

BUSINESS DESCRIPTION

SUMMARY

OF

THE

1. Name of the Business

Eon Events: Your story in the making

The term Eon is derived from the latin word aeon which means lifetime or
eternity. Eon aims create an intricately tailored classic event for our customers
that will surely be remembered for eons.

2. Features of the Business

EON specializes in designing for todays modern wedding, and any occasion
worth celebrating, with a high level of personalization, meaningful styling, and
on-trend detail.
3. Uses of the Service

4. Major Users of the Service

Target market of this business are couples and debutants who want the grandest
celebration for the most significant moments of their lives. Also, we cater
services for corporate events, such that companies nowadays cannot afford to
spare time on preparing for events. We particularly target busy individuals.

5. Geographical Areas of Dispersion

II.

DEMAND

II. Demand-supply
1. Demand Analysis
A total of 250 respondents took part on the survey conducted by the proponents
of this business. After gathering and recording all the data, it shows that 83.7% of

the respondents belong to the age bracket of 21-29 years old. The result also
shows that 68.6% of the respondents are employed while 31.4% are
unemployed. About 59.8% of the respondents had been organized an event.
Birthday celebration got the highest percentage which is 59.8% while the
wedding got 24.3% of the result. In general, 60.3% of the respondents have
rented a venue for their event. With regards to their monthly income, most of the
respondents belongs to the income/allowance bracket of P25, 000 50,000.
About 88.6% of the respondents are willing to use the service of an events
manager. Also 54.8% of the respondents are willing to spend up to P50, 000 to
hire an event organizer. Among the criteria on organizing an event, Availability
was ranked as the most important criteria followed by the attraction level of the
venues, next is a vast of choice of services, the fourth one is the originality and
the quality of the company is the least important.
III.

SUPPLY

IV.

DEMAND-SUPPLY ANALYSIS

V.

VI.

PRICE STUDY

FACTORS AFFECTING THE MARKET

This chapter summarizes about the certain factors affecting the market
operation of event organizer and impact analysis activities that address the

core factors affecting planned special event severity. That is demand,

supply and price takes considered:

These Demand Factors can greatly influence the level of impact a planned
special event like wedding and debut:

Economic status- Customers have less money to spend, resulting in

them purchasing less and impacting on demand for products and services.
As supply chains become more global, variable economic conditions
continue to have a greater impact on the effective management of supply
chains. It can often be difficult to address factors resulting in reduced
demand, however, you can use marketing, competitive pricing and product
diversification to maximize your profit making potential during difficult
times.

Seasonal Changes- Demand may be increased due to favorable

economic conditions, seasonal changes or emerging and popular trends.

As the seasons change, organizing an event on ones life is the most
crucial part because it is affected on how we adapt, fit and accept that
change.

Government Policy-Positive changes in supply can be caused by new

suppliers entering the market, beneficial environmental factors or even

through changes in government policy. An increase in supply should
provide managers with an opportunity to reduce costs through new
agreements and seek opportunities with new suppliers.

Customer Satisfaction and Quality Service- Increase on demand on

certain business/company can be attain if the service offered is qualitative.

The satisfaction get by a customer reflects the success of the business. It
will serve as an evaluation if you reach your mission, vision, and objective.

A number of Supply factors warrant consideration in the event operations

phase.

Calamity- Supply can be negatively affected by factors totally outside of

the control of organization like phenomenal tragedy that can further down
the supply chain. For example, a factory that supplies raw materials to a
manufacturing plant is badly damaged in a fire and is unable to operate for
two weeks. The manufacturing firm that relies totally on their supplier has
no contingency plan in place and as a result, they have to close for two
weeks. As a manager at a retail store, you run out of products to sell, are
unable to replenish your inventory and your sales are badly affected.

Available Resources- Available resources refer to the quantity and

experience of personnel and equipment available to plan and conduct dayof-event travel management operations. Besides the size of a planned
special event, the level of required resources depend on time/place of
occurrence, other planned special events, and equipment status.

Transportation-The occurrence of planned events, including road

construction and other planned special events, create a range of impacts

affecting different traffic management plan components. On a regional
level, the characteristics (e.g., increased traffic demand, road/lane
closures) of concurrent planned events reduce available capacity in
roadway corridors serving a particular planned special event, thus
affecting traffic flow patterns. Local impacts include reduced parking
supply, in the event of other area planned special events, and restricted
traffic circulation.
After analyzing everything about Demand and Supply of a business, it
greatly affects:

Production cost- The bigger or smaller the expenses on a business

affects its pricing strategy. The overall cost on putting a business

determines the price you are going to offer to the customers and price
control as well.
VII.

ANALYSIS OF RESEARCH DATA

Age

Freque
ncy

Percent
age

21-29

208

83.20%

30-39

29

11.60%

40-49

12

4.80%

50-59

0.40%

250

100.00
%

Grand Total
1.

Profile of the Respondents

Percentage and Frequency Distribution According to Age

The above table shows the percentage and frequency

distribution of respondets when grouped according to age. This shows that out of

250 respondents, 208 (83%) are on the age bracket of 21-29, 29 (12%) are on
the 30-39 age bracket, 12 (5%) are 40-49, and only 1 (0.40%) belong to the age
bracket of 50-59.
Majority of the respondents surveyed belong to the age
group of 21-29 with a rate of 83% while only 0.40% of the respondents surveyed
belong to the age group of 50-59.

Percentage and Frequency Distribution According to Sex

Sex

Frequenc
y

Percentag
e

Female

141

56.40%

Male

109

43.60%

Grand Total

250

100.00%

As shown in the table above, out of 250 respondents, 141

(56%) are Female and 109 (44%) are Male. This shows that majority of the
respondents surveyed were Female.

Percentage and Frequency Distribution According to Occupation

Occupation

Freque

Percent

ncy
Employed

age
182

72.80%

Unemployed

68

27.20%

Grand Total

250

100.00
%

The above table shows that out of 250%, 182 (72%) are
employed and only 68 (28%) are unemployed.
This shows that the majority of the respondents with a rate of
72% are employed and only 28% are unemployed.
Percentage and Frequency Distribution According to Salary

What best describes your

monthly salary?

Freque
ncy

Percent
age

15 000 below

86

47.25%

15 001 - 25 000

68

37.36%

25 001 - 35 000

15

8.24%

35 001 - 45 000

3.85%

45 0001 and above

3.30%

182

100.00
%

Grand Total

The above table shows the frequency and percentage

distribution of respondents according to salary. 86 (47%) are earning 15 000
and below, 68 (38%) are earning 15 001 - 25 000, 15 (8%) are earning 25
001 - 35 000, 7 (4%) are earning 35 001 - 45 000, and only 6 (3%) are
earning a salary of 45 001 and above.
This shows that the majority of the respondents with a rate of
47% are earning 15 000 and below, while only 3% are earning 45 001 and
above.
Percentage and Frequency Distribution Respondents According to
Who had Organized and Event

Have you ever organized an event (wedding,

birthday, cocktail party, etc.)?

Freque
ncy

Percent
age

No

103

41.20%

Yes

147

58.80%

Grand Total

250

100.00
%

The above table shows the percentage and frequency

distribution of respondents according to who had organized an event. This shows
that 147 (59%) have already organized an event while only 103 (41%) havent
organized an event yet.
This shows that the majority of the respondents with a rate of
59% have already organized and event and only 41% havent organized an
event.

VIII.

MARKETING PROGRAM

1. Introduction
2. General Business Condition
3. Competitive Conditions
4. Market Research Results
5. Sales and Distributions Plan
6. Advertising and Sales Promotions
7. Product Formulation
8. Packaging
9. Legal Clearance
10. Raw Material Procurement
11. Budget Summary
12. Profitability (Net Income Targets)

Chapter 3
TECHNICAL STUDY
CHAPTER III
TECHNICAL STUDY
The technical aspects discuss all about the event
services (packages and themes) offered by Eon Events. The proponents
also studied the cost of equipment and appliances, utilities and start-up
supplies.
The Eon Events technical study has the following
objectives.

To briefly enumerate the services offered, its cost and prices;

To discuss the process of the event packages we offer;

To enumerate costs of the business establishments, supplies, utilities

and equipment;
To illustrate the chosen business location and the factors considered in
choosing the business location;
To describe the business location structure and calculate the costs
accrued in building the store; and

A.

To enumerate overall production cost of the business.

PRODUCT/SERVICE DESCRIPTION

This segment of the technical study aims to enumerate

the services Eon Events will offer. This includes illustrations and
procedures.
Eon Events will offer a vast choice of

B.

MANUFACTURING PROCESS

C.

Machinery and Equipment

In this part, we will enumerate the materials and

equipments we will be using and can be helpful in the overall operation of
Eon Events . It was detailed by listing down the quantity, price per unit and
the total price corresponding to the material mentioned.

D.

Business Location
Eon Events will be located at

1.

The Market

2.

The availability of raw materials and facility

3.

Accessibility

4.

Closer to its target market

E. BUILDING AND FACILITIES

Store Layout
FStore Improvement

F.

RAW MATERIALS AND SUPPLIES

G. UTILITIES
H. WASTE DISPOSAL
I.

PRODUCTION COST

1. Direct Materials
2. Direct Labor
3. Manufacturing Overhead
J.

APPENDICES

1. Plant Layout/Equipment
2. Equipment Listing And Cost
3. Utilities Calculation
4. Plant Facilities Breakdown Cost
5. Projected Cost of Production

Chapter 4
FINANCIAL STUDY REPORT

I.

PRESENTATION OF MAJOR ASSUMPTIONS

II.

SUMMARY OF PROJECT COST

III.

SOURCES OF FINANCING THE PROJECT

IV.

FINANCIAL STATEMENTS
V.

FINANCIAL ANALYSIS

VI.

DECISION CRITERION

VII.

SENSITIVITY ANALYSIS

VIII.

ANALYSIS OF WITH AND WITHOUT A PROJECT

Chapter 5
SOCIO-ECONOMIC STUDY

Chapter 6
ORGANIZATION AND MANAGEMENT STUDY
I.

IV.

BASIC CONSIDERATIONS
II.

FORMS OF OWNERSHIP

III.

ORGANIZATIONAL CHART

OFFICERS AND KEY PERSONNEL

V.
SCHEDULE.

Chapter 7
ENVIRONMENTAL IMPACT STUDY

Chapter 8
RECOMMENDATION

PROJECT