Professional Documents
Culture Documents
with24/7newsfeeds)
Taking advantage of your largest audience by using it as your main dissemination tool
Example of success
: News stories like
Ashley Madison
- I wrote up in am UK morning,
US/CA/AU ran it and because we were one of the first to break the story (and thus the content
had more time to suck up the SEO juice while international news cycles were still asleep) it
spiraled to over 5k shares in 24 hours (4x our average)
Future:
Studies (Experts Say Work Shouldnt Start Until 10am),
celeb phone hacking scandals
,
social experiment videos
like
this
Content Trend Data & Spikes (Using Data To Make Editorial Decisions)
Choosing an SEO title with high search and low competition, hyperlinking & keywords
Creating a story quickly when news breaks, updating it regularly as story develops, rewriting
meta description so CTR off Google search is optimised
Updatestooldarticlesbasedoneditorialcalendar
(summer hairstyles, gift guides, etc)
EditorialPlanning
Annuals:
GiftGuides,Hairstyles&Fashion(Summer,Winter,Autumntrends)
Events:
Oscars,GoldenGlobes,summermusicfestivals,Blockbusterfilmreleases
Holidays:
Christmas,Easter,LaborDay,NewYears
Evergreen:
3x/week
Howtotravelforyourjob,Howtobecomeyourownboss,Howtogetaraise,
Howtocontour,howtodressforyourshape(career,fashion,etc)
OrganicSocialTargets:
3x/week
10SignsYouSpendTooMuchTimeAtTheGym,10ThingsOnly
PeopleWhoWorkFromHomeWouldUnderstand,10StrugglesOnlyWomenInLongDistance
RelationshipsWouldUnderstand,10ThingsOnlyWomenWhoveCompletedATriathalonKnow,10Things
OnlyWineauxsWouldUnderstand
*
AgreatresourcefortheseareFacebook,Quora,Twitter,Instagram,etc.
We know people care
about the topic because theyre writing about it elsewhere - why not bring the discussion to Hearst
sites
InfluencerSocialTargets:
3x/weekThe10BestNewTracksThisAutumnAccordingToTori
Kelley,The10MustHaveTravelAccessories(whatsinmybag)ByRHW,etc
News/Reaction:
1x/day
The10MostFantasisedAboutHolidaysRevealedOnPinterest,Your
TravelExperienceBucketListRevealedBy
LonelyPlanet,
TheTop10MostAttractiveJobsHave
BeenRevealed
*mostlyobtainedviaPRs
TargetingInfluencers:Celebs,UpandcomersandNicheGroups
1. Exclusive Content - getting brands involved with content creation
http://uk.askmen.com/entertainment/better_look/dwayne-johnson-facts.html
(Warners created for
us, over 6000 clicks on Twitter after The Rock RTed)
http://uk.askmen.com/entertainment/better_look/the-askmen-marvel-superhero.html
(Marvel
created for us)
http://uk.askmen.com/entertainment/movies/lucy-graphic-novel.html
(Universal Pictures)
Future: Continue to use film studio contacts; cosmetics brands, accessories brands to create
illustrations promoting a product?
2. Target The Social Network
ExclusivefilmclipsthatthestudiooractorwillRToracelebrityinterviewthecelebwillRT
Examples:
MartinGarrix,SteveAoki,MarkSargeant,TheRock,TomKerridge,EmiliaClarkeTop99
http://uk.askmen.com/entertainment/austin/what-movies-get-wrong-about-dating.html
Future:
4.
MicroCelebs&NicheInterestGroups
TheaboveexamplesareclearlywithbignameAListersbutwevealsohadsuccesswithmicroor
upandcomingcelebsandnicheinterestgroups
ExamplesofMicro:JoeWicksOurtopperformingarticleformonthsduetohisgrowingfanclub
andsocialsupport
http://uk.askmen.com/sports/bodybuilding/bodytransformation.html
FutureMicro:
KaylaItsines
ExampleofNiche:TRX,LesMills
FutureNiche:
GymClass,CoreCollectiveandAquaPhysica,Psycle,BoomCycle,XTrainclasses,Nae
NaeatGymbox,BarreClasses
ModernMan.com,
20 Sights In The World That Need To Be On Every Travellers Bucket List
with
Lonely Planet,
Taschen, Jetsetter
Future:
6.
FBGraphics
Quotesandbirthdays: