The Torchbearer - May 2013 - Vol 4 Issue 2 PDF

The
Torchbearer
Vol. 4 Issue 2 MAY 2013
Hot Seat
An interview with Mr. Javed Khan
Spotlight
Delhi Inst.
Security Snapshot
Chennai
R.Tharcious (Bangalore Projects Division) bagged an order worth 79 lacs from Shimuzu Corporation India Pvt Ltd.
Vikash Pathak (Delhi Institutional) bagged an order worth 68.5 lacs from GAIL (India) Limited.
Intro Ink
The
Chief Editor
Devaj Kaushik, National Office
Sub - Editor
Amit K Bajpai - National Office
Creative Editor
Sanjay Kumar Mishra - National Office
Rajiv Kumar - National Office
Hello Fellow Torchbearers!!

May is here & the Summers are on
full swing. Few more months left for
the arrival of Monsoon.
Branch Editors/Deputy Editors

Arun Kotnala - Dehradun
Ashutosh Dixit - Indore
Asif Shaikh - Pune
Ch. Lan Anil - Hyderabad Central
D. Shivaraj - Chennai
Devinder Kaur - Chandigarh
G. Balaji - Bangalore East
G. Karthik - Chennai Corporate
Harish Sharma - Ludhiana
Jinu Thomas - Kerala & Rest of Tamilnadu
It's the time when every soul longs

for the fresh rain drops but the bunch of rainy clouds
still seems far away. The nature serves jet of hot winds
in humid & dry varieties. This hellish environment is
such that it forces people at some places to dress like
Ninjas, leaving only a pair of eyes peeping out of the
cloth wrapped body. Perhaps it wouldn't be wrong to
say that these months invoke the Ninja out of every
individual that experiences heat to the extreme.
Jobin V. Sebastian - Cochin, Trivandrum & Calicut

Lalit Tyagi - Gurgaon 1
M. Pavan Kumar - Chennai Security
Maulik Patel - Ahmedabad
But Change is the name of the game.... Nature's law!!....

which makes us ready to feel the joy in monsoon's first
rain shower.
Pradeep Kr. Goyal - Gurgaon 2

Praveen Khosla - Delhi Inst.
Rakesh Gupta - Haryana, J&K, Punjab & Rajasthan
Ruchi Mishra - Lucknow 2
Sadhana Sarang - Mumbai
Sandeep Kr. Joshi - Noida
Till then a fresh issue of 'The Torchbearer' can subsidise

the heat. The whole package of refreshing news, cool
interviews & soothing moments of joy provide that ever
wanting relief from the blazing summer heat.
Santosh Kr. Mishra - Lucknow

Sumit Shrivastava - Meerut
Teni Chakala John - South Inst.
Vikas Kumar - Greater Noida
Plz. give your views and

feedback about the
newsletter or any of the
articles published herein at
thetorchbearer@ceasefire.in
So just chill & enjoy this ice packed, nitrogen cooled

edition of 'The Torchbearer'.
From editor's pen
Buzzing Bee
Buzzing Bee
Training and Demonstration
Chandigarh Branch
Ludhiana Branch
Fire Drill conducted at Life Style Showroom,

Ludhiana
Representatives from our Ludhiana team recently
conducted a fire drill at Life Style Showroom.
Before the actual fire drill, a brief training was
given to the 65 odd individuals regarding fire and
usage of extinguisher. Post that, some of them
were invited to operate the fire extinguishers, so
that they could match the theory with practical
experience.
Nasik Branch
Chandigarh Branch's participation in

National Safety Week
Training the Young Ones

Recently, Mr. Prakash More from our Nasik
branch conducted a training session for the
students of St. Xaviers School, Nasik. He
addressed a crowd of students from the stage,
about fire safety and type of fires.
Our Chandigarh branch members celebrated

42nd National Safety Week with Gates India
limited. On the occasion, our team displayed
Ceasefire's products & imparted knowledge to
knowledge-seekers on fire safety.
Later on, he gave a demonstration of fire

extinguisher using a MAP variant & encouraged
the students to try it themselves.
The whole batch of students actively participated
in the event & was amazed by the power of
Ceasefire Extinguisher.
Mumbai Branch
Ceasefire Conducted demonstration on behalf

of FSAI
Ahmedabad Inst. Branch
After a lifetime of working, raising families, and

contributing to the success of the nation in
countless other ways, senior citizens deserve
support and a helping hand from all individuals of
next generation.
Ceasefire's Participation in Fire Service Day

Celebration
Ceasefire extended its support when FSAI (Fire

& Security Association of India) decided to
conduct a program on Disaster Management at
Juhu Senior Citizen Form, Mumbai.
Mr. Atul Arora from Ahmedabad Inst. Branch,

participated in Fire Service Day celebration at
GEB Thermal Power Station, Gandhinagar
(Gujarat) on April 15th, 2013.
During the program our representatives

conducted a demonstration of fire extinguisher &
provided their assistance to those who were
unfamiliar with its functions & operations.
He displayed Ceasefire product range & briefed

about the company in front of a crowd of around
70 individuals. He also gave a live demonstration
of our well known extinguisher MAP-90 &
wooed all present.
Chandigarh Branch
Demonstration at Windlass Biotech

Mr. Arun Kotnala from Dehradun branch
organised a demonstration with support of IAU
(Industrial Association of Uttarakhand) &
Dehradun Fire Department, at Windlass Biotech,
Mohbewalla, Dehradun.
While conducting the demonstration, MAP 90 (6
kg), CO2 (4.5 kg) & Clean Agent (2 kg)
extinguishers were used to showcase their
individual strengths.
All witnesses were impressed by Ceasefire's
power when they themself used it on fire.
Buzzing Bee
Buzzing Bee
Dehradun Branch
Meerut Branch
Hyderabad Cyber Branch
Training-cum-Demonstration at UJVNL,
Dehradun
Fire Safety Training at Tech-Mech

International Pvt. Ltd., Meerut
Ms. Charu Sethi & Mr. Arun Kotnala organised a

brief training session at UJVNL (Uttarakhand Jal
Vidyut Nigam Ltd), Dhakrani (Dehradun) in
presence of the GM of UJVNL.
Mr. Sumit Srivastava from our Meerut branch,

recently conducted a training session on fire
safety for the employees of Tech-Mech
International Pvt. Ltd., Meerut.
During the training session, all participants were

made familiar with all concepts related to fire &
protection against it.
Post imparting the knowledge on Fire & Fire

safety, he also demonstrated the functioning of a
fire extinguisher using a MAP based
extinguisher.
Live Demonstration at Cenerg Global Tools

Mr. M. Anudeep Reddy & Mr. K. Venkata Reddy
from Hyderabad Cyber branch, conducted a live
demonstration at Cenerg Global Tools. The event
was organised by the company to make its
employees familiar with fire & usage of fire
extinguishers at the time of emergencies.
After the training session, Ms. Charu Sethi

conducted a demonstration of MAP 90 (6 kg)
extinguisher, which helped in proving theories,
practically.
The demonstration started after a brief training

session, during which a MAP based extinguisher
was showered over the fire. The fire was helpless
in the clutches of the best multipurpose fire
extinguisher, as it extinguished the fire in a few
blinks of eyelids.
Indore Branch
Hyderabad Cyber Branch
Training-cum-Demonstration at Leighton
Welspun, Cochin
Demonstration at Medilux Lab, Pithampur

A few days ago, Mr. Sanjay Suri from Ceasefire
Indore branch, conducted a demonstration at
Medilux Lab, Pitampur.
Before the actual demonstration, a brief training
was also given to the employees regarding fire
and usage of the extinguisher.
For the purpose of demonstration, a MAP 50 fire
extinguisher was used which proved its potential
yet another time by extinguishing the fire in
seconds.
Chennai Corporate Branch
Fire Drill at Standard Charted Bank, Chennai.

Recently, our Chennai Corporate branch organised a
fire drill for the employees of Standard Charted
Bank, Rajaji Salai Branch, Chennai. All the
employees of the branch participated in the event,
not only to know what do when an emergency occur,
but also to see the impact of ceasefire fire
extinguisher working over fire.
Ceasefire's MAP based extinguishers didn't
disappointed the crowd & doused the fire in seconds.
Not only satisfying but delighting each pair of eyes
present there.
Leighton Welspun Contractors Pvt. Ltd. is one of

India's largest and most respected international
contractors.
Our Cochin branch recently conducted a brief
training session for their workforce.
The training was kept simple for easy
understanding & focus was on classes of fire, fire
safety & fire protection.
After the training session, demonstration of MAP,
AFFF Foam & CO2 type extinguishers took place
so that all participants could understand the
strength of each extinguisher.
Buzzing Bee
Buzzing Bee
Ludhiana Branch
Live Demonstration & Training conducted at

Pepsico
Mr. Pankaj Kapoor from our Ludhiana branch
conducted a training session for the employees of
Pepsico, Chano (Punjab).
All participants were educated on basic concepts
related to fire & fire safety. Training was kept
simple for quick comprehension.
Post training, Live demonstration of MAP based
extinguisher took place, in which MAP powder
was showered over fire.
Impressed by the impact of fire extinguisher &
Mr. Kapoor's training, the coordinator from
Pepsico promised to conduct more of such
sessions in future.
Bangalore East Branch

Panipat Branch
Demonstration at Novo Nordisk India Pvt.

Ltd., Bangalore
Novo Nordisk India Pvt. Ltd., a well known
company that manufactures and markets
pharmaceutical products and services asked
Ceasefire to conduct a live demonstration of fire
extinguishers at its premises.
Hence, our representatives from Bangalore East
branch reached their door step to show the real
potential of a Ceasefire fire extinguisher. The
demonstration was conducted in front of all staff
members, using MAP based extinguishers. As the
demonstration ended, it was well understood by
all that a Ceasefire Fire extinguisher isn't just a
fire extinguisher, it's a Life Saver.
Sthapana Pooja at New Office
Chennai North
May their new branch fill their

lives with New Achievements
& their pockets with Huge
Incentives.
Belapur
Demonstration at Kamal Engineering,

Yamuna Nagar
A few days ago, Mr. Raman from Panipat branch
organised a live demonstration for the employees
of Kamal Engineering, Yamuna Nagar. Before
the actual demonstration, the staff was made
familiar with the functions & usage of fire
extinguisher. Post that MAP extinguishers were
used to showcase their immense power over
deadly fire.
Buzzing Bee
Buzzing Bee
Guru-Kool
Fun n Fiesta
Holi Hai!!
Colour filled faces of
staff members of our
Bangalore East Branch
on the occasion of Holi.
Seems like everybody played Holi like Lord
Krishna!!
Tip Top with Laptop

Mr.Badrinath (RM) presented a gift to Mr.
Sridhara (Regional Trainer) on the Final day of
manager's skill development program.
Mr. Badrinath's Feedback on the training

program conducted by Mr. Sridhar
Dear Sridhar,
We thank you for conducting manager's skill
training program for all our managers. It was a
very good program & it came at right time. In fact
you did an excellent job in downloading the same.
The whole Chennai team is very positive after
this program especially on Negotiation Skills &
How to handle the priorities and positions.
The program is working very well & people have
already started implementing its Key Learnings.
A Special thanks to Mr. Niraj Johri for developing
such an exceptional program. We expect more of
such soft skill programs to come in different
KRAs.
Regards
Badrinath R. V.
A Unique Reward
Amit from Greater Noida Branch received the

Best Trainee Award.
Bareilly
Bareilly
Bareilly
Baroda Inst.
Ahmedabad
Madurai
Lucknow
Excel with New Products

Holding the finger of innovation,
Ceasefire has always provided its
customers, the most advanced and cutting
edge technology products. When it comes
to Fire Safety, the competitors seem miles
behind.
To make this distance even more & to
extend the present lead, Ceasefire has
come up with several new customised
products or rather solutions. Some of
them are: Watermist kitchen Suppression
System, Indoor Autoquell System,
SWIFT, FM 200 etc. However, just
coming up with new products isn't
enough, the sales force should know
thoroughly about each of these products,
to make them reach the desired customers.
Hence, each branch is going through a
three day training program, to make itself
familiar with these new products.
Apart from incentives and awards under several

schemes of our organisation, a sales personnel
hardly expects something out of the box.
Gurgaon 1
That's the reason why Team Gurgaon 2 was

surprised when it received a special reward for
good performance in sale & collection.
Something unexpected, but still very pleasant for
all of them.
The happiness that's oozing out of every

face that's receiving a new laptop is
evident to say that they all love
Ceasefire's new Laptop distribution
scheme.
Under this scheme the laptops are
distributed at prices much lower than the
market rate, on easy EMIs.
It's because of this scheme that they
look TipTop with their LapTops!!
Buzzing Bee
Buzzing Bee
Collective Birthday Celebration
Exhibitions
Aahar
National Office
Under the leadership of our new HR head, Mr.

Kundan Sinha, who joined Ceasefire just a few
weeks ago, we have already started witnessing
changes.
Apart from daily mailers from 'myhr', there are
several new plans in the pipeline for the days to come.
One such new plan was initiated this month with
'Collective Birthday Celebration' in each branch.
A celebration, once in a month, though memorable
for all.
Madurai Branch
Secutech
2 Months 2 Exhibitions
It was the end of Winters, a time perfect for all to
come out of their houses to have fun after 2 months
of chilling cold weather. Making it a time, ideal for
hosting exhibitions.
In the month of February, Ceasefire participated in
Secutech 2013 (Mumbai) & in March, Aahar 2013
(New Delhi). Two totally different exhibitions but
with a brand common at both places Ceasefire.
While Secutech was focused on Security products
& Aahar was focused on Food & related
machineries, Ceasefire became a centre of
attraction at both places.
At Secutech, our stall attracted a large crowd not
only for our security products but also for our fire
safety products, as those were not available on any
other stall present in the exhibition. It also
attracted the attention of Mr. M.S. Bitta (AIATF
chief) who was invited to the exhibition as a chief
guest.
Download Meeting - Greater Noida
Download Meeting - Lucknow
With download meetings around the nation, the targets for each individual are now uploaded.
It's time to go with Full Force & show the world your Mettle!!
Good Luck to All !!
Jai Ho!!
On the other hand, at Aahar, where almost all the

stalls were showcasing products related to food &
food processing, we displayed our Watermist
kitchen suppression system along with our other
products. So that people don't forget their safety
while cooking or having a meal.
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Nitin Tiwari - Mumbai 2
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Hemant Jayswal - Ahmedabad
Ashish Nayak - Ahmedabad
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Vinay Kumar - Lucknow 2
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Hot Seat
Javed Khan - AVP Sales

(West Zone)
Could you brief us about your life before joining

Ceasefire?
Worked with Asian Paints for about 6 month in Lab as
chemist. Although marketing and Sales was my
dream.
What's the best thing that you like about your job?
It does not allow me to be complacent rather it always
keeps me on my toes all the time. The kind of
Challenges that I often face makes me stronger &
realistic.
Tell us when & how did you fall in love with

Ceasefire?
With time!!
How would you define Hard-work & Smart-work?

What are your views on both?
I believe there is nothing like Smart work if you do not
work hard. Smart work is undoubtedly required in
every workplace but this comes with time &
experience. Hard work often pays you rich dividends
sooner or later but Smart work alone may not
guarantee you success all the time.
How was your initial experience in the

organisation?
Initially, it seemed a very daunting task as it being a
hard core direct sales organization. But when one
starts following SPANCO process, the task becomes
much easier. Also when one starts growing, he just
have to work on certain accounts & manage the sales
force which again gives him an opportunity to develop
as a Manager.
According to you, how has Ceasefire changed
over the years?
In terms of Vision, Brand building, Employee
Retention, Product Portfolio, Ceasefire has evolved
considerably over the years. Today, we have presence
in more than 300 cities which itself speaks volumes of
how Ceasefire has developed over the years. Today,
Ceasefire is not a company which is selling fire
extinguishers only, rather it provides holistic fire safety
solutions.
A few months back, you were heading the NCR
region & now you are heading the West Zone. How
different are the two places? What impact has this
transition made on you?
If you compare the Market Potential, it is always more
when compared to NCR. But so far I can see that Work
Culture is different which is a natural phenomenon.
This transition has made me more receptive in terms of
queries and taking things further. Adaptability is again
a key here to bring out the best out of me.
As far as sales is concerned, do you believe in

'Survival of the fittest' or 'Survival of the most cooperative'? Why?
As we have often been emphasized on healthy
competition in order to achieve common objectives
(i.e. growth), I believe Survival of the fittest is the
need of the hour.
What motivates you the most? Power, Money,
Recognition or anything else?
To me its recognition ,recognition & just recognition.
Over the years, what had remained your personal
mantra for sales?
Passion to excel is what drives me when it comes to
SALES.
What interests you apart from sales?
Listening to music & watching cricket.
What message would you like to give to the
Ceasefire family?
I would like to convey a message that right attitude,
self belief & conviction can make you achieve new
heights in this organization. If you are a growth
oriented person & continuously strive to upgrade
yourself then believe me Ceasefire will certainly
shape your career in the right direction.
Bounty Hunters
incentive
Atul Kumar Greater Noida
C. Selvakumar - Chennai North
P. Tamilarasan - Chennai North
Ramar K. - Chennai East
Saravana Murthy - Chennai North
T. Raji - Chennai East
Pooja Saxena - Dehradun
Arockya Jeno - Chennai East
Bhagat Harman Deep - Ludhiana
Bounty Hunters
incentive
Gaurav Kohli - Ludhiana
Jagmohan - Ludhiana
Pankaj Maini - Ludhiana
Sukhdev Singh - Ludhiana
Amit - Greater Noida
Anurag Srivastava - Gr. Noida
Vikrant - Greater Noida
Premchand Yadav - Gr. Noida
Jayesh - Trivandrum (1st Blood)
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Fire Safety Solutions

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AMJ-12
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9000
6000
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3750
6000
6000
8250
4500
5250
5250
5250
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9000
4500
12000
4500
6000
5500
6000
6000
10500
5250





Fire Sa ty
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Fire Saffeety
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(Jan, Feb & March)

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Direct Division

Month
Feb-13
Mar-13
Mar-13
Mar-13
Feb-13
Feb-13
Mar-13
Fire Safety
Solutions
Fi
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Solutions
Fire Safety
S
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Fire Safety
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League of extraordinary Incentive Earners
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Fire Safety Soluttion
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Fire SSaafety Solu
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Corporate
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Solut
Safety
Name
Branch
Incentive Earned
Month
Fire Safety SolutionsSachin Daga
69747
Jan-13
Delhi West

Fire Safety
Fire S Solutions
Saurabh Singh
Senthamishan T.
Gaurav Sharma
Balasubramanium
Gowri Shankar
P.Kiran
Amandeep Sharma
Amrendra Singh
Manish Jain
Umakant Patil
Chandan Pradhan
Prasd .T
Rupin Trivedi
Deepak Dhawan
M.Anudeep
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Fire Safety
Solutions
Fire Safety
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Fire Safety
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Delhi South 2
Chennai South
Delhi East
Hyderabad Central
Chennai Central
Vijayawada
Ludhiana
Bangalore Central
Gurgaon
Pune
Pune
Hyderabad Corporate
Gurgaon
Gurgaon
Hyderabad Central
21477
21130
18583
17705
15985
15024
15349
13699
12616
12477
12157
11944
11633
11543
10419
Feb-13
Jan-13
Jan-13
Jan-13
Jan-13
Jan-13
Jan-13
Jan-13
Jan-13
Feb-13
Feb-13
Feb-13
Jan-13
Jan-13
Jan-13
olu
ions
s
Fire Safety Solutio
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Fire Safety
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MajorFireBreakthroughs
Safety Solutions


Fire Safety
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Fire Safety SolName
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Fire Safety
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Fire Safety
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Abdul Mannan MB
Hari Mohan Sharma
Sumit Kumar
Sachin Daga
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Vipin V
Deepak Dhawan
Imran
Anil Kumar
Sushant Nayak
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Chennai Central
Jaipur
Delhi South 1
Delhi West
Bangalore North
Greater Noida
Chennai Central
Cochin
Gurgaon
Lucknow
Bangalore North
Bhubaneshwar
Bhubaneshwar
Chennai Central
Client
Sale
Mw High Tech Projects India Pvt Ltd.

Raghu Enterprises
Sis-Cash Services Private Limi
PNB Housing Finance Ltd.
Outsourcepartners International
India Exposition Mart Ltd.
Jay Dheep Techno Enterprisess
Geojit Bnb Paribas Financial S
Airef Engineers Pvt Ltd.
Kumar Scientific Co.
Sree Vybhav Impex
T.K.Enggineering
Jindal Steel & Power Ltd. - Barb
Bharat Heavy Electricals Ltd.
22.63 lacs
20.82 lacs
18.33 lacs
18.25 lacs
17.18 lacs
17.11 lacs
16.74 lacs
16.18 lacs
14.75 lacs
12.43 lacs
11.87 lacs
11.70 lacs
11.70 lacs
11.08 lacs
Month
Mar-13
Mar-13
Feb-13
Jan-13
Mar-13
Mar-13
Feb-13
Jan-13
Jan-13
Jan-13
Jan-13
Feb-13
Feb-13
Jan-13
Fire Safety
Solutions
Fir
e Safety S
Fire Safety olutions
S
olutions
Fire Safety
S
S
Major Breakthroughs
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Name
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Fire SSaafety Solu Vikash Pathak
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Kashmir Singh Dorkey
FirFire
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Singh
Waseem Khan
ions
Fire Safety SolutKashmir
Singh Dorkey
FSS - Corporate & Institutional Division
Ajaz Alam Alvi

Sabyasachi Mondal
P. Sathish
Puneet Rawat
P. Sathish
S. Balachander
Debasish Ghosh
Puneet Kumar Sharma
S. Ravi Kiran
Myank Misra

Fire Safety
Fire S Solutions
Branch
Client
Delhi Institutional
Mumbai Corporate
Delhi Institutional
Bangalore Corporate
Mumbai Corporate
Delhi Corporate
Mumbai Corporate
Mumbai Corporate
Mumbai Corporate
Chennai Corporate
Mumbai Corporate
Mumbai Corporate
Delhi Corporate
Chennai Corporate
Chennai Corporate
Mumbai Corporate
Delhi Corporate
Mumbai Corporate
Hyderabad Corporate
Delhi Corporate
GAIL (INDIA) Limited

ICICI Bank Ltd.
Pranav Sales & Projects Pvt LT
Autoliv India Pvt Ltd
ICICI Prudential Life Insuranc
Wipro Limited
ICICI Bank Ltd.
Axis Bank Ltd.
Asian Paints Ltd.
Indus Ind Bank
Axis Bank Ltd.
Axis Bank Ltd.
FedEx Express India Pvt Ltd
Indus Ind Bank
Calsoft Labs India Pvt.Ltd
Indo European Beverages Limite
DLF Limited Cons. Div.
ICICI Bank Ltd.
Wells Fargo India Solutions
DLF Limited Cons. Div.
afety Solu
tions
Fire Safety
S
o
lutions
Fire Safety
S
S
Sale
68.47 lacs
53.69 lacs
48.03 lacs
20.34 lacs
25.13 lacs
19.29 lacs
18.83 lacs
18.08 lacs
17.64 lacs
17.48 lacs
15.98 lacs
14.97 lacs
14.66 lacs
13.91 lacs
12.94 lacs
12.81 lacs
12.60 lacs
12.13 lacs
11.93 lacs
10.70 lacs
Month
Feb-13
Jan-13
Mar-13
Mar-13
Feb-13
Mar-13
Mar-13
Jan-13
Mar-13
Feb-13
Mar-13
Feb-13
Feb-13
Jan-13
Jan-13
Feb-13
Feb-13
Feb-13
Feb-13
Feb-13
Vikash Pathak
Delhi Institutional
olu
ions
s
68.47 Lacs

Solutions
Fire Safety Solutio
ns
Fire Safety
Solutions
Fire Safety
Fire Safety
Major Breakthrough
Feb13
Solutions



Fire Safety
Fire S Solutions
Projects Division
afety Solu
tions
Fire Safety
Solutions
Fire Safety
S
o
lutions
Fire Safety
S
Name
R. Tharcious
Anirudh Bhardwaj
E. Praveen Kumar
Muthuselvam M
R. Tharcious
E. Praveen Kumar
Praveen Kumar
olu
ions
s
s
n
o
Fire Safety Soluti
Branch
Bangalore Projects Division

Delhi Projects Division
s
n
io
t
u
l
o
S
y
t
e
f
a
S
e
Fir
s
n
io
t
u
l
o
S
y
t
e
f
a
S
Fire
Fire Sa
Solutions

Solutions
Fire Safety Solutio
ns
Fire Safety
Solutions
Fire Safety
Fire Safety
Solutions


Client
Shimuzu Corporation India Pvt Ltd,
Hirohama India P Ltd.
Flipkart India Pvt Ltd.
Arun Excello Constructions LLP
3M India Limited
Sale
Month
79.01 lacs
67.70 lacs
64.72 lacs
58.06 lacs
40.37 lacs
24.88 lacs
20.63 lacs
Feb-13
Jan-13
Jan-13
Jan-13
Mar-13
Jan-13
Feb-13
R. Tharcious
Bangalore Projects
79.01 Lacs
Major Breakthrough
Feb13
Security Snapshot
CHENNAI SECURITY DIVISION
BIG ORDERS BAGGED BY THE BRANCH
Chennai, the capital of Tamil Nadu, is

located at the North east of the state. Apart
from being a major district, this metropolis
also serves as the gateway of South India.
General information about Chennai reveals
that of late, the city of Chennai has
developed as one of the cosmopolitan cities
in India that play an important part in the
cultural, intellectual and historical growth
of India.
1. Grobest Feed Corporation - 25.75 L

2. IWMUST - 12.50L
3. Vasan Eye Care (Guest Houses) - 11.00L
4. Vasupathy Constructions - 10.50L
5. Christian Literature Society - 9.50L
6. Elsiyum Properties - 5.97L
7. District Police Office (Madurai) - 2.95L
8. TN Mahal (Govt) Madurai - 2.50L
9. Madras Cements - 1.50L.
Chennai Security Branch came into

existence in the year 2007, the same time
when Ceasefire Security Division took birth.
Being an infant, it look sometime to reach
its true potential .
5. Life Style
6. Altis Retail
7. Hot Breads
8. Ambika Tex
9. Newyork Cotton Corp
10. Reincorinater
11. One MB Restaurant
12. SSD Meet Shop
13. Ambal Gold House
14. Lakshmi Jewellery
15. Kanchan Gold House
16. TG Naidu Gold House
17. Paras Jewellers
18. Raja Jewellers
19. AKR Thangamaligai
20. Thangamayil
21. Jyothi Mangal Jewellers
22. Sri Jewellers
23. TBS Jewellers
24. Asiana Hotels (5 * Hotel)
25. Madurai Hardwares
Currently it's located in Mylapore and

boasts a strength of 19 highly motivated
employees.
Sales - 12, Technical - 6, Admin - 1
SEGMENT WISE CLENTS

Factories
1. Grobest Feed Corp
2. IWMUST
3. Sri Ram Agencies
4. Sri Ram Appalam
5. Sri Venkateshwara Dairy
6. Phocos Corp
7. Nagarathinam Steels
8. Madras Cements
9. Pricol
10. Rajpriya Textiles
11. Srinivasa Appalam
12. Suvitha Traders
Shops, Showrooms & Offices

1. Christian Literature Society
2. New Life Style
3. Sprigwell
4. Wrangler & Lee
Govt. Institutions, PSUs & Others

1. District Police Office ( Madurai High Court)
2. Thirumala Naicker Mahal (Tourism Dept)
3. Tea Board (TN Govt) Ooty
4. Saibaba Temple
5. TWI
Hospitals
1. Balaji Surya Hospital
2. Ramya Neuro Clinic
3. Madurai City Hospital
4. Easwar Hospital
5. Aarthi Scans
6. Arun Hospital
Security Snapshot
BEST PERFORMERS IN JFM13
HOLS MESSAGE
1. Rajesh (ASM) - Jan13

2. Raja (ASM) - Feb13
3. Rajesh (ASM) - Mar13
1. Sales are contingent on the attitude of the

salesman - not the attitude of the prospect.
WORDS FROM THE HOL

Hi Everybody, this is M. Pavan Kumar, joined
organization as Major Account Manger in Jan,
2006. I was recruited by Mr. TGS for Chennai
North Branch. From October 2007, officially
handled Team and took Flash Award for the
First Qtr.
In 2008 July, I took transfer to Hyderabad due to
personal reasons & was placed in Hyderabad
South branch. In the very next month, I was
promoted as TM.
In April 2010, I was promoted as ASM . Till this
tenure I was working in FSS .
In Dec. 2010, I was transferred to Security
Division under Mr. Ramesh. I joined Chennai
branch in June 2011 & was promoted as BMS in
the same year. In July last year I was promoted
as Sr. BM.
2. It is not your customer's job to remember

you. It is your obligation and responsibility
to make sure they don't have the chance to
forget you.
3. We miss 100 percent of the sales we dont ask
for.
4. Realize that selling is a numbers game. Get
more numbers and youll get more yeses.
5. Think of yourself as a resource to your
clients; an adviser, a counselor, a mentor and
a friend.
6. Dont sell. Solve!
7. Prospecting Find the man with the
problem.
8. In both medicine and sales, a prescription or
proposal without thorough diagnosis is
malpractice.
9. Every sale has five basic obstacles: no need,
no money, no hurry, no desire, no trust.
Practice Your Self to Handle Obstacles .
10. We never lead with product; we lead with
need.
Till the time, I was working in FSS, I never felt

Competition as a criteria and created Accounts
like TVS Logistics, Perot Systems, JSR Groups,
TI Cycles, Kapico, ICOMM Tele, Aster, IDefens,
Alfa Aesar, GQ Consultancy, CGS India Etc
Post my transfer into Security Division I initially
struggled a lot to understand the subject, the
market, the process, the technology and several
things associated with it. When I took over
Chennai, hardly a 3 men team was working,
averaging a sale of 1.20 Lacs and plenty of old
outstanding.
In my initial days my Boss (Mr. Ramesh) helped
me a lot to create the infrastructure & recruiting
man power. Gradually, I brought this location to
a decent average .
Currently, apart from Chennai we are operating
in Madurai, Trichy, Tirupur, Coimbatore &
Managers of Chennai Security
Security Snapshot
EXPERIENCES WITH CEASFIRE
1. K. RAJESH
Hi Everybody, this is Rajesh K. (ASM). I
joined this organization in Jan, 2006 as Sr.
Sales Executive in Chennai North Branch
and promoted as Territory Manger in
April, 2007. Due to some family problems,
I resigned from the organization in Oct,
2009.
In July, 2011 I rejoined as ASM in Security
Division. As my experience was in FSS I
thought it would be easy for me to get
sales through my Old Clients, but when I
entered the field I realized that customer
requirements were a lot different from
FSS. Initially, I struggled a lot to generate
prospects and even sales pitching was
tough due to too much of technical
details. But, by giving constant
presentations and proposals it became
easy and in 2-3 months, I started
performing well.
During my tenure, I've created accounts
like CLS, Vasan Eye Care, Hot Breads,
TWI, Phocos India, Sri Durga
Constructions, Newyork Cotton Corp,
One World Academy as Major Clients
along with many Residential & Retail
customers. I'm very thankful to my
superiors for supporting me and I wish
you all, The Very Best!!
Technical Team Chennai Security

2. K. RAJA
Hello Everybody, I'm K. Raja (ASM). I joined
Ceasefire family in Jan, 2007 as Sales
Executive in Coimbatore Branch (FSS). In
March, 2008 I was promoted as MAM, then
promoted as AMBD in Apr 2009 and the
next year I was promoted as MBD in April
2010. During that same year, I got an
opportunity to transfer to Security Division.
Initially, I was confused but in Nov, 2010 I
took transfer to Security Division.
In Dec, 2010 I picked an Order worth 10.50
Lacs for CCTV. That sale increased my
confidence level and since then I never
looked back. Through consistent good
performance, I became TM in 2011 and
started handling a 3 men team. By next year
I had spread my market in Tirupur & Salem.
In July, 2012 I was promoted as ASM and I
started handling a team of 8 men.
Currently, I'm handling the complete ROT
market and delivering the results. Thanks
for the support given by my superiors &
team mates. Last but not the least Ceasefire
is the best platform to show your talent.
Grow and Earn at the same time!!
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Spot Light
Delhi Institutional Division
History of the Branch
Since the dawn of Ceasefire Industries, it has been the
primary eye of the company to aim direct customer. Delhi
Institution Division started in November, 2007 with its mentor
Mr. K.Pramod. The division started at Rajendra Place with
single cabin operation with 3-4 Executives.
The first Punter being Directorate of Infrastructure (Income
Tax) through Kendriya Bhandar of approximate value of INR
1 Lacs. In December 2008, the team grew up to 5-6
Executives with monthly revenue of approx. 5 Lacs.
PM House, Rahul Gandhis residence and Maharaja Train.

Ceasefire can expect many more of such mesmerizing
consequences in recent future from Delhi Institution.
The branch which started in 2007 with average revenue of 1.5
Lacs is now booming to average revenue of 4 Million. By end
of 2013, the team is planning to accomplish average revenue
of 60 Million per month which is eyed at 10 Million by end of
2014, with a team of 40 Executives in 6 Verticals. In the recent
future, the branch sees itself chasing few goliath orders, such
as Indian Railways, NTRO, CPWD AFS, DTC, Delhi Police,
Bharat Petroleum, UPPCL, SAIL, etc.
HOLs Profile
By end of 2009, the division got its own office at South
Extension Part II. The division was being headed by Mr. Abir
Guha (GM) with team size of 7-8 executives. Till then the
team grew up to 12 Executives and Average Revenue of 8
Lacs.
In the year April, 2012 Mr. K Pramod took over the
responsibility of Country head of Institutional Division along
with Mr. Praveen Khosla as Regional Manager heading
Delhi & NCR Institutional Sales. The team size was now up
to 15 executives and revenue was around 12 Lacs.
Currently Delhi Institution has a family size of 22 hard
working individuals, headed by Mr. Praveen Khosla (RM).
The revenue of the branch in 2013 has grown up to 37 lacs
from 14 lacs of previous financial year. Thus giving the
branch a progression with a lot to be desired yet.
Praveen Khosla
The branch is headed by Mr. Praveen Khosla. He joined the

organisation in 2005 as a trainer. He has experience of
training more than 4500 executives. In the year 2012, Mr.
Khosla have been adored with a new responsibility of Sales in
Institution Division. Being very hard & smart worker he had
taken the situation as a challenge for himself and took the
branch to sail around the world. When he joined the branch
the average revenue was around 14 lacs which is currently
whooping at 37 Lacs in mere 1 year of work. He had worked
hard not only to develop the branch but also to develop the
executives in terms of inter personal skills.
Branch At a Glance
Team at Delhi Institution enjoy nothing more than bigpicture, with forward thinking but also very analytical and
thorough in developing business plans and strategies.
Employees thrive in a stimulating & dynamic environment,
and are developing a team playing attitude. The focus is not
only divisions development but also to have individual
development.
Major clients
CPWD, DGS&D, PWD, BHEL, NTRO, Delhi Police, Indian
Defence, ISRO, UPPCL, DU, Indian Railways and many
more....
Top Performers of the Branch

Vikash Pathak 40 Lacs in past 3 months with GAIL
In the previous quarter, the branch has bagged several big

orders from clients like GAIL, PVVNL of UPPCL and Alliance
Telenet of combined value INR 10 Million. Ceasefire through
Delhi Institution division glimpsed into Parliament House,
Amit Singh - 37 Lacs in past 3 months with PVVNL.
Spot Light
Experience with Ceasefire
Avnish Shukla
Manish Shrivastav
After joining Ceasefire Industries Limited in Feb, 2013 I

realized the real sense of Business Development and Interpersonal development. Here, I came to learn a lot about
Institutional Sales under the guidance of Praveen Sir. As a
human being he has always helped us in acquiring
knowledge and guided us to be a good human being. Here in
the branch everyone has the feeling that Work together and
Grow together.
Everyone here works hard and smart to achieve a common
goal i.e. development of the branch. We consider our team
as a family and everyone here is always ready to help others
in whatever means. Although closing an account here is a
time taking process but still our enthusiasm remains high
which gives us motivation to perform better in future. Hope to
see more such aspects in future.
JAI HO!!
I joined Ceasefire in 2012, since then I came across a new

world of Industry behaviour. Before coming to this
organisation, I had heard that working in sales field was too
tough and employees work under a lot of pressure. But at
ceasefire, we hardly received any pressure. Here working is
fun. The office ambience make you learn while you earn.
Seniors are always ready to help you up, to fetch your goal.
Rahul Singh
Its been almost 3 months since I've joined Ceasefire

Industries Ltd. It has been an exciting journey so far. All I can
say from the experience of past three months that sales
makes you learn a lot, specially institutional sales. The nitty
gritty of institutional sales are too vast to be understood in
such a short period of time. As a frontliner you need
enormous back up from your managers. I can say it proudly
that the managers here are really supportive and without
them it would have been really tough to survive. The work
culture here is also really nice. Employees are given enough
space to work according to their strengths and weaknesses.
Last but not the least, it's a pleasure working with a brand like
Ceasefire and hope this exciting journey continues forever.
Vaibhav Kumar
I joined this branch in July, 2010 as Manager Business

Development and currently I am working as Area Sales
Manager. Here, I got a lot many things to learn in the field of
sales which surely is going to help me out in my life. The
seniors here are very helpful and make me understand each
and everything, easily and effectively. Now I'm imparting the
same onto my subordinates.
HOL's Message
My message to all would be that, God has
blessed us with a beautiful life with a
purpose. Let's reciprocate by achieving
something meaningful and make
everybody proud..... God, the organization,
family and most importantly ourselves.
Be good and be gods....... Jai Ho!!!
Words of Appreciation
Hyderabad
Hyderabad
Indore
Meerut
Trivandrum
Bangalore East
The Catalyst
The Power Of Words!!

An old blind man was sitting on a busy street
corner in the rush-hour begging for money.
On a cardboard sign, next to an empty tin cup,
he had written: 'Blind - Please help'.
No one was giving him any money.
A young advertising writer walked past and
saw the blind man with his sign and empty
cup, and also saw the many people passing
by completely unmoved, let alone stopping to
give money.
The advertising writer took a thick marker-pen
from her pocket, turned the cardboard sheet
back-to-front, and re-wrote the sign, then
went on her way.
Immediately, people began putting money
into the tin cup.
After a while, when the cup was overflowing,
the blind man asked a stranger to tell him
what the sign now said.
It says," said the stranger, " 'It's a beautiful
day. You can see it. I cannot.' "
Be You. But be the very best version of

yourself. There is no need to be a
COOKIE-CUTTER Version of what you think
everyone wants you to be. There is a place
for you. SOMEWHERE.
If you get a correction-SAY THANK-YOU.
Do not talk back. Dont fight it.
Just fix it, or do your best to try.
Anyone who is successful in life knows that
GREAT accomplishment require great
SACRIFICE.
Do not fabricate or place expectations on
anyone but yourself. It will only lead to
disappointment. You can only expect the very
best from YOURSELF-because you are the
only thing you can control. Everyone else is
a gamble.
Expressions Express
An Amazing Piece Of Art!!

(By - Prabhu Das - Hyderabad Central)
I would like to take this opportunity to talk about a great milestone of mine, at Ceasefire. Recently, I have
completed more than 1 year of my journey in this company. A journey filled with stories of struggles,
success, fights, fun and joy. This journey has become even more memorable because of the larger effort that
each one of you put in here at work during your individual tenures. I take pride in THANKING each and
every one of you here for the your support. They say that, after 1 year, it's time to restrategize, but with the
advent of this milestone in my life and that of this company, I intend to make changes to the way we have
lived our lives so far.
You only live once, but if you do it right, once is enough.
Abhishek - Chandigarh
Birthday Bumps
Sanjay - Chandigarh
Premchand - Gr. Noida
Ajay Yadav - Dehradun
Arun S.G. - Cochin Inst.
Amitesh - Gr. Noida
Chandan Kumar - Pune
Made for Each Other
Jimmy Joseph Jose Trivandrum Inst. (Wedding)
Manish Gangoly Chandigarh (Marriage Anniversary)
Prabhakar Khatu Mumbai

(25th Marriage Anniversary)
Spot
Ceasefire Contest
Mr. Sandeep Kumar Joshi from

Noida branch, spotted a Ceasefire
fire extinguisher in the movie
'Chennaiyil Oru Naal'.
Mr. Rupin Trivedi from Gurgaon 2

branch, spotted a Ceasefire fire
extinguisher in the movie 'Challo
Driver'.
Mr. Sunny Rana from Ludhiana

branch, spotted a Ceasefire fire
extinguisher on Star News.

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The

Vol. 4 Issue 2 MAY 2013

An interview with Mr. Javed Khan

Hello Fellow Torchbearers!!

Branch Editors/Deputy Editors

It's the time when every soul longs

Jobin V. Sebastian - Cochin, Trivandrum & Calicut

But Change is the name of the game.... Nature's law!!....

Pradeep Kr. Goyal - Gurgaon 2

Till then a fresh issue of 'The Torchbearer' can subsidise

Santosh Kr. Mishra - Lucknow

Plz. give your views and

So just chill & enjoy this ice packed, nitrogen cooled

From editor's pen

Training and Demonstration

Fire Drill conducted at Life Style Showroom,

Chandigarh Branch's participation in

Training the Young Ones

Our Chandigarh branch members celebrated

Later on, he gave a demonstration of fire

Ceasefire Conducted demonstration on behalf

After a lifetime of working, raising families, and

Ceasefire's Participation in Fire Service Day

Ceasefire extended its support when FSAI (Fire

Mr. Atul Arora from Ahmedabad Inst. Branch,

During the program our representatives

He displayed Ceasefire product range & briefed

Demonstration at Windlass Biotech

Training and Demonstration

Fire Safety Training at Tech-Mech

Ms. Charu Sethi & Mr. Arun Kotnala organised a

Mr. Sumit Srivastava from our Meerut branch,

During the training session, all participants were

Post imparting the knowledge on Fire & Fire

Live Demonstration at Cenerg Global Tools

After the training session, Ms. Charu Sethi

The demonstration started after a brief training

Hyderabad Cyber Branch

Demonstration at Medilux Lab, Pithampur

Chennai Corporate Branch

Fire Drill at Standard Charted Bank, Chennai.

Leighton Welspun Contractors Pvt. Ltd. is one of

Training and Demonstration

Live Demonstration & Training conducted at

Bangalore East Branch

Demonstration at Novo Nordisk India Pvt.

Sthapana Pooja at New Office

May their new branch fill their

Demonstration at Kamal Engineering,

Tip Top with Laptop

Mr. Badrinath's Feedback on the training

Amit from Greater Noida Branch received the

Excel with New Products

Apart from incentives and awards under several

That's the reason why Team Gurgaon 2 was

The happiness that's oozing out of every

Collective Birthday Celebration

Under the leadership of our new HR head, Mr.

Download Meeting - Greater Noida

Download Meeting - Lucknow

On the other hand, at Aahar, where almost all the

Nitin Tiwari - Mumbai 2

Deepankar - Ahmedabad Inst.