April Agapito

Summary
Dynamic retail professional and a consistent achiever of bottom-line targets (Gross Profit) with over 11 years of solid experience in
retail both in hypermarkets & department stores.
Specialties: Merchandising
Budget Allocation
Data Analysis
Negotiation
Sourcing
Range & Price Management
Stockdays & Inventory Management
Human Resource Management
Promotion & Marketing
Mall Events

Experience
Division Manager
Metro Retail Stores Group, Inc.
August 2011 Present (4 years)manila, philippines
Reports directly to the Chief Merchandising Officer. Leads six (6) Merchandise Managers. Responsible in attaining over-all sales and
profit of the following categories: Stationery, Toys, Home Dcor, Sports & Music and Travel Gear, across 8 department stores with
supermarket, 10 hypermarkets, and 6 neighborhood stores.
2011 Sales growth is 11% and Gross profit growth is 8%. 2012 Sales achievement is 98% with 11% sales growth and 11% Gross
Profit growth.
2013 Sales Achievement is 99% with Gross profit achievement of 100.92%.
Handled Cosmetics & Fragrances in January-July 2013 during transition of management from Supermarket Team to Department Store
Team.
Successfully planned and launched Metro Finds Department in October 2013 which focused on P48, P78 and P98 price points in
houseware, home decor, mens and ladies accessories, infants accessories and home improvement categories.
ASSISTANT DIVISION MANAGER, General Merchandise Division
RUSTAN SUPERCENTERS, INC
July 2009 August 2011 (2 years 2 months)
Reports directly to the Division Manager and to the Assistant Vice President. Handles Home and Household Consumables and
Durables and Plasticware Departments effective April 2011. Handled Bed & Bath and Home Linen departments since 2006 until
March 2011. Supervises four (4) Merchandise Managers, two (2) Merchandise Clerks and one (1) Junior Buyer. Responsible for the
development of merchandise assortments and business strategies to drive sales and maximize profit. Prepares store plannogram and
coordinates it with the stores. Negotiates with 30 suppliers on product assortment, pricing, product development and promotion.
Manages stocklevel of 9 Shopwise Hypermarkets, and 20 Rustan Supermarkets. Prepares buying guides for imported sourcing in
U.S.A, India, China and Hong Kong. Sourced merchandise for the whole division in China. Accomplishes yearly Business Plan for the
assigned departments and in-charge of budget allocation per department.
Bed & Bath and Home Linens Sales & GP Performance:
Fiscal Year 2010-2011 Sales Budget Achievement is 91% with 2% growth, GP Budget Achievement is 102% with 18% growth.
Fiscal Year 2009-2010 Sales Budget Achievement is 130% with 41% growth, GP Budget Achievement is 135% with 34% growth.
***Successfully launched private label SKUs for towels and doormats.
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***Negotiated with the TOP 2 suppliers of Plasticware and Home Organizers Department for increased Commission Rate giving an
additional P2.0 Million Gross Profit for the Fiscal Year 2010-2011.
Merchandise Manager
Rustan Supercenters Inc.
June 2006 July 2009 (3 years 2 months)
Reports directly to the Division Manager handling Bed & Bath and Home Linen departments. Supervises two (2) Merchandise Clerks
and one (1) Junior Buyer. Responsible for the development of merchandise assortments and business strategies to drive sales and
maximize profit. Prepares store plannogram and coordinates it with the stores. Negotiates with 30 suppliers on product assortment,
pricing, product development and promotion. Manages stocklevel of 8 Shopwise Hypermarkets, and 7 Rustan Supermarkets. Prepares
buying guides for imported sourcing in U.S.A, India, China and Hong Kong. Sourced merchandise for the whole Homelines division
in China. Accomplishes yearly Business Plan for the assigned departments.
2007-2008 Sales Growth is 11%, Gross profit achievement is 105% with growth of 38% which made Bed & Bath Department as the
TOP profit generator of the General Merchandise Division.
2008-2009 Sales Budget Achievement is 136% with 34% growth, GP Budget Achievement is 101% with 16% growth.
November 2008-March 2009 handled Home Furnishings and Decor Department when the Merchandising Manager resigned. Acquired
the department with (-2%) Sales growth and 4% GP growth. Ended the Fiscal year with Sales growth of 3% and GP growth of 5%.
ASSISTANT BUYER
PILIPINAS MAKRO, INC. Apparel & Textiles Dept
January 2005 June 2006 (1 year 6 months)
Manages 8 article groups for Ladies, Men's, Children's, Infants Wear, Bedroom, Table Linens/Rugs, and Towels. Negotiates with 20
(outright & concessionaire) suppliers on product assortment, pricing, ordering, development and inventory for 14 Makro
Hypermarkets across the country. Forecasts, monitors, analyzes and delivers sales, margin and other income targets and performance.
Increased profit amount of 2005 vs. 2004 by 44%. Exceeded margin budget by 5%: Budget of 18% vs. Actual of 23%. Works on
promotional tools like Makro Mails and store specials to heighten sales. Maintains competitive price surveys on key valued items,
sales and profit reports, suppliers' business reviews and other pertinent papers crucial to merchandising. Coordinates with store
personnel with regard to stock availability, special orders, and riddance of obsolete products.
MANAGEMENT TRAINEE
PILIPINAS MAKRO, INC
August 2003 November 2004 (1 year 4 months)
Non-Food Buying Division. Reports directly to the Director. Monitors sales and profit standing of all Makro stores. Prepares the
performance analysis of each product group. Assigned to update pertinent reports to be passed to the Regional Office in Bangkok.
Consolidates and coordinates all Makro Mail proposals for approval, layout and final pricing. Provides daily sales report. Consolidates
reports from buyers. Assists the division's director in all reports such as sales and margin analysis and in making the budget and
business plan.

Skills
Merchandising Strategies
Supplier Negotiations
Pricing Analysis
Assortment Planning
Budget Allocation
Budget Management
Data Analysis
Product Sourcing
Range Management
Inventory Management
Leadership Development

Domestic & International Product

Sourcing
Product Development
Private Label Development
Budgets
Global Sourcing
Merchandising
Training
Retail
Management
Forecasting

Demand Planning
Business Planning
Pricing
Sales
Supplier Negotiation
Marketing Strategy
Labels
Sourcing
Marketing
Sales Operations

Kerwin Ledesma Legarde

Experience
Vice President- Rustan Supercenters Inc (Shopwise/Wellcome)
The Dairy Farm Group
June 2012 Present (3 years 2 months)
- Responsible for the overall management of Shopwise Hypermarkets and Wellcome Supermarkets in the Philippines, covering Store
operations, Marketing and Merchandising
- Responsible for the achievement of the brand's sales and profitability
Assistant Vice President for Store Operations
Rustan Supercenters, Inc
July 2004 2012 (8 years)
March 2010 to May 2011: Responsible for the over-all Store Operations of Shopwise Hypermarket South area.
Responsible for the achievement of the group's financial targets and profitability
Heads the Store Organizational Development of all 3 retail formats of the company.
Directly reporting to the COO
November 2009 to March 2010: appointed to assist the President in managing over-all store operations of the company's 3 store
formats nationwide -- Shopwise Supercenters, Rustans Fresh Supermarkets, and Rustans Expresslanes
Responsible for the achievement of the company's financial targets and profitability in store operations
Directly reporting to the President
March 2009 to November 2009:
AVP- Store Operations
Responsible for over-all operations of Rustans Supermarket Fresh format including provincial branches (Cebu)
Responsible for the achievement of the format's top and bottomline targets
July 2008 to March 2009
Territory Manager - Cebu Area
Responsible for the over-all operations of Rustan's Supermarkets in Cebu area
Responsible also for the day to day operations of other back office support departments; Warehousing, Merchandising and Marketing
2005-2009
Store Manager
Shopwise Libis, Antipolo, Sucat branches
Responsible for the over-all store level operations
Responsible for the store's P&L
General Manager
Jalkk Agro Industrial Corporation
February 2003 July 2004 (1 year 6 months)
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Managed the over-all operations of Fresh & Crisp a subsidiary of Jalkk- Agro Industrial Corporation. Fresh & Crisp is a producerwholesaler-retailer of fresh high value vegetables. The Company is a supplier of major fast food chain and Supermarkets in the
Visayas.
Conceptualized, developed and implemented new business format
Responsible in overall company's sales and profit
Store Manager
Robinsons supermarket
June 1999 February 2003 (3 years 9 months)
Responsible in over-all sales and store level profit
Responsible in developing concessionaire sales to increase store's profit through commissions

Skills
Merchandising
Retail
Sales
Marketing
Profit
Management
Income Statement
New Business Development
Inventory Management
Customer Service
Sales Management
Marketing Strategy
Sourcing
Business Development
Recruiting
Negotiation
Account Management

Human Resources
Employee Relations
Marketing Communications
Social Media
Event Management
Visual Merchandising
Strategic Planning
Organizational Development
Sales Operations
Market Research
Leadership Development
Business Planning
Business Strategy
Supermarkets
Store Operations
Market Planning