Professional Documents
Culture Documents
Strategic Planning
L i n k i n g
C a n a d a s
I n f o r m a t i o n
P r o f e s s i o n a l s
Feliciter
Table of Contents
Publisher
Kelly Moore
Editor
Judy Green
Copy Editor
Jennifer Jarvis
Guest Editorial
Theme Features
12
16
19
Issue
1
2
3
4
5
6
Editorial
Dec. 14
Feb. 10
April 16
June 22
Aug. 20
Oct. 19
Advertising Space
Jan. 10
March 7
May 2
July 4
Sept. 5
Nov. 6
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24
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www.cla.ca
P r o f e s s i o n a l s
F
I n f o r m a t i o n
eliciter
Strategic Planning
C a n a d a s
Front Cover
L i n k i n g
Judy Green
Marketing & Communications Manager
Tel.: (613) 232-9625, ext. 322
Fax: (613) 563-9895
Email: jgreen@cla.ca
Guest Editorial
by Nancy MacKenzie
Feature Articles
31
35
Strategic Planning:
You Frame it, it Frames You
by Anne Dodington
37
Librarians as Leaders
by Mike Selby
Columns
Presidents Message
How Members See Us
by Karen Adams
Editors Column
Time to Celebrate!
by Judy Green
10
39
Book Reviews
Departments
7
42
Index to Advertisers
CLA Executive Council & Staff Contacts
www.cla.ca
Presidents Message
by Karen Adams
www.cla.ca
Lets keep
creating
sharing
dreaming
learning
working
digitizing
collecting
innovating
building discovering
analyzing
collaborating
A new approach
to managing library services cooperatively
now with a Canadian data centre
www.oclc.org/go/worldshare
Directors Chair
by Kelly Moore
www.cla.ca
Directors Chair
CLA exists as a collective to do the work that no
individual or single institution can do on its own. Through
the collective strength of our membership, we are able to
accomplish great things: to influence government policy
affecting our capacity to serve our users (think of copyright
legislation); to raise media awareness of the impact of
libraries on our communities (think of Canadian Library
Month); to challenge policies that restrict freedom of access
to information (think of internet filtering); to celebrate those
who capture our imaginations and turn young users into
life-long readers (think of the CLA Book Awards); to engage
the next generation of potential library workers (think of the
Young Canada Works program); to bring the accumulated
wisdom of our disparate parts together to strengthen the
knowledge base of our entire community (think of the CLA
national conference and Feliciter). Our whole is so much
greater than the sum of our parts.
We have a full slate of activities, and there is still much
more that we should be doing much more that Canadian
libraries need CLA to be doing. Libraries need CLAs
collective strength. CLA needs your volunteer energy and
your librarys financial support.
Index to Advertisers
Associations, Institutes & Education
American Psychological Association (www.apa.org) ...................... 15, 27
Canadian Library Association (www.cla.ca) .................................. 30, OBC
San Jos State University (http://slisweb.sjsu.edu) ................................ 11
Information Providers
OCLC (www.oclc.org) .................................................................................. 5
SWETS (www.swets.com) ......................................................................... 9
Publishers & Distributors
Carr McLean (www.carrmclean.ca) ...................................................... 20
Information Today (www.infotoday.com) .............................................. 18
The War Amps (www.waramps.ca) ....................................................... 23
www.cla.ca
Editors Column
by Judy Green
Time to Celebrate!
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10
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11
Theme Feature
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Theme Feature
Be courageous
Be selective
Be committed
Understanding this future context takes time and some
very solid research. Unfortunately, library boards, senior
management and staff seldom commit the time and energy
necessary to come to terms with a very uncertain, unfamiliar
future. You are going to invest the next three to five years
implementing the plan; it doesnt seem unreasonable to
invest substantial person hours over a period of three to five
months developing the plan.
Feliciter Issue #5, 2012 Vol. 58
Be visionary
A good SWOT contributes to a strong vision. A good
vision statement describes a library that in a number of
significant respects bears little resemblance to the library
that we know today. Many library strategic plans fail in this
regard. The visions do not articulate a preferred future that
is fundamentally different and serves as a long-term target
for the library. The vision is an opportunity to go out on a
limb and think about libraries in a different way. Does your
vision of the future public or academic library have buildings,
and if so are they anything like the library buildings today?
What are librarians doing in these librariesindeed, to
what extent are libraries staffed by librarians versus other
professionals? What type of work are staff performing, and
what skills do they need? Who is using the library and for
what purposesthe same as today, or are library users
dominated by new groups and interests? What services
are available in 2022 that are not available today? What
can you do in the library in 2022 that isnt allowed today?
These are the types of questions that should be answered
in your vision.
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Theme Feature
of libraries. The book and now e-book persists as the
brand. Peoples familiarity with innovative services and new
technologies is low, as is their perception of the librarys
relevance in the digital age. Even the most loyal believer
in the value of libraries envisions a better library in the
future, not necessarily a significantly different library.
This is also why planning cannot be driven by public, student
or faculty opinion. In strategic planning the library board and
senior management must lead these opinions, not follow. It
is their responsibility to articulate the vision. Surveys, focus
groups and public meetings are important to understand
users and potential users perceptions and behaviours.
It is up to the library to interpret what these perceptions and
behaviours mean for future strategies and services, and
what challenges they may face when introducing changes.
But libraries must be careful not to map their path forward
based on public or campus input or wants.
14
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`\ } i] *
1.016 2011 JCR Impact Factor
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Theme Feature
by Megan Garza
16
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Theme Feature
than on the part of those who did the planning or of the
content itself.
Unlike the relative anonymity of a conference,
participants will be familiar with the issue being presented.
This shouldnt be a comfortable experience, but its difficult
to make FailCamp a safe environment when the subject may
have had an impact on the other people in the room. This
is why the Markham Public Library Charter of Failure was
created. The Charter of Failure is an agreement between
colleagues and administration that outlines how failure
will be handled. It promises that failure will be owned
collectively as an institution, the library will treat each
failure as an opportunity for learning and there will be
no retribution for failures that occurred in the name of
innovation. It also discusses the process used to handle
each situation and how to determine what should happen
going forward.
Failed FailCamp
The first FailCamp we ran at MPL could probably use
a FailCamp of its own. Originally, 45 to 60 minutes were
allotted for the exercise. MPLs CEO, Catherine Biss, was
completely behind the idea and was thrilled to share her
failure with staff. An email was sent out to staff explaining
FailCamp and asking them to bring something to share.
The session took place before a larger meeting involving
librarians, managers and administration, which was
intended to resolve some of the issues anticipated as a
result of running FailCamp with the entire staff.
Unfortunately, the session didnt go exactly as planned.
The time assigned for FailCamp was reduced to 15 minutes
due to constraints on the rest of the agenda. Catherine was
delayed, so the first failure on the docket was my own: a
botched childrens program. Not exactly the big guns. The
brave staff who participated presented failures similar to
mine, and although the result was therapeutic, it wasnt
quite the revivalist fervor that I had anticipated. Happily, the
final segment of the session saved the day: a discussion
about what failure means to the staff, which eventually
became the Charter of Failure. While all staff might not have
experience with a major fiasco, everyone has ideas about
what it means to them to fail.
My main oversight was the presumption of introducing
FailCamp to staff who havent yet had the opportunity to fail,
myself included. I was so excited by the concept that I didnt
consider whether it was entirely meaningful for the group
Feliciter Issue #5, 2012 Vol. 58
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Theme Feature
Public Library is launching a host of new strategies that will be
led by librarians. Traditional FailCamp will be one of the tools
used to evaluate these various projects as they progress.
Running FailCamp at the beginning of strategic planning
and as an evaluative measure will give library staff access
to a wider range of data. This includes information about
how the initiative was received by both the public and staff,
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Theme Feature
A simple process
Consider one of the most basic functions of a library:
the pathway of a print book through a library system.
The book is selected, received, paid for, catalogued,
shelved, borrowed, renewed, returned, reshelved, and
possibly weeded and placed in storage or deaccessioned.
Feliciter Issue #5, 2012 Vol. 58
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Theme Feature
Unlocking potential
Process mapping can help staff identify where confusion
exists about the path of an object or person through our
complex systems, as well as illuminating where delays or
bottlenecks exist. It can show where we currently connect
with another unit or area of responsibility, as well as where
we could connect to make processes more efficient. We
also found that it can have some unexpected benefits for
new staff in a public services unit.
We employed process mapping at the Coutts Education
Library at the University of Alberta to enable our staff to see
our public services clearly. The Coutts Library was facing a
staff situation in which new librarians and a new unit head
had begun working with associate staff who had been at
the library for many years. The public services staff faced
the challenge of developing together as a team, when
staff members had different levels of knowledge of current
systems and of the history of particular decisions. Having
new team members provides an opportunity to bring
together that knowledge, and to discuss where processes
work and where they could use revision.
An advantage of group process mapping is that it
creates a situation in which everyone around the table is
paying attention, as they all work to create a picture of
how a library function works. This collective attention also
Shelving
Library Supplies
Library Furniture
Book Trucks and Returns
School & Office Furniture
Audio Visual Equipment
Reading Promotions
...andmore!
...andmore!
... and more!
Look for the Kids Stuff section in our NEW 2013 Library Supplies Catalogue.
20
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Theme Feature
by Rudi Denham
Why not?
Competition
Many libraries, public libraries in particular, are facing
increasing competition from other providers of services,
such as e-books and the Internet, childrens programming,
rsum help and services for newcomers. Although this has
been true for some time, libraries are increasingly feeling
the impact, as they are facing growing competition for
funding from their parent bodies and other granting
agencies.
Demographics
Library users and their expectations are also changing.
Expanded immigration is creating populations with higher
percentages of non-English speakers. In addition, the
population is aging, living longer and staying more active,
mentally and physically. Traditional users, often the core
group of users of a public library, expect libraries to provide
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Theme Feature
traditional services such as print copies of books,
storytimes, book clubs and reference services. Power
users, often young, are experienced and comfortable with
technology and expect library staff to be as knowledgeable
as they are. They expect 24/7 service in a diverse range of
formats.
Financial constraints
In a globally unstable economy, we are witnessing tuition
riots in Quebec, major library cuts at the federal level,
devastating budget reductions for libraries in the
United States, and reduced funding from Canadian
municipalities as they struggle to maintain zero increases
while supporting higher service costs and aging
infrastructure.
Globalization
The world is getting smaller, and a decision made on the
other side of the planet may have local impact. Best
practices used elsewhere may also impact locally. A
municipality may be developing or strengthening trade
ties with China, which may result in a high demand for
information on Asian markets and culture. Already many
universities have international liaison officers. Libraries
themselves are global systems.
Keys to success
The important part of the plan is the process, not the
document. A planning process may be as simple, or as
complex, as the individual organization. There are several
approaches to consider. Creating the Future Youve
Imagined1 recommends that the board and staff establish
visions and that staff develop strategies with public input.
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Theme Feature
Benefits of planning
Sample Plans
Haldimand County
King Township
Kitchener Public Library
Nova Scotia Libraries
University of British Columbia
Notes
1. Creating the Future Youve Imagined: A Guide to
Essential Planning, a library development guide,
Southern Ontario Library Services, 2007. Available from
www.sols.org/publications/orderform.aspx.
2. Sandra Nelson, Strategic Planning for Results (Chicago:
American Library Association, 2008).
3. Sandra Nelson, The New Planning for Results:
A Streamlined Approach (Chicago: Public Library
Association, 2001), p. ix.
4. Thomas E. Plant, Strategic Planning for Municipalities:
A Users Guide (Union, ON: Municipal World, 2008), p. 37.
Feliciter Issue #5, 2012 Vol. 58
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Theme Feature
by Rajesh Singh
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Theme Feature
Strategic execution
Strategic execution is an emerging concept that is
starting to get attention as a key component of organizational strategy. In contrast with strategic thinking and
planning, it involves everyone in the organization, can be
time-consuming, and requires both a short- and long-term
focus. Strategic execution can be defined as all the
actions necessary to convert strategy into success for
creating competitive advantage (De Flander 2012). Strategic
execution is a leadership skill that fosters a culture of
collaboration, great communication, empowerment,
accountability and performance management in an information organization. In Jim Collinss best-selling book, Good to
Great: Why Some Companies Make the Leap... and Others
Dont, he concludes that it is not strategy alone that can
Feliciter Issue #5, 2012 Vol. 58
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Theme Feature
References
Jim Collins, Good to Great: Why Some Companies Make the
Leap ... and Others Dont (New York: Collins, 2001).
Jeroen De Flander, Strategy Execution Heroes: Business
Strategy Implementation and Strategic Management
Demystified (Brussels, Belgium: The Performance Factory,
2012).
Rich Horwath, Deep Dive: The Proven Method for Building
Strategy, Focusing Your Resources, and Taking Smart
Action (Austin, Texas: Greenleaf, 2009).
Robert S. Kaplan & David P. Norton, The Strategy-Focused
Organization: How Balanced Scorecard Companies Thrive
in the New Business Environment Boston: Harvard Business
School Press, 2000).
Rajesh Singh (rsingh1@emporia.edu) is Assistant Professor
in the School of Library & Information Management at
Emporia State University in Emporia, Kansas. He has taught
leadership and management courses for several years, and
actively pursues management related research.
In house
In my opinion, a good leader must be keenly aware of
the three spheres of strategic influence: strategic thinking,
strategic planning and strategic execution. If we can offer
the right mix of theory and practice in teaching leadership
and management courses, we can help our LIS graduates
become skilled and strategic leaders in their own right
rather than having to outsource for such talent. I argue
that for the long-term success of information organizations
and the LIS profession, it will be important to have those
leadership skills and talent on board with us. Who better
to advocate for our profession and our organizations than
our own future professionals?
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and project management leadership. Susan is a senior
leader in the library for the past six years and previously
spent nineteen years with ExxonMobil Canada in various
roles from business research librarian, corporate archivist,
electronic documents management analyst and b2b internet
services manager.
Armed with the final 2017 Future Scenario, once again the
library staff broke into planning groups. Five teams were
created based on those developed during the Futures
Planning stage: experience spaces, integrating resources,
enriching research, boundless learning, and the team.
These teams have been able to draft a Library Academic
Plan 2012-2017 that will enable the library to achieve the
vision articulated in the Future Scenario.
Envisioning and planning our future togethera
collaborative, consultative, inclusive process from start
to finish.
Susan Senese (susan.senese@utoronto.ca) leads the
Research and Information Technology Services mandate
within the University of Toronto Mississauga Library.
She is responsible for the following areas: public and staff
computing, emerging technologies, collections, scholarly
communication, digital research services with an emphasis
on digital humanities, the library website, digital signage,
UNOFFICIAL WISDOM
Selected Contributions to Feliciter 1995-2009
The reviews are in
I recommend this for libraries which have collections on library science already on their
shelves, or staff collections promoting professional growth and development. It is useful
for those wanting to browse through a wider range of library-based articles, and for those
wanting to find a little professional enlightenment through serendipity. This book has the
capacity to inform and enlighten library and information professionals with interesting
stories, hidden gems and thought-provoking points.
Alison Fields, Senior Lecturer
Information and Library Studies, Open Polytechnic Kuratini Tuwhera,
LIANZA The New Zealand Library & Information Management Journal
Written in an easy and, at the same time very informative style, the articles made me
think that the book would be a great preparation for many tests and examinations for
those taking on the wonderful world of librarianship.
Jean Orpwood
ELAN Ex Libris Association Newsletter
Discover for yourself why Guy Robertson, highly respected Feliciter columnist, for the past 16 years, continues to delight and share
his unofficial wisdom with readers. Order your copy at: online at www.cla.ca at Shop CLA or orders@cla.ca
30
www.cla.ca
Feature Article
by Guy Robertson
There is always room for another volume. The more you cram
onto a shelf, the less space there will be for dust to settle.
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Feature Article
out on a sofa and read something that doesnt appear on a
screen. Im not setting a bad example and Im not breaking
any laws. Im doing nothing more than people have been
doing with pleasure for centuries. And if my condo shelves
are chaotic, so what? My office shelves are in perfect
order.
Lisas boyfriend Derek has come to accept her hardcopy
habit. A corporate lawyer and heavy reader of history and
biography, he not only condones but also feeds Lisas habit.
Were co-dependent in the best sense, he says.
Librarians are supposed to devote themselves to tidiness
and control, and you wont find any of that at Lisas. I can
relax here. I really like her place. Ive told her that once she
runs out of space for books, we can start using my house
for overflow. We will never be bored.
Serendipity
Lisa is not alone in her preference for hardcopy books.
Other librarians share her affection for shelves that rise
to the ceiling and groan with heavy loads. Many of these
librarians are near the end of their working lives, or retired.
For example, Rhonda has worked for almost 30 years at
special, school and college libraries in Metro Toronto.
A widow, she lives alone in a little house that reminds her
friends of a second-hand bookshop. There are shelves in
every room; a shelf in the pantry contains what Rhonda
calls extras: dozens of paperbacks that she has found in
yard sales and thought she might like to read in future.
Im a dedicated reader, but I doubt that I could ever get
through all of the books in my house, she says. But I enjoy
the serendipity of coming across a book that I forgot I had,
or a book that I read years ago and want to re-read. I like
being surrounded by books. Thats why I became a librarian.
I suppose that by current standards Im out of date, but once
you reach my age you dont care so much about what other
people think.
Rhonda does not believe that age necessarily determines
whether a librarian will be a hardcopy fan. She speaks of
the young info-science crowd who visit her occasionally.
These are recent iSchool graduates who spend their
workdays online and carry laptops everywhere. At Rhondas,
however, they relinquish their technology and browse
through her collection.
Its not true that younger, tech-savvy librarians despise
hardcopy titles, she says. I think what were seeing is the
formation of a new and misleading stereotype here. She
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Swedish equipment
Rhonda suspects that her friend could become a hardcopy accumulator if shes not careful. Recently they went
shopping together for shelves at IKEA. They walked past the
attractive, dark wood bookshelves that would suit a front
room, and selected heavy-duty shelving that holds tools and
cleaning supplies in a basement or garage.
A big collection demands sturdier shelves, preferably
with extra bracing, says Rhonda. You can paint them if
you want, but I dont bother with mine. When theyre loaded
with books, you dont see the shelving so much. My Western
-reading friend agrees. She bought a big shelf for her
apartment, and now she has room for all of those Max Brand
titles. I guarantee that shell return to IKEA next year to buy
another shelf. Gradually her apartment will fill up.
To a hardcopy addict, there will always be more books
to acquire. One does not have to be a collector. In fact,
among those librarians who assemble large libraries in
their homes, true collectors are rare. Accumulators are less
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Feature Article
inclined to study dealers catalogues and to pursue elusive
first editions and signed copies. While collectors prefer
their purchases to be in the best possible condition, accumulators are less fussy. As long as the book is complete
and legible, it will find a place on the accumulators shelf.
Space and shelving are constant concerns for keepers
of large domestic collections. Usually shelves spread
through domestic space like kudzu. A shelving unit fills up in
the front room, forcing the owner to find another unit, and
another.
The growth of a personal collection can be insidious,
says Don, a 60-year-old Calgary academic librarian whose
house has shelves in every room. He left library school in
1984 with a copy of The Sears List of Subject Headings, a
Gage Canadian Dictionary and a few feet of science
fiction. He still has most of these books, in the brick-andboard shelf unit that he assembled during his student days.
The problems started when I had a few extra dollars
and time off from my job, he says. I started to browse in
bookshops. I found treasures for next to nothing in thrift
sales. And people gave me books, assuming that because
I was a librarian I would automatically enjoy them, or find a
use for them.
Neurosis
Inevitably any discussion of domestic book accumulation
turns to the psychology of those who indulge in it. Are they
hoarders, depressed, lonely and unfulfilled? Are they
insulating themselves from the outside world, with its new
technologies and different ways of processing information?
Could domestic accumulators be in denial? Are they
hopeless dreamers?
It is possible that they could be all or some or none of
these things. People who hoard possessions in their
homesvast piles of newspapers, books, crockery and
kitchen utensils, old clothesmight be depressed and
need professional counselling. Or they might be harmlessly
eccentric, and happier than most of us. Librarians who
hoard hardcopy could be neurotic, or they might simply
enjoy being surrounded by large quantities of books.
Pathologizing all accumulation habits is unnecessary and
in many cases inappropriate, especially in the case of a
librarian.
Id like to know how many books are too many, says
Rhonda. Ive known a couple of librarians who have fairly
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serious personal issues, and who indulge in impulsive
buying for their personal libraries. But I dont consider
myself particularly neurotic because I have a big personal
library. There is no absolute correlation between emotional
trouble and accumulating books. Ive also known art
collectors whose oil paintings and watercolours fill every
inch of their residential wall space. There was an entomologist at a local university who used to cram his home fridges
with bottles full of insects. Are these people disturbed, or
simply enthusiastic about their hobbies and professional
activities?
Accumulators bristle at the suggestion that the texts
of their hardcopies will soon be available online, and that
shelving will soon be obsolete. They point out that there are
differences in the ways that one perceives online texts and
texts in hardcopy.
The topic of how we physically relate to books in
different media deserves a lot more attention, says Lisa.
Information science might provide a partial answer,
but I believe that neuroscientists who have a deeper
understanding of brain activity need to get involved in the
discussion. Readers have different ways of perceiving a text
online and in hardcopy. Perhaps they remember one more
than the other. Perhaps they notice different things about a
text when it is presented in a different medium. Anyway, as
strong as the claims are for the benefits of e-books, I cant
see hardcopy dying out. In my case, both are welcome and
useful in different ways.
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Recommended Reading
For further discussion of domestic libraries, reading and
the future of the book, the following recently published items
are highly recommended:
Guy Robertson (guy_robertson@telus.net) is a Vancouverbased librarian. He sleeps with a Kindle under his pillow.
He owns no books. He tells no lies.
www.cla.ca
Feature Article
by Anne Dodington
Communications plan
A communications plan doesnt need to be elaborate,
but using the framework can help staff look at all their
programming and community engagement activities and
prioritize those that support the librarys key message and
have great media relations potential. It can help outline
when an event will require extra time and staff resources
to meet that potential. It can also create a game plan for
the event itself, which can help streamline the activities
and assist the programmer in getting the most out of the
event, regardless of the number of staff assigned to it.
In the case of this outing, a kid-led book-buying trip to a
local bookstore, the library devoted time and resources to
making arrangements with the local business, creating
Feliciter Issue #5, 2012 Vol. 58
posters for the event and obtaining photo release forms for
the children from their parents, but did not follow through on
these investments by distributing advertising to its business
partner and other community agencies or documenting the
activity. The new kid-led book buy program is unique and
has a wonderful human interest aspect that would appeal
to local media looking for a brief feature story. A simple
communications plan, along with a few event management
guidelines, could have made all the difference in promoting
the event, capturing its best moments and getting media
coverage for the library and its partners.
Some tips
Anyone who has hosted a birthday party knows that
events that include children require a special kind of stamina.
To make the most of the kid-led book buy, which was
basically a field trip that needed the best documentation
possible, the library could have borrowed some event
planning tips from the prosteachers and wedding
photographers.
Top tips from teachers for outings with kids:
1. Experience the site beforehand.
2. Engage all the adult help you can get. Assign
another person to come and document the activity.
Give your chaperones specific tasks.
3. Develop a schedule of activities within the event.
4. Arrange for special equipment (cameras, lighting).
5. Prepare name tags for students and chaperones.
6. Create an evaluation journal about the event to use
as a reference for future events and to share with
colleagues and partners.
Top tips from wedding photographers for capturing an
event with kids:
1. Scout the location.
2. Have a shot list (close-ups of individuals, group
photos with business partners, group photos with
and without the parents, photos of kids with their
chosen items, photos of kids doing the activity).
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3. Set expectations for participants; tell them the
schedule of events and photos.
4. Assign a coordinator who can round everyone up,
help get them in the shot and keep things moving.
5. Share your images with participants as soon as
you can.
6. Expect the unexpected and be prepared with extra
equipment and a backup person.
7. Get children to interview each other about the event.
The pros agree that engaging another person to share
the hosting and documenting duties is key, as is scheduling
activities, communicating expectations with participants,
and sharing the evaluation and results of the event with
stakeholders. These objectives are not new to those in the
public relations and event management field but are not
prioritized by programmers in the public sector.
These event planning tips, along with a communications
plan identifying the librarys key messages and target
audience, could help the staff hosting the next kid-led
book-buying trip to create a great story with a media-ready
package that shows both the library and its business partner
in their best light.
Anne Dodington (anatee@gmail.com) works as a Library
Technician in Vancouver, BC. She is studying Public
Relations at Simon Fraser University.
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by Mike Selby
Librarians as Leaders
Death threats
Juliette Hampton Morgan presents a unique model as
she was not officially in a leadership role. Working as a
reference librarian at Montgomerys Carnegie Public Library
in the 1950s, Morgan possessed what is known as referent
powerthe type of influence that derives from the respect
of others, and not from any formal management position.
As the 1960s approached, Morgan found it untenable that
public libraries professed to be institutions of democracy
and freedom, but excluded half of Montgomerys population
due to the colour of their skin.
Clearly seeing that segregation prevented Montgomerys
public library from fulfilling its mission, Morgan expressed
her concern in a letter published in Montgomerys newsFeliciter Issue #5, 2012 Vol. 58
Censorship
Emily Wheelock Reed presents another leadership
model. Reed had an impressive background, having worked
at numerous academic and public libraries, before she
accepted the directorship of the Public Library Service
Division for Alabama in the late 1950s. Reed found herself
almost immediately under fire. A citizens group led by
Alabama State Senator E.O. Eddins demanded that Reed
remove the book The Rabbits Wedding by Garth Williams.
Although it is a childrens picture book, the senator claimed
it was dangerous because it promoted interracial marriage.
Finding nothing objectionable about the book, which
shows a black bunny marrying a white one, Reed felt a
professional responsibility to defend it against censorship.
Eddins responded by threatening to stop the approval of
Reeds budget. This brought Reed to a critical leadership
www.cla.ca
37
Feature Article
moment, when the fate of many depended on her decision.
Her professional commitment to intellectual freedom
collided with the financial needs of Alabamas libraries.
Reed chose to stick to her original decision, telling
Senator Eddins that even if the book did promote race
mixing, she had a professional obligation to provide readers
with alternative points of view. The senator dragged Reed
in front of the Alabama legislature, charging her with using
her position to fund a private agenda of race mixing. Reed
replied that the senator was confusing a librarys ownership
of a book with the endorsement of the books ideas.
Although Eddins continued to demand Reeds termination,
the book stayed available to all Alabama libraries.
38
Silence
One final note regarding the librarians profiled above
is that they faced their incredible trials alone. The American
Library Association, which all three librarians belonged to,
offered no help or support. Rice Estes took the ALA to task
for this, writing in Library Journal, When a book is banned
in the smallest hamlet, there is a vigorous protest but
when a city takes away the right of citizens to read every
book in the public library, we say nothing. Eric Moon
echoed Rice Estes, wondering why the ALA was so silent
on the issue. Both the ALA and their Intellectual Freedom
Committee were opposed to library segregation, but neither
took any action to help those who needed it the most.
Not all was lost, though. While Morgan, Reed and
Blalock received no immediate assistance from the ALA,
their actions forced all members of the association to take a
hard look at their professions ethics. Today, the ALAs firm
and unwavering commitment to intellectual freedom was
sparked by these womens leadership decisions.
One of the greatest challenges leaders face is getting
others to accept and embrace change. Yet three individual
Alabama librarians did exactly thisso much so that
they remain superb models of leadership well into the
21st century.
Recommended Reading
www.cla.ca
Book Reviews
The Black Belt Librarian:
Real-World Safety & Security
Warren Graham. Chicago: American
Library Association, 2012. 80 pp., $45.
ISBN 978-0-8389-1137-2.
For the first time, there is a group of people who can have
everything they could ever want in the palm of their hand.
Scott La Counte, a librarian at Anaheim Public Library and
developer of LibFind, a mobile app providing contact information for public libraries across the United States, presents
his intended audience (librarians) with a step-by-step guide
on developing mobile apps for a library environment.
www.cla.ca
39
Book Reviews
La Countes book is certainly timely, raising awareness
of mobile development in our technologically enhanced
21st century, and providing encouragement to libraries to
join Generation Mobile (the authors moniker for those
possessing hand-held devices) and open an untapped
potential marketing opportunity. Writing in a narrative format, La Counte organizes his report into eight chapters,
beginning with a somewhat textbook-like definition of mobile
apps, and concluding with a number of suggestions or
stepping-stones for librarians delving into the mobile world.
He thus echoes Comenius (Moravian educational reformer
and theologian, 1592-1670) orbis pictus principle (you learn
by example). While some of the authors recommendations
on mobile site optimization may seem obvious, perhaps
even trivial, they can easily be forgotten in the rush to create
content. La Counte cautions the reader that creating a
mobile app or producing a mobile-optimized website is not
about merely transferring content. Mobile devices take on
many different shapes and forms, do not necessarily support
JavaScript, and contain a number of varying features.
Perhaps the most universal piece of advice that the author
gives is keep it simple.
With the influx of Web 2.0 websites, coupled with easy
to manage WYSIWYG (what you see is what you get)
editors, it may seem counterintuitive to revert back to HTML
coding for mobile app creation. However, La Counte, with
his clear instructions, supplemented with numerous
screenshots, tables and figures, makes no assumption
about a librarians technical ability, choosing to ease the
reader into the app creation and development process from
initiation to conclusion. The final three chapters contain
numerous tips, HTML codes, templates and the authors
personal remarks on WYSIWYG editors to get libraries on
board with mobile technology.
Although written by a public librarian, this book will
appeal to librarians in any setting. Librarians no longer need
astute technical know-how, nor should it be necessary for
them to hire an app programmer to meet their needs. Rather,
following the authors advice and taking advantage of the
wisdom he has to offer should at the very least get librarians
talking about opportunities to take the library into the mobile
era. Delivering a realistic portrayal of mobile app development, La Counte admits that for every excellent app, there
are at least ten apps that fail. However, unless your
mission in developing an app is to do something cool and
flashy and short lived, think interactive.
40
www.cla.ca
Book Reviews
The Librarians Guide to
Micropublishing: Helping
Patrons and Communities
Use Free and Low-Cost
Publishing Tools to Tell
Their Stories
www.cla.ca
41
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2012
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42
Fax: 613.563.9895
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Price: $66.00 CLA Member Price: $60.50 128 pages 6" x 9" Softcover
2012 ISBN-13: 978-0-8389-1141-9
Fundamentals of Reference
Carolyn M. Mulac
Price: $62.40 CLA Member Price: $57.20 144 pages 6" x 9" Softcover
2012 ISBN-13: 978-0-8389-1087-0
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