1.

0 Executive Summary
The 2.8 Genial Enterprise Company was established by a group consist of 10
students who are ambitious to create food product business that cater to the
demands and needs of students and for everyone. The 2.8 Genial Enterprise is a
partnership company which is made by an agreement between 10 people to finance
and operate a business. Partnership provides moral support and will allow more
creative brainstorming towards the product.
Chicken Egg Mayo and Natared Sprite are the essence of the sophisticated
brainstorm and also known as the companys food product. These two combinations
of simple food and beverages give the nutritional values and affordable price.
Chicken Egg Mayo is the snack made from eggs, typically with a flavory filling.
Chicken is used as the filling besides some additional such as carrots, mayonnaise,
onions and egg yolk. A boiled egg wrapped with kentucky flour give it more crispy
and crunchy texture look. From the ingredients used, the product is totally has a
great source of protein which is sustainable for others.
The uniqueness of the product is the fillings flavor itself in which it is mixed
up with a few ingredients to make it becomes more tasty and different from others.
However, for the service offered, the company will do some delivery service in order
to let the customers know better about the products sold. The company will sell the
coupon a week before the APK started to give the approach about the companys
product.
The target customers are mostly the UMS students, lecturers, staffs and the
visitors since the date will be on the week of graduation day. For the target market,
the company will focus on how to attract the customers as many as the team
members can. This is because; the number of customers determines the amount of
revenue of the company. The company will practice the good communication skill
with the customers as one of the important thing to take account. Besides, the
company will also put in trust of the cooperation and hard work among the team
members that will bring the success.

Other than that, the competitive advantages that the company will encounter
is the product sold cannot be found at other cafeteria or stalls in U.M.S. There are
two other main competitive advantages; firstly, the curiosity of customer will bring
the 2.8 Genial Enterprise towards gaining profits since the product and company is
still new in the market. Secondly, the creativity on the food products and services
are better than the others competitors since innovation on the product has been
implemented according to the consumer needs.
The 2.8 Genial Enterprise Company is a partnership company. There are
advantages in such form of business by having more expertise and more resources
for capital. The business risks can also be distributed and shared among
partners.Therefore, each partner will fund up the capital of RM60 and there will be a
total capital of RM600. The funds will be used to allocate on the budget of raw
materials and others such as advertisement and rental. Being a partnership, the
business

partners

necessarily share

the

profits

and

the

decision

making.

Furthermore, The 2.8 Genial Company may benefit from the combination skills of all
partners.
The idea of presenting healthy food business came across when everybody
seem aware and concern about the healthiness in daily life. In addition, the purpose
is to ensure the customers to enjoy this food that is safe to consume, high quality
and delectable. Lastly which is the upmost important, the hygienic of product
becomes the prominent factor among the market in the worldwide.

2.0 Business Background

The company, 2.8 Genial Enterprise, which is a new venture started its
operation since September 2013, consist of 10 young entrepreneurs.This unique
name came from one of the members which contain a meaning in each words. 2.8
means that this company consist of 2 male and 8 female.While Genial means
marvelous in Spanish words.Located at Librarys Car Park of Universiti Malaysia
Sabah (UMS),Kota Kinabalu, the company specialize in serving various types of
delicious stuffed which is Chicken Egg Mayo and Natared Sprite.

Our product served in slices or in chuncks with delicious topping on these

Chicken Egg Mayo. The product, Chicken Egg Mayo is made from a cheaper
ingredients like chicken egg,slice of chicken popcorn and vegetables. Besides, the
second product which is Natared Sprite is very unique.It is actually the
combination of Ribena,carbonate drink Sprite and also nata de coco which is very
popular among the citizen and also the children because of the nata de coco and
Ribena it self.
The type of operation for our business is a food service. Since the product is
fully based from Malaysia, the needs of introducing the innovative product to all
UMS peoples are highly needed since it is the new secret recipe from the company.
This can be done through as the company is located within University Malaysia
Sabah and our main target of customers is the student of University Malaysia Sabah
itself which covers a wide range of different background of people and comes from
different part of country and religious.
Moreover, this new product that will be served to customers is rarely and has
it own taste and peculiarity.The company made it more attempting by adding many
choices of topping as well as its taste. Therefore, the company is very delight to sell
these products as to promote and rejoice the taste of food with a modern touch and
with that the customers will satisfied and excited to buy this new exclusive product.
The reasons to start this business are :
1) To introduce the different way of using chicken egg as meal.
2) To give a healthy food to the customers in an affordable price.
3) To fill the customers stomach with delicious food

2.1 Type of Business (Sole Trader or Partnership)

This company starts the business using a partnership or corporation method

of business. The partners that contribute to this business will help in providing
goods, cash contribution, as well as in processing process.Every members are
responsible to each work as well.

2.2 Vision/ Mission/ Objective

Vision :

2.8 Genial Enterprise as the company that provide only the

delicious food to the customers as well as our motto which is Fill
Your Stomach with Delicioius Food

Missions :

The company aimed to introduced Chicken Egg Mayo as a secret

recipe which more delicious and preferable servings for all
backgrounds of people.
Maximizing profit in every sales is done through a unique

processes, originality preserved, hygienically controlled and the

best ingredient use.
2.8 Genial Enterprise determined to introduce slightly different

ways of Chicken Egg Mayo and Natared Sprite with the taste and
originality preserved.
Objectives :

To introduce Chicken Egg Mayo and Natared Sprite with the taste

and originality preserved.

To fullfill the customers taste according to every single age with
the delicious and preferable serving for consumers.

To maximize profit in every sales through unique processes

strategy.
To satisfied customers satisfaction with hygienically controlled
balanced meal.

2.3 Location of Business

Librarys Car Park of University Malaysia Sabah (UMS) is the new locations
that the company choose and the booth is choose to be at number 32A. Besides
that, the EXPO will be held in 2 slot and 2.8 Genial Enterprise will be in slot 1.Slot 1
will start its opening on 18 and 19 September 2013 (Monday and Tuesday)
2.4 Competitive Advantages
The companys merchandise will be on the top of quality than the others.This
is because the company want the best for the customers. Other than that, the
company will give a money-back guarantee or refundable for the customers if the
product is not satisfied enough, spoiled if not cooked well because the company
promise the best for this secret recipe product. 2.8 Genial Enterprise made
everything clear with all the procedures in selling products and the product provided
is fully different from the existing product.The company is very sure that the
customers will support us continuum with the best product provided to them
consistant to companys motto Fill Your Stomach with Delicious Food
2.5 Company Logo

Meaning of the logo :

Egg
The secret recipe of our company is using an egg
2.8
The company consists of 2 men and 8 females.
Crown
The company serves the customers with the standard as a king
(VVIP)
Genial
Genial is a Spanish word that bring the meaning of marvellous

3.0 Management Plan

Management profile and leadership including professional competencies

Name

Nurul Aziera binti Abd.Rashid

Pose

Director

Skill

Leading and planning.

Functions

Gives the main idea of the business planning.

Reserve for the business locations.

Make sure that all the members of the & 2.8 Genial
Enterpise doing on their own responsibilities.

Name

Sia Zhi Wei

Pose

Vice Director

Skill

Controlling and communication.

Functions

Help the president to supervise the member of

the 2.8 Genial Enterprise.

Name

Rabiatul Adawiyah binti Abd Aziz

Pose

Secretary

Skill

organizing.

Functions

Prepare

and

take

notes

on

every

meeting

discussion.

Name

Complete the business plan proposal.

1) Peter Bin Langgayang

2) Sarveswari A/P Supramaniam

Pose

Financial Department

Skill

Budgeting

Functions

Collect money from the 2.8 Genial Enterprise

Cooperation members as business modal

Do products budget, make strategy to

increase the profit and decrease the loss.

Name

1) Nurshaqina Binti Tasim

2) Nur Syarirah Binti Zainuddin

Pose

Marketing Department.

Skill

Promoting and advertisement.

:
Functions

Marketing and planning.

:

Make and design the flyers, memo and

announcement arrangement

Distribute promoting items to the market target

and locations.

Products distribution to each business locations

Products storage

Minimum purchase cost and budget.

Products distribution to each business locations

Products storage

Maximized sales and revenue

Name

Nurul Syazana Binti Noorhijas

Pose

Logistic and Production

Skill

Implementing and communication .

Functions

Select market products

Products management

Transportation arrangement

Name

Pose
Skill

1) Salamah Binti Samsu

2) Nurul Atiqah Binti Mohd Isa

Operation Department
:

Production method and process, workforce

planning and raw materials used

Prepare manufacturing plan,.

Supervise the quality and productivity of products.

Survey the price of materials to help lower the of

Prepare a schedule for business operation.

product

DIRECTOR
NURUL AZIERA BT ABD RASHID

VICE DIRECTOR
SIA ZHI WEI

SECRETARY
RABIATUL ADAWIYAH BT ABD AZIZ

MARKETING DEPARTMENT

FINANCIAL DEPARTMENT

NUR SHAQINA BT TASIM

PETER BIN LANGGAYANG

NUR SYAHIRAH BT ZAINUDDIN

SARVESWARI A/P SUPRAMANIAM

LOGISTIC DEPARTMENT

OPERATION DEPARTMENT

NURUL SYAZANA BT NOORHIJAS

SALAMAH BT SAMSU
NURUL ATIQAH BT MOHD ISA

Machineries and human resources in administration

The business that we, 2.8 Gen Entrepise carry on is in the form of small food
stall. The human resources in administration consist of 10 members which each of
the members have their own responsibilities in the pose. The president always has
some ideas to organize the business. The secretary is responsible to record all the
details on every meeting, besides, she also have to complete the business proposal
on time. The treasurer has her responsibilities on dealing with money. The strategies
business promoting and is in charge by AJK promotion. The AJK logistic and
production have to make sure the food product dealing well on the day of starting
business. The AJK transportation has to travel to the market in order to buy the raw
materials and items needed. By the co-operation of all the members, the business
can be carry on smoothly on time.

Grantt Chart:
Project

Wee
k1
03/0
910/0
9

Wee
k2
17/0
923/0
9

Wee
k3
24/0
930/0
9

Week 4
01/1007/10

Wee
k5
08/1
014/1
0

Wee
k6
15/1
021/1
0

Wee
k7
22/1
028/1
0

Wee
k8
29/1
004/1
1

Wee
k9
05/1
111/1
1

Wee
k 10
12/1
118/1
1

Week
11
19/1
125/1
1

Research
and
analysis
of market

Develop
idea and
concept
of
product

10

Collecting
informati
on and
refining
idea

Making
and
testing
prototype
of
products

Analyze
and
improve
the
quality of
products

Market
survey

Confirmat
ion of
materials
and costs

11

Promotio
n through
friends,
facebook
and flyers

Preparati
on and
productio
n

Selling at
EXPO day

4.0 Product/Service/Process
4.1 Product and Service Description
The main company product is Chicken Egg Mayo .Others then the main
product we also use Natared Sprite as additional product.
First of all, the company prepares all the material that is needed in the

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production of Chicken Egg Mayo and Natared Sprite. The companies also do a
survey such as comparing the price of material in the market to ensure the material
that uses are at the lowest price. This is due to reduce the budget and increase the
profit of the company. Chicken Egg Mayo is special menu because its company
secret recipe that ever been seen in the market. Chicken Egg Mayo also very
delicious and attractive. In this case, Chicken Egg Mayo is made and put in a
transference container. Besides, the stick and a piece of tissues paper also will
provide to customer. The tissue papers are given for clean up uses. The container,
stick and tissues is all can be recycle and environmental friendly. Since the expo
place near the library, so company target market will be the students, staff and
postgraduate.
4.2 Process of the product.
4.2.1 Chicken Egg Mayo
The component of Chicken Egg Mayo is fried egg and the dressing is
coleslaw and chicken popcorn. The flow chart below shows the procedures:
Boil egg and then peel the egg shell.

Dip egg into the butter (flour +water).

Dip and fry the well coated egg until they are
golden.

4.2.2 Natared Sprite.

The component of Natared Sprite is Ribena cordial, sprite and Nata de coco.
Dress the egg with the coleslaw and chicken
popcorn.

Mixed up Ribena, sprite, Nata de coco and ice all

together.

13

"Natared Sprite" is ready to be served.

4.3 The uniqueness of products

The Chicken Egg Mayo is very simple and can be done in a short amount of
time . This is very suitable menu for those who are very busy because it contain lots
of energy and nutrients especially the egg. Chicken Egg Mayo also good to anyone
include children, teenagers and elderly. Besides, because of it simple its can be eat
everywhere, anytime and always tested best outdoors. Instead can be a breakfast
menu, its also can be a lunch and dinner menu. Thus, this product promotes
healthiness among the consumers.Furthermore, the product that we are going to
selling is 100% Halal by Islamic Councils of Malaysia. This means the product is
suitable for all religions.
In addition, Natared Sprite is also very simple menu because it just mix all
the ingredient and ready to be serve. This menu very attractive because it has Nata
De Coco which is very popular among children and teenager. It also good to drink
especially during hot day.

5.0 Industry and Market Analysis

5.1 Characteristics of the Industry
The food industry is big and to those who manage well, this industry is very

14

profitable. This industry is constantly changing, moving and evolving where a

certain food may be popular for a moment and soon enough, the trend will die off,
somewhat similar to the fashion industry.
Therefore, when a company decides to compete in food industry, company
must utilize the competitive advantages to grow and succeed in side-stepping the
competition and take over the industry.
5.2 Competition analysis
Competitor analysis should include the more important existing competitors as well
as the less important potential competitors. Based on the company business, the
competition exists when the competitors competes the products against company.
The 2.8 genial enterprise will be competing in maximizing company sales revenue
to back up company capital. The existing competitors depend on the rate of
business growth. As long as the business is fast, more competitors will join into this
particular business scene.
Besides that, small businesses are also considered competitors. Based on the
company business, it can make up the majority of the competition. The 2.8 genial
enterprise assumes that company product can be substituted to another product
depends on competition. If this happens, company product will compete with
another type of products. Competitor analysis may be financial type or other types.
For example, it includes the growth rate and market share. The competitors will find
company market share to expand the products.
The assumption that the managers of company competitors hold about the
company helps in defining the moves that will consider to take. For example, the 2.8
genial enterprise produces chicken egg mayo and natared products to sell to the
target market (students). The competitor`s assumption will be taken from the result
on how people will buy company products.
5.3 S.W.O.T Analysis
This situation analysis starts with a snapshot of the current environment in which

15

2.8 genial enterprise find itself by providing a brief S.W.O.T (strengths, weaknesses,
opportunities and threats).

Strengths

Weakness

Quality of product

Pricing strategy

Good relationship with supplier

Size of the market

Marketing skill

Less capital

cost

rather

than

competitor

Threats

Opportunities

Increase income consumer

Good

current

Higher

situation

of

A new competitor

Depression an economics.

economic

Consumer care about healthy

Every entrepreneur must know the strengths and weaknesses of the

company. This is very important in maintaining high level of productivity in the
company. The strengths for every company is the quality of product that their
produce. It can be used in improving and developing the 2.8 genial enterprise into a
better organization. The company`s strength depends on the quality of the product.
This is because, before the 2.8 genial enterprise open the business , the 2.8 genial
enterprise was agree to choose one product

of quality to serve the customers.

Based on 2.8 genial enterprise had decided that the product has its own quality and
creativity to be successful.
The 2.8 genial enterprise next strength the pricing strategy. The company
was introduced to the business of chicken egg mayo and natared as company sole
business. The lower pricing can attract more people in buying company product.
Besides that, if the pricing are lower than company competitors` price, the demand
for product will increase, thus increasing the quality and sale revenue. The 2.8

16

genial enterprise good relationship with the supplier can boost the growth of
company business. The supplier can help in supplying more products with a much
lower price.
Marketing skills are another example of company`s strengths. Most of the
members of

company have the experiences and skill in promoting company

product. Furthermore, with good marketing skills company business can grow
successfully. On the other hand, the weakness of company is company high cost,
higher than company competitors. When the cost of company competitors is low, it
can expand the business easier than company. For the 2.8 genial enterprise
company`s higher cost, the company needs to put high price tag to back up for the
company high cost. This will lower the demands for company products.
Next, the 2.8 genial enterprise weakness are the size of the market. A small
market can affect the company in selling the product. So, company can just focus
on only two products to sell to company customers. Company small capital is also
considered as a weakness of company. When the capital of the company is
undersized, the quantity of the production is also undersized. Thus fewer products
are sold, and less profit will be gained.
The appearance of the opportunities and threats in the market is caused by
the changing of the economic, social and politic factors. Opportunities are positive
trends that exist in an external factor and threats are negative trends that
happened as an external factor. The 2.8 genial enterprise company needs good
opportunities to develop company and product. When the income increases,
company can target company own return sale revenue. This is because when the
income of customer increase, a probability for a customer to come back will also
increase. Thus, it comes the term of repeat customer.
Besides that, company can use a good current situation of economic to
increase total company sales. This situation is based on the hoist of consumers`
income. This will increase the purchasing power of a customer. Company business
can be adjourned to customers very well if the current situation of economic is
good. Next, most of the customers take good care about health. The 2.8 genial

17

enterprise product shows a fun alternative in consuming healthy food. Thus market
size will increase, with health issues on check.
Last but not least, the 2.8 genial enterprises are also aware about the treats
that can exist either inside or outside of the company. For example, the appearance
of new competitors can be a threat to company business. Competition will decrease
company market size, further giving negative points on company sales.
5.4 Market share
Each company has its own market, including the 2.8 genial enterprises. Companies
should state revenue forecast for the company to see the potential sale of the
company. To the company`s sales revenue divided by sales available in the market.
This situation is to see the strength of company`s competitiveness. After that, the
2.8 genial enterprises can compare the ability of company to a competitor.
Besides that the 2.8 genial enterprises can predict the amount of profit that
will be obtained by the sale of chicken egg mayo products. For the calculation of
profit, total sales should be less with the total cost of production for pure profit.
Through the sharing of the market, companies need to make a prediction that the
2.8 genial enterprise already started to materialize on how many units of
production. Companies need to produce products based on forecasts of customer
demand for products in the market to avoid the loss.
High and stable profits obtained in a company will attract investors to invest
in the company. Then, the company will be highly regarded by the community.
Further, the company`s share price is likely to increase and will arouse the interest
of many investors to invest in the company. This is because, the company has
gained the trust of the result obtained through the stability of the company. The
company will be the potential for more developed at a later date.

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6.0 Marketing Plan

6.1 Target Market
The most target group for this marketing will be students of University
Malaysia Sabah (UMS), UMS staffs which are also included UMS lecturers. In this
university, students are the most substantial market as it is a learning and research
centre. Besides,

the place for this business conduct is at foyer and area beside

library. This location is the most strategic place to deliver business to main target
which is UMS students. Most of them consist of post-graduates and undergraduates.
At the same time, a little portion or percentage of the market is referring to the
lecturers and the staffs.
6.2 Marketing Strategy
The 2.8 Genial Enterprise has planned few workable strategies or techniques
in order to achieve the sales target. These techniques were discovered from a lot of
sources

such

as

business

partner,

books,

internet,

successful

business

entrepreneurs talks and extra. These strategies were discussed among the member
of the 2.8 Genial Enterprise and later it was implemented in this business of selling
the products.
6.3 Product Strategy
The 2.8 Genial Enterprise has survey the ordinary foods in current market and
its demand as a first step in making our business successful. The 2.8 Genial
Enterprise came to a conclusion to give customers something new as we obtained
the result. An idea of changing the ordinary food to extraordinary just came, better
in taste and good in quality. The 2.8 Genial Enterprise produce of new products
which are different in other market such as Nata Red Sprite and Chicken Egg Mayo.

19

Furthermore, packaging is the process of design to create a container or

wrapper for a product. Packaging is the most effective way to attract customer that
like to make an evaluation on product appearance. The 2.8 Genial Enterprises
product will use polystyrene which is transparent. So that, the customers will be
able to see the creation of the product.
Other than that, the 2.8 Genial Enterprise will also use a coupon to attract the
customers. For every customer who is buy the coupon, we will give the advantage
of delivery. But, the customers will pay for the charge of delivery. Some of customer
will be busy and dont have a change to go to the booth because of the time
especially for those who have a lecture on that day. This is because the most target
group of this company is UMS students. For those who dont have the coupon, they
cant ask for the delivery.
In addition, the 2.8 Genial Enterprise also provides the combo set which
contain food and drink. These are the two suitable combination of product from 2.8
Genial Enterprise. So that, the customers no need to find the other drink as they
buy the combo set. The Chicken Egg Mayo and Nata Red Sprite are the good
combination of meal because it gives the special taste.
Apart of that, the 2.8 Genial Enterprise also will used the promote strategy.
That is mean, there is the promoter from the company who will promote this kind of
product for each place. So that, the people will be able to know the product more.
Plus, they can buy the product direct from the promoter, it also gives the advantage
to both sides who are the seller and the buyer.

6.4 Pricing Strategy

Price is the strategy that bring revenue to company. Price will affect the
interest of consumer to buy. Consumers would not buy the product if the price of a
product is too low or high. This is because if the price is too low, the consumers will
think the product is not good enough and if the price is too high, the consumers will
not want to buy the product. Therefore, we need to consider many aspects to
decide the price of a product.

20

For boosting up the daily sales, the 2.8 Genial Enterprise has decided to sell
the products in lower cost and it is also to let everyone to try our delicious food. Our
idea of making revenue is not via the expensive selling price but it is via the
quantities that are going to sell. So that, to compete the other business rival, the
company must give the good price that is suitable with the sold product. The price
to sell our product is not more than RM4.00. Besides, we are considering
promotional set price to attract more customers to buy.

6.5 Promotional Strategy

Promotion is a communication tool used for delivering, persuading and

reminding customers about a product. Promotion can be used for telling customers
about the benefits of product.

As a second step which is the publicity of our product, the 2.8 Genial
Enterprise, as suggested, to use flyers. The flyers containing brief information of
product, venue, time, date, and the product image will be pasted in strategic places
in UMS for students, lecturers, and staffs to view. The strategic places we choose
are as Kampung AB, Kampung CD, Kampung E, library bus stop, DBayu bus
stop, and rest of the bus stop in UMS. These flyers will be designed and printed in
A4 size for better reading and cutting cost.

The flyers will be uploaded in the social network such as Facebook, Twitter,
Instagram, and others for internet users to view. This flyer image will be made as
the social networks profile picture before the selling days. The products price,
ingredients information and nutrients in the product will be published in the social
network too.

21

The 2.8 Genial Enterprise also has decide to deliver the product information
to friends, coursemates, roommates, staffs and lecturers through verbally and faceto-face. The respective method will be useful for us to convince them to visit the
booth on that day or also for making pre-orders.

6.6 Channel of Distribution

The 2.8 Genial Enterprise will choose direct channel which has no
intermediate to distribute the products. The product is directly sold to customers
from us.

7.0 Production/Operation Plan

7.1 Production/Manufacturing Plan
7.1.1 Production Plan
The company will be using the batch process in the production the products,
the Chicken Egg Mayo. The batch process is chose due to the suitability for
manufacturing the product. The company will be producing the product in moderate
quantity to fulfill the customers demands and orders only since the product does
not use any preservative agent and does not last long. The manufacturing
processes involve a step by step process. The manufacturing line will be divided
into several parts as to make sure the production target achieved and

22

manufacturing process runs smoothly.

7.1.2 Manufacturing Process
The processes of manufacturing the Chicken Egg Mayo are as follows:
A. chicken egg mayo filling

B. Chicken Egg Mayo

The processes of manufacturing the Natared Sprite are as follows:

23

7.1.3 Machineries
This new product is only starting. The production scale is small and still in the early
stage of public release. Therefore, no heavy machinery is needed at the starting of
production. Although, the company may need some machineries in the future
depending on the market demand as to increase production scale.

7.1.4 Raw Materials

The company will be producing an egg based product which is Chicken Egg
Mayo. The raw materials needed to produce Chicken Egg Mayo are egg, chicken
meat, mayonnaise, flour, carrot, spring onion, cooking oil, and additional flavor. As a
side product, the company will also be producing a drink which is Natared Sprite.
The raw materials needed to produce Natared Sprite are Ribena, Sprite, Nata de
Coco, and ice.
The products do not used any kind of preservative agent. Therefore, they do
not last long. In order to keep the products freshness, the production will be limited
to 150 servings of Chicken Egg Mayo and 75 servings of Natared Sprite per day
during the expo. During the two days of expo, the raw materials that does not need
intensive preserving, like eggs, mayonnaise, flour, cooking oil, additional flavor,
Ribena, and Sprite, will be stocked in the store two days before the expo and as for
the raw material that need cold preserving, like chicken meat, carrot, spring onion,

24

Nata de Coco, and ice, will only be stored one day before the expo.
The quantity of raw materials that is going to be stored will be according to the
quantity needed during the two days of expo as to keep the stock cost to minimal.
7.1.5 Human Resource
The business that we carry on is in the form of small group where the capital is
small. The human resources in administration consist of 10 members which each of
the members have their own responsibilities in the pose. The director always has
some ideas to organize the business. The secretary is responsible to record all the
details on every meeting, besides that, she also have to complete the business
proposal on time. The financial department has his responsibilities on dealing with
money. The strategies of business and promoting are in charge by marketing
department. The operation department has to make sure the food product dealing
well on the day of starting business. Also, operation department has to travel to the
market in order to buy the raw materials and items needed. By the co-operation of
all the members, the business can be carry smoothly on time.

7.2 Stock Management

7.2.1 Supplier
The company main supplier for the raw materials is the Giant Hypermarket of
One Borneo located in Unit No. G-200, Concourse Floor, 1 Borneo Hypermall, Jalan
Sulaman, Kota Kinabalu, Sabah. Agent contact number is 603-5544 8888 and fax
number is 603-5544 8646.
Selection of supplier is made based on the suppliers performance history with the
company in the past. Their performance had been good in the past and the decided
to continue use them as our main supplier.
7.3 Operation Budget
7.3.1 Raw Material Cost Per Product

25

Chicken Egg Mayo

No
.
1
2
3

Cost

Cost

Quantit

per

per

Serving

Servings

9.99

(RM)
0.17

(RM)
50.00

4.75

0.08

23.75

21.99

0.07

21.99

2.99

10

0.10

29.90

Cost
Item

per Unit
(RM)

Egg (per 30 pcs)

Chicken Meat
(per 100g)
Mayonnaise

(per

3L)
Flour

Carrot (per kg)

3.49

0.01

3.49

Spring Onion
Cooking Oil

1.71

0.01

2.34

2.50

0.03

10.00

5.19

0.02

5.19

6.99

0.14

41.94

0.63

188.60

Cost

Cost

Quantit

per

per

Serving

Servings
(RM)
12.79

7
8
9

(per

kg)
Additional Flavor
(per 300g)
Container (per 50
pcs)

Total

300

Natared Sprite

No
.

Cost
Item

per Unit
(RM)

Ribena

12.79

(RM)
0.09

Sprite

3.29

12

0.26

39.48

Nata de Coco

4.89

0.07

9.78

Ice

2.00

0.03

4.00

150

26

Cup (per 50 pcs)

6.99

Total

0.14

20.97

0.59

87.02

7.3.2 Estimated Profit

Estimat
No
.

Item

Price

ed

Estimat

Per

Quantity

ed

Serving

Sold

Revenue

(RM)

(cup/set

(RM)

Estimat
ed Cost
(RM)

Estimat
ed
Profit
(RM)

)
1
2

Chicken

Egg

Mayo
Natared Sprite

1.50

100

150.00

63.00

87.00

1.50

50

75.00

29.50

45.50

100

350.00

185.00

165.00

575.00

277.50

297.50

Combo Set
(2
3

pcs

chicken

egg mayo + 1 3.50

cup

Natared

Sprite)
Total
7.4 Safety Measure
Since the company is producing fresh food products, safety measures and
precautions are of the essence of manufacturing process. Below are the guidelines
that the company established as safety measures and precautions in the workplace:
1. All employees will wear all required safety gear and safety clothing for their
job/position while at their workstation.
2. All employees working around food processing department are prohibited
3.

from wearing jewellery.

Protective clothing, footwear and gloves, appropriate to the operation in
which the employee is engaged, should be worn and maintained in a sanitary

27

manner. Employees in processing areas should wear effective hair restraints,

such as hair nets.
4. All tools will be in use or will be stored at their proper location at all times; no
tools are to be left in any location where they are not being used or being
5.
6.
7.
8.

stored.
All work areas are to be kept properly lit when anyone is working.
All work areas are to be kept properly ventilated.
All areas of the food process departments are to be kept clean and organized.
Washrooms, lunchrooms and change rooms are to be separated from

processing areas and maintained in a clean condition.

9. Waste is to be removed and containers cleaned and sanitized often enough
that potential for contamination is minimized.
10.An adequate supply of portable water is to be available to meet operational
and cleanup needs.
11.Finish products are to be stored and handled to prevent contamination and
damage.
12.Any behaviour which could result in contamination of food is prohibited in
food processing, distribution, storage and handling areas.
13.Person who is known to be infected with a disease likely to be transmitted
through food, or showing symptoms of such disease, is strictly prohibited to
work in food-handling areas.

8.0 Financial Plan

2.8 Genial Enterprises decides to collect RM 50 per person among the member. The
money used to buy those fresh ingredients, transportation and other materials and
apparatus that needed during the APK expo. The total capital is RM 500.00.
8.1 Detailed of the cost for each item
Chicken Egg Mayo

No
.
1

Item
Egg (per 30 pcs)

Cost
per Unit
(RM)

Quantit
y

9.99

Cost
per
Serving
(RM)
0.17

Cost
per 300
Servings
(RM)
50.00
28

Chicken Meat
(per 100g)
Mayonnaise (per
3L)
Flour

Carrot (per kg)

3.49

0.01

3.49

Spring Onion
Cooking Oil
(per
kg)
Additional Flavor
(per 300g)

1.71

0.01

2.34

2.50

0.03

10.00

5.19

0.02

5.19

Container (50 unit )

6.99

0.14

41.94

0.63

188.59

2
3

7
8
9

4.75

0.08

23.75

21.99

0.07

21.99

2.99

10

0.10

29.90

Total

COST OF PRODUCT
COST OF GOODS SALES

= RM 0.63
= RM 0.63 X 150%
= RM 1.58 AROUND TO RM 1.50/PCS

Natared Spite

Ribena

12.79

0.09

Cost
per 150
Servings
(RM)
12.79

Sprite

3.29

12

0.26

39.48

Nata de Coco

4.89

0.07

9.78

Ice

2.00

0.03

4.00

Paper cup (50 unit )

6.99

0.14

20.97

0.59

87.02

No
.

Item

Cost
per Unit
(RM)

Quantit
y

Cost
per Serving
(RM)

Total

29

COST OF PRODUCT
COST OF GOODS SALES

= RM 0.59
= RM 0.59 X 150%
= RM 1.48 AROUND TO RM 1.50/PCS

Combo Plan
We have designed the Combo Plan for customers. The Combo Plan includes 2
pieces chicken egg mayo and 1 cup Natared Sprite. The basic cost of Combo is RM
1.85, then the selling price will be RM3.50 each. We estimated 100 servings of
Combo Plan sell for two days.
COST OF PRODUCT
COST OF GOODS SALES

= RM 1.85
= RM 1.85 X 90%
= RM 3.52 AROUND TO RM 3.50/PCS

Estimated Profit

No
.

Item

Price
Per
Serving
(RM)

Estimat
ed
Estimat
Quantity
ed
Sold
Revenue
(cup/set
(RM)
)

Estimat
ed Cost
(RM)

Estimat
ed
Profit
(RM)

Chicken Egg
Mayo

1.50

100

150.00

63.00

87.00

Natared Sprite

1.50

50

75.00

29.50

45.50

Combo Set
(2 pcs chicken
egg mayo + 1
cup Natared
Sprite)

3.50

100

350.00

185.00

165.00

575.00

277.50

297.50

Total
Other cost

Materials

unit (RM)

Quantity

Amount (RM)

Transportation + petrol

130.00

130.00

1.

30

2.
Publicity

20.00

Rental

40.00

3.

Total

190.00

The total for the other cost are = RM 190.00. The total for the whole cost are
RM 190.00 + RM 277.50 = RM467.50
Contribute expenses = RM 500.00 - RM 467.50
= RM 32.50
From the above material cost we calculated/obtained, the original or basic
cost to make CHICKEN EGG MAYO is RM1.50 including the selling price. And it is
estimated will be sold for 100 pieces in two days. If we sold out 300 pieces of
CHICKEN EGG MAYO in two days, the profit we will obtain in two day is RM 87.00.

From the above material cost we calculated/obtained, the original or basic

cost to make NATARED SPRITE is RM225.00 with the selling cost of RM1.50 and it is
estimated will be sold for 50 units in two days. If we sold out 150 cups of NATARED
SPRITE in two days, the profit we will obtain is RM 45.50.
From the above material cost we calculate/obtained, the original or basic cost
to make COMBO PLAN is RM 3.50 including the selling price. And it is estimated will
be sold 100 sets in two days. If we sold out 100 sets of COMBO PLAN in two days,
the profit we will obtain is RM 165.00

31

8.2 Financial projections

PROFORMA FINANCIAL STATEMENT FOR THE MONTH ENDED 30.11.2013

RM

RM

SALES
MINUS COST OF SALES

575.00
(277.50)

GROSS PROFIT

297.50

MINUS OVERHEAD EXPENSES

Transportation + petrol
Publicity
Rental
TOTAL OVERHEAD EXPENSES

130.00
20.00
40.00
(190.00)

NET PROFIT

107.50

PROFORMA CASH FLOW ON 30 NOVEMBER 2013

RM

RM

CASH BALANCE B/F

CASH RECEIVED
CAPITAL (RM50 10)
SALES
TOTAL CASH RECEIVED
CASH PAYMENT
Raw material
Transportation + petrol
Publicity
Rental

NIL
500.00
575.00
1075.00
277.50
130.00
20.00
40.00

32

TOTAL CASH PAYMENT

(467.50)

CASH BALANCE

607.50

PROFORMA BALANCE SHEET FOR MONTH ENDED 30 NOVEMBER 2013

RM
CURRENT ASSET
CASH

607.50

RM
EQUITY
CAPITAL

500.00
PROFIT

107.50
LIABILITY
CASH
TOTAL ASSET

607.50

TOTAL LIABILITY
AND EQUITY

0.00
607.50

9.0 Risk Management

9.1 Risk analysis
The company has detected and listed several risks that may affect the business
if it is not handled well at the early stage. It includes customer, financial, raw
materials, and publicity.
The main aspects in the business are the customers. Its hard to gain profits if
the customers are not many. In order to pick the suitable product to sell, the entire
customer's background should be taken in detail. On the expo day, which is the
same week as Tamu Gadang week, there must be various people from all type of
background, races, religion and ages. So, all of them should buy and taste the
company products with no worries.

33

For the financial, the company might handle financial crisis if the profit is low or
there's no profit from the sales. It can occur if there is no effective financial strategy.
This can cause a very serious problem to the company if not handled well.
Raw materials are very essential in the company's business because the
business is selling foods that need good quality materials. Low quality raw materials
will result in low buying cost but it is not good for the customer and surely it is bad
for people's health.
There will be many competitors on the day of selling the products. So, publicity
is important. Low creativity in publicity of the company's product will result in lack
of customers.

9.2 Overcoming the risks

After analyzing the possible risks that the company would risks before or during
the product selling, precaution steps that should be taken are listed.
To overcome the first risk, customer, the food ingredients should come from a
trusted source to get the market wider, that is 'halal' for Muslims customers. The
company is selling chicken egg mayo which it should be no problem and customers
can buy it with no worries. The product is good for health and tasty which suits the
customers taste.
Secondly,

the

company

already

appointed

financial

manager

which

responsible for keeping tracks of the cash flow and calculating the company's profit.
All of the budget required and used will be calculated accurately to make target of
the company's profit. They also have to make sure that the cash outflow will not
exceed beyond the calculated numbers.
For the raw materials, fresh and high quality food materials will be picked.
Buying of the raw material will be done in large packets to get lower price than

34

buying it in a small packets. To avoid spoilage of the materials, it will be bought a

day before the expo and stored in a suitable storage. The handling of the materials
also important to avoid wasting and over used, so, a precise measurement of the
materials will be done.
Lastly, publicity will be done in a week before the expo started to make sure
that customers are familiar with the company's products. Coupons and posters will
be distributed in order to attract customers. Attractive decorations on the products
and stalls are also important to gain more attention from the buyers.

10.0 Conclusion
As known, in this era the new company will faced with a world of competition to
successful on own work. For the first model of new generation the company
must have spirit to thinking out of the box so that our country will be success in
the world. Besides the most effective job that can archive good profit is to be a
businessman or businesswomen but an organization must be brave to take any
risk and wisely manage the risks that are not faced with a severe loss. When the
company join this program,the first things to learn is how to be a successful

35

businessman and businesswomen. The most important thing that the company
try is to be a creative and innovative person especially for university's students.
It also give the best experience for the members of the company that can be
use after graduate. The members can apply the skills to participate in the
workforce, especially in the field of business and economics. The most valuable
experience is that the company learn many soft skills when doing this particular
program that is how to lead the group, how to communicate with the customer,
how to work as a team so the business can be success and the entire problem
can be solved properly. Otherwise, the company can

be proved and be a

meaningful asset for the country ahead.

11.0 References

Sidin, J.P.2011.Principle and Practices of Management. University Malaysia

Sabah.

Jones, G. R and George, J.M. 2003.Contemporary Management. McGrawHill.

APPENDIX

Chicken egg mayo

36

Picture 1

Picture 2
RESUME

37

Personal Particulars

NAME

: NURUL AZIERA BINTI ABD RASHID

POSITION

: DIRECTOR

AGE

: 20

QUALIFICATION

: SPM AND MATRICULATION

COURSE

: Physics with Electronics

ABILITY

: good communication skills,good promoting

skills,excellent in
Working,able to speak in malay,English,Spanish and
France.
EXPERIENCES
EMAIL

: Worked as promoter, frontline ,clerk

: azierarara089@yahoo.com

RESUME
38

Personal Particulars

NAME

: SIA ZHI WEI

POSITION

: VICE DIRECTOR

AGE

: 22

QUALIFICATION

: STPM

COURSE

: Physics with Electronics

ABILITY

: good communication skills and good promoting skills

EXPERIENCES
EMAIL

: Worked as salesman, promoter, waiter.

: spirit_0307@hotmail.com

RESUME
39

Personal Particulars
NAME

: NURUL ATIQAH BINTI MOHD ISA

POSITION

: OPERATIONAL DEPARTMENT

AGE

: 22

QUALIFICATION

: STPM

COURSE

: Physics with Electronics

ABILITY

: good communication skills and good promoting skills

EXPERIENCES
EMAIL

: Senior Marketing officer.

: nurulatiqah540@yahoo.com

RESUME

40

Personal Particulars
Name

: NUR SYAHIRAH BINTI ZAINUDDIN

Position

: MARKETING DEPARTMENT

Age

: 2O years old

Qualifications

: Matriculation and SPM

Course

: Physics with Electronics

Ability

: Able to speak malay and English fluently.ability to do

works,

Experiences

: clerk,frontline.

E-mail

: nsya_nsz@yahoo.com

RESUME
41

Personal Particulars

Name

: NURSHAQINA BINTI TASIM

Position

: MARKETING DEPARTMENT

Age

: 20 years old

Qualifications

: Matriculation and SPM

Course

: Physics with Electronics

Ability

: Able to analyze the situations

Experiences

: Secretary and Treasurer

E-mail

: shaqeenatasim@yahoo.com

RESUME

42

Personal Particulars

Name

: PETER BIN LANGGAYANG

Position

: FINANCIAL DEPARTMENT

Age

: 21 years old

Qualifications

: Matriculation and SPM

Course

: Physics with Electronics

Ability

: hardworking, friendly, honest, able to speak in Malays,

English,
mandarin (moderate)

Experiences

: Part-time salesman at Tung Hiap Ent.

E-mail

: peter_920407@yahoo.com

RESUME

43

Personal Particulars

NAME

: SALAMAH BINTI SAMSU

POSITION

: OPERATIONAL MANAGER

AGE

: 24

QUALIFICATIONS

: FOUNDATION IN SCIENCE AND BACHELOR OF DEGREE

(ONGOING)
COURSE

: PHYSICS WITH ELECTRONICS

ABILITY

: SPEAK IN MULTI-LANGUAGES (MALAY, ENGLISH,

BUGINESE AND JAPANESE)

HAVE EXPERIENCES IN STOCK MANAGEMENT AND
CUSTOMER SERVICE
WORKING EXPERIENCES: STORE MANAGER AND
CASHIER AT JJ TEXTILE,
PART-TIME TAILOR AT RASMAH FASHION AND DESIGN
SDN. BHD.
EMAIL

: salamahsamsu@gmail.com

44

RESUME

Personal Particulars
Name

: Nurul Syazana Binti Noorhijas

Position

: Marketing Manager

Age

: 20

Qualification

: Matriculation

Course

: Physics And Electronic

Ability

: Excellent Marketing Management.

Experiences

: Worked as clerk,

E-mail

: nurul.syazana@hotmail.com

45

RESUME

Personal Particulars
Name

: Rabiatul Adawiyah Binti Abd. Aziz

Position

: Secretary

Age

: 20

Qualification

: Matriculation

Course

: Physics And Electronic

Ability

: can write well in many things

Experiences

: experience in secretary couple of time

E-mail

: adawiyah204@yahoo.com

46

RESUME

Personal Particulars
Name

: Sarveswari a/p Supramaniam

Position

: Marketing Manager

Age

: 23

Qualification

: Diploma in Electronics Engineering

Course

: Physics And Electronic

Ability

: Excellent Financial Management.

Experiences

: Technician and promoter

E-mail

: sarveswari31@gmail.com

47

48