Digital Production: Stage 1

_Week 7
Experiments with Color

Why Study Color?

Why study color?

Communication of color
e.g. what is red?
How do you talk about
the specific hues or shades of red?
e.g. Pantone system:
1. html red
2. Pantone Red
3. Pantone Warm Red
4. TRUEMATCH 6-a

CMYK Color Wheel

Printing: The primaries are magenta, cyan,
and yellow.

Complementary Colors
The colors that are positioned opposite one another
are complementary colors

Complementary colors annihilate each other

when mixed to create dark neutrals

Applying Colors

Photographby
ShogKamalAlEnizy

Vibrating Boundaries
May occur when opposing colors are
brought together

Color Effects:
After Images/Perceptual Opposites
Activity:__What is your perceptual opposite?
Stare at the following image for at least 20
seconds

Color & Contrast

Yellow text on a white background
OR

Blue text on a black background

'simultaneous contrast

Text may appear to vibrate, or cast a

shadow. Eye strain and fatigue will
result if a viewer focuses on a
document displaying similar properties
for an extended time period.

Applying Color_
_ emotional
__ gender
___ Religious
____ social/political status
_____ Psychological

Color
Primary Shapes:
the circle
the square
the triangle

Applying Color_
_ gender
__ Religious
___ emotional
____ Psychological
_____social/political status

_Why use color?

Applying Color __ al-aluuan

Fertility
Abundance
Energy
Spirit
happiness

Applying Color __ al-aluuan

Blood
fire
life
Warmth

Fire
Fertility
High energy
speed

Danger
Aggression
Evil
Passion

Applying Color __ al-aluuan

Wisdomgolden
yellow
Treacherypale yellow

Sun
Center
Creation

Envy
Disgrace
cowardice

Applying Colors __ al-aluuan

awakening
New
beginning
growth

Superhuman
powers
Unlucky
Lucky

paradise
Soothing
Relaxes mentaly

Applying Colors __ al-aluuan

awakening
New
beginning
growth

Superhuman
powers
Unlucky
Lucky

paradise
Soothing
Relaxes mentaly

Applying Colors __ al-aluuan

Jordan

Pakistan
Algeria

Afghanistan
Iran
UAE

Kuwait Flag
_ Red: Pantone 186 c /
CMYK (%) C 0 - M 90 Y 80 - K 5
_ Green: Pantone 340 c /
CMYK (%) C 100 - M 0 Y 70 - K 15

The Flag of the Arab Revolt

White: deeds
Black: battlefields
Green: meadows
Red: blood of enemies
White honor
Red - bravery, strength
Green hope and love
Black - the defeat of
enemies/determination

Applying Colors __ al-aluuan

open
infinity
emptiness

distance
Gods

peace
purity
protection

Applying Colors __ al-aluuan

Royalty
Priesthood

Sacred
Mourning

Black and White?

Unlucky
Death
Witchcraft
power
Authority
New life
feminine

lucky
Death
Healing
Innocence

Color as Light
(Additive Color
Theory)

Color as Pigment
or Coloring
Agents(Subtracti
ve Color Theory)

Color Swatches

Color Swatches

Color Analyses

Color Analyses

Color Analyses

In class activities
Research:
- Meaning of colors
- Logos
- Color Palette
- Continue to work on sketches- with instructor
Resources
http://www.brandsoftheworld.com
http://meyerweb.com/eric/tools/color-blend/