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Preparation, materials and equipment

1.



2.



3.














4.

For this activity, you will need a video titled News blunder Guy Goma.
To access the video, click on the following link:
http://bit.ly/mrv2gb
You will also need an accompanying PDF slideshow which you can
download from Lessonstream at:
http://bit.ly/mrv2gb
Familiarse yourself with the story of the Wrong Guy.
The Wrong Guy is a well-known misunderstanding that took place in
2006. A business studies graduate from the Republic of the Congo went for
a job interview at the BBC and ended up being interviewed live on air
about a subject not of his choice. Find out more at the following links:

http://en.wikipedia.org/wiki/Guy_Goma
http://news.bbc.co.uk/1/hi/4774429.stm
http://bbc.in/iScnHE
http://bit.ly/mKHWz0

Make a copy of the Videotelling script (pages 7 - 10) for yourself.

Decide how you are going to display the clip and slideshow in class.
Possibilities include:

Mobile device


(For one-to-one situations)
Laptop, desktop, tablet computer (For small groups)
Computer, projector + screen
(For larger classes)

Dont forget the loudspeakers.

If you dont have Internet access in class, you could download or capture
the video from YouTube. Use www.savevid.com or a similar site. Note,
however, that in doing so, you will be breaching YouTubes Terms of Use.

THE WRONG GUY (by Jamie Keddie)

Lesson plan

This videotelling lesson plan is divided into 5 parts:

1. Storytelling I
(Background: Trademark dispute)
2. The cloud game
(Introduction to the hero)
3. Student discussion (Job interviews)
4. Storytelling II
(The main story)
5. Storytelling III
(Explanation and aftermath)

During the storytelling parts (parts 1, 2 and 5):

Make use of the Videotelling script on pages 7 10 (This
contains the main points of the story.)
Adapt language according to your learners level.
Involve students and encourage interaction by asking questions
whenever you can (See script for suggested questions.)
Teach unknown words and phrases as you go along (See script for
suggested target language.)

Part 1:

1.

2.

3.

4.

Storytelling I (Background: Trademark dispute)

Tell students that you want to tell them a story.

Show Slide 1 (See Preparation, materials and
equipment on page 2 for link to the slideshow.)
and ask students if anyone knows the story
behind the image.
Use the Videotelling script to give students a brief history of the Apple
Inc. versus Apple Corps trademark dispute.
Tell students that you will come back to the Apple versus Apple trademark
dispute later.

Note: To see a clip of this part of the lesson plan in action, click on the
following link: http://www.youtube.com/watch?v=O95w69BcuJ8

THE WRONG GUY (by Jamie Keddie)

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3.

Show students the clip of Guy Gomas interview (See Preparation,

materials and equipment on page 2.)

Part 5:

1.

2.

Storytelling III (Explanation and aftermath)

Tell students about the aftermath of the story (See the Videotelling script
page 9.) Make use of Slides 5 7 as you do so.
Ask students what they can learn from the story. Perhaps Guy Goma
should be an inspiration for any candidate doing a language exam that has
to bluff their way through the speaking part.

Variation

The activity could be done over two days: The Apple vs. Apple story could be
done on day one and the Wrong Guy story could be done on day two.

Comment

Sadly, Guy Kewney passed away in 2010. An obituary can be read at:
http://news.bbc.co.uk/1/hi/technology/8620907.stm Guy was a well-respected
technology writer and journalist and had been involved in the field since the
seventies. It is difficult not to feel sorry him as you read his own account of the
Wrong Guy story: http://www.newswireless.net/index.cfm/article/2697

Image credit

The drawing of Guy Gomas three faces comes from artist and designer Danny
Butcher. Click here for his website: http://www.dannybutcher.com/

THE WRONG GUY (by Jamie Keddie)

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