Two-day conference and workshop Book before 12 March 2010

11-12 May 2010, The Thistle Westminster, London for a 20% discount
and save £249

managing partner events presents the 11th annual:

KM
KNOWLEDGE MANAGEMENT

LEGAL 2010
Positioning KM as the efficiency engine of your firm

expert contributions: a two-day conference designed to help you:

Addleshaw Goddard LLP * Explore KM’s role post-recession and in a changing legal
Allen & Overy LLP
landscape
Baker & McKenzie LLP
Barclays Group Legal
* Understand how KM can drive efficiency and support alternative fee
Berwin Leighton Paisner LLP arrangements
Bird & Bird LLP * Assess the viability of outsourcing knowledge management,
Blake, Cassels & Graydon LLP, Canada research and legal processes
Chris Collison, Knowledgeable Ltd * Plan for an upturn and build a business case for KM investment
Cleary Gottlieb Steen & Hamilton LLP * Maximise KM’s role in pitching for new business
Clifford Chance LLP
* Meet client needs and collaborate more effectively with clients
Eversheds LLP
Field Fisher Waterhouse LLP * Deliver real business value through using social software for
Freshfields Bruckhaus Deringer LLP knowledge sharing
Harriet Creamer, Outer Circle
Lars Plougmann, Headshift
Holman Fenwick Willan LLP
HSBC
Lovells LLP pre-conference workshop
Matthew Arnold & Baldwin LLP 10 May 2010, The Thistle Westminster, London
Mills & Reeve LLP Introducing knowledge management for law firms in 2010
Pinsent Masons LLP Facilitated by Stephen Perry, Senior Knowledge Management Adviser &
Reynolds Porter Chamberlain LLP Former Head of Knowledge & Business Development Systems at Freshfields
Shepherd and Wedderburn LLP Bruckhaus Deringer LLP
Simon Carter, One Three Four
Virgin Media Limited
White & Case LLP, USA

To claim your CPD points for this event, please quote: ANS/ARCO

Researched by: Sponsors: 5 Easy ways to register

tel: +44(0)20 7549 2546
fax: +44(0)20 7324 2373
email: events@ark-group.com
web: www.kmlegal2010.com
Or see back page for mailing details
Why attend KM Legal 2010 ?

The last 18 months have been very challenging for law firms
and law firm knowledge professionals, but as the UK officially
emerges from the recession, albeit only just, and we enter a
new decade, firms are finally starting to look forward and at last
there is a feeling of hope.

Nonetheless, a changing legal landscape and a difficult

economic climate has dramatically changed how legal services
are being delivered. With the added client pressure on fees,
firms are being forced to look for alternative ways of doing
things that will attract and retain an ever meaner,
better informed, and more powerful client.

Strategies including disaggregation, reengineering and

outsourcing are developments we’re seeing more of, with the
ultimate aim of driving efficiency and minimising costs. This
is where knowledge management can play an integral role in
leading these developments and shaping the future of legal
service delivery, and potentially of the legal profession itself.

The KM team have an overarching understanding of how

matters are managed and so they’re ideally placed to be able
to unpick and streamline work flows and working practices
so they’re more efficient and cost-effective for the firm.
Consequently, this isn’t just about new ways of working for the
lawyers, it’s also about new ways of working for KM.

what will be the role of km going forward?
How will km need to be structured to lead
firms towards a smarter and more
efficient approach?
can km help enable new economic models,
beyond simply providing greater efficiency?
Coupled with an increasing need to drive efficiency
throughout the firm, is a continued need to drive efficiency
within KM. So it’s essential that KM professionals are making
the most of their resources and systems to deliver real value
for the business. While there seems to be a general trend
of trying to do more with less (challenging enough in itself),
KM professionals need to be looking ahead, planning for
an upturn and building a business case for increased KM
investment.
managing partner’s 11th annual km leGal
event has been carefully designed to explore these
developments and complex challenges, to enable you to take
the lead and drive efficiency and streamline costs to deliver
maximum value for your firm. Aimed exclusively at law firm
KM professionals, this essential event will prepare you for the
next chapter of KM, to enable you to continue to grow KM for
your firm and to develop a KM model that’s sustainable and
deliverable for the years ahead.
Featuring a range of leading law firms, in-house
counsel and KM experts, highlights for 2010
include:
* Harriet Creamer of Outer Circle and Chris Stoakes
of Lovells LLP: How can KM drive efficiency in matter
management to support alternative fee arrangements?
* Baker & McKenzie LLP, Eversheds LLP and Allen & Overy
LLP: Outsourcing law firm knowledge, research and legal
processes
* Putting the concepts from “No More Consultants” into
practice: Chris Collison of Knowledgeable Ltd
* Examining law firm client expectations and needs: Barclays
Group Legal, HSBC and Virgin Media Limited
* Oz Benamram of White & Case LLP, USA: KM strategy and
plans for 2010 and beyond; a practical experience
Featuring streamed breakout sessions and interactive panel
discussions, this two-day event will enable you to share and
hear other law firms’ experiences, tailor your learning in light
of differing delegate needs, and attend sessions in smaller
groups.
So don’t miss KM LEGAL 2010 to ensure the continued
growth and success of KM for your firm. If you can only attend
one event this year, this is the one to attend!

www.kmlegal2010.com
 Pre-conference workshop
Introducing knowledge management for law firms in 2010
Monday 10 May 2010, The Thistle Westminster, London

This workshop will introduce delegates to the principles of
knowledge management (KM) and its practical application in law
firms. Enabling those who are new to KM, or are aware of KM but
need help in getting started, with an overview of what is important
in making KM really effective in a firm. Knowledge is the intelligence
needed to make better and more informed business decisions and
this workshop will provide practical, pragmatic guidance on KM
from the ‘control’ aspects to how it can add value to a firm’s growth
strategy as we come out of the recession.
The aim of the workshop is to help participants:
• Understand the principles of KM
• Align KM with their firm’s business strategy
• Understand how firms approach KM and what works for them
• Assess how to make KM successful in their firm
About your workshop leader
Stephen Perry is an experienced knowledge management
professional who has worked in four professional services firms:
Freshfields Bruckhaus, KPMG, Hill Samuel Bank and Ashurst. His
recent experience with Freshfields has included the implementation
of an enterprise-wide wiki social intranet. While at KPMG he worked
on knowledge advisory assignments in Financial Services and
Government and also led two internal, high profile global change
programmes - the implementation of KWorld, the global knowledge
sharing system, and the implementation of KClient, the client
collaboration solution.
Stephen is now working with a range of professional services' clients
to develop their KM strategies and in particular how social business
design can add real value to an organisation.

agenda
09:00 Registration and refreshments 13:45 Practical examples of how professional services firms are
getting value from KM
09:30 Introduction * Expertise and people
* Collaboration
09:45 Understanding the building blocks of KM * Managing content
* People/culture * Search
* Content
* Process 14:45 Afternoon coffee break
* Technology
15:00 Ensuring the success of KM for your clients and your firm
11:00 Morning coffee break * Buy-in and commitment
* Encouraging ‘conversations’ and end user generated
11:15 Aligning KM to your firm’s strategic goals content
* How an effective knowledge strategy can help as a * Enterprise 2.0; social networking in a business context
change enabler for the business strategy
* Prioritising your KM activities 15:45 Workshop summary

12:45 Networking lunch break 16:00 Close of workshop

Day One - Tuesday 11 May 2010

09:00 Registration and refreshments

Chair's opening remarks

09:30
Ruth Ward, Head of Knowledge Systems and Development, Allen & Overy LLP
Is KM fundamental to the future of the profession? Exploring the role of KM post-recession and in a changing legal landscape
» Examining how the KM function and roles have changed during the recession
» How should KM be resourced and organised going forward? Developing a model that’s sustainable and deliverable for the future
09:40 » Can KM help enable new economic models, beyond simply providing greater efficiency?
Lucy Dillon, Director of Knowledge Management, Berwin Leighton Paisner LLP
Jane Bradbury, Learning & Knowledge Management Director, Field Fisher Waterhouse LLP

How can KM drive efficiency in matter management to support alternative fee arrangements?
» Understanding the drivers for alternative fee arrangements and the need for increased efficiency and productivity
» What role can KM play in driving efficiency and supporting alternative fee arrangements?
» Disaggregating work to understand how it is done, where costs accumulate, and where profit can be made
10:20 » Reengineering working practices and streamlining processes to deliver work more efficiently
» Developing standardised materials and tools and allocating resources appropriately
Harriet Creamer, Director, Outer Circle
Chris Stoakes, Director of Knowledge, Research & Learning, Lovells LLP

11:00 Morning coffee break

 Knowledge management and outsourcing of bid-related business research functions
» Creating competitive advantage by using high quality offshore resources
» LPO - the next wave in Knowledge Process Outsourcing
» KPO for law firms and corporates:
11:30 - Non-legal research
- Library functions (legal and non-legal)
- Support logistics for marketing functions
- LPO services
A representative from Evalueserve

CASE STUDIES & PANEL DISCUSSION:

Outsourcing law firm knowledge management, research and legal processes
» Exploring KM’s role in determining what to outsource, leading an outsourcing initiative and managing the outsourcing process
» Exploring the options, assessing the viability, and examining where the biggest cost savings lie with outsourcing knowledge management,
11:55 research and legal work
» Maximising your firm’s outsourcing potential; what else can be outsourced?
Wendy Small, Head of Knowledge Management, Eversheds LLP
Jessica Magnusson, Head of Knowledge Management, Baker & McKenzie LLP
Ruth Ward, Head of Knowledge Systems & Development, Allen & Overy LLP

13:00 Networking lunch break

14:00 Breakout session 1: all Breakout sessions run for 40 minutes and are repeated twice

FACILITATED DEBATE:
Enterprise search: holy grail or red
herring?
Is enterprise search really the answer to
everything? What remains to be done, even
with an enterprise search tool in place, and
how should this affect your enterprise search
strategy?
Sam Dimond, Director of Knowledge
Systems, Clifford Chance LLP
Claire Andrews, Director of Knowledge
Management - Europe and Asia, Cleary
Gottlieb Steen & Hamilton LLP
15:30 Afternoon coffee break
16:00 Breakout session 2: all Breakout sessions run for 40 minutes and are repeated twice
Delivering real business value through
using social software for knowledge
sharing
To what extent are law firms actually using
social software and for what for? What has
been the lawyers’ reaction, how easy or
difficult has adoption been and does it differ
between generations? Hear successful
examples of how Freshfields Bruckhaus
Deringer and Matthew Arnold & Baldwin have
implemented social software to deliver real
business value
Julia Randell-Khan, Head of International
Client Development & Mark Walmsley,
Project Manager, KBD team, Freshfields
Bruckhaus Deringer LLP
Mark Weston, Partner, Matthew Arnold &
Baldwin LLP
Steering and shaping the future PSL role
» How has the PSL role evolved over 20
years?
» What impact has the recession had on
the PSL role?
» Does a PSL role require PSLs?
» What will firms need from PSLs in the
future?
Mark Gould, Head of Knowledge
Management, Addleshaw Goddard LLP
Organising and integrating international KM
structures and knowhow
» How have firms organised their
international structures and know how
functions?
» Which model is the best approach?
» Examining collaboration across
geographical locations; how can you
collaborate with people you can’t see?
» Best practice concerning international KM
integration
Daniella Douek, Head of Knowledge
Management, Holman Fenwick Willan LLP
We know more than we think. Putting the
concepts from “No More Consultants” into
practice
Discover how to tap into the knowledge
already inside your organisation – before you
bring in external consultants! Participants will
discover and experience this new knowledge
sharing technique first-hand, using a KM self-
assessment tool which will help them to learn
from their peers at the conference – and to
tailor for use within their own organisations
Chris Collison, Owner, Knowledgeable Ltd
& Co-Author of Learning to Fly and No More
Consultants
KM innovation for enhanced efficiency: The
human side
» Getting buy-in for innovation
» Actually delivering change on the ground
» Is the "burning platform" perceived as
such?
» Individual stakeholders fight their corners.
How to manage that?
» The holy grail: Better deals for clients, a
motivated team and a profitable
relationship
Duncan Ogilvy, KM Partner & Chris Sizer,
Professional Support Lawyer, Mills & Reeve
LLP

17:30 Close of day one

Day Two - Wednesday 12 May 2010

09:00 Registration and refreshments

Chair's opening remarks

09:30
Ruth Ward, Head of Knowledge Systems and Development, Allen & Overy LLP
Exploring and maximising KM’s role in pitching for new business
» Examining the drivers for KM’s increasing role in client pitches
» Understanding client and partner expectations of KM during the pitch process
09:40 » How can KM really maximise input and achieve success in winning new business?
» Examining KM’s role post-pitch to ensure value-add is delivered
Juliet Humphries, Head of Knowledge & Learning, Bird & Bird LLP
Andrew White, Partner, Client Knowhow Services, Bird & Bird LLP
 PANEL DISCUSSION:
Examining law firm client expectations and needs
»» What do clients want in terms of KM?
»» How can KM professionals really deepen client relationships and collaborate more effectively with clients?
10:20
»» Examples of innovative initiatives where clients and law firm KM professionals have worked together successfully
Andrew Dey, Director, Legal Operations, Barclays Group Legal
Matthew Whalley, KM Programme Manager, HSBC
Robert Mackenzie, UK Legal Director, Virgin Media Limited
Expertise Location - the simple way: A case study of Mills & Reeve's implementation of Recommind Mindserver
»» The challenge of establishing who knows what in a large organisation
»» The old way: A major challenge to compile and maintain a directory
11:00 »» The new way: An automated dynamic solution
»» What information can be mined without manual effort?
»» Design of the user interface - what might one want to get out of it?
Duncan Ogilvy, KM Partner & Deborah Swarts, Professional Support Lawyer, Mills & Reeve LLP
11:25 Morning coffee break
11:55 Breakout session 3: All breakout sessions run for 40 minutes and are repeated twice

Developing a successful intranet project
with a minimal budget
The concept of user-customisable pages has
been around on the internet for a while, but
the emergence of flexible client-side tools
has made it possible to recreate and adapt
this concept for the enterprise. Hear how
Shepherd and Wedderburn has implemented
a user-driven solution tailored to suit their
requirements with individually tailored
content and enterprise-like searching using
only minimal budget and existing in-house
resources.
Pamela Watson, Knowledge Services
Manager & Steve Dalgleish, Online
Developer, Shepherd and Wedderburn LLP
Effective procurement and utilisation of
external information resources
»» Adopting a smarter approach to the
procurement of external information
resources
»» Negotiating with information providers
to allow for integration of content without
substantial additional cost
»» Is it possible to cut external subscriptions
without too much impact internally?
»» Reducing your firm’s over-reliance on
external resources
»» Utilising external resources more
effectively to deliver real value
Sarah Cameron, Legal Director, Pinsent
Masons LLP
Sharper legal updates and current
awareness for clients; how to get clients to
read it and value it
»» Types of update-content and the “why
would you?” rule; how to think like a client
when drafting, planning and editing
updates, and how to get more from less
»» The “me too” update that duplicates other
firms and third-party providers; use
cases,value-added content v basic-facts
content (and how to face some hard
facts)
»» Client preferences for formats,
presentation and relevance; red herrings,
received wisdom... and common sense
Simon Carter, Managing Director, One Three
Four

13:15 Networking lunch break

14:15 Breakout session 4: All breakout sessions run for 40 minutes and are repeated twice

Exploring the benefits, growth and PANEL DISCUSSION: Managing knowledge at Blakes, Cassels &
future of social networking in the legal Managing matter life cycles Graydon LLP
profession »» How can KM work more efficiently and Structuring and organising KM in a large,
Examining how social networking within law effectively with other departments at every Canadian-based law firm - an evolution
firms is improving coordination and reducing matter stage to share information better in perspective from legal know-how to
the growth in email volumes. This session will and deliver value to the fee earners? applying KM to support clients and business
look at principles for social networking that »» Examining matter sensitivity tension development in the current economic climate
are relevant to the legal profession and use between knowledge and compliance Marcia Cooper, Director of Knowledge
examples from law firms and in-house legal confidentiality in the lifecycle Management, Blake, Cassels & Graydon LLP,
to illustrate the benefits that can be achieved management of documents Canada
now and potentially for the future. Sam Dimond, Director of Knowledge
Lars Plougmann, Head of Consulting, Systems, Clifford Chance LLP
Headshift Mark Gould, Head of Knowledge
Management, Addleshaw Goddard LLP
Lucy Dillon, Director of Knowledge
Management, Berwin Leighton Paisner LLP
15:35 Afternoon coffee break
KM as a strategic role
»» KM Professional - its all a question of case: upper or lower
»» Integration and embedding: management speak or is KM more than the sum of its parts that can have an impact upon multiple functions
»» "Making" change happen or providing the ingredients: How far do we go with intervention? Is it down to the type of KM professional you
are elected to be?
16:00
»» The real case for KM, an opinion: that it’s about change and improvement, not about, for example, intranets and search
Andrew Woolfson, Director of Knowledge Management and Capability, Reynolds Porter Chamberlain LLP & Chair, Managing Partners’
Forum Knowledge Panel
Stephen Perry, Senior Knowledge Management Adviser & Former Head of Knowledge & Business Development Systems at Freshfields
Bruckhaus Deringer LLP
KM strategy and plans for 2010 and beyond; a practical experience
»» Identifying your firm’s direction and aligning your KM strategy with the business strategy
»» Rethinking the role of KM and what your firm is trying to achieve
16:40
»» Planning for an upturn and building a business case for KM investment
»» Cleaning up, reviewing what worked, and rebuilding old primitive systems into sophisticated new tools
Oz Benamram, Chief Knowledge Officer, White & Case LLP, USA

17:20 Chair's closing remarks

17:30 Close of conference
 Two-day conference and workshop
11-12 May 2010, The Thistle Westminster, London
ways to register
KM LEGAL 2010 1. Tel: +44(0)20 7549 2546

Positioning KM as the efficiency engine of your firm

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3. Online: www.kmlegal2010.com
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