Professional Documents
Culture Documents
Boston, MA
May 2008
Harvard College
Cambridge MA
Bachelor of Arts, Psychology
June 2004
French Citation, Romance Languages Department, 2004
Varsity Track and Field Captain, 2003-2004
First Team All-Ivy and 11 time Harvard Athletics letter winner in Track & Field and XC
EXPERIENCE
Sperry (formerly Sperry Top-Sider)
Lexington, MA
Digital Marketing Manager
2012-Present
Manage brand paid media campaign. Determine digital and print media partners and
programs based on consumer profiles and business priorities, and manage digital ad
creation, delivery and optimization.
Launch and manage brand influencer strategy. Create and manage campaigns that
connect the Sperry brand with and seed product to social media influencers
Manage global content distribution plan for Odyssey Project experiential campaign.
Develop and oversee digital messaging strategy and content of brand social media
accounts, both paid and organic.
Implement digital programs to reinforce consumer engagement around the brand
(#odysseyproject, #mypassionforthesea in 2013, #TOPSIDING in 2014).
Create engaging digital content for sperry.com, including dynamic Instagram photo
galleries, landing pages to support brand campaigns, and videos and tutorials to support
product sell-through.
Plan and implement digital presence at events including social photo and video booths,
grassroots contests, and photo and video footage creation and distribution.
Create digital programs for wholesale partners, including photo contests, sweepstakes
and dedicated product photography.
Manage media, PR and creative agencies.
PR/Social Media Marketing Manager
2010-2012
Launched Sperry Top-Sider social media presence, including several Facebook pages,
PassionForTheSea.com, Polyvore, Twitter.
Created internal brand Tumblr account (The Sperry Current) to inform international
distribution partners, sales reps and internal team of marketing activities and press.
Managed print media added value programs, working with media partners across
lifestyle and performance properties. Included organizing blogger and athlete photo
shoots, sweepstakes, contests and events.
Managed lifestyle and performance PR agencies, as well as press and blogger events.