Criteria 12 & 13.revised

CRITERION NO 12
LINKAGES with BUSINESS, INDUSRTY, and/or GOVERNMENT

The College of Business and Accountancy of the University of Batangas is an institution
of academic excellence and produces professionally trained graduates through its curricula. It
has developed numerous linkages and partnership with business, industry and government
institutions that will boost overall beneficial experience of its stakeholders. This partnership and
collaboration contribute to the continuing education of the professional community on one hand
and to the professionalization of the students educational experience on the other.
Furthermore, the College of Business and Accountancy guarantees that these linkages will fulfill
the needs of all stakeholders,
thus, developing a symbiotic force between and among the
aforementioned institutions and the University.

NETWORK OF COLLABORATORS
Program / Partner
OJT Linkage
Date
Continuously
on-going
Description / Objective
CBA is continuously sending students practitioners to

different companies. These companies are providing workrelated skills that will boost professionalism of the CBA
students. Through this linkage students are able to employ
academic learning in solving real life situation relevant to
work concerns in the company. Thus making students more
competitive in the field of business.
Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa

Telephone Numbers: +63 43 723 1446 | 980 0041
Website: www.ub.edu.ph
SCHOLARSHIP
GRANTS
Citimart Group of
Companies
TESDA BPO
IBM Business
Analytics
Continuously
on-going
University of Batangas, has affiliated linkages to private firms

and public institutions, in which these offices and industries
provided grants and subsidies to students who possess
academic competitiveness.
Continuously
On Going
University of Batangas and Citimart Group of

Companies (Citigroup) establish collaboration and
partnership in the field of business analytics, commercial
software development, manpower training and skills
development. UB shall recommend students/professors from
the College of Business and Accountancy who will assist the
Citigroup in the policy planning, coordination, manpower
development, marketing and other fields of business
management. Moreover, UB shall conduct free lectures and
seminars for Citigroup employees on topics such as Labor
Laws, Commercial Laws and other topics as may be
requested.
20-Feb-08
Through training of students and development of the

academe's curriculum, Teletech sought partnership with
educational institutions to help improve the students
communication skills which is vital in landing a job in the
BPO industry. Tele tech provides trainings to instructors to
bring the BPO industry inside the classroom. On top of
training, the company is willing to share technologies and
techniques it uses in assessing the language and
communication skills of the students and other stake
holders.
20-Jul-10
The University of Batangas particularly the College of

Business and Accountancy was identified as one of the HEIs
host in delivering DHEIs. IBM allocated training slots for
HEIs to host the DHEI's. Hosts were provided with financial
assistance relative to the number of approved faculty
trainees to the special Training on Business Analytics.

PACSB Annual
National
Convention
MOA with
Municipality of
Ibaan
23-Apr-15
Continuously
on-going
PACSB is an organization of Schools which offers business

courses. University of Batangas is affiliated with the said
organization. With this affiliation, benchmarking is easier for
all schools who want to improve their academic strategies.
The municipality of Ibaan partnered with the College of

Business and Accountancy (CBA) in providing it constituents
with seminars and lectures which were lined up based on the
needs assessments conducted by the Personnel
Department of Municipality of Ibaan and the University.
Among the seminars agreed upon by both parties are the
following: Work Ethics; Personality Development; Customer
Relations; and Personal Financial Management.
1. Network with Industries and Public Offices

In the active pursuit of career placement opportunities and of a career placement assistance
program for its graduating and graduate student, University of Batangas recognizes industries
and companies that can provide general specific skills and competency training to its students.
Corollary, the University has established cooperation with major industries and companies.
For Summer of AY 2014-2015, BSBA-Accounting Management, Business Mangement,
Financial
Management,
Marketing
Management
and
Human
Resource
Development
Management students had their OJT in the following companies: ABS CBN, Citimart Group of
Companies, Advance Solutions Inc., Atlantic Gulf and the Pacific, AVON, Banko Kabayan,
Banko Sentral ng PIlipinas, Bank of the Philippine Islands, Batangas City Water District,
Batangas Elecric Cooperative Inc., Bureau of Internal Revenue, Chinabank Savings, City
Savings Bank, Cocochem Agro-Industrial Park, Commission on Audit, Department of Education,

DPWH, Fluor Daniel Inc., Government Service Insurance System, Jollibee Foods Corp., Keppel
Batangas Shipyard, Lafarge Cement Services, Land Bank of the Philippines, Mary Mediatrix
Medical Center, Max Bank, Metro Lemery Medical Center, Montenegro Shipping Lines,
MultiSavings and Loan Association, Municipal Government of San Jose, Municipal Government
of Alitagtag, Municipality of San Pascual Assessors Office, National Food Authority, PAGIBIG,
Philhealth, PNB, Philippine Ports Authority, PLDT, Provincial Government of Batangas, Shell
Tabangao Refinery, Siemens Power Operations, SSS, St. Bridget College, Toyota Batangas,
Banko Kabayan Inc., GSIS, RCBC Savings Bank, Soro Soro Ibaba Development Cooperative,
The Farm at San Benito, Viking Cars Inc., JEM Calaca Power Corp., San Miguel Mills Inc.,
Chevrolet, Coca Cola Phils., Hitachi Cable Philippines, JG Summit Corp., Epson Precision Phil.,
Land Registration Authority, Mitsubishi Hitachi Power System, and OCVAS among others
Through linkage with the aforementioned companies, students were provided with general
and specific skills and were trained to become competent in their respective field. Meanwhile,
the companies were provided with the human resources requirement of the companies. The
students learned the best practices in the field while the companies
2. Network with TESDA (BPO) (In Response to CMO 6 series of 2012)
Pursuant to new policy initiatives on outcomes based education and harmonization of
competencies with global standards in specialized courses, with the end view of keeping pace
with the demands of local and international business environments to become even more
globally competitive, particularly in the Business Process Outsourcing (BPO) industry, CHED
issued CMO series 6 of 2012. In response to the said CMO, and with the goal of expanding and
developing career assistance and job placement programs, the University of Batangas, forges

ties with industries and companies. In particular, its partnership with Tele Tech, a business
process outsourcing (BPO), has made the University a vehicle in improving the language and
communication skills of Filipino students and in developing them into qualified candidates for
careers in the BPO industry.
In the MOA signed between the parties, Tele Tech is willing to allow its trainers and other
employees to conduct short term courses and programs for BPO and call center readiness
courses in the University as a partner educational institution. Moreover, Tele Tech is willing to
participate in and aid programs for the continued education and development of the partners
educational institutions policy.
3. Citimart Group of Companies
Citimart is a business conglomerate of various corporations which operates in the provinces
of Batangas, Quenzon and Mindoro. Citimart believes that industry-academe partnership will
enhance its expansion plans, manpower development program and promote productivity in the
workplace. Thus, Citimart is desirous to partner with the University of Batangas, particularly the
College of Business and Accountancy in order to improve its business planning and manpower
development. University of Batangas, encourages and supports industry-academe collaboration
to improve the business activity and quality of life of the Filipino workforce through the proper
advice and the development of skills and proper work attitude and values.
Citigroup and UB establish collaboration and partnership in the field of business analytics,
commercial software development, manpower training and skills development. UB shall
recommend students/professors from the College of Business and Accountancy who will assist
the Citigroup in the policy planning, coordination, manpower development, marketing and other
fields of business management. Moreover, UB shall conduct free lectures and seminars for

Citigroup employees on topics such as Labor Laws, Commercial Laws and other topics as may
be requested.
4. Network with IBM (Business Analytics)
The College of Business and Accountancy is actively taking part in the continuing education
program lending its expertise to educational institutions within the country. This is part of the
programs corporate social responsibility of contributing to the enrichment of the professional
community. In line with this, CHED identified the University as one of the Delivering Higher
Education Institutions (DHEIS) for the Special Training Program on Business Analytics for
Business Administration under Faculty Development Program Phase II.
The said training
program focuses on the enablement of faculty members to teach undergraduate and graduate
courses in Analytics, specifically for courses under the Business Administration programs with
specialization track in Business Analytics.
The Special Training Program on Business Analytics aimed at building the capability of the
College of Business and Accountancy specifically Business Management to offer programs and
courses and continuing education courses in analytics and shared their acquired knowledge and
skills to the students.
As one of DHEIs for Business Analytics under the Faculty Development Program of CHED,
the College of Business and Accountancy envisions to be the center for Business Analytics in
the region.
5. Network with Professional Organization (PACSB Annual National Conference)
The Philippine Association of Collegiate Schools of Business (PACSB) is an organization of
Schools which offer business courses. University of Batangas is affiliated with the said network.

The organization primarily aims to make benchmarking easier for all schools who want to
improve their academic strategies.
With the theme Business Education: Global Developments and Trends, PACSB held its
annual 43rd Annual National Conference, on April 23-24, 2015. It was attended by two faculty
members of the CBA, Dr. Jesus P. Briones and Mr. Doringer P. Cabrera. Different issues and
challenges in todays academic world were discussed and deliberated upon by the participants.
Another highlight of the event was the election of new set of officers where Dr. Briones was
elected as one of the directors for AY 2015-2017.
PACSB as a professional organization has so much to contribute to the continuing education
of the professional community. UBs cooperation with this professional organization has helped
in the propagation of best practices and professionalization of the College.
6. Network with Industries (Scholarship Grants)
Linkage with industries has proven to be beneficial since the University is able to obtain
leverage in the attainment of its goal and objectives. One of the forms of partnership with
leading business establishments, industry groups and government agencies is scholarship
grants which are given to deserving students. In as much as education should not be a privilege
but a right that is granted to all, scholarship has become a way for the underprivileged to be
granted the right to education.
In the University, there are scholarships granted by private industries and companies as well
as well as by the government this Academic Year 2015-2016. Fortune Cement Corporation
has granted scholarships to six students of Bachelor of Science in Business Administration;
Jollibee Foods Corporation through its Jollibee Seeds program has bestowed four

scholarships to Business Management students; Saint Patricks Hospital and Medical Center
(SPHMC) has given four scholarships to BSBA students; the Local Government of Batangas
through the Batangas City Government Scholarship Program (BCG) has awarded 41
scholarships to (17) Accounting Management students, (9) Financial Management students, (9)
Business Management students, (5) Marketing Management students, and (1) Human
Resource Development Management student; and the national government through
Presidential Decree 451 which has provided full scholarship to a Financial Management
student.
6. MOA with MUNICIPALITY OF IBAAN
In the exercise of the corporate social responsibility, UB promotes and supports
collaboration with Local Government Units (LGUs) to realize its objective of strengthening its
involvement in community services through varied economic projects and extensive research.
On the other hand, the Municipality of Ibaan believes that collaboration with the academe will
help enhance its existing programs and practices as a municipal corporation, as such the
munipality partnered with the College of Business and Accountancy (CBA).
In a meeting held between the municipal mayor of Ibaan, Mayor Jun V. Toreja and the
representative of CBA, Dr. Jesus P. Briones, the highlights of the MOA entered into by both
parties were discussed.
It was cleared during the meeting the major responsibilities of both
parties. Furthermore, proposed seminars and lectures which were lined up based on the needs
assessments conducted by the Personnel Department of Municipality of Ibaan and the
University. Among the seminars agreed upon by both parties are the following: Work Ethics;
Personality Development; Customer Relations; and Personal Financial Management.

INDUSTRY PARTICIPATION IN HEI PROGRAMS

PROGRAM
DATE
Lecture Series (5th

13th )
IBM
Academic
Initiative
CBA CONTRIBUTION/ DESCRIPTION
2009-present
Through holding of activities of such nature, The College of

Business and Accountancy, is able to bring the industry and the
academe together in one setting. Showcasing the expertise and
experience of professionals and sharing them to the students
who aspire to become professionals in their fields someday, this
activity continues to deliver excellence in the business education
field.
2012-2014
The International Business Machine (IBM) conducted the IBM

Academic Initiative. It is a program for college and university
professors. The activity includes visitation of a speaker from the
IBM, no charge software and courseware usage, access to
hardware and training of faculty members. CBA faculty
members participated in the said event.
1. CBA Lecture Series

The College of Business and Accountancy annually invite guest speakers from industries to
address the students in the campus. Dubbed as CBA Lecture Series, this activity which is
held twice a year, acknowledges the expertise of renowned professionals and hone young
business leaders among students. Now on its 13th installment, the lectures delivered before the
CBA audience, was proven to be beneficial not only for the acquisition of skills and knowledge
of the students but also as a good source of motivation to inspire the students in the pursuit of
their careers in the future.
The CBA launched the very first Young Entrepreneurs Summit with the theme
Start Small, Hitting it Big in Business on July 24, 2015. In line with the said activity was the
13th CBA Lecture Series which had the same theme. The lecturers were presidents of a
business school and a group of companies, who shared their thoughts on how to widen the
students knowledge and awareness of the business practice and the business community.
The department together with the University of Batangas Student Council initiated the
Student Leadership Program: Todays YouthTomorrows Leader held on March 6, 2015,
with the aim of turning everyday habits into leadership qualities. Through the said activity,
students developed leadership qualities which are vital to the organization and to the
community. With the commitment in the execution of action that will enhance efficiency and
productivity of all stakeholders, students likewise developed their work ethic which serves as
foundation of leadership and service to fellowmen.
Undertaking research is one of the stimuli for students development. The College of
Business and Accountancy is making sure that the students participate in this kind of academic
exercise. The department organized the 2015 CBA Research Forum held on March 6, 2015.
It aimed to develop students awareness of business opportunities and challenges. In this
activity, students learned the importance of research to the needs of the community, business
and the society.
The 12th CBA Lecture Series: Empowering Youth Entrepreneurs through SPIRIT,
INTELLECT, and PURPOSE held on March 6, 2015, was held to develop students
entrepreneurial skills while making the same align with the corporate values of the University.
Next was the 11th CBA Lecture Series: Competency Requirements for Business
Professionals and Entrepreneurship, held on July 24, 2014. This event developed students
professional skills in performing business operations. The lecture conducted informed the

students of professional standards that the industry required among fresh graduates as well as
other opportunities outside the university.
Holding the 10th CBA Lecture Series: Unleashing Young Entrepreneurial Spirit:
Innovate, Integrate, Motivate held on February, 14, aimed to develop students
entrepreneurial capability. Thus, this event made the students developed awareness in bringing
forth creativity as a source of income whether as employees or as business owners.
The 9th CBA Lecture Series: Unleashing Excellence FAD and Style Entanglement
to Business Operations held on February 28, 2013 was held to develop students managerial
style in handling business operations. In the said activity, the students developed strategies in
managing subordinates in their dealing with productivity and efficiency.
The 7th CBA Lecture Series: FinallyThe Industries Have Spoken, CBA Graduates
Doing Well, Doing Better held on February 18, 2011, enhanced the students academic
foresight on the importance of the said undertaking in acquiring employment within the
industries of Batangas. Such activity developed students confidence as they acquired new
insights on the requirements for the recruitment in the industry.
The 6th CBA Lecture Series:
CBA Graduates Where Are They Now? held on
August 19, 2010, aimed to have students who would acquire knowledge on how to deal with
competition based on the professional experience of alumni of CBA. Furthermore, this event let
the students acquire relative information in creating strategies and acquiring competitive
advantage in the professional world.
Last on the list is the 5th CBA Lecture Series: Competence Bears Achievements,
held on August 26, 2009. This particular lecture series aimed to developed confidence among

students and bring forth professionalism among them through the experience shared by
professionals.
2. IBM Academic Initiative
Technological integration in education creates a positive impact on the delivery of more
effective, efficient and innovative teaching and learning experiences. It also enhances the
capability of the teacher to effectively inculcate learning, and helps students gain mastery of
lessons and courses. Effective technology integration is achieved when the use of technology
supports curricular goals.
In relation to the foregoing, the International Business Machine (IBM) conducted the IBM
Academic Initiative. It is a program for college and university professors. The activity includes
visitation of a speaker from the IBM, no charge software and courseware usage, access to
hardware and training of faculty members.
CBA faculty members participated in the said
event.
With the said activity, the University of Batangas was granted the IBM Academic
Initiative Center of Excellence, for three consecutive years, 2012, 2013 and 2014.
CONTINUING EDUCATION PROGRAMS FOR BUSINESS, INDUSTRY OR GOVERNMENT

PROGRAM
Seminar on
Workplace Ethics
in Ibaan Batangas
(LGU)
Community
Business
Assistance
DATE
July 30, 2015
CBA CONTRIBUTION/ DESCRIPTION

The College of Business and Accountancy was able to contribute
to the development of a strong work ethic among the 56
employees of different departments of Municipality of Ibaan
through a seminar conducted by the department.
2005 -2010
University of Batangas, College of Business and Accountancy
assisted Munting Tubig in its economic development through
"Alalay Kita Program" which Provided livelihood opportunities,

skills, training, seminars and other income-generating projects.

UB conducted activities like cooperative management, basic
accounting, and business monitoring and evaluation seminars to
name a few. UB also trained residents on the different skills and
trainings, which aimed to upgrade their professional, vocational
and technological competencies. These activities were cooking
and food preparation, biogas technology, etc.
M3 Cooperative
Bookkeeping NC II
Certification
June 11, 2014
CBA students provided evaluation and monitoring on the impact

of the cooperative to the life of the stakeholders, particularly the
residents of Brgy. Balete Batangas.
May 22, 2013

May 22, 2015
Mr. Mario Castro, faculty of CBA, was certified by TESDA as

trainer and reviewer of Competency Assessment in Bookkeeping
NC III, to 28 students last March 25, 2014. UB-CBA participants
collaborated with post graduate students of UB and with different
HEI's. A certification was issued by Dr. Imelda M. De Los Reyes,
Director PDNCP and ETEEAP.
1. Continuing Education Program through Workplace Ethics Seminar Conducted

in the Municipality of Ibaan (LGU)
The College of Business and Accountancy as partner of the Municipality of Ibaan in
rendering social services to the community held a seminar which aimed at developing the work
ethics of the employees of Ibaan. The said event was attended by 56 employees from different
departments/units of the Municipality. Through the said activity, the employees were lectured on
the following topics: what is ethics; the application of ethics in the workplace; common

organizations core values; benefits of good work ethics; how to make ethical decisions; case
studies of ethics in the workplace.
2. Continuing Education Program through Community Business In Action
To realize its objective of strengthening its involvement in community services and as
part of UBs social responsibility, UB supports and promotes collaboration with Local
Government Units, particularly with the Municipality of Ibaan, Corollary with this, is the
spearheading of the College of Business and Accountancy of lined up of activities particularly
seminar and lectures based on the needs assessments of the people of Barangay Ibaan. This
needs assessments were made during a discussion held between Mayor Juan V. Toreja, of
Ibaan Batangas and the University as represented by Dr. Jesus P. Briones, program head of
CBA.
One of the economic development programs accomplished by the College was in
Munting Tubig Ibaan through "Alalay Kita Program" which provided livelihood opportunities,
skills training and seminars and other income-generating projects. UB conducted activities like
cooperative management, basic accounting, and business monitoring and evaluation seminars
to name a few. UB likewise trained residents to upgrade their vocational and technological
competencies. Activities include cooking and food preparation, biogas technology, etc.
3. Continuing Education Program through the M3 Project
Mamamayang Masipag Mag-impok Cooperative (M3) was launched by the College of
Business and Accountancy (CBA) for the residents of Brgy Sala, Balete, Batangas. The
residents were prepped for such an undertaking through the presentation and approval of
Bayanihan Savings (BS) (September 14, 2010) and by the Seminar on Establishing a

Cooperative and its Management (November 26, 2010). The plan for the cooperative which was
the brainchild of the College was laid out to the residents and prospective members in the
barangay through a General Assembly held on February 3, 2011. Furthermore, a
Seminar/Orientation on the Establishment of Multi-purpose of Multi-purpose Cooperative on
March 17, 2011 helped the residents to understand the objectives of the cooperative which aims
to help improve the quality of life by providing social and economic benefits to its members who
are residents of Brgy. Sala. Through the appointment of the Board of Directors, M3 was able to
plan and hold activities for its members such as meetings, assembly and training programs. M3
members were encouraged to save their money which could be used by the cooperative for
relending for livelihood activities to encourage establishment of micro business in the barangay.
The Cooperatives initial businesses were selling of rice and offering loan capital.
On November 2012, M3 was registered with the Cooperative Development Authority
through the assistance of the CBA. Its Articles of Cooperation and By-Laws were also prepared
in order to formalize the specific details of the organization. M3 also provided trainings and
seminars to its members. These seminars include Financial Management and team Building
Seminar (July 29, 2011); Business Seminar (November 16, 2012); Bookkeeping Lecture
(August 2, 2013) and Microfinance Lecture (July 11, 2014). The members were informed of the
dealings of the Cooperative through general assemblies (February, 2011; February 3, 2012;
November 16, 2012). To assess the operations and the impact of M3, monitoring meetings (Jan.
10, 2014; July 4, 2014) and Cooperative Impact Assessment Program (April 24, 2015) were
facilitated. At present, M3 is still in active operation with the leadership of its Board of Directors
who were trained and prepared by the College through this program.

4. Continuing Education Program through Bookkeeping NC III Certification

The Technical Education and Skills Development Authority (TESDA) certified the
University of Batangas as an Assessment Center for Bookkeeping (National Certification III)
effective for two years, from May 22, 2013 to May 22, 2015. TESDA awarded the University a
certificate of accreditation acknowledging it as an Accredited Competency Assessment Center.
In line with the said recognition, the University facilitated the National Certification in
Bookkeeping (BKP) NC III of 132 BSBA students and six faculty members and other clienteles
such as students from UBLC and other schools. Mr. Mario Castro, CPA, a faculty member of the
College of Business and Accountancy, conducted a review to the 28 graduating students of
BSBA for the preparation in the TESDA Competency Assessment in Book keeping NC III held
last March 25, 2014.
CRITERION 13
LINKAGES WITH OTHER HIGHER EDUCATION INSTITUTIONS
A Higher Education Institution (HEI) just like any other organization needs linkages with
other institutions. It cannot exist in isolation or in a vacuum. Partnership and linkages are vital in
the creation of networks which would be instrumental in benchmarking, resources sharing and

cooperative learning. There are higher education institutions within and outside of the
Philippines that have provided the University with opportunities for learning the best practices
employed in their schools; in the same manner that these schools have also obtained the best
practices employed in the University.
CURRENT AND ACTIVE LINKAGES WITH REPUTABLE HEIS OUTSIDE THE PHILIPPINES
Partner
Asian Skills
Institute
2015 HSK &

YCT Summer
Camp Invitation
Free State
University
Confucius
Institute at
Angeles
University
Foundation
Date
Objectives
CBA Contribution
6-Dec-13
To increase global
competitiveness of
graduating students
It provides academic excellence

through its curriculum offering and
enhances strategies that will gain
global advantage. Through ASI,
graduates receive both a domestic
higher education qualification and an
Australian world renowned qualification
May 2015
(till next
Summer
Camp)
To promote friendly
relations between China
and the Philippines.
CBA students who were taking up

Mandarin language, were given the
privilege of joining a summer youth
camp which was held in Beijing, China.
20-Feb-14
To conduct faculty
exchange in teaching the
Outcomes-Based
Education and Learning in
Diverse School Contexts
The Department became participant in

the OBE seminar conducted by Gr.
Gregg Alexander of the University of
Free State.
To render customized
language training program
in Mandarin to achieve the
communication goals of
the students.
The Department has become a vehicle

in the attainment of language
proficiency in Mandarin language of
the students.
Continuously
On-Going

Yeungnman
University
September
2, 2009July 2, 2010
To make students obtain

academic units for degree
programs in a foreign
environment.
The University of Batangas and

Yeungnam University entered into a
Memorandum of Understanding for
Student Exchange and a Cooperative
Agreement whereby the latter would
accept exchange students. Three
students from the College of Business
and Accountancy flew to Republic of
Korea to take part in the one-year
exchange program between the two
universities.
. As Business students, they took
classes focusing on management,
trade,
finance
and
economics.
Likewise, through joining the exchange
program, students were able to gain
academic units for the degree
programs in a foreign environment.
1. Linkage with Australian Skill Institute (Dual Diploma Program)

To increase global competitiveness of graduating students, the University of Batangas
has forged a link with Australian Skills Institute (ASI). This linkage is in accordance with the
Standards for National Regulator (NVR) Registered Training Organizations (SNR),
specifically SNR 17.3. Australian Skills Institute belongs to the parent company MRAEL Ltd.
MRAEL is a nonprofit company that commenced operations throughout Queensland,
Australia in 1985. It is one of the largest education, training and employment providers in
Queensland Australia. ASI is the cutting edge of VET development and works together with
its partners to provide unique and easy to implement strategic and operational solutions for
a variety of challenges that institutions face.
In the said program, students of University of Batangas who enroll in the program will
simultaneously enroll in Australian Education Institution and that upon graduation; they will
receive both a domestic higher education qualification and an Australian world renowned
qualification. With the said linkage, the College of Business and Accountancy is able to
provide academic excellence through its offered dual curriculum and enhances strategies of
teaching that will make students gain global advantage.
In particular, Business Management students who enrolled in a program through
Australian Skills Institute will have the opportunity to study and earn the same qualifications
as Australian students and international students who travel to Australia.
The Australian Skills Institute is committed to enhance the curriculum in preparation to
the full implementation of outcomes based education. Thus, the University of Batangas also
adapts international practices making it at par globally with the rest of the international
schools.
One of the short courses offered in ASI is Diploma of Leadership & Management.
Graduates of this course take on leadership roles where they will have to apply knowledge,
practical skills and experience in leadership in a variety of industries. They likewise display
initiative, strategic thinking and sound judgment in planning, organizing, implementing and
monitoring their own workload as well as the workload of others.
Graduates of this course will have employability skills including the ability to plan,
design, apply and evaluate solutions to unpredictable problems, and identify, analyze and
synthesize information from a variety of sources. The following are the subjects in the
program: (1) Develop and Use Emotional Intelligence; (2) Manage Personal Work Priorities
and Professional Development; (3) Undertake Project Work; (4) Manage Operational Plan;
(5) Lead and Manage Effective Workplace Relationships; (6) Lead and Manage Team
Effectiveness; (7) Facilitate Continuous Improvement; (8) Manage Budgets and Financial

Plans; (9) Manage Quality Customer Service; (10) Develop Workplace Policies for
Sustainability; (11) Design and Develop Business Documents; and (12) Manage Meetings.
2. 2015 HSK & YCT Summer Camp Invitation
This summer camp which was initiated by Confucius Institute invited five UB students
taking up Mandarin class to attend the 2015 HSK & YCT Summer Camp in Beijing from May
14 to 22, 2015. There was one student who was interested to join but the plan to attend did
not materialize. Currently, this said program is ongoing, and any interested student may join
the next summer camp.
3. Linkage with University of the Free State
To obtain learning in teaching the Outcomes-Based Education and Learning in Diverse
School Contexts, the University held a seminar on the aforementioned topics with Dr. Gregg
Alexander of the University of Free State, from Bloemfontein, South Africa as guest lecturer.
The linkage formed with the said institution makes it possible for the University to consult
from time to time with Dr. Gregg. This practice has proven to be beneficial in the process of
shifting the curriculum to OBE.
4. Confucius Institute at Angeles University Foundation
The University in partnership with AUF obtained the services of Confucius Institute to
render customized language training program in Mandarin to achieve the communication goals
of the students. Starting in the Second Semester of the Academic Year 2012-2013, there were
one hundred forty eight (148) students from the College of Business and Accountancy who
enrolled in the said program. This collaborative undertaking aimed to attain proficiency in the

Mandarin language. Moreover, the University is provided with the best resources that would
provide the students adept knowledge in the Chinese language and culture.
5. Yeungnam University Student Exchange Program
The University of Batangas and Yeungnam University entered into a Memorandum of
Understanding for Student Exchange and a Cooperative Agreement whereby the latter would
accept exchange students. Seven students from the College of Business and Accountacy,
College of Arts and Sciences and College of Education flew to Republic of Korea to take part of
the one-year exchange program between the two universities. The group of UB students was
part of a bigger batch of college students from different parts of the globe who converged to
Yeungnam University to take part in its Foreign Exchange Program. For a period of almost a
year, the UB students experienced the high-quality of education offered by Yeungnam,
discovered different cultures from different parts of the world and learned how to live in foreign
soils.
Three students from the College of Business and Accountancy took part in the said
activity. As Business students, they took classes focusing on management, trade, finance and
economics. Through the exchange program, students were able to gain academic units for the
degree programs in a foreign environment.
CURRENT AND ACTIVE LINKAGES WITH LOCAL HEIS
Partner
Date

Description / Objective
University of the
Philippines Open
University (UPOU)
Colegio ng
Lungsod ng
Batangas (CLB)
Centro Escolar
University
Technological
Institute of the
Philippines
Continuously
On-Going
To rationalize the undergraduate education in the country pursuant to new

policy initiatives on outcomes based education and harmonization of
competencies with global standards in the Business Process Outsourcing
industry. CBA provides curriculum that would keep pace with the
demands of local and international business environment to become
globally competitive in the BPO industry.
Continuously
On-Going
The University of Batangas, in its exercise of corporate social

responsibility, promotes and supports collaboration with HEIs to realize its
objective of delivering quality education. The Colegio ng Lungsod ng
Batangas, a Higher Education Institution located at Rizal Avenue Ext. in
Batangas City, partnered with the University of Batangas, particularly with
the College of Business and Accountancy in holding lectures or seminars
related to various business disciplines. The seminars and lectures
sponsored by CLB and executed by UB on the other hand, shall be
beneficial for the promotion of the best practices in the field of business
for both parties.
20-Jul-12
The Centro Escolar University and University of Batangas agreed to

cooperate, collaborate and exchange in all appropriate and agreed
academic areas of internship, research and teaching, sharing and
dissemination of information, and documentation in areas of mutual
interest. Therefore, making exchanges in student and faculty. With this
benchmarking activity between the two HEI's, academic improvement in
their academic strategy, offerings and curriculum to gain global
advantage is thus obtained.
14-Aug-07
Sharing of faculty is the main purpose of the agreement in which both

parties aimed to obtain academic excellence thru exchanging of
academic staff, visitation of academic staff and research forums. With
such exchanges and research activities, both universities developed
innovations in the field of instruction and business research. This
agreement also utilized technology, techniques and materials that were
deemed to develop the academic curricula.

LUNA GOCO
Colleges
Calayan
Educational
Foundations Inc.
Continuously
on-going
This agreement will extend the business courses to post-baccalaureate

students outside the Province of Batangas to further their education and
training through road programs of study which facilitate intellectual
development, community orientation and research; will have cooperative
endeavor shall do their respective share in realizing this noble project and
enhance the success through mutual support and consideration
Continuously
on-going
The Calayan Educational Foundations Inc. as a sponsoring institution

implemented a Faculty and Staff Development Program. Through the
program, qualified faculty and staff would be able to pursue post graduate
education through provision by the University of Batangas graduate
education leading to Doctor of Philosophy, Master in Business
Administration, and Master of Arts in Education degrees.
1. University of the Philippines Open University (UPOU)

The UPOU in coordination with Information Technology-Business Process Management (ITBPM) industry organized series of HEI forums. eService Management Program (eSMP) is a
training and internship program for faculty wherein online training on Service Management
Program prepares HEI faculty for the implementation of CMO 6 s2012 addendum to CMO 39
s2006 entitled, Policies Standards and Guidelines for BSBA Prescribing Additional Electives On
Service Management for Business Process Outsourcing. Nineteen faculty members from the
Colleges of Business and Accountancy (CBA), Information and Communications Technology
(CICT) and Arts and Science (CAS) are currently undergoing online training using the modules
prepared by UPOU.
2. Linkage with Colegio ng Lungsod ng Batangas
The University of Batangas, in its exercise of corporate social responsibility, promotes
and supports collaboration with HEIs to realize its objective of delivering quality education. The

Colegio ng Lungsod ng Batangas, a Higher Education Institution located at Rizal Avenue Ext. in
Batangas City, partnered with the University of Batangas, particularly with the College of
Business and Accountancy in holding lectures or seminars related to various business
disciplines.
Through the concerted efforts of both schools, UB and CLB will be able to enhance their
existing programs and practices as an HEI. The seminars and lectures sponsored by CLB and
executed by UB on the other hand, shall be beneficial for the promotion of the best practices in
the field of business for both parties.
3. Linkage with Centro Escolar University
A MOA between the University and Centro Escolar University was entered into to
engage in a program of cooperation. In the agreement, promotion of exchange and
cooperation in all agreed academic areas of internship, research and teaching was
negotiated upon by both parties. The Centro Escolar University and University of Batangas
agreed to cooperate, collaborate and exchange in all appropriate and agreed academic
areas of sharing and dissemination of information, and documentation in areas of mutual
interest. Thus exchanges in student and faculty were delivered. In this benchmarking activity
between two HEI's, academic improvement in academic strategy, offerings and curriculum to
gain global advantage was delivered.
4. Linkage with Technological Institute of the Philippines
Another linkage forged by the University is one with that of Technological Institute of the
Philippines. The MOA which focuses on cooperative education arrived on the following
objectives which are as follows: sharing of faculty, cooperative research and exchange of

academic materials. In adherence to the said MOA, one of the activities participated in by
the University is the research forum organized by TIP
Sharing of faculty is the main purpose of the agreement in which both parties delivered
academic excellence thru exchanging of academic staff, visitation of academic staff and
research forums. With such exchanges, researches of both universities developed
innovations in the field of business research. This agreement likewise made possible the
utilization of technology, techniques and materials that were deemed to develop the
academic curricula.
5. Linkage with Luna Goco Colleges
The University of Batangas extends its graduate courses to post-baccalaureate students
outside the province of Batangas to further their education and training through broad
programs of study which facilitate intellectual development, community orientation and
research. On the other hand, Luna Goco Colleges desires that Masters and Doctoral
Programs be made available in its institution to further gain personal and professional
growth of post Baccalaureate students in Calapan City and its surrounding areas. Through a
MOA entered into by both parties, UB and LGC have entered into a cooperative endeavor
and have undertaken to do their respective share in the realization of the project through
mutual support and cooperation.
The agreement has made it possible for post graduate students in Calapan City and
surrounding areas to acquire the same kind of curriculum as the one offered in University of
Batangas and at the same time obtain their Masters or Doctoral degrees in Business from
the same school.

6. Linkage with Calayan Educational Foundations Inc.

The Calayan Educational Foundation Incorporated and the University of Batangas both
entered into an agreement whereby the former as a Sponsoring Institution would implement
a Faculty and Staff Development Program. Through the program, qualified faculty and staff
would be able to pursue post graduate education through provision by the Extending
University of graduate education leading to Doctor of Philosophy, Master in Business
Administration, and Master of Arts in Education degrees. The University consents to forge
ties with the Calayan Foundation, whereby as an Extending University, it undertakes to
support fully the objectives of the program and has consented to partner with the
Sponsoring Institution in the aforementioned endeavor.
In the tie up made by both institutions, the Sponsoring Institution took charge of
recruitment and enrollment of students for the program. It also served as a contact base
and provided the school facilities for classroom, contact sessions between the professors
and enrollees. Team teaching between and among
qualified faculty and visiting faculty
were also made as an arrangement. Meanwhile, the Extending University provided the
faculty for the programs. It ensured that the highest quality of instruction is provided to all
enrollees and performed all other functions related to the delivery of graduate education to
all enrolled students in the program.


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CRITERION NO 12

LINKAGES with BUSINESS, INDUSRTY, and/or GOVERNMENT

thus, developing a symbiotic force between and among the

aforementioned institutions and the University.

CBA is continuously sending students practitioners to

Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa

University of Batangas, has affiliated linkages to private firms

University of Batangas and Citimart Group of

Through training of students and development of the

The University of Batangas particularly the College of

Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa

PACSB is an organization of Schools which offers business

The municipality of Ibaan partnered with the College of

1. Network with Industries and Public Offices

Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa

Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa

Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa

The said training

Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa

Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa

It was cleared during the meeting the major responsibilities of both

Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa

INDUSTRY PARTICIPATION IN HEI PROGRAMS

Lecture Series (5th

CBA CONTRIBUTION/ DESCRIPTION

Through holding of activities of such nature, The College of

The International Business Machine (IBM) conducted the IBM

1. CBA Lecture Series

Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa

CBA Graduates Where Are They Now? held on

Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa

CBA faculty members participated in the said

CONTINUING EDUCATION PROGRAMS FOR BUSINESS, INDUSTRY OR GOVERNMENT

CBA CONTRIBUTION/ DESCRIPTION

Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa

skills, training, seminars and other income-generating projects.

June 11, 2014

CBA students provided evaluation and monitoring on the impact

May 22, 2013

Mr. Mario Castro, faculty of CBA, was certified by TESDA as

1. Continuing Education Program through Workplace Ethics Seminar Conducted

Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa

Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa

Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa

4. Continuing Education Program through Bookkeeping NC III Certification

Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa

2015 HSK &

It provides academic excellence

CBA students who were taking up

The Department became participant in

The Department has become a vehicle

Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa

To make students obtain

The University of Batangas and

1. Linkage with Australian Skill Institute (Dual Diploma Program)

Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa

Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa

Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa

To rationalize the undergraduate education in the country pursuant to new

The University of Batangas, in its exercise of corporate social

The Centro Escolar University and University of Batangas agreed to

Sharing of faculty is the main purpose of the agreement in which both

Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa