ENTREPRENEURIAL PROFILING: Alinah Karim Enterprise

Technoprenuership: Alinah karim

Nama ahli kumpulan

No matrik

Mirza Zuhair bin Zulkifli

B061310246

Muhammad Huzair bin Hairudin

B061310194

Shaiful Syahmi bin Sezeli

B061310065

Mohamad Amirul Asraf bin Ismail

B061310165

Mohamed Abdalla Mohamed

B061310256

Low Yong Jie

B061310092

Tee Tian Leng

B061310092

Loke Wei Lam

B061310124

Faculty: Faculty of Technopreneurship

Course: Technopreneur
Lectures Name: Pn. Mariam Miri bt Abdullah
Date of submission:

Table of Contents
EXECUTIVE SUMMARY............................................................................................ 3
INTRODUCTION...................................................................................................... 5
BUSINESS VISION................................................................................................ 7
BUSINESS MISSION............................................................................................. 7
BUSINESS OBJECTIVES........................................................................................ 7
ORGANIZATION BACKGROUND.............................................................................. 8
COMPANY DATA................................................................................................... 8
OWNER BACKGROUND....................................................................................... 9
ORGANIZATIONAL CHART................................................................................... 9
MARKETING PLAN/ANALYSIS................................................................................10
Target market................................................................................................... 10
Market size....................................................................................................... 10
Competetior Anlysis......................................................................................... 11
Marketing Strategy.............................................................................................. 11
OPERATION PLAN................................................................................................. 13
PROCESS FLOW CHAT....................................................................................... 13
MATERIAL REQUIREMENTS................................................................................14
MACHINE AND EQUIPMENT...............................................................................15
OPERATION OVERHEADS................................................................................... 16
OPERATION BUDGET......................................................................................... 16
FINANCIAL PLAN.................................................................................................. 17
Important Assumptions......................................................................................... 17
Funding Used....................................................................................................... 18
Break-even Analysis......................................................................................... 18
CONCLUSION....................................................................................................... 21

EXECUTIVE SUMMARY

Company Alinah Karim was establish at year 2003 and it became a well-know
company in Malacca nowadays. Company Alinah Karim promise will provide a combination
of excellent product and also services to the customer. The product by Company Alinah
Karim, Cili Boh Asli already became the famous product to all the Muslim because its cili
boh is one of the halal chili product available in the market. Thus, this is go with the same
direction with business mission of Alinah Karim Enterprises which to enhance the choice for
Muslims
In today society which full of competitor, an outstanding product or services supply
by the company play an important role in the development of the company. In the other
words, an unique product and strategy implement by the company will determined how far
can the company go. Besides that, the reasonable price of the product of Cili Boh also
increase the demand of consumer.
Here are some business plan for improve business of Alinah Karim Enterprises:
The cili boh not only attract Muslims came and get it but also some of the Chinese
and Indian. However, our main priority of the customer is muslims. So that, the market to
promote our product should be also a place which around muslims. Thus, it can be more
effective compare with promote our product in the Chinese market and Indian market. In
order to implement this idea, we suggest the market to promote the product should be held at
Jonker Street. Jonker Street is a famous tourist place in Malacca and it located at the centerheart of Chinatown Malacca and it also crowded by tourist in the whole year as Malacca is a
strategic place as it could attract about 8 million tourist per year. Thus, we believe that
through this strategic, we can enhance our market which is not only sell to the local people
but also tourist. So that, we can expand the business of Alinah Karim internationally.
Besides that, we also need to redesign the package of the product. In this issue, we
need to redesign the bottle of the cili boh and also the label paper. With this, the unique
outlook of the product can easily attract all the customer came and take a look at it. In
addition, we also can create a quote for the cili boh. Here are the example of the quote:
spicy deluxe. Such unique quote will make the consumer easily to recognize the product.
Thus, the market will be increase because one man will share or transfer the knowledge or
message to the others man easily compare to the spend a lot of money on functionless
advertising.

On the other hand, we suggest Alinah Karim Enterprises also invent and develop
some new product instead of only depending on cili boh. This is because normally a product
will not last longer in the market. Thus, new product should be develop time by time so that
our company would not be eliminated from the market.

INTRODUCTION
What is retail business? Retail is the sale of goods and services from individuals
businesses to the end-user. So, retail business can be explain as a retailer purchases goods
or product in large quantities from manufactures and then sells small quantities to the
consumer for profit. Retailing not only can done at store or markets, but also can do it by
using door-to-door ways and even also by delivery. Although retails business already
operate in our country long time ago but there are no systematic way to manage and
improve it because most of the people only think that retail business only involved of
purchasing thing. Moreover, some owner also do not take care and considered about their
business process. Thus, after carry out some research based on long-term objective, this
company was expand its retail business successfully by their creativity.
Company named Alinah Karim Enterprise operate at year 2003 and it only operate its
retail business at the beginning only but expand its business with create a brand new chili
product which named Cili Boh Asli after its retails business reach into a steady state.
After so many years of expanding its business, company Alinah Karim Enterprise already
have enough knowledge and experience about the way to handle the issue that raised in
its business and how to manage the company. Thus, company Alinah Karim produce a
business profile which to let all the employee and also society understand the service that
available in the company. As a result, many company even other sectors also start to catch
up with Alinah Karim Enterprise and set the company as a role model.
The reasons why Alinah Karim Enterprise can achieve excellent result in this sector is
because of almost all of the employee of this company has at least five year experience in
the sector. Besides that, the strength of human resources of the company also strengthen
Alinah Karim Enterprise. Nowadays, Alinah Karim Enterprise already have another two
business after three year of company establish.
The first other business that establish was located at ditangga batu which the branches
is the place who carry out chili marketing and also chili manufacture place (Rumah Cili).
At the same time also, Company Alinah Karim make a decision which select an
Marketing Executive who take the responsibility to promote company product into the
market of Malacca. On this issue, we can pretend that Company Alinah Karim make a
good decision because through this selection, their product promote to whole the family
store in Malacca and also U-center sdn. Besides that, their product, Cili Boh Asli also

available at all the hyper market in the town such as Tesco, Giant and Aeon. Thus, this
excellent result achieved by the Alinah Karim Enterprise make the company decide to
expand its business to the other two branch which is pasar mini (tanjung minyak) and also
pasar segar (krubung) which to promote their company products. Thus, their Cili Boh Asli
became one of the famous product in the town.
After seven years Company Alinah Karim establish, the individual duty class was
finally set up at year 2013. This class was set up for free and open to all the woman only
because the vision of the head of Company Alinah Karim was implement the culture of
learning and servicing at the same time to the society. Besides that, it also teach and guide
the all the entrepreneur planning the related strategy in the beginning so that they wont
failed in their related business.
In conclusion, due to the excellence performance achieved by Company Alinah Karim
Enterprise, the company already awarded as Anugerah Usahawan which held at Bukit
Jalil at this year.

BUSINESS VISION
Various choices of natural chili paste will be provided to fulfill customers need with
reasonable prices.

BUSINESS MISSION
To make sure that Muslim consumers have more choices on buying natural chili paste which
already been certified as halal. This can attract more Muslim consumers on buying this
natural chili paste because they dont have to worry that whether it is halal or non-halal.
Other than that, this idea can also increase the percentage of Malay to be involved in this field
by starting their own business.

BUSINESS OBJECTIVES

Establish a Bumiputra entrepreneur organization which is dynamic to achieve the

quality & services standard.
To foster the competitive spirit among the entrepreneur so that they will become an
entrepreneur that is trusted by everyone.
To ensure the consumers get the best products.
Expand the business market from time to time.
Produces product that can fulfill customers need.
To get high profit through the high market demand.

ORGANIZATION BACKGROUND
The following are the details of Alinah Karim Entreprise which was registered
in accordance with the domestic business procedures that have been issued a
business license and a valid permit in accordance with the rules set.

COMPANY DATA
Name of Business

: Alinah Karim Enterprise

Business Address

: Batu 9 Tangga Batu,

76400 Melaka

Email Address

: alinah_ciliboh@yahoo.com

No. Tel

: 019-6875726

Form of Business

: Entreprise

Main Product/Activities

: Cili Boh Asli (processing and marketing Cili Boh Asli)

Date of Commencement

: 2003

Registration No.

: MA0104906 - D

Business Bank

: CIMB / MayBank / Bank Islam

OWNER BACKGROUND
Name of Owner

: Alinah Binti Mohd Karim

IC No

: 670218-04-5336

Permanent Address

: KM 10, C-6653,
Ayer Molek, 75460 Melaka

Email Address

: alinah_ciliboh@yahoo.com

Tel No.

: 019-6875726

Date of Birth

: 18th February 1967

Marital Status

: Single

Academic Qualification

: SPM

Course Attended

:-

Skill/Experience

: well in English, Malay, Chinese language

Jobs Experience

: A lot

ORGANIZATIONAL CHART
The organizational chart for our company is quite simple given that it contains a
few level of management . As the bussiness grows ,the levels of management
and number of employees may be incresead

Alinah Binti Mohd Karim

(Managing Director & Finance)

Process of Chili Boh

Khairul bin Jasman

(Chili Production)

Najwa

Rashidah

Nurul

Ahmad

Sazali

Safwan

Salmah

Farah binti Yakob

(Marketing
executive)
Abu Bakar
(Assistant
executive)

Marketing Chili

Asyikin

Delivery

Izzat

Shahmi

Zarul

MARKETING PLAN/ANALYSIS
marketing is the process of developing and implementing a plan to identify, anticipate and
satisfy consumer demand, in such a way to make profit. Alinah Karim Enterprise is involved
in the food industry. We believe that our countrys economy which is expanding positively
plays its part in the development of Alinah Karim Enterprise. Our company able to take
advantage of this development by offering best service to customer. By coming out with high
friendly service and relationship , we are sure that our business will be able to compete with
other competitors in the Malacca area.

TARGET MARKET
The target market of Alinah Karim Enterprice is compise of the community in Melaka, the
residents of the housing area in Batu Beremdam, Tanjung Kling, Kerubong and so on. The
number of population in the age of seven years old to above who live around the area.

MARKET SIZE
The market size should be more then 600,000 people from the areas below with a rough
estimation of RM5.50 per packet. This will give a rough monthly of RM 3,300,000
Areas that we serve:
Batu Beremdam
Tanjung Kling
Kerubong

COMPETITOR ANALYSIS
It very important for Alinah Karim enterprice because the analysis to define our strength
and weakness of the company. The Alinah Karim enterprice has a high and Stronger
technology, it has been from the Japanese bring Whose use this technology and that's cans be
Able for the company to reduce more products with less duration of time in the market the
coop as it featuring a very competitively priced in terms of selling. But our brand products
are still not common knowledge. Products Alinah karim enterprice still not marketed in the
country. therefore, the user does not know about the brand Alinah Karim enterprice. The main
competitor is cilis and Jalen brands but it will be healthy competition. Alinah karim
enterprise have oppurtunity to expanding business throughout Malaysia with high technology
and is capable of producing its own products to markets around the country.

MARKETING STRATEGY
The focus will be done on satisfying customer s needs in an effort to increase company
revenue and profits through 4Ps of marketing to influence customers decisions and make
purchases on our company products and services .Marketing campaign will be done through
automated marketing technology .
1

Product
Quality It is our main priority in order to achieve customer satisfaction our Alinah
Karim have been good quality food products which are nice new, and specified to the
local taste of all Malaysian .Our food products quality had been approved Halal
License from the government which proved that our food products are readily

consuming by all the Malaysian.

Price
Our prices are reasonable and affordable by all categories of Malaysian. price will be
compare with our competitors and customer get special price when they buy more
than 50 packet above.

Place
Located at, Batu 9 Tangga Batu 76400 Malacca .It is a strategic place because it
known as world heritage and full of tourisms. The location is the most relevant to
place our company products due to its connectivity and accessibility to all the
facilities and infrastructure.

Promotion

Aggressive promotions will be carried out to attract customers in buying our products,
which are:
a

Advertising

Printed media such as newspapers and magazines Media broadcast like the radios

Internet
Advertisement through ads from any food and beverage websites to promote our
company product. Internet will be done through banner and interstitial

Outdoor advertisements such as billboards and banners.

Public relations and publicity

Giving the best quality of products and creates good relationship with the customers.

OPERATION PLAN
Operational planning will defines as what the managers will deliver in the year
ahead, how they'll produce it, and what resources they will need to do so. It
includes a business forecast, budget and resource requirements, and rates.
Strategy is important, but operational (tactical) planning is a foundation. Without
effective operational planning, execution of strategy (or just keeping the
business running) is extremely difficult. World-class organizations adopt a
disciplined approach to operational planning. They document a step-by-step
method that engages all their managers in planning their respective businesses.

 Supply to Market
Delivered To Store
Quality Test
Manufacturing Chili Products
Determine The Amount Require
Quantity Control Inspection of
Materials
Material Delivery from Supplier
Start

1
Process Flow Chart

MATERIAL REQUIREMENTS
Raw
Material/
Equipment

Quantity
Required
(kg/L)

Safety Stock

Price per
kg/L (RM)

Total
Purchase
(RM)

Supplier

Dried chilli

6500kg

50

1.80

11700

Salt

320kg

15

1.00

320

Olive oil

300L

15

30.00

9000

Sheng
Leong
mini
market
Spicon
Product
Pte Ltd
Lam Soon
Singapore
Pte Ltd

Materials Requirement Planning (MRP) is a scheduling procedure for

production processes that have several levels of production. Given
information describing the material requirement determines a schedule for
the operations and raw material purchases. MRP can be applied both to items
that are purchased from outside suppliers and to sub-assemblies.

MACHINE AND EQUIPMENT

Item

Quantity

Price/per Unit

Total Cost

Supplier

Office
Furniture

1 set

1000

1000

Table/Chair

5 sets

500

2500

Personal
Computer

2 sets

1000

2000

Novenas
Interior
Design&constru
ction Pte Ltd
Novenas
Interior
Design&constru
ction Pte Ltd
5 Star Pusat
Komputer

Office/Shop
Renovation

4,500

Novenas
Interior
Design&constru
ction Pte Ltd

OPERATION OVERHEADS
In business, overhead or overhead expense refers to an ongoing expense of operating a business
(also known as Operating Expenses - rent, gas/electricity, wages etc.). The term overhead is
usually used to group expenses that are necessary to the continued functioning of the business but
cannot be immediately associated with the products/services being offered (e.g., do not directly
generate profits). Closely related accounting concepts are fixed costs versus variable costs and
indirect costs versus direct costs.
Overhead expenses are all costs on the income statement except for direct
labor, direct materials & direct expenses. Overhead expenses include
accounting fees, advertising, depreciation, insurance, interest, legal fees,
rent, repairs, supplies, taxes, telephone bills, travel and utilities costs.

Item

Cost Permonth RM

Electric

300

Telephone

150

Water

300

OPERATION BUDGET
Item

Fixed Asset

Machine
Wages

Monthly Expenses

Other Expenses

55000
9360

In preparing the operation budget, a business must consider assets cost,

monthly expenses. The fixed assets cost under the operation section includes
the cost of the building or buying the operation space (eg. shop) and any
relevant renovation work.

FINANCIAL PLAN
Financial Planning is the process of estimating the capital required and determining its
competition. It is the process of framing financial policies in relation to procurement,
investment and administration of funds of an enterprise. Our company want to finance the
growth of our company from the operating income after start-up phase. However, its still

need funding about RM70, 000 to secure the property, inventory and equipment. The
following section will describe how our company, Alinah Karim Enterprise, manage our
finance in over 3 years to success.
The following section of this plan will describe the financial plan in more detail:

Important Assumptions
Funding Used
Break-even Analysis
Projected Profit and Loss
Projected Cash Flow
Projected Balance Sheet
Business Ratios
Long-term Plan

Important Assumptions

We are assuming steady growth from good management, barring any unforeseen local

or national disasters such as the economic slowdown seen by most of the country.
We also assume that the depreciation of asset will maintain at 10% of the asset per
year.

Funding Used

Funding used
Promotion

20%

Development & Expansion

40%

equipment and vehicles

20%

20%
Emergency used

We are here to funding about RM70, 000, and most of our funding is use to development and
expansion. To strong and stable our business, development are very important to develop
more management strategy and more favour of our food. Also, once we stable up, we need
expansion our business. Our business are still new and less people know about us, so about
20% of funding, we will take it to use as promotion, give people try our chili paste, and
important is let people know our business name and so build up our image. A same amount of
funding 20% also will use to as equipment and vehicles, we are still need some equipment to
reduce our cost and energy to doing our business.
Also, A 20% of funding will put it as emergency used, this is because if all of our cash take
into business, then if happen emergency matter, we are unable to turnover it, this is reason
why we put it as emergency used.

Break-even Analysis
An analysis to determine the point at which revenue received equals the costs associated with
receiving the revenue. Break-even analysis used to calculates what is the volume or revenues
as a margin of safety, the amount that revenues exceed the break-even point. This is the
amount that revenues can fall while still staying above the break-even point.

Variable Cost (Yearly)

Raw Material
Total Variable Cost

RM
40,000
40,000

Fix Cost (Yearly)

Payroll
Installment fee
Maintenance fee
License fee
Depreciation
Total Fix Cost

RM
48,000
20,000
1000
120
5500
74,620

Selling Price: RM5.50

Quantity: 19,200unit
Break-even Point (Quantity)

TFC
TVC
SP
QUANTITY

Break-even Price (RM)

RM 74,620
RM 40,000
RM 5.50
19,200

21,840Uni t

TFC
SALES VARIALE COST
SALES

RM 74,620
( RM 5.50 19200 unit )RM 40,000
RM 5.50 19200unit

= RM120,120

= 21840 unit

Projected Profit and Loss

Alinah Karim Enterprise
Projected Profit and Loss in coming 3 years
Pro Forma profit and loss

Year 1

Year 2

Year 3

Sales
Cost of Sales

RM
145,181
51,440

RM
164,217.20
58,130

RM
198,482.40
73,272

Gross Margin
Gross Margin (%)

93,741
64.57%

106,087.20
64.60%

125,210.40
65.05%

Expenses:
Payroll
Depreciation
License fee
Maintenance fee
Installment fee
Petrol
Bonus
Promotion

48,000
5500
120
1000
20,000
5000
2000
800

50,400
5500
120
1000
20,000
5000
3000
800

54,000
5500
120
1000
20,000
5000
4000
1000

Total Expenses

82,420

85,820

90,620

Net Profit

11,321

20,267.20

34,590,40

Net Profit (%)

7.79%

12.34%

17.42%

Chart: Profit (Yearly)

Profit Yearly (RM)

40000
35000
30000
25000

Profit Yearly (RM)

20000
15000
10000
5000
0

Year 1

Year 2

Year 3

Chart: Gross Margin (Yearly)

Gross Margin (Yearly)

140,000
120,000
100,000
Gross Margin (Yearly)

80,000
60,000
40,000
20,000
0
Year 1

Year 2

Year 3

Projected Cash Flow

Yearly

Alinah Karim Enterprise

Projection Cash Flow Statement in coming 3 years
Year 1
Year 2
RM
RM

Cash Inflow:
Equity-Cash
Cash Sales

Year 3
RM

18,000
145,181

0
164,217.20

0
198,482.40

163,181

164,217.20

198,482.40

44,664.58
5000
120

49,412.90
5000
120

57,325.70
5000
120

800

800

1000

10,500
20,000

0
20,000

0
20,000

Capital Expenditure:
Machinery & Equipment

8500

Renovation fee
Maintenance fee

4,500
1000

0
1000

0
1000

48,000
2000
800
145,884.58
17,296.42

50,400
3000
800
130,532.90
33,684.30

54,000
4000
1000
143,445.70
55,036.70

Total Cash Inflow

Cash Outflow:
Operation Expenditure:
Raw materials
Petrol fee
License fee
Marketing Expenditure:
Promotion
Hire Purchase Expenditure:
Down payment
Installment fees

Administrative Expenditure:
Salaries
Bonus
Promotion
Total Cash Outflow
Cash Surplus (Deficit)
Beginning Cash Balance

CONCLUSION
A business plan is not just a lengthy document that helps obtain financing. It is truly a
thorough examination of whether the business idea is viable. Preparing business plan in the
early stages of developing business can save a great deal of time, money and heartache by
showing where the weaknesses in idea lie and giving a chance to correct them before make
any serious mistakes.
For example, in the process of putting together business plan, Alinah Karim
Enterprise might discover that they haven't really thought enough about their marketing
budget or they haven't done enough research on government regulations that will affect their
business. In putting together the plan, Alinah Karim Enterprise forced to examine their
business from the viewpoint of the skeptical potential investor and the skeptical potential
consumer, not just from the perspective of the enthusiastic entrepreneur.
Once completed the initial plan and obtained the investment or loan they were
seeking, the business plan had been a living document. Then, Alinah Karim Enterprise hadt to
revisit their plan from time to time, dropping some components and adding others as learn
what works for the business and what doesn't. As the business evolves,they will find that
older versions of the plan provide a helpful reminder of how far the company have come. As
a bonus, continually updating the plan will put Alinah Karim Enterprise ahead of the game if
later they need to secure additional financing.
Business will continue to implement business strategies, especially in term of
marketing to make sure that the business is well-known to customers and build a customer
base where vision and mission to produce various choices of natural chili to fulfill customers
need with reasonable prices besides to achieve sales target and high returns on capital and
continue business further.