Topic

CORPORATE CULTURE - RELIANCE INDUSTRIES

SUBMITTED BY
KAVITA GUPTA

CLASS:MCom(Accontancy)
SEMESTER:1

SUBMITTED TO:
UNIVERSITY OF MUMBAI

PROJECT GUDIE:
Prof:MS.SUBHASHINI NAIKAR

VIVEK EDUCATION SOCIETYS

VIVEK COLLEGE OF COMMERCE
SIDDHARTH NAGAR GOREGAON (W)

MUMBAI-400062
YEAR:2015-16

INDEX
Sr No.

Topic Name

Page No

WHAT IS CORPORATE CULTURE?

RELIANCE INDUSTRIES LTD- INTRODUCTION

COMPANY HISTORY RELIANCE INDUSTRIES LTD

Eight reasons why Reliance IPLC is better

19

India's largest Reliance industries limited

21

Products
6

Four Building Blocks of Reliance Company

23

Individual, Relationship, and Task Orientation

32

CONCLUSION

33

DECLARATION
I Ms.kavita gupta of Vivek college of commerce,
Goregaon (w) of M.Com-Accountancy(Semester-1) has completed
Project on CORPORATE CULTURE - RELIANCE INDUSTRIESin the academic
year 2015-16.
This information submitted is true &original to the best of my knowledge.

Date: 18/10/2015

Signature of student
(KAVITA)

ACKNOWLEDGEMENT

I would like to thank the University of Mumbai and my

College for giving me this opportunity for taking such a challenging
Project,which has enhanced my knowledge about CORPORATE
CULTURE-RELIANCE INDUSTRY
I express my sincere gratitude to the principal ,course
Co- ordinator, guide prof. ms. SUBHASHINI NAIKAR and our librarian
And other teacher for their constant support and helping for completing
The project.
I am also greatful to my friends for giving support in my
Project .lastly,I would like to thank each and every person who helped
Me in completing the project especially my parents.

NO ENDEAVOUR ACHIEVES SUCCESS WITHOUT THE ADVICE &

COOPERATION OF OTHER

VIVEK COLLEGE OF COMMERCE

Siddharth nagar,Goregaon (W)
Mumbai-400062
CERTIFICATE
I Ms. SUBHASHINI NAIKAR here by certify that
Ms.KAVITA
GUPTA .A student of vivek college of commerce of M.Com
ACCOUNTANCY
(Semester -1) has completed project on corporate culture in
the
Academic year 2015-16 . this information submitted is true
and original
To the best of knowledge.

External Examiner:

Principle:

Date:
Project Co.ordinator:
Date:

college seal

Executive summary
Reliance Industries Limited is India's largest private sector conglomerate (by market
value) and second largest in the world, with an annual turnover of US$ 35.9 billion and
profit of US$ 4.85 billion for the fiscal year ending in March 2008 making it one of
India's private sector Fortune Global 500 companies, being ranked at 206th position
(2008).
- Reliance Industries will invest Rs 1,500 crore ($300 million) in oil and gas exploration
and production sector over the next three years.
Foreign Institutional Investors (FIIs) convert 24 million shares of the company into
Global Depository Receipts (GDRs)
Reliance Industries wins annual '2005 ASTD Best Award' from American Society for
Training & Development

1) WHAT IS CORPORATE CULTURE?

The term "culture" has become a buzzword in the business community in the last few
years. Different writers have defined culture in varying ways. In order to apply the
concept of culture to any research, it is important that the idea be well understood.
Culture is not easily defined. Kluckhohn, one of the fathers of cultural studies, has
defined culture as "the set of habitual and traditional ways of thinking, feeling, and
reacting that are characteristic of the ways a particular society meets its problems at a
particular point in time" (in Schwartz and Davis, 1981, p. 32). Edward Hall, who equates
culture to a silent language, defines it as "that part of man's behavior which he takes for
granted--the part he doesn't think about, since he assumes it is universal or regards it as
idiosyncratic" by (1959, p. 30). Geert Hofstede (1993, p. 89), who is one of the first to
attempt to quantify culture, defined it as "the collective programming of the mind which
distinguishes one group or category of people from another."These definitions reveal that
culture is manifested universally and is present everywhere. It is not something normally
thought about, yet it affects decision-making and information processing. It colors
everything in our lives.
Studies of cultures and their different characteristics are innumerable. Most of the
research on cultures has been done from an anthropological perspective, which focuses
on a description of the studied culture, attempting to eliminate any preference or bias
introduced by the researcher. This leads to the "elimination" of all references or
comparisons to "foreign" cultures. The studied culture is described in anthropological
terms, but is rarely quantified. The results of anthropological studies of cultures are rarely
comparable across cultures, since they are descriptive and are dependent on the
individual anthropologist's methodology and perspective.

Research on culture sometimes focuses on large groups of people such as entire countries
or regions (Hofstede, 1980, Trompenaars, 1993), while other research looks at smaller
units such as organizations (Cooke, 1988; Hofstede, 1990). This difference is a question
of "granularity," how small an entity is considered as one indivisible unit. Even without
considering the difference in granularity, it becomes apparent that the author's perspective
on what culture is impacts the methodology and the results of the study.

RELIANCE INDUSTRIES LTD

Introduction
Reliance Industries Limited is India's largest private sector conglomerate (by market
value) and second largest in the world, with an annual turnover of US$ 35.9 billion and
profit of US$ 4.85 billion for the fiscal year ending in March 2008 making it one of
India's private sector Fortune Global 500 companies, being ranked at 206th position
(2008). It was founded by the Indian industrialist Dhirubhai Ambani in 1966. Ambani has
been a pioneer in introducing financial instruments like fully convertible debentures to
the Indian stock markets. Ambani was one of the first entrepreneurs to draw retail
investors to the stock markets. Critics allege that the rise of Reliance Industries to the top
slot in terms of market capitalization is largely due to Dhirubhai's ability to manipulate
the levers of a controlled economy to his advantage. Though the company's oil-related
operations form the core of its business, it has diversified its operations in recent years.
After severe differences between the founder's two sons, Mukesh Ambani and Anil
Ambani, the group was divided between them in 2006. In September 2008, Reliance
Industries was the only Indian firm featured in the Forbes's list of "world's 100 most
respected companies"

Company History - Reliance Industries Ltd.

2001
- During FY 2000-01, Reliance was, in a 90:10 consortium with Niko Resources of
Canada, awarded 12 new exploration blocks by the government through a process of
competitive international bidding.
- Reliance Industries and RPG have envisaged interest in setting up a convergence
network in industrial township of greater Noida.
- In April 2001, RIL successfully completed the first phase of a comprehensive
restructuring plan for its textiles business located at Naroda, near Ahmedabad in the state
of Gujarat, which presently contributes 1% of RIL's total revenues.
- Reliance Industries has acquired an equity stake in five of Tullow Oil's blocks in
Gujarat and Andhra Pradesh.
- Reliance Industries has signed a memorandum of associatin with National Iranian oil
and BP to undertake a $10 million easibility study to develop an LNG project in southern
Iran.
- Reliance Industries has entered into an alliance with Bangalore-based Indus League for
the manufacture of its sole branded garment, Reance.
- The Company has extended the share buyback programme for one more year as it has
not bought back any shares during the current buyback period.
- Reliance Industries has raised its stake in Larsen & Tourbo from 0.38 percent to 2.87
percent.

- Reliance Industries will invest Rs 1,500 crore ($300 million) in oil and gas exploration
and production sector over the next three years.
- : Reliance Industries Ltd (RIL) has been granted the Golden Super Star Trading House
status by the Directorate-General of Foreign Trade (DGFT) in recognition of RIL's
outstanding achievement in export. RIL is the first manufacturer-exporter to be given this
status
- Reliance is the world's third largest producer of paraxylene (PX),and the world's fourth
largest producer of PTA. Within the country, Reliance is the largest manufacturer of PX,
PTA and MEG, with a marketshare of over 80%.
-In Nov. 2001, Reliance Industries sold its just over 10% equity stake in Larsen &
Toubro, the second largest player in the cement industry, to Grasim Industries for Rs
766.5 crore. The divestment of the L&T stake is in consonance with its declared
objectives of unlocking value from its investments, in the interests of maximising overall
shareholder value.

2002
- In Jan. 2002, Reliance Petroinvestments has become a subsidiary of the company, while
Reliance Life Insurance Company and Reliance General Insurance Company have ceased
to be subsidiaries of the company.
- Shareholders of Reliance Petroleum Ltd on April 15 approved the merger of RPL with
Reliance Industries Ltd at a meeting held in Jamnagar and convened under the orders of
the Gujarat High Court.
- Reliance Industries acquires 26% state & management control in Indian Petrochemicals
Corporation Ltd. (IPCL) by paying Rs 1490.84 crore to Government of India.

2003
- Discovers gas it its offshore exploration in Gujarat
- Finds more gas in Block D6 in the deep waters of Krishna Godavari Basin

- Shuts down the aromatics plant at Jamnagar, Gujarat

- Companys Hazira manufacturing unit gets IMC-Bajaj quality award 2002
- Discovers fourth gas in KG-basin
- Unveils two improved lines of acrylic fibres
- Anil Ambani appointed as BSES MD
- Reduces stake in BSES from 55% to 49.5% and BSES ceases to be subsidiary of the
company due to the disinvestment
- Revises reserves of gas in Krishna Godavari Basin to 10.45 trillion cubic feet
- Signs pact with Council of Scientific and Industrial Research (CSIR) to create
breakthrough technology in key areas from laboratory to commercial scale wherein the
company will be offered the first right to the IPR (intellectual property right) for
commercial development
- Ties up with DuPont Polyester Technologies (DPT) for the research and development
(R&D) of the advanced polyester process and product technologies in India
- Foreign Institutional Investors (FIIs) convert 24 million shares of the company into
Global Depository Receipts (GDRs)
- Strikes substantial gas reserves in Shahdol, Madhya Pradesh
- Shifts corporate headquarters from Maker Tower IV, in Nariman Point to Reliance
Centre in Bellard Pier
- Oil discovered in RIL's exploration block 9 in Yemen in which the company holds 20%
shares

- Global rating agency Moody's changes the outlook on debt securities of the company
from negative to stable
- Incidence of leakage in the FCC section of the company's refinery at Jamnagar, in the
State of Gujarat
-Anil Ambani, Vice Chairman & Manading Director, voted as MTV Youth Icon of the
Year
-Initiated the work on deep-water exploration block, KG-D6, in the Krishna-Godavari
basin off the Andhra Pradesh coast.
-Mukesh Ambani, chairman and managing director (CMD), donates $2 million to health
programmes of the International Federation of Red Cross (IFRC) and Red Crescent
Societies
-Reliance exhorts NTPC Kayamkulam plant transplantation to Kakinada
-Reliance occupies top slot in oil exports

2004
-Munich Re throws away Reinsurance JV program with RIL
-Reliance Industries Associate signs MOU with National Organic Chemicals Industries
Limited (NOCIL) fo taking over its petrochemicals & plastic products division

-Reliance Industries Ltd has informed that FLAG Telecom on January 12, 2004
announced that the Company (FLAG Telecom) has amalgamated with Reliance Gateway
-Reliance Jamnagar refinery voted best among 50 refineries worldwide
-Gujarat gives away Gujarat Garima Awards to Tata, Ambani

-Reliance Industries Limited (RIL) has increased the capacity of its Jamnagar refinery to
33 million tonnes from 30 million tonnes.
-Mukesh Ambani ranks 40th in the world business leaders
-Reliance join hands with Gail for Indo-Iran natural gas pipeline project
-Reliance Industries, country' largest private sector company, has surged ahead of global
players after it posted a net profit of more than $1 billion in 2003-04.
-RIL chairman wins Asia Society Leadership award
-RIL, IOC inks deal for petro goods offtake
-Reliance Industries announced that it had acquired Trevira, a polyester company in
Germany, for around Rs 440 crore (E80m), taking it closer to the position of the world's
largest polyester maker
-Reliance join hands with Temasek for $200 mn Power Fund
-Reliance picks up Nasscom IT Excellence Award
-RIL gets `Petrochemicals Company of the Year' award for 2004

2005
-RIL partners with Vivada for sale of diesel to fishing trawlers and boats
-Reliance Industries Ltd was awarded the `International Refiner of the Year' 2005 at the
World Refining and Fuels Conference's awards ceremony held in San Francisco on
March 10, 2005.

-Reliance Industries wins annual '2005 ASTD Best Award' from American Society for
Training & Development
-Reliance Industries wins two National Energy Conservation awards
-Reliance Industries bags 'National Award for R&D Efforts in Industry - 2005'
-Reliance Infocomm has joined hands with Vyjayanti Movies, the producers of 'Jai
Chiranjeeva' featuring Tollywood megastar Chiranjeevi, Sameera Reddy and Bhumika
Chawla.

2006
-RIL inks marketing pact with Gulf Oil
-Reliance Industries has unveiled the much-talked about Reliance Fresh brand, the first
format of the company's Rs 25,000-crore retail initiative, here on October 29.

2007
--Gail India Ltd and Reliance Industries Ltd (RIL) signing a Memorandum of
Understanding (MoU) for cooperation in gas sector on March 15, 2007.
- Reliance Industries Ltd has appointed Dr. R A Mashelkar has been appointed as an
Additional Director on the Company's Board.
-Reliance Industries Ltd has formed a $110 million joint-venture with Mammut Group of
Dubai.
-Reliance signs agreement to acquire assets in Malaysia Consolidating global polyester
vision.
-Reliance Industries Ltd has signed Technical Evaluation Agreement in 2005 which has
been converted to Hydrocarbon Production and Exploitation Contracts with Agenda

Nacional de Hydrocarburos (ANH) of Colombia for two Offshore blocks, Borojo

(pronounced as Boroho) North and Borojo South.

2008
- Reliance Industries makes Another Gas Discovery in Shallow Water Block in the
Krishna Basin.
- RIL wins a Deep Water block in NELP VII
- Reliance Industries Strikes Eighth Gas Discovery in Block NEC - 25 in the Mahanadi
Basin
- Reliance signed an agreement to acquire certain polyester (capacity) assets of Hualon,
Malaysia.
- Reliance also signed MoU with GAIL (India) Limited to explore opportunities of setting
up petrochemical plants in feedstock rich countries outside India

2009
- Reliance Industries has discovered natural gas reserves in a well drilled on its NEC-25
block in Mahanadi basin, off the Orissa coast.
- Reliance Industries has raised around Rs 3,188 crore through sale of 1.50 crore equity
shares of the company.
- RIL joins the league of global deepwater oil and gas operators - RIL commenced
production of hydrocarbons in its KGD6 block in the Krishna Godavari basin with the
production of sweet crude of 420 API.
- RPL merger with RIL: Value creation through scale and synergies - The merger of
Reliance Petroleum Limited (RPL) with Reliance Industries Limited (RIL) has enabled
seamless integration of operational scale and financial synergies that existed between the
two Companies.

-Reliance Industries has given the Bonus in the Ratio of 1:1

2010
- Haryana Special Economic Zone (SEZ), Reliance Industries (RIL) has roped in a
partner, in a bid to re-energize its dormant.
- During the year, RIL and BP announced a strategic partnership in the oil and gas
business. This partnership comprises BP taking 30 per cent stake in 23 oil and gas
production sharing contracts that Reliance operates in India, including the KG-D6 block,
and the formation of a joint venture (50:50) for sourcing and marketing gas in India.
- The Company entered into partnerships in the United States of America with Atlas
Energy, Pioneer Natural Resources and Carrizo Oil & Gas through three distinctive joint
venture agreements.
- RIL acquired a 95% stake in Infotel Broadband Services Limited, which emerged as a
successful bidder in all the 22 circles of the auction for Broadband Wireless Access
(BWA) spectrum conducted by the Department of Telecommunication, Government of
India. RIL has invested Rs. 4,201.64 crore by way of subscription to equity capital issued
by Infotel Broadband.

2011
- Reliance Industries (RIL) entered a deal with NTPC and GAIL, ensuring supply of
more gas to Andhra Pradesh power projects by the end of April, 2011
- Reliance signed MoU with Gujarat on petroleum education
- Reliance-BP deal strengthened productivity at D-6 block
- RIL - Reliance Industries and D. E. Shaw Group announced Joint Venture.

- Reliance Industries Ltd. awarded Application Level A+ by GRI for Sustainability

Report "New Businesses. New Technologies. New Partnerships. (2011)
- RIL - Reliance Industries finds Gas and Condensate Discovery In Cauvery-Palar Region
- Reliance partners with Siemens to bring state-of-the-art homeland security solutions to
the Indian market
- RIL signs $7.2 bn oil & gas deal with BP

2012
- Mukesh Ambani-led Reliance Industries Ltd (RIL) and the state-run oil giant Petroleos
de Venezuela, SA (PDVSA) has inked 15 year supply agreements with the company.
- Reliance Brands partnered with US based Iconix Brand Group
- Reliance Mutual Fund launched a new close ended income scheme named Reliance
Fixed Horizon Fund - XXII - Series 33 with maturity time of 550 days
- RIL - Jamnagar SEZ Refinery wins coveted British Safety Council's Globe of Honors
- RIL - SIBUR and Reliance form a Joint Venture to produce butyl rubber in India
- RIL in deal with Texas-based Fluor Corp
- RIL inked MoU with TV18 groups to get access to content for 4G broadband
- Reliance Industries Ltd partnered with Himachal Futuristic Communications Ltd to
provide 4G network. - RIL signed Cisco to develop core technology framework for 4G
services

2013 -RIL signed a US$ 2 billion equivalent loan with nine banks covered by Euler
Hermes Deutschland AG. The loan will be primarily used to finance goods and services

procured from German suppliers as part of RIL's petrochemicals expansion projects at

Jamnagar, Hazira, Silvassa and Dahej in India.
-The Global Reporting Initiative (GRI) awarded A+ level to RIL's Sustainability Report
2011-12. This is the seventh year in a row RIL has received highest application level on
sustainability reporting. RIL is also the first company to adhere to the GRI 3.1 Oil & Gas
Sector Supplement, released in February 2012.
-The share buy-back programme which ended in January 2013, RIL bought and
extinguished 46,246,280 equity shares of Rs. 10 each. It was 38.54% of the total buyback offer quantity of 120,000,000 equity shares. The total amount invested in the buyback was Rs. 3,366 crore and the average price at which the equity shares were bought
back was Rs. 726.68 per share.
-RIL's SEZ Refinery at Jamnagar won the prestigious 'Globe of Honor Award' for the
excellence in Environmental management by the British Safety Council, London.

2014 -Reliance Jio and Bharti signed agreement under which Reliance Jio will utilize
dedicated fiber pair on Bharti's i2i submarine cable that connects India and Singapore.
The i2i cable system will provide Reliance Jio direct access and ultra-fast connectivity to
major hubs across Asia Pacific.
-RIL-BP announced a new gas condensate discovery off the east coast of India in the
deepwater block CY-DWN-2001/2 (CY-D5) in the Cauvery basin.
-Reliance Jio received Unified License for all 22 Service Areas across India and becomes
the first telecom operator in the country to get pan India Unified License.
-Reliance Jio acquired spectrum in 14 key circles across India in the 1800 MHz band in
the spectrum auction conducted by DoT, Government of India.-RIL selected for two
offshore blocks (M17 and M18) in Myanmar Offshore Block Bidding Round -2013.
-Reliance Jio and ATC India signed a tower sharing agreement for utilizing telecom tower
infrastructure of ATC India across the country.

RIL commissioned new PFY plant at Silvassa which is the most automated and one of the
most environment-friendly plants globally.

Eight reasons why Reliance IPLC is better

Whether it is dedicated circuits, private switching arrangements or pre-defined
transmission paths - virtual or physical - Reliance International Private Leased Circuits
offer you eight exclusive advantages that gives your company a competitive edge.
Advantage # 1: fully owned infrastructure
Reliance is the only telecom carrier that has a wholly-owned global sub-sea cable
network with a presence in over 27 countries, as well as 24-hour proactive network
monitoring and support.
Advantage # 2: Reliability
Reliance's IPLC service is one of the most reliable submarine cable networks. More
important, it is very well supported by Reliance's extensive domestic network.
Advantage # 3: One Stop Shop (OSS)
An End-to-End link with Single-End-Provisioning and Single-End-Billing:
Domestic link - including the last mile in India and in the foreign country - with our
carrier partner.
Our fully-owned circuit between the international PoP in India and the designated PoP at
the international end.

Dedicated teams for implementation and support in India and the US.

Advantage # 4: Affordable World-class Services

Reliance has tie-ups with top international carriers that give it a global reach and enable it
to offer international quality SLA-level service standards, giving the customer worldclass services at highly competitive and affordable prices.
Advantage # 5: Choice of currency
Complete flexibility in currency for payments - INR, USD or Euros, or even a
combination of Indian and foreign currencies
Advantage # 6: Scalability
Reliance offers highly scalable solutions for its IPL service, as there are no barriers for
upgrading the capacity of circuits or provisioning multiple circuits. Connectivity capacity
can be scaled up at very short notice, enabling our customers to quickly react to their
business needs.
Advantage # 7: QoS with SLAs
We offer a very high Quality of Service (QoS), backed by service level commitments.
Since Reliance uses an integrated network for its End-to-End services, there are greatly
fewer points of failure in the network, and our end-customers get a very high quality
service. Our cutting edge technology translates into exceptional network reliability and
service availability.
Advantage # 8: More Security
We offer complete redundancy through diverse paths on the trans-Atlantic and transPacific routes.

India's largest Reliance industries limited

Products
Reliance Industries Limited has a wide range of products from petroleum products,
petrochemicals, to garments (under the brand name of Vimal), Reliance Retail has
entered into the fresh foods market as Reliance Fresh and launched a new chain called
Delight Reliance Retail and NOVA Chemicals have signed a letter of intent to make
energy-efficient structures.
The primary business of the company is petroleum refining and petrochemicals. It
operates a 33 million tonne refinery at Jamnagar in the Indian state of Gujarat. Reliance
has also completed a second refinery of 29 million tons at the same site which started
operations in December 2008. The company is also involved in oil & gas exploration and
production. In 2002, it struck a major find on India's eastern coast in the Krishna
Godavari basin. Production from this find is expected to start by the third quarter of 2008.

Major Subsidiaries & Associates Reliance communications

Reliance Petroleum
Reliance fresh
Reliance insurance
Reliance mutual fund
Reliance communications
Anil Dhirubhai Ambani Group, an offshoot of the Reliance Group is founded by Shri
Dhirubhai H Ambani in1932-2002, ranks among India's top three private sectors business
houses in terms of net worth. The group has business interests that range from
telecommunications (Reliance Communications Limited) to financial services (Reliance
Capital Ltd) and the generation and distribution of power (Reliance Infrastructure
Limited).
Reliance - ADA Group's flagship company, Reliance Communications, is India's largest
private sector information and Communications Company, with over 92 million
subscribers. It has established a pan-India, high-capacity, integrated, convergent (voice,

data and video) digital network, to offer services spanning the entire infocomm value
chain.

Reliance PetroleumReliance Petroleum Limited was set up by Reliance Industries Limited (RIL), one of
India's largest private sector companies. Currently, RPL is subsidiary of RIL. RPL also
benefits from a strategic alliance with Chevron India Holdings Pvt Limited, Singapore, a
wholly owned subsidiary of Chevron Corporation USA (Chevron), which currently holds
a 5% equity stake in the Company.
Jamnagar Refinery-:Refining activities of Reliance Industries Limited are carried out at
the Jamnagar refinery complex with refining capacity of 27 million tonnes per annum
(540,000 barrels per day).
The refinery is able to process a wide variety of crudes- from very light to very heavy
(from 18 to 45 degree API) and from sweet to very heavy (with sulphur content from 0 to
4.5%).
The refinery project is being implemented at a capital cost of Rs 270,000 million being
funded through a mix of equity and debt. This represents a capital cost of less than US
$10,000 per barrel per day and compares very favourably with the average capital cost of
new refineries announced in recent years. The International Energy Agency (IEA)
estimates the average capital cost of new refinery in the OECD nations to be in the region
of US $15,000 to 20,000 per barrel per day.The low capital cost of RPL becomes even
more attractive when adjusted for high complexity of the refinery.

Reliance Fresh
Reliance Fresh is the convenience store format which forms part of the retail business of
Reliance Industries of India which is headed by Mukesh Ambani. Reliance plans to invest
in excess of Rs 25000 crores in the next 4 years in their retail division. The company
already has in excess of 560 reliance fresh outlets across the country. These stores sell
fresh fruits and vegetables, staples, groceries, fresh juice bars and dairy products.

Reliance General Insurance

Reliance General Insurance Company Limited is a part of Reliance Capital Ltd. of the
Reliance Anil Dhirubhai Ambani Group. Reliance Capital is one of India's leading private

sector financial services companies, and ranks among the top 3 private sector financial
services and banking companies, in terms of net worth.Reliance General Insurance is one
of India's leading private general insurance companies with over 94 customized insurance
products catering to the corporate, SME and individual customers. The Company has
launched innovative products like India's first Over-The-Counter health & home
insurance policies.
Reliance General Insurance has an extended network of over 200 offices spread across
173 cities in 22 states, a wide distribution channel network, and 24x7 customer service
assistance. It is also India's first insurance company to be awarded the ISO certification
across all functions, processes, products and locations pan-India.

Reliance Mutual Fund

Reliance Mutual Fund (RMF) is one of India's leading Mutual Funds, with Average
Assets Under Management (AAUM) of Rs. 1,22,252 CRORES and an investor base of
over 72.40 Lacs. (AAUM and investor count as of November 2009)
Reliance Mutual Fund, a part of the Reliance - Anil Dhirubhai Ambani Group, is one of
the fastest growing mutual funds in the country. RMF offers investors a well-rounded
portfolio of products to meet varying investor requirements and has presence in 118 cities
across the country. Reliance Mutual Fund constantly endeavors to launch innovative
products and customer service initiatives to increase value to investors. "Reliance Mutual
Fund schemes are managed by Reliance Capital Asset Management Limited., a
subsidiary of Reliance Capital Limited, which holds 93.37% of the paid-up capital of
RCAM, the balance paid up capital being held by minority shareholders."
Reliance Capital Ltd. is one of India's leading and fastest growing private sector financial
services companies, and ranks among the top 3 private sector financial services and
banking companies, in terms of net worth. Reliance Capital Ltd. has interests in asset
management, life and general insurance, private equity and proprietary investments, stock
broking and other financial services.
Reliance Capital Limited Trustee: Reliance Capital Trustee Co. Limited Investment
Manager: Reliance Capital Asset Management Limited Statutory Details: The Sponsor,
the Trustee and the Investment Manager are incorporated under the Companies Act 1956.

Four Building Blocks of Reliance Company-

Division of work.
Departmentalization.
Make hierarchy.
Co-ordination.

1.Division of work
In division of work we divide the work in different departments.by making departments it
is easy to make smart goals and it also saves the time. It is not possible to run such a large
organization without division of work in different departments. Reliance Company in
such a large organization that it needs departments. So the working of those main 4
departments is following-:

The 4 Main Departments of a reliance company

Sales department
Purchase department
Finance and accounting department

Operations department
There are so many aspects to running a large company that it must be divided up into
smaller departments in order to operate effectively. If it is to function efficiently, then it is
essential that each of these departments communicates well each other and with its
suppliers and customers. ICT plays a crucial role in this communication.

Sales department-:
Every company is in business to make money. It will either be selling a product or a
service. The Sales department deals with marketing and advertising the product/service
and taking orders.

The advertising may be done by means of:

newspapers or magazines
radio or TV
catalogues
flyers
CDs
Internet etc.

The sales may be made by

phone
on-line
emails
printed order forms
Sales reps that work for the company and offer the customer a friendly face and ready
answers to any questions.

Purchasing department-:
If a product is being manufactured, then the components that go to make up this product
will have to be purchased from various suppliers. These components are crucial to the
product and it is essential that there are always enough of them on site for the product to
be manufactured every working day.
The purchasing department must know when to re-order components and how many at a
time. Too many would lead to a cash flow problem with the company having to pay out
for the supplies before it can recoup the cash by selling the product. Too few would lead
to the company standing idle (and therefore losing money) while it is waiting for these
precious components.
Even if there are no actual components to buy (i.e. a service is being sold), there are still
materials to purchase (buy or rent)- computer paper, printer ink or toner, other office
supplies, cleaning supplies, company cars etc. In addition every company needs
electricity, phones, computers, water, building rents, council tax rates etc.

Finance or accounting department-:

The Finance Department is responsible for all the money that comes into and goes out of
the company. Records of all receipts and payments will probably be done on computer
via spreadsheets. It will obviously liaise very closely with the Purchasing and Sales
departments. It will set annual budgets for the company and keep a check on the
performance of the company throughout the year, producing graphs and charts where
necessary.

It is also responsible for calculating and paying the wages of the employees. This means
it must also make deductions for Income Tax, National Insurance, and Pension fund
contributions.

Operations department-:
This is the department where the actual production of the goods or services takes place. If
it is a manufacturing company, then they may well be using computer aided design
(CAD) and/or computer aided manufacturing (CAM) to produce the product.
If there is no actual product as such (i.e. a service) then the employees will probably be
working at computers to perform their jobs. Such companies are in the majority today, as
the manufacturing industry declines and are being replaced by service industries. A few
obvious examples are:
Banks/building societies
Insurance companies
Software companies
Travel agents
While these are the 4 main departments in any large organization like reliance, even these
are often subdivided into smaller departments, such as Personnel (Human Resources),
Salaries, Project teams etc.

2.DepartmentalizationDepartmentalization refers to the process of grouping activities into departments.

Division creates specialists who need coordination. This coordination is facilitated by
grouping specialists together in departments.

Types of departmentalizationGeographic departmentalization - Grouping activities on the basis of territory. If an

organization's customers are geographically dispersed, it can group jobs based on
geography. For example, the organization structure of Coca-Cola has reflected the
company's operation in two broad geographic areas
Product departmentalization - Grouping activities by product line. Tasks can also be
grouped according to a specific product or service, thus placing all activities related to the
product or the service under one manager. Each major product area in the corporation is

under the authority of a senior manager who is specialist in, and is responsible for,
everything related to the product line. LA Gear is an example of company that uses
product departmentalization. Its structure is based on its varied product lines which
include women's footwear, children's footwear and men's' footwear.
Customer departmentalization - Grouping activities on the basis of common customers or
types of customers. Jobs may be grouped according to the type of customer served by
organization. The assumption is that customers in each department have a common set of
the problems and needs that can best be met by specialists. The sales activities in an
office supply firm can be broken down in three departments that serve retail, wholesale
and government accounts.
Process departmentalization - Grouping activities on the basis of product or service or
customer flow. Because each process requires different skills, process
departmentalization allows homogenous activities to be categorized.
Functional departmentalization - Grouping activities by functions performed. Activities
can be grouped according to function (work being done) to pursue economies of scale by
placing employees with shared skills and knowledge into departments for example
human resources, IT, accounting, manufacturing, logistics, marketing, and engineering.
Functional departmentalization can be used in all types of organizations.
Reliance Company has geographic type of departmentalization and the detail of that type
of departmentalization is following
Grouping activities on the basis of territory. If an organization's customers are
geographically dispersed, it can group jobs based on geography. For example, the
organization structure of Coca-Cola has reflected the company's operation in two broad
geographic areas - the North American sector and the international sector, which includes
the Pacific Rim, the European Community, Northeast Europe, Africa and Latin America
groups in the same way reliance company has a very large ring its departments are also in
America and India so in this way this type of organization has geographical
departmentalization.

3.Make Hierarchy-:
Hierarchy
A hierarchy is an arrangement of items (objects, names, values, categories, etc.) in which
the items are represented as being "above," "below," or "at the same level as" one another
and with only one "neighbor" above and below each level. These classifications are made
with regard to rank, importance, seniority, power status or authority. A hierarchy of power
is called a power structure. Abstractly, a hierarchy is simply an ordered set or an acyclic
graph.

Five Levels of the Hierarchy of Needs

There are five different levels in Maslow's hierarchy of needs:

Physiological needs
these include the most basic needs that are vital to survival, such as the need for water,
air, food and sleep. Maslow believed that these needs are the most basic and instinctive
needs in the hierarchy because all needs become secondary until these physiological
needs are met.

Security Needs
these include needs for safety and security. Security needs are important for survival, but
they are not as demanding as the physiological needs. Examples of security needs include
a desire for steady employment, health insurance, safe neighborhoods and shelter from
the environment.

Social Needs
these include needs for belonging, love and affection. Maslow considered these needs to
be less basic than physiological and security needs. Relationships such as friendships,
romantic attachments and families help fulfill this need for companionship and
acceptance, as does involvement in social, community or religious groups.

Esteem needs-:
after the first three needs have been satisfied, esteem needs becomes increasingly
important. These include the need for things that reflect on self-esteem, personal worth,
social recognition and accomplishment.

Self-actualizing Needs-:
this is the highest level of Maslow's hierarchy of needs. Self-actualizing people are selfaware, concerned with personal growth, less concerned with the opinions of others and
interested fulfilling their potential.

Reliance has Geographical type of hierarchy

The next hierarchy to consider is location. Locations can be thought of as a hierarchy
starting with "The World" (or "Global") as the top of the tree and splitting down further
into regions, countries, counties or states, cities and streets.

At the bottom of each branch of the hierarchy will be an actual physical location usually
with some company asset (an office, manufacturing plant, service centre etc) located at it.
The organization can take advantage of this information in many ways. For example a
multi-location sales based organization could display a hierarchy of locations with the
revenue generated at each office "rolling up" through the hierarchy. This would allow
managers to compare different offices and areas with one another and to view an overall
sales figure for the organization as shown below

4.Co-ordination
Definition of co-ordination-co-ordination can be defined as 'synchronization of efforts
from the stand-point of time and the sequence of execution'in general co-ordination
means bringing together the activities and resources of organization and bringing
harmony in them.

Elements of co-ordination
Integration- it refers to the unification of all unrelated interests or activities bringing
together the efforts and directing them to a common direction. Integration result is better
performance of the organization. In the organization employees come from different
backgrounds. They have different interest different aspirations. the co-ordination function
is unify ad bring together the interest of all the employs towards the interest of the
organizations
Balancing- it means integrating the activities and efforts of different departments,
working independently. It brings harmony in the working of whole company. Although
the departments of an organization independently but there activities must relate to each
other. Else there can chaos and confusing.
Timing-it means scheduling the operations in a suitable order so that there is no
interruption in the operating process due to delay in one activity. Integrating the timing of
different activities leads to smooth flow and smooth working of an organization.

Importance of co-ordinationCoordination is needed to perform all the functions of management -

In planning co-ordination is required between main plain and supportive plains of

different departments
I organizing co-ordination is required between different resources of an organization of
an organization and also authority responsibility and accountability.
In staffing co-ordination is required between skills of a person and job assigned to him,
between efficiency and compensation etc.
In directing functions co-ordination is required between superior and subordinate
between orders, instructions guidelines and suggestions etc.
Coordination is required at all levels
top level is requires co-ordination to integrate all activities of organization and lead the
efforts all the individual in one common direction.
Coordination is required at idle level to balance the activities of different departments so
that these can work as a part of one organization only.
Lower level requires coordination to integrate the activities of workers towards the
achievement of organizational objectives.
Co-ordination is the most important function of an organizationAny company which fails to co-ordinate its activities can not survive and run successfully
for a long time.
Coordination in a Large, Multi-Business Firm-:
In dissertation, it examines intraorganizational social networks and their antecedents and
consequences. The first paper, jointly authored with Michael Tushman, is a theoretical
discussion of the role of social networks in inter-divisional coordination. Most large
organizations fail to develop new businesses that combine resources from disparate parts
of the firm. I define and explore a brand of corporate entrepreneurship based on
interdependent innovation - the deliberate creation of interdependence between
autonomous divisions of multi-business firms to create new products. I argue that
interdependent innovation is difficult because the social structures that promote
exploration of new possibilities are inconsistent with the social structures needed to
successfully execute interdependent innovation; I suggest that senior leadership plays a
crucial role in transitioning the organization between different network structures.
Empirically, there are at least two methodological hurdles to researching the complex
interaction between formal structure and social structure in contributing to organizational
outcomes. First, the kind and quality of data that have typically been collected to conduct
network analysis are inadequate; and second, there is a paucity of research that accounts
for the embeddings of the informal structure in the formal. In the second dissertation
paper, I begin to resolve these two issues. I argue for data collection methods relying on

electronic communication archives (e.g., e-mail) for network analysis. I also empirically
develop novel measures that use this data to quantify the social structural relationships
between formal divisions; in doing so, I explicitly embed informal structure within
formal structure in novel ways.
The third dissertation paper, jointly authored with Toby Stuart and Michael Tushman, is
an empirical study of the pattern of communications - and, by extension, the coordination
that it enables - in a modern organization. We analyze a dataset with more than 100
million electronic mail messages, calendar meetings and teleconferences for a sample of
more than 30,000 employees of a single, multidivisional firm. In dyad-level models of the
probability that pairs of individuals communicate, we find very large effects of spatial
proximity and formal organizational structure on the rate of communication; homophily
effects based on gender, organizational tenure, and salary levels are much weaker.

How to Improve Coordination in a Business OrganizationHow to Improve Coordination in a Business Organization is a common question asked by
organizations small and large. In order for business organizations to improve coordination
they must have strong processes in place combined with the proper business management
software. The software tool best suited to improving coordination in a business
organization by streamlining workflow processes and improving collaboration is Web
Based CRM Software. Salesboom.com has a full suite of CRM Software solutions
designed to increase the productivity of your organization with coordination tools like
shared calendars, instant messaging, web self service portals, shared reporting and shared
tasks. These tools combined with our other powerful features like marketing automation
and sales force automation will provide your business with all the answers to the
question, How to improve coordination in a business organization.

Individual, Relationship, and Task Orientation

Denise Rousseau (1990) divided cultural attributes into three categories: individual,
relationship-oriented, and task-related. Research may focus on one or more of these
areas, depending on its objectives.
Certain reliance ltd attributes, including freedom, self-expression, and flexibility belong
to each individual. The attributes studied do not directly impact the ability of the
individual to perform a task, or relate to others.
Interpersonal attributes are those that focus on communication, fairness, and teamwork.
These may be reflected in honesty, approval seeking, and communication style. These
attributes enable groups to get along and live in harmony.
Task-related attributes such as innovation, analysis, and risk-taking influence the
decision-making of the individual, as well as the ability to accomplish a task. An
individual who fears failure or is perfectionistic will approach life very differently from
someone who does not feel that failure is a problem or that everything must be perfect.
A study of the available descriptions of culture will show that this categorization of
cultural attributes can be used to group the different attributes used. We should note,
however, that researchers who explicitly name cultural attributes use attributes that fall
into all three, or at the very least two, of these categories. This division of attributes is
most useful when approaching a specific problem. It allows focusing on the attributes
most relevant to the research.

CONCLUSION
Company provides very well services to their customers, which batter than other
companies, so insurance holders are satisfied to the company.
The Company has very good awareness in the city but still a very big area which
are not aware about the company, so I would like to suggest that company should
advertise in that area about their services. The company can increase awareness
from hoardings in small villages and Towns.
The company can emphasize on their policies and their benefits in their
advertisement.
Find out big potential customer and encourage them for the investing in unit link
policy.
Company should give advertisement in local newspaper like Hamlogs and other
local newspaper and also put hording in near villages of the city so farmers and
other people also can know about the company and can get the more potential
customers.
It also needs to educate the people of the city and nearest village like anavada,
rajpur, matarvadi etc. especially the once who could afford insurance policy. By
this way company can get two folded benefits as it can generate a good publicity
and also earn the high premium through the volume of sales.