INSTITUTE OF BUSINESS

ADMINISTRATION

Course Syllabus
Course Name

Advance and Applied Business Research (AABR)

Instructor

Muhammad Abdus Salam

Batch

EMBA

Session Day & Time

Saturday 6:00 pm 9:00 pm

Email:

abdussalamsbp@gmail.com

1. Course Description:

The course provides the understanding of advanced research process

such as defining research problem, writing research proposal, literature
review, design and framework development, measurement and scaling,
advanced quantitative data analysis, reporting and presenting the
research. It also equips the students to write quality research papers in
national and international conferences and journals.

2. Course Objectives:

Understand how to conduct qualitative and quantitative research

Perform statistical analysis and interpret the results suing SPSS and
Eviews
Develop the skills to pursue high standard research
Augment the tools of research in real-life situations

3. Learning Outcomes:
LO1:
LO2:
LO3:
LO4:
LO5:
LO6:

Develop research proposals

Access information and search the scholarly literature and cite them
Develop the advanced research framework and design
Collect the quality data and conduct suitable analysis
Prepare and present formal research report
Publish the research work in conference proceedings / Journals

4. Text Books:

1. Business Research Methods by William G. Zikmund, 7th / 8th edition,

Cengage Learning.

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2. Marketing Research: An Applied Orientation by Naresh K. Malhotra &
Satyabhushan Dash, 6th Edition.
3. Additional material will be provided by the resource person.

5. Reference Book(s):
1. Research Methods for Business by Uma Sekaran, Wiley & Sons, 5th
edition
2. Research Methods for Business Students by Mark Saunders, Philip
Lewis, and Adrian Thornhill, 3rd edition, Pearson Education
3. Introduction to Statistics by Neil A. Wiez. 9th Edition.

6. Grading Policy / Student Assessment:

Assessment Instrument

Percentage

Midterm Examination

25%

Quizzes and Assignments

Project Report & Presentation [Grouped
Based- A group of Max 3. Individual research
will be preferred.
Final Examination

10%
25%
40%

7. Weekly Course Outline:

Sessio
n
1
2
3

Session Topic
Competitive advantage and research, Introduction
to business research methods and techniques
The research process
Problem definition and writing research proposal

4
Research Design & Theoretical Framework
5
6

Assessment
s

Submission of
research
topic
Submission of
research
proposal

Qualitative
vs.
Quantitative
Research,
Development of Model (variables & hypothesis)
Literature review and referencing
Mid Term Examination

Mid Term
Exam
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ADMINISTRATION
Sessio
n
7

Session Topic

Measurement and Scales

Assessment
s
Presenting
critically
reviewed
article /
research
paper

Questionnaire Development and Sampling

Techniques

9
Data Analysis Techniques-I[Descriptive
Techniques]: Theory and practice with MS Excel
and SPSS
10

Submission
and
Discussion on
the
Questionnaire

Data Analysis Techniques-II[Inferential

Techniques]: Theory and practice with MS Excel
and SPSS

11
Data Analysis Techniques-III[Regression and Time
Series Models]: Theory and practice with MS Excel
and SPSS
12
Project presentations
Final Examination

Incorporation
of research
techniques in
your project
report
Project
submission
and
presentations
Final Exam

8. Expected Class Conduct:

Students are supposed to be regular and punctual in the class as per

IBA policy
Please keep your cell phone on silent mode as communicated through
IBA policy.
A fixed time and duration of break will be specified, those students who
will come late after the break will be marked late for that class.

9. Teaching and Learning Methodology:

Formal classroom lectures

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INSTITUTE OF BUSINESS
ADMINISTRATION

Class discussion
Case Studies
Quizzes & Assignments
Lab exercises
Presentation

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