Professional Documents
Culture Documents
TABLE OF CONTENTS
EXECUTIVE SUMMARY .................................................................................................... 1
GLOBAL PIRACY TRENDS IN 2010 ................................................................................... 3
The Surging PC Market in Emerging Economies ............................................................. 3
A Shifting Market Landscape ...................................................................................... 4
Anti-Piracy Equity and the Need for Sustained Efforts .................................................... 6
GLOBAL OPINION: DECIDEDLY PRO-IPR, YET CONFUSED ABOUT WHAT IS LEGAL ................... 7
METHODOLOGY ............................................................................................................ 12
BSA BLUEPRINT FOR REDUCING SOFTWARE PIRACY ....................................................... 15
EXECUTIVE SUMMARY
In the global market for personal computers, 2010 was a watershed year. For the first time,
PC shipments to emerging economies outpaced those to mature markets, 174 million to 173
million. On that score, at least, 2010 might fairly be considered the year in which the worlds
emerging economies stopped merely emerging: They have fully arrived.
60
50
40
30
20
10
0
Emerging Markets
Developed markets include: AU, CA, JP, NZ, SG, SK, TW, US and Western
Europe. Emerging markets include all others studied.
1
Among the other key findings of the 2010 BSA Global Software Piracy Study:
At $58.8 billion, the commercial value of PC
software piracy has nearly doubled in real terms
since 2003.
While the number of PCs shipped to emerging
economies accounted for 50 percent of the
world total in 2010, the value of paid software
licenses in emerging economies accounted for
less than 20 percent of the world total.
The most common way people in developing
economies engage in piracy is to buy a single
copy of software and install it on multiple
computers including in ofces. Fifty-one
percent of PC users surveyed in emerging
markets (including the same percentage of
business decision-makers) mistakenly believe
this is legal to do.
Emerging
Markets
19%
Mature Markets
49.9%
Emerging Markets
50.1%
Mature Markets
81%
Sales of personal computers surged 14 percent globally in 2010, compared with just 4
percent in the previous year, as the computer industry rebounded from the recent recession.
On the strength of that robust growth, businesses and consumers bought nearly $95 billion
worth of PC software but illegally installed another $59 billion worth. This means that for
every dollar spent on legitimate software in 2010, an additional 63 cents worth of unlicensed
software also made its way into the market.
An analogy can be drawn between global
software piracy and the problem many
governments face in confronting structural budget
decits and burdensome public debts: A year
of marginal improvements or mixed results will
not rectify long-term imbalances. Indeed, at the
current pace, it would take until 2049 for the
average piracy rate among todays emerging
economies (69 percent) to fall in line with that of
todays developed economies (26 percent).
LOWEST PIRACY
Georgia
93%
United States
20%
Zimbabwe
91%
Japan
20%
Bangladesh
90%
Luxembourg
20%
Moldova
90%
New Zealand
22%
Yemen
90%
Australia
24%
Armenia
89%
Austria
24%
Venezuela
88%
Sweden
25%
Belarus
88%
Belgium
25%
Libya
88%
Finland
25%
Azerbaijan
88%
Switzerland
26%
Indonesia
87%
Denmark
26%
Ukraine
86%
Germany
27%
Sri Lanka
86%
United Kingdom
27%
Iraq
85%
Canada
28%
Pakistan
84%
Netherlands
28%
Vietnam
83%
Norway
29%
Algeria
83%
Israel
31%
Paraguay
83%
Singapore
34%
Nigeria
82%
South Africa
35%
Cameroon
82%
Ireland
35%
Zambia
82%
Czech Republic
36%
Guatemala
80%
UAE
36%
El Salvador
80%
Taiwan
37%
Bolivia
80%
France
39%
Kenya
79%
South Korea
40%
Botswana
79%
Portugal
40%
Ivory Coast
79%
Reunion
40%
Nicaragua
79%
Hungary
41%
Montenegro
79%
Slovakia
42%
China
78%
Puerto Rico
42%
CENTRAL &
EASTERN EUROPE
LATIN AMERICA
ASIA-PACIFIC
MIDDLE EAST &
AFRICA
WORLDWIDE
EUROPEAN UNION
WESTERN EUROPE
2010
NORTH AMERICA
2009
10
20
30
40
50
60
70
80
COMMERCIAL VALUE $M
COUNTRY
COMMERCIAL VALUE $M
United States
$9,515
South Korea
$722
China
$7,779
Argentina
$681
Russia
$2,842
Venezuela
$662
India
$2,739
Australia
$658
Brazil
$2,619
Malaysia
$606
France
$2,579
Netherlands
$591
Germany
$2,096
Ukraine
$571
Italy
$1,879
Poland
$553
United Kingdom
$1,846
Turkey
$516
Japan
$1,624
South Africa
$513
Indonesia
$1,322
Switzerland
$424
Mexico
$1,199
Saudi Arabia
$414
Spain
$1,105
Vietnam
$412
Canada
$1,066
Sweden
$411
Thailand
$777
Chile
$349
ASIA-PACIFIC
EUROPEAN UNION
WESTERN EUROPE
NORTH AMERICA
LATIN AMERICA
CENTRAL &
EASTERN EUROPE
MIDDLE EAST &
AFRICA
2010
2009
States and Japan began buying again. This latestage growth in the enterprise segment resulted
in the installation of more legitimate software
in 2010, countering the piracy-inating factors
seen elsewhere.
On top of these market inuences was the
equity accumulated from years of anti-piracy
activities in markets around the world. These
have included legalization efforts by software
makers, licensing agreements with computer
manufacturers, industry partnerships with
governments and law-enforcement authorities,
education campaigns, and software asset
management (SAM) programs.
% Answering Is Legal
50
40
30
20
10
0
Lent by Friend
or Co-Worker
Emerging Markets
Peer-to-Peer
Networks
Mature Markets
Emerging markets include: AR, BR, CN, CL, CO, CZ, IN, ID, KR, MY, MX, NG,
PL, RU, SA, ZA, TH, TR, UA, VN.
Mature markets include: AU, CA, FR, DE, IT, JP, NL, ES, SE, CH, GB, US.
2010
2009
2008
2007
2006
2010
2009
2008
2007
2006
24%
90%
66%
78%
45%
64%
87%
20%
56%
22%
84%
69%
34%
40%
86%
37%
73%
83%
91%
60%
25%
91%
67%
79%
47%
65%
86%
21%
58%
22%
84%
69%
35%
41%
89%
38%
75%
85%
90%
59%
26%
92%
68%
80%
48%
68%
85%
21%
59%
22%
86%
69%
36%
43%
90%
39%
76%
85%
91%
61%
28%
92%
67%
82%
51%
69%
84%
23%
59%
22%
84%
69%
37%
43%
90%
40%
78%
85%
91%
59%
29%
92%
82%
53%
71%
85%
25%
60%
22%
86%
71%
39%
45%
90%
41%
80%
88%
86%
55%
$658
$137
$19
$7,779
$227
$2,739
$1,322
$1,624
$606
$85
$217
$278
$233
$722
$83
$252
$777
$412
$576
$18,746
$550
$127
$14
$7,583
$218
$2,003
$886
$1,838
$453
$63
$166
$217
$197
$575
$77
$227
$694
$353
$303
$16,544
$613
$102
$15
$6,677
$225
$2,768
$544
$1,495
$368
$75
$159
$202
$163
$622
$97
$201
$609
$257
$69
$15,261
$492
$92
$13
$6,664
$224
$2,025
$411
$1,791
$311
$55
$125
$147
$159
$549
$93
$215
$468
$200
$56
$14,090
$515
$90
$5,429
$180
$1,275
$350
$1,781
$289
$49
$143
$119
$125
$440
$86
$182
$421
$96
$148
$11,718
75%
89%
88%
88%
66%
65%
54%
36%
50%
66%
93%
41%
76%
56%
54%
90%
79%
54%
64%
65%
74%
42%
47%
86%
89%
64%
75%
90%
88%
87%
66%
67%
54%
37%
50%
67%
95%
41%
78%
56%
54%
91%
81%
54%
65%
67%
74%
43%
46%
85%
88%
64%
77%
92%
90%
67%
68%
54%
38%
50%
68%
95%
42%
78%
56%
54%
90%
83%
56%
66%
68%
74%
43%
47%
84%
88%
66%
78%
93%
92%
68%
68%
54%
39%
51%
68%
42%
79%
56%
56%
92%
83%
57%
68%
73%
76%
45%
48%
83%
88%
68%
77%
95%
94%
68%
69%
55%
39%
52%
69%
42%
81%
56%
57%
94%
82%
57%
69%
80%
78%
45%
48%
84%
90%
68%
$6
$23
$57
$126
$13
$113
$70
$195
$23
$19
$46
$131
$89
$30
$38
$36
$7
$553
$195
$2,842
$95
$63
$47
$571
$118
$5,506
$8
$14
$52
$55
$14
$115
$71
$174
$19
$15
$54
$113
$74
$24
$31
$28
$11
$506
$183
$2,613
$67
$65
$39
$272
$56
$4,673
$9
$7
$55
$15
$139
$77
$168
$21
$14
$59
$146
$125
$31
$40
$40
$8
$648
$249
$4,215
$99
$62
$51
$534
$191
$7,003
$11
$8
$50
$13
$63
$68
$161
$20
$11
$125
$110
$29
$37
$43
$7
$580
$151
$4,123
$72
$54
$39
$403
$173
$6,351
$11
$8
$51
$14
$50
$62
$147
$16
$10
$111
$85
$26
$31
$56
$6
$484
$114
$2,197
$59
$47
$36
$337
$166
$4,124
70%
80%
54%
62%
54%
58%
76%
67%
80%
80%
73%
58%
79%
72%
83%
68%
69%
88%
84%
64%
71%
80%
56%
64%
55%
59%
77%
67%
80%
80%
74%
60%
79%
73%
82%
70%
68%
87%
83%
63%
73%
81%
58%
67%
56%
60%
79%
66%
80%
81%
74%
59%
79%
73%
83%
71%
69%
86%
84%
65%
74%
82%
59%
66%
58%
61%
79%
66%
81%
80%
74%
61%
80%
74%
82%
71%
69%
87%
83%
65%
75%
82%
60%
68%
59%
64%
79%
67%
82%
81%
75%
63%
80%
74%
82%
71%
70%
86%
83%
66%
$681
$54
$2,619
$349
$272
$55
$87
$79
$55
$106
$22
$1,199
$8
$68
$55
$176
$78
$662
$405
$7,030
$645
$40
$2,254
$315
$244
$33
$66
$65
$46
$74
$17
$1,056
$5
$42
$29
$124
$40
$685
$430
$6,210
$339
$20
$1,645
$202
$136
$24
$43
$37
$28
$49
$9
$823
$4
$24
$16
$84
$25
$484
$319
$4,311
$370
$19
$1,617
$187
$127
$22
$39
$33
$28
$41
$8
$836
$4
$22
$13
$75
$23
$464
$195
$4,123
$303
$15
$1,148
$163
$111
$27
$19
$30
$18
$26
$7
$748
$4
$18
$10
$59
$16
$307
$96
$3,125
Asia Pacific
Australia
Bangladesh
Brunei
China
Hong Kong
India
Indonesia
Japan
Malaysia
New Zealand
Pakistan
Philippines
Singapore
South Korea
Sri Lanka
Taiwan
Thailand
Vietnam
Other AP
TOTAL AP
Argentina
Bolivia
Brazil
Chile
Colombia
Costa Rica
Dominican Republic
Ecuador
El Salvador
Guatemala
Honduras
Mexico
Nicaragua
Panama
Paraguay
Peru
Uruguay
Venezuela
Other LA
TOTAL LA
Piracy Rates
2010
2009
2008
2007
2006
2010
2009
2008
2007
2006
83%
54%
79%
82%
60%
85%
31%
79%
57%
79%
60%
72%
88%
56%
65%
82%
62%
49%
40%
52%
78%
35%
72%
62%
36%
90%
82%
91%
87%
88%
58%
84%
54%
79%
83%
59%
85%
33%
79%
57%
79%
60%
72%
88%
56%
66%
83%
63%
51%
40%
51%
78%
35%
72%
63%
36%
90%
82%
92%
86%
88%
59%
84%
55%
80%
83%
59%
85%
32%
80%
58%
80%
61%
74%
87%
57%
66%
83%
62%
51%
40%
52%
79%
35%
73%
64%
36%
89%
82%
92%
86%
87%
59%
84%
57%
82%
84%
60%
85%
32%
81%
60%
81%
62%
73%
88%
57%
67%
82%
61%
54%
40%
51%
80%
34%
76%
65%
35%
89%
82%
91%
85%
87%
60%
84%
60%
81%
84%
63%
32%
82%
61%
80%
64%
73%
59%
66%
82%
62%
58%
40%
52%
81%
35%
79%
64%
35%
82%
91%
85%
89%
60%
$69
$22
$15
$7
$196
$147
$170
$13
$28
$85
$68
$49
$74
$5
$75
$225
$33
$52
$1
$414
$7
$513
$52
$516
$173
$12
$3
$6
$418
$630
$4,078
$55
$21
$11
$7
$146
$129
$148
$14
$26
$66
$62
$46
$25
$4
$64
$156
$39
$50
$1
$304
$5
$324
$44
$415
$155
$10
$2
$4
$260
$294
$2,887
$96
$27
$14
$6
$158
$205
$172
$15
$22
$31
$69
$49
$22
$5
$70
$132
$26
$26
$1
$272
$7
$335
$48
$468
$170
$14
$2
$4
$95
$438
$2,999
$86
$27
$14
$5
$131
$124
$121
$15
$20
$28
$61
$44
$22
$4
$66
$114
$23
$25
$1
$170
$6
$284
$54
$365
$94
$13
$2
$3
$76
$448
$2,446
$62
$23
$12
$5
$88
$102
$16
$19
$22
$60
$39
$3
$53
$100
$25
$23
$0
$195
$6
$225
$55
$314
$62
$2
$2
$49
$423
$1,985
North America
Canada
Puerto Rico
United States
TOTAL NA
28%
42%
20%
21%
29%
46%
20%
21%
32%
44%
20%
21%
33%
44%
20%
21%
34%
45%
21%
22%
$1,066
$42
$9,515
$10,623
$943
$46
$8,390
$9,379
$1,222
$36
$9,143
$10,401
$1,071
$33
$8,040
$9,144
$784
$31
$7,289
$8,104
Western Europe
Austria
Belgium
Cyprus
Denmark
Finland
France
Germany
Greece
Iceland
Ireland
Italy
Luxembourg
Malta
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom
TOTAL WE
24%
25%
48%
26%
25%
39%
27%
59%
49%
35%
49%
20%
43%
28%
29%
40%
43%
25%
26%
27%
33%
25%
25%
48%
26%
25%
40%
28%
58%
49%
35%
49%
21%
45%
28%
29%
40%
42%
25%
25%
27%
34%
24%
25%
50%
25%
26%
41%
27%
57%
46%
34%
48%
21%
45%
28%
28%
42%
42%
25%
25%
27%
33%
25%
25%
50%
25%
25%
42%
27%
58%
48%
34%
49%
21%
46%
28%
29%
43%
43%
25%
25%
26%
33%
26%
27%
52%
25%
27%
45%
28%
61%
53%
36%
51%
45%
29%
29%
43%
46%
26%
26%
27%
34%
$209
$233
$17
$208
$193
$2,579
$2,096
$301
$16
$137
$1,879
$31
$6
$591
$261
$228
$1,105
$411
$424
$1,846
$12,771
$212
$239
$16
$203
$175
$2,544
$2,023
$248
$11
$125
$1,733
$30
$7
$525
$195
$221
$1,014
$304
$344
$1,581
$11,750
$184
$269
$15
$215
$194
$2,760
$2,152
$238
$23
$118
$1,895
$21
$8
$563
$229
$212
$1,029
$372
$345
$2,181
$13,023
$157
$223
$14
$193
$160
$2,601
$1,937
$198
$33
$106
$1,779
$16
$7
$502
$195
$167
$903
$324
$303
$1,837
$11,655
$147
$222
$12
$183
$149
$2,676
$1,642
$165
$32
$92
$1,403
$7
$419
$181
$140
$865
$313
$324
$1,670
$10,642
42%
43%
41%
38%
35%
$58,754
$51,443
$52,998
$47,809
$39,698
TOTAL WORLDWIDE
European Union
35%
35%
35%
35%
36%
$13,458
$12,469
$13,981
$12,383
$11,003
BRIC Countries*
71%
71%
73%
75%
77%
$15,979
$14,453
$15,305
$14,429
$10,049
POLL RESULTS
STATEMENT A
STATEMENT B
Intellectual property rights hurt people like me
by making products I need too expensive.
STATEMENT B
Intellectual property rights concentrate wealth in
the hands of multinational companies that do not
deliver signicant local economic benets.
IP Benefits
Local Economies
59%
IP Creates Jobs
61%
IP Helps
Multinational
Firms
40%
IP Makes Things
Too Expensive
37%
Dont Know
2%
10
Dont Know
1%
Benefits Should
Flow to Society
29%
Inventors Should
Be Paid
71%
11
METHODOLOGY
The BSA Global Software Piracy Study quantifies the volume and value of unlicensed software
installed in the previous year in this case, 2010. To compile the report, BSA works closely
with two of the worlds leading independent research firms IDC and Ipsos Public Affairs
to measure, understand, and evaluate global software piracy. Every year, BSA and its partners
look for new ways to collect reliable data and further improve the report.
GLOBAL SURVEY OF SOFTWARE
USERS
Piracy Rate =
12
13
ENFORCEMENT MECHANISMS
Strong copyright laws are essential but
meaningless without effective enforcement
that crosses international borders and extends
DEDICATED RESOURCES
Too often, software thieves are not treated as
seriously as other criminals and the punishment
is too insignicant to be an effective deterrent.
Countries can elevate their enforcement of
intellectual property by:
Creating specialized IP enforcement units at the
national and local level and providing dedicated
resources to investigate and prosecute IP theft;
Increasing cross-border cooperation among
police and other enforcement agencies to
improve coordination for law enforcement in
multiple countries; and
Supporting the training of law enforcement and
judiciary ofcials (including establishment of
specialized IP courts where appropriate) and
providing better technical assistance to ensure
that the people on the front lines of piracy
enforcement are equipped with the tools they
need to deal with the changing nature of IP theft.
LEAD BY EXAMPLE
Governments are the largest users of software
in the world. They can set an example for the
private sector to follow by implementing SAM
policies, requiring the use of legal software by
all government agencies, and promoting the use
of legal software by state-owned enterprises,
contractors, and suppliers.
15
ABOUT BSA
The Business Software Alliance (BSA) is the leading advocate for the global software industry
before governments and in the international marketplace. It is an association of nearly 100
world-class companies that invest billions of dollars annually to create software solutions that
spark the economy and improve modern life.
BSA serves as the worlds premier anti-piracy
organization and as a respected leader in
shaping public policies that promote technology
innovation and drive economic growth.
Through government relations, intellectual
property enforcement and educational activities
in approximately 90 markets around the world,
BSA protects intellectual property and fosters
innovation; works to open markets and ensure fair
competition; and builds trust and condence in
information technology for consumers, businesses
and governments alike.
PROTECTING INTELLECTUAL
PROPERTY & FOSTERING INNOVATION
Intellectual property rights (IPR) copyrights,
patents and trademarks provide the legal
framework for creative enterprise, the bedrock
of growing economies. They are also essential to
commercial software development, which is the
worlds largest copyright industry.
By working with policymakers, leading
enforcement actions and conducting publiceducation initiatives around the world, BSA
ensures that respect for IPR pervades the global
economy and society.
Championing Intellectual Property Rights: BSA
works with governments around the world to
ensure intellectual property protections keep
pace with new innovations in technology, such
as cloud computing.
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Bangkok, Thailand
Beijing, China
Mnchen, Germany
BSA Asia-Pacific
300 Beach Road
#25-08 The Concourse
Singapore 199555
T: +65.6292.2072
F: +65.6292.6369
Brussels, Belgium
New Delhi, India
Hanoi, Vietnam
So Paulo, Brazil
WWW.BSA.ORG
Jakarta, Indonesia
Taipei, Taiwan
Tokyo, Japan