Professional Documents
Culture Documents
STUDIES
3C
REPORT :
MARKETING MANAGEMENT
SHIVAM JAIN
CONTENTS
1. Proctor & Gamble :
Introduction of company
Finance status
Market share
Customers
Products
Area of operation
Product Mix
Introduction of company
Finance status
Market share
Customers
Products
Area of operation
Product Mix
3. Amway :
Introduction to company
Finance status
Market share
Products
Customers
Area of operation
Product Mix
4. Strategies :
Pricing strategies
Promotion strategies
Distribution strategies
5. Conclusion :
Total Revenue
20,792,000
19,018,000
20,559,000
22,655,000
Cost of Revenue
10,552,000
9,919,000
10,601,000
11,366,000
Gross Profit
10,240,000
9,099,000
9,958,000
11,289,000
6,327,000
5,972,000
6,500,000
6,706,000
973,000
Others
2,940,000
3,127,000
3,458,000
4,583,000
52,000
165,000
49,000
66,000
2,992,000
3,292,000
3,507,000
4,649,000
169,000
178,000
179,000
187,000
2,823,000
3,114,000
3,328,000
4,462,000
820,000
572,000
692,000
972,000
Operating Expenses
Research Development
Selling General and Administrative
Non Recurring
(30,000)
(41,000)
(27,000)
(44,000)
2,003,000
2,643,000
2,609,000
3,416,000
17,000
78,000
Extraordinary Items
Other Items
1,990,000
2,579,000
2,609,000
3,428,000
1,990,000
2,579,000
2,609,000
3,428,000
Non-recurring Events
Discontinued Operations
Net Income
Preferred Stock And Other Adjustments
(18,000)
MARKET SHARE:
PRODUCTS:
Fabric & Home Care, Baby & Family Car, Beauty Care, Health Care,
Deodorants, Beverages, Grooming And Other.
AREA OF OPERATION:
Worldwide (over 180 countries)
CUSTOMERS:
From Infants To Old Age People
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FOOD &
BEVERAGES
Fat free
pringles
Sunny
delight
Tender leaf
tea
DEODRANT Pepto:
Bismol
Old Spice Hawain
Secret
Punch
Sure
COSMETICS:
Cover Girl
Oil Of Olay
SKINCARE:
Safeguard
Zest
Camay
Ivory
Sunny
Delight
Millstone
Olean
HEALTH
CARE
LAUNDRY
CLEANING
PAPER
BABY
DIAPERS:
Luvs
Pampers
RESPIRATO
RY CARE:
Vitamin c
drops
Vaporabs
Vicks 44
Nyquil
TOWELS:
Bounty
Puffs
Royalle
Charmin
Gleem
Cheer
HARDSURF
ACE
CLEANERS:
Comet
Mr. Clean
HAIRCARE:
Pantene
Head &
Shoulders
Vidal Sasoon
Period Ending
29-Jun-2014
30-Mar-2014
31-Dec-2013
29-Sep-2013
Total Revenue
19,495,000
18,115,000
18,355,000
17,575,000
6,039,000
5,455,000
5,955,000
5,344,000
13,456,000
12,660,000
12,400,000
12,231,000
Research Development
2,005,000
1,831,000
2,411,000
2,042,000
5,481,000
5,183,000
5,917,000
5,314,000
4,000
18,000
338,000
178,000
Others
5,966,000
5,628,000
3,734,000
4,697,000
Cost of Revenue
Gross Profit
Operating Expenses
Non Recurring
(212,000)
(68,000)
(850,000)
(925,000)
5,754,000
5,560,000
2,884,000
3,772,000
128,000
136,000
134,000
105,000
5,626,000
5,424,000
2,750,000
3,667,000
1,300,000
697,000
4,326,000
4,727,000
3,519,000
2,982,000
Discontinued Operations
Extraordinary Items
Other Items
4,326,000
4,727,000
3,519,000
2,982,000
4,326,000
4,727,000
3,519,000
Interest Expense
Minority Interest
(769,000)
685,000
Non-recurring Events
Net Income
Preferred Stock And Other Adjustments
2,982,000
MARKET SHARE:
PRODUCTS:
Baby Care, Womens Health, Beauty, OTC, Oral & Wound Care, ASP,
Cardiovascular Care.
AREA OF OPERATION:
Worldwide
CUSTOMERS:
From infant to old age peoples.
Babies Are The Main Consumer.
Pharmaceutical
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ORAL CARE
BABY &
CHILD
CARE
Cleansing
wipes
Refreshing
gel wash
Cleansing
lotion
Skin oil
Shower
gels
LISTERINE:
Antiseptic
mouthwash
Johnsons SPLENDA:
Splenda
baby
intense
sweetener
Splenda
cream
Destin
sugar blend
Splenda
relief
flavored
cream
Baby oil
coffee
Baby
BENECOL:
powder
Benecol
spreads
Baby
Benecol
lotion
smart chews
Moisturise
hand
creams
Anticavity
mouthrinse
Ultra clean
floss
Oral care strips
Oral care mist
Anticavity
fluoride rinse
Body
washes
REMBRANDT:
Rembrandt
whitening kit
Whitening
mouthwash
Stain strips
Lactic:
Lacataid
eggnog
Lactaid
ice-cream
Intense stain
toothpaste
Intense fresh
mint
Lactaid
supplements
Lactaid
cottage
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ROGAINE:
Unscented
foam
Strength
solution
Topical
solution
CLEAN &
CLEAR:
Smoothing
facial scrub
Absorbing
sheets
Acne cleanser
Mark
treatment
Cleasing
facewash
Action
moisturizer
NEUTROGENA:
Gentle daily
cleanser
Post shave
cheese
toothpaste
lotion
AMWAY:
Over 52 years ago, two men had a dream
for a better life for their families. They
built a company on principles, people
and products that have touched millions
of lives around the world.
Amway (short for American Way) is an American company using multilevel marketing techniques to sell a variety of products, primarily in the
health, beauty, and home care markets. Amway was founded in 1959 by
Jay Van Andel and Richard DeVos. Based in Ada, Michigan, the
company and family of companies under Alticor reported sales of
USD$11.3 billion for the year ending on December 31, 2012the
seventh consecutive year of growth for the company. Its product lines
include home care products, personal care products, jewelry, electronics,
Nutrilite dietary supplements, water purifiers, air purifiers, insurance and
cosmetics. Amway conducts business through a number of affiliated
companies in more than a hundred countries and territories around the
world. Amway was ranked No.114 among the largest global retailers by
Deloitte in 2006, and No.25 among the largest private companies in the
U.S. by Forbes in 2012.
Amway combines direct selling with a multi-level marketing strategy.
"Independent Business Owners" (IBOs) may market products directly to
potential customers and may also sponsor and mentor other people to
become IBOs.
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MARKET SHARE:
PRODUCTS:
Vitamins & Supplements, Skin care, Make-up, Hair
care, Body care, And Oral care.
AREA OF OPERATION:
Worldwide
CUSTOMERS:
Richer Segment Of Class
Womens Are The Main Consumer
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BEAUTY
CARE
FOOD &
BEVERAGES
HOME
CARE
NUTRITION
BATH &
& WELLNESS BODY
MAKEUP:
BARS &
SNACKS:
Chocolate
nut roll
Peanut
butter
Mixed
berry
smoothie
AIR &
WATER:
BONE
HAIR
HEALTH:
CARE:
Cal mag D Satinique
Vitamin
shampoos
Satinique
D3
BRAIN
cleansers
HEALTH:
BEVERAGES
:
Fruit punch
Sugar free
orange
Cheeks sun
kissed
luminous
Cheeks pink
passion
Concealer
deep dark
Concealer
tan
Concealer
fair
Maskara
mink
Maskara noir
E-Spring
water
purifier
Laundry
Cleaning:
SA8+
concentrated
Detergent
Be gone
absorber
Be gone air
freshner
Ocean health
HEART
HEALTH:
Protein
powder
Cholestrol
Health
MULTINUTRIENTS:
Nutrilite
mineral
Nutrilite
vitamin
BODY
CARE:
Body series
bar soap
Body series
hand body
lotion
ORAL
CARE:
Glister
toothpaste
Natures
gate natural
toothpaste
Competitive Pricing
Product line pricing
Cost plus pricing
Optional feature pricing
Attractive pricing
Distribution pricing
PROMOTION STRATEGIES
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DISTRIBUTION STRATEGIES
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CONCLUSIONS
As we are living in a high profile modern way of living,
somehow this fact is unknown to most of us as middle or lower
class people.
As according to my report I must conclude that this also creates
a big gap in products which we are using or others are forcing to
use as big companies for all class of people.
As in this in have mentioned the top 3 major companies present
in this scenario as Proctor &Gamble, Johnson & Johnson and
Amway. All the companies has lot more comparasions to make
between each other but according to me each is different from
other on a minor change that may be quality or price or
durability or class for which product is made so we can have a
glance as : Amway is basically for high society personalities and
thats the main area they earn revenues from, while on other
hand Johnson & Johnson is related mainly with baby care
products in comparasions to other two companies in portfolio.
And at last proctor & gamble relates itself with every society of
personalities whether it is for high class, middle class or the
lower class. They all have to milestone positions after creating
many vast strategies to stand in the market and attracting
consumer to their products. Which help them to showcase
themselves as a global business.
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