Market value of Equity

Debt
Cash
Enterprise Value
Sales
EBITDA
Capital Invested
EV/Sales
EV/EBITDA
EV/Capital Invested

Sales
EBITDA
Capital Invested

Brand Name
98160
7178
6707
98631
21962
7760
16406

Generic Company
949
344.7
26.6
1267.1
1646
186.2
775.4

4.49
12.71
6.01

0.7698055893
6.8050483351
1.6341243229

Brand Company Input

Value of brand name
21962
81724.529647631
7760
45823.824919442
16406
71821.556358009

BrandNameNobrandname
BrandNameValue
CurrentTaxRate=
40.00%
CurrentRevenues=
$21,962.00
CapitalInvested(Bookvaluesofd $16,406.00
HighGrowthPeriod
Lengthofhighgrowthperiod(n)
10
ReinvestmentRate(as%ofEBIT(1
50%
Returnoncapital(Aftertax)=
20.84%
Growthrateduringperiod(g)=
10.42%
CostofEquityduringperiod=
8.00%
AftertaxCostofDebt=
2.88%
DebtRatio(D/(D+E))=
6.81%
StableGrowthPeriod
Growthrateinsteadystate=
4.00%
Returnoncapitalinsteadystate=
7.65%
ReinvestmentRateinStablegrowt
52.28%
CostofEquityinsteadystate=
8.00%
AftertaxCostofDebt=
2.88%
DebtRatio(D/(D+E))=
6.81%

40.00%
$21,962.00
$16,406.00

ValueofFirm=

$17,053.55

$79,620.29

(inpercent)
(in$)

10
50%
7.65%
3.83%
8.00%
2.88%
6.81%

(Numberofperiods)

4.00%
7.65%
52.28%
8.00%
2.88%
6.81%

(inpercent)

(inpercent)
(inpercent)
(inpercent)
(inpercent)

(inpercent)
(inpercent)
(inpercent)
$62,566.73

umberofperiods)

CostofCapital=

7.65%

7.65%

Costofcapital=

7.6511%

7.6511%

BrandName Generic BrandNameValue

CurrentTaxRate=
CurrentRevenues=
CapitalInvested(Bookvaluesofdebtandequi
HighGrowthPeriod
Lengthofhighgrowthperiod(n)=
ReinvestmentRate(as%ofEBIT(1t))=
Returnoncapital(Aftertax)=
Growthrateduringperiod(g)=
CostofEquityduringperiod=
AftertaxCostofDebt=
DebtRatio(D/(D+E))=
StableGrowthPeriod
Growthrateinsteadystate=
Returnoncapitalinsteadystate=
ReinvestmentRateinStablegrowth=
CostofEquityinsteadystate=
AftertaxCostofDebt=
DebtRatio(D/(D+E))=

40.00%
$21,962.00
$16,406.00

40.00%
$21,962.00
$16,406.00

(inpercent)
(in$)

10
50%
20.84%
10.42%
8.00%
2.88%
6.81%

10
50.00%
9.20%
4.60%
8.00%
2.88%
6.81%

(Numberofperiods)

4.00%
7.65%
52.28%
8.00%
2.88%
6.81%

4.00%
7.65%
52.28%
8.00%
2.88%
6.81%

(inpercent)

ValueofFirm=

$79,611.25

$21,854.65

(inpercent)
(inpercent)
(inpercent)
(inpercent)

(inpercent)
(inpercent)
(inpercent)
$57,756.60

umberofperiods)

CostofCapital=

7.65%

7.65%

Costofcapital=

7.6511%

7.6511%

BrandName GenericBrandNameValue
CurrentTaxRate=
CurrentRevenues=
CapitalInvested(Bookvaluesofdebta
HighGrowthPeriod
Lengthofhighgrowthperiod(n)=
ReinvestmentRate(as%ofEBIT(1t))
Returnoncapital(Aftertax)=
Growthrateduringperiod(g)=
CostofEquityduringperiod=
AftertaxCostofDebt=
DebtRatio(D/(D+E))=
StableGrowthPeriod
Growthrateinsteadystate=
Returnoncapitalinsteadystate=
ReinvestmentRateinStablegrowth=
CostofEquityinsteadystate=
AftertaxCostofDebt=
DebtRatio(D/(D+E))=

40.00%
$21,962.00
$16,406.00

40.00%
###
###

(inpercent)
(in$)

10
50%
20.84%
10.4194%
8.00%
2.88%
6.81%

10
50%
11.20%
5.60%
8.00%
2.88%
6.81%

(Numberofperiods)

4.00%
7.65%
52.28%
8.00%
2.88%
6.81%

4.00%
7.65%
52.28%
8.00%
2.88%
6.81%

(inpercent)

ValueofFirm=

$79,611.25

###

(inpercent)
(inpercent)
(inpercent)
(inpercent)

(inpercent)
(inpercent)
(inpercent)
$50,728.15

berofperiods)

CostofCapital=

7.65%

7.65%

Costofcapital=

7.6511%

###

Firm Value Multiples

BrandNameCompany

Generic

CurrentTaxRate=

40.00%

40.00%

CurrentRevenues=

$21,962.00

$21,962.00

10

10

50%

50%

OperatingMargin(aftertax)

15.57%

5.28%

Sales/Capital(Turnoverratio)

1.34

1.34

Growthrateduringperiod(g)=

10.42%

3.53%

CostofEquityduringperiod=

8.00%

8.00%

AftertaxCostofDebt=

2.88%

2.88%

DebtRatio(D/(D+E))=

6.81%

6.81%

Growthrateinsteadystate=

4.00%

4.00%

Returnoncapitalinsteadystate=

7.65%

7.65%

ReinvestmentRateinStablegrowth=

52.28%

52.28%

CostofEquityinsteadystate=

8.00%

8.00%

AftertaxCostofDebt=

2.88%

2.88%

DebtRatio(D/(D+E))=

6.81%

6.81%

$79,611.25

$15,371.24

BrandNameValue

HighGrowthPeriod
Lengthofhighgrowthperiod(n)=
ReinvestmentRate(as%ofEBIT(1t))

StableGrowthPeriod

ValueofFirm=

Page 8

$64,240.01

Firm Value Multiples

ameValue
(inpercent)
(in$)

(Numberofperiods)

Brand Name Generic

(inpercent)

ReturnonCapital=

20.84%

7.06%

CostofCapital=

7.65%

7.65%

Costofcapital=

7.6511%

7.6511%

(inpercent)
(inpercent)
(inpercent)

(inpercent)

(inpercent)
(inpercent)
(inpercent)

Page 9