1.

Please
provide the
top three (3)
brands that
you would
most likely
purchase
from when
considering
sporting
goods:
(i.e. 1 = Most
Favored, 2 =
Next Most
Favored, 3 =
Third Most
Favored)

Reebok

Adidas

Skechers

Nike

K-Swiss

Fila

New Balance

And 1

2. For a pair of running shoes, which of the following

brands is your favorite, that is, which brand would you
most likely purchase? *

And 1
New Balance
Nike
Skechers
Reebok
Adidas
K-Swiss
Fila
Other

3. Why? *

4. For the brand(s) identified in the previous questions,

please rank the values of the product that is most
important to you? *

Reliability and good for workout

Lifestyle

Price

Comfortability

Quality and durability

Stylishness
Rank values must be between 1 and 6

5. How often do you wear your running shoes? *

Almost never
A few times per month
At least once a week
2-3 times a week
Almost Daily

6. Approximately, how often do you purchase new

running shoes?

Once or more every month

Once every 2 months

Once every 6 months

Once a year
Less than once a year

7. Where do you usually shop for running shoes? *

Sporting Goods Store

Shopping Mall
Discount Retailers
Internet
Department Stores
Other

8. How much do you normally spend for a pair of

running shoes? *

9. How much would you be willing to spend for a pair

of premium running shoes? *

10. When you think about the favorite brand you

identified earlier, what product category immediately
comes to mind? *

Sports Equpiment
Apparel
Footwear
Other

11. For the same brand, please rank the top three
sports you would associate with that brand

Baseball

Basketball

Cycling

Football

Golf

Outdoor sports

Running

Soccer

Tennis

Training

12. When you think about your favorite brand of

running shoes, does this brand remind you of a
person? *

Yes
No

13.
Who does this brand remind you of?
*

Why? *

14. Who makes the majority of purchasing decisions in

your household? *

Yourself
Your spouse or partner
Joint decision
Other

15. How do you find out the latest product in the

market? *

Magazines (Non-sports related)

TV
Sporting Goods Store (In-store promotions)
Magazines (Sports related)
Internet

Other

16. In the following theee questions, you will see a list

of statements that are examples of personality traits.
Please choose a brand that you believe best
describes each quality.
Choose None if you feel none of the choice apply.

KSw
iss
Wholes
ome

Honest,
Sincere

Smooth

Masculi
ne

Rugged
, Tough

New
Bala
nce

Skec
hers

Adi
das

Fil
a

Ni
ke

A
nd
1

Ree
bok

No
ne

Reliable

Wester
n

Outdoo
rsy

Downtoearth

Feminin
e

Familyoriente
d

17.
Please choose a brand that you believe best
describes each quality.
Choose None if you feel none of the choice apply.

KSw
iss

Friendly
*

Hard
working
*

Cheerful
,
Spirited
*

Original
*

Sentime
ntal *

Charmin
g*

Upper
class *

New
Bala
nce

Skec
hers

Adi
das

Fil
a

Ni
ke

A
n
d
1

Ree
bok

No
ne

Glamoro
us *

Good
looking *

Daring *

Confide
nt *

18.
Please choose a brand that you believe best
describes each quality.

Choose None if you feel none of the choice apply.

KSw
iss

Young

Leader

New
Bala
nce

Skec
hers

Adi
das

Fi
la

Ni
ke

A
n
d
1

Ree
bok

No
ne

Successf
ul

Cool

Imaginat
ive,
Unique

Intellige
nt

Corporat
e

Technical

Exciting

Contemp
orary

Trendy

19. Are you male or female? *

Male
Female

20. What is your age? *

21. What is the highest level of education you have

completed?

22. What is your annual household income?

23. How many people are in your household?

24. What is your ethnicity?