SAP Personas SBN 2013

Personalization without programming

Carl Terje Lippestad,

SAP Sales Executive Custom Development

Kurt Kristiansen,

SAP Nordic Mobility Advisor

Agenda

Part 1: SAP UX

Part 2: SAP Personas Introduction

Part 3: SAP Personas Use cases

Part 4: SAP Personas Demonstration

2013 SAP AG. All rights reserved.

SAPs UI Evolution

1.

2.

3.

Provide consumer-grade
UX for NEW applications
(SAP UI5)
RENEW widely used use
scenarios
(SAP Fiori)
ENABLE customers to
improve UX of their
specific value scenarios
(SAP Screen Personas)

Number of use Scenarios

Personas is a key part of SAPs User Experience strategy:

Enable customers to improve their SAP GUI screens

NEW
New

RENEW

ENABLE

Time
2013 SAP AG. All rights reserved.

SAPs Approach - Examples

New

Renew

Enable

SAP Screen
Personas
SAP Customer Financial Fact
Sheet

2013 SAP AG. All rights reserved.

Leave Request

Fiori and Personas work together to enhance usability

SAP Fiori

SAP Screen Personas

Keeping Simple Things

Simple

Personalization without
Programming

Routine tasks

Specialized, routine tasks

Most frequently used

transactions

All SAP GUI transactions

Ready to run
Smartphone, tablets,
desktop

2013 SAP AG. All rights reserved.

Personalize any
transaction in minutes
Desktop (Windows, Mac)

Personas empowers customers

Personalization without programming

Oil and
Gas

2013 SAP AG. All rights reserved.

Hide & Merge

Change
Colors
Automate
Steps

Conditional
Formatting

Change
Labels

Re-arrange

Personas makes users more productive

Example: Verifying a Sales Order
With Personas

click
Clean, branded screen

Without Personas

1
2
3
4
5

6
7

Data in tabs
2013 SAP AG. All rights reserved.

3 clicks

7
6
5

4
9

Personas improves process flows

Example: Create Notification Transaction
With Personas

~11
clicks

~8

clicks

clicks

clicks

Without Personas

clicks

Hierarchical tree
which is rarely
used
Too many buttons

clicks

Notification type
needs to be
selected from list
via F4 help

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clicks

No templates for
free text provided
Unused / empty
space

~5

clicks

~34
~14

clicks

clicks

Complex hierarchical Too many tabs,

structure
some not needed
at all
Too many buttons
Some fields not
needed
10

Personas makes screens more intuitive

Example: Paying a Vendor
With Personas

Without Personas

Intuitive where to enter data

Pre-filled values speed process

Overwhelming choices
Must memorize many numbers

4
fields

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37
fields

11

Before you start using Personas, understand the process

Automate Where
Appropriate
Build Screens
Using Personas
Analyze Data
Requirements

Simplify
Processes
Identify
Processes

2013 SAP AG. All rights reserved.

12

SAP Screen Personas

Personas works
in the scenarios below

Personas does NOT work

in the scenarios below

SAP GUI

CRM

ERP

SRM

Suite on HANA

Web Dynpro

Dynpro

2013 SAP AG. All rights reserved.

13

SAP Screen Personas enhances ERP usability

Business User
Productivity

User
Satisfaction

Cost of
Personalization

Training
Time

2013 SAP AG. All rights reserved.

14

Demo

Part

1: SAP Screen Personas Examples

Part 2: Build new screens
Part 3: Automation using scripting

2013 SAP AG. All rights reserved.

15

Thank you

Contact information:
Kurt Iben Kristiansen
Kurt.kristiansen@sap.com
Nordic Mobility Advisor

Videos

SAP Personas video:

http://www.youtube.com/watch?v=gquHYSGHol8 (intro)
http://www.youtube.com/watch?v=tpMdktziC_8 (basic scripting)

SAP Personas demo at SBN:

Contact Bouvet stand

2013 SAP AG. All rights reserved.

17