Professional Documents
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REVENUE MODEL
Guillaume Balas - guillaume@tingslabs.com
REMEMBER?
Guillaume Balas - guillaume@tingslabs.com
FOCUS ON YOUR
REVENUE MODEL!
Guillaume Balas - guillaume@tingslabs.com
WAIT !!!
Guillaume Balas - guillaume@tingslabs.com
REVENUE
SOURCE
VALUE
REVENUE
SOURCE
VALUE
REVENUE
SOURCE
PRICE
Guillaume Balas - guillaume@tingslabs.com
VALUE
REVENUE
SOURCE
PAYER
Guillaume Balas - guillaume@tingslabs.com
PRICE
VALUE
REVENUE
SOURCE
PAYER
Guillaume Balas - guillaume@tingslabs.com
PRICE
REVENUE SOURCE
REVENUE MODEL
Product
Production
Commerce
Service
VALUE
REVENUE MODEL
INCREASE REVENUE
(DIRECTLY, INDIRECTLY)
REDUCE COSTS
(DIRECTLY, INDIRECTLY)
IMPROVED BRANDING
(DIRECTLY, INDIRECTLY)
REVENUE MODEL
INCREASE REVENUE
(DIRECTLY, INDIRECTLY)
REDUCE COSTS
(DIRECTLY, INDIRECTLY)
IMPROVED BRANDING
(DIRECTLY, INDIRECTLY)
INCREASE # OF SALES
(VOLUME)
INCREASE PERF.,
RELIABILITY
INCREASE SECURITY
CSR
ENVIRONMENTAL
FRIENDLY
INCREASE ARPU
INCREASE AGILITY
REDUCE PURCHASING
COSTS
CUTTING EDGE,
INNOVATIVE
FRIENDLY,
ATTRACTIVE
PRICING
REVENUE MODEL
PRICING IS HARD TO DO
AND EASY TO IGNORE.
Jay Goltz, The price of Bad Pricing, July 6th 2011, NY Times
REVENUE MODEL
COST
DIFFERENTIATED
DEMAND
PREMIUM
COST-PLUS / MARKUP
CUSTOMER SEGMENT
SKIMMING
DISCOUNTED
FULL COST
TIME
PENETRATION
PARITY
MARGINAL COST
LOCATION
PACKAGE / FORM
VALUE
REVENUE MODEL
NO "ONE-SIZE-FITS-ALL SOLUTION"
COMPETITION
COST
DIFFERENTIATED
DEMAND
PREMIUM
COST-PLUS / MARKUP
CUSTOMER SEGMENT
SKIMMING
DISCOUNTED
FULL COST
TIME
PENETRATION
PARITY
MARGINAL COST
LOCATION
PACKAGE / FORM
VALUE
example
REVENUE MODEL
example
REVENUE MODEL
PAYER
REVENUE MODEL
Source: http://fakecrow.com/free-persona-template/
REVENUE MODEL
INFRASTRUCTURE
REVENUE MODEL
April 2014
Source: https://saatchixlondon.wordpress.com/2014/04/30/the-best-brand-experiences-make-it-personal/
REVENUE MODEL
CAPTURING REVENUE
COMMERCE AND RETAIL
SUBSCRIPTION AND USAGE FEES
LICENSING
AUCTIONS AND BIDS
ADVERTISING
DATA
TRANSACTIONS / INTERMEDIATION
FREEMIUM
AND MORE
Guillaume Balas - guillaume@tingslabs.com
REVENUE MODEL
IDEALLY, TO MAKE
PROFITS
Guillaume Balas - guillaume@tingslabs.com
REVENUE MODEL
VALUE
PROFIT
ZONE
PRICE
DELIVERY
Source: http://www.gpsexecs.com/in-the-zone-profits/
TOUCH
SOME HELP
RECOMMENDED RESOURCES
REVENUE MODEL
https://hackpad.com/Web-And-Mobile-Revenue-Models-final-EgXuEtSibE7#:h=Commerce
http://entrepreneurs.about.com/od/salesmarketing/a/pricingstrategy_2.htm
http://www.womenunlimitedworldwide.com/pricing-strategies-the-top-10-mistakes-you-dont-want-to-make/
http://blog.sotechmedia.com/how-much-can-bad-pricing-cost-you/
http://www.spikelab.org/blog/persona-development.html
fakecrow.com/free-persona-template/
http://www.bmnow.com/revenue-models-quick-guide/
http://www.bmnow.com/revenue-models-quick-guide/
http://www.freemium.org/
http://www.gpsexecs.com/in-the-zone-profits/
Guillaume Balas - guillaume@tingslabs.com
THANK YOU !
Guillaume Balas - guillaume@tingslabs.com