Professional Documents
Culture Documents
Compnay founding
Promoters and Shareholders
Financial and operation highlights
Significants achievements
Competitor Analysis
A. Existing competitors
a) Who are they? Creat a complete competitive profile matrix
b) Strength
c) Weakness
B. Potiential competitors
a) Profile of key players (company size, turnover, profitability etc) and their market
share
b) Impact on your business if they enter
c) What are the competing products and services?
d) Advantages and disadvantages of the competitors offerings
Marketing Plan
A. Target Market
a) Complete demographic profile
b) Other significant customer characteristics
c) Size of each market segment
d) Characteristics of potential customers in each segment
B. Customers motivation to buy
C. Market size and trends
a) How large is market ?
b) Is it growing or shrinking? How fast?
D. Advertising and promotion
a) Media used- Reader, viewer and listener profile
b) Advertising where, when, how and to whom
c) Media cost
d) Frequency of usage
e) Plan for generating publicity
E. Pricing
a) Cost variable- Fixed and variable
b) Desired Image in market
c) Comparison against competitors prices
F. Distribution strategy
a) Channel of distribution
b) Sales techniques and incentives
Operation Plan
A. Location
a) Demographic analysis of location vs target customer profile
b) Logistics
c) Lease or rental rates
d) Labor need and supply
e) Wages rate
f) Materials required
g) Customer availability
B. Layout
a) Size requirements
b) Layout Plan
C. Key managers and employees
a) Their background
b) Experience, Skills, and know- how they bring to company
D.
E.
F.
G.
Financial Plan
A. Capital reqiered
B. Sources of funds
1. Bank loans
2. Relatives and friends
3. Grants or loans from other agencies
4. Promoters funds etc.
C. Use of funds
D. Repayments or cash out schedules
E. Projected revenue
F. Timetable for implementing plan and launching the business
G. Financial Statements
a) Income statement
b) Balance sheet
c) Cash flow statement
H. Break even analysis
I. Ratio anlysis with comparison to industry standards.