Lamb Hair McDaniel Kapoor Klaise Appleby

MKTG, Canadian Edition

Your Product or Service Offering

Part 4 Distribution Decisions Worksheet

METHOD
Preferred distribution method

Direct

Intermediaries

If applicable, number of channels

Dual channels

Multiple channels

Channel alliances

Nontraditional
channels

COSTS
Variable distribution costs will affect price of end product to consumer?
Yes

No

Describe the role cost will play in your distribution method:

INTENSITY
Choose a level of intensity for your distribution efforts

Intensive

Selective

Exclusive

Rationale for choice:

Part 4 Marketing Plan Worksheet: Distribution Decisions

Copyright 2010 by Nelson Education Ltd.

Lamb Hair McDaniel Kapoor Klaise Appleby

MKTG, Canadian Edition

Your Product or Service Offering

DISTRIBUTION FACILITIES
Global distribution facilities needed?

Yes

No

Warehouses needed?

Yes

No

Fulfillment services

Yes

No

Packing companies

Yes

No

Transportation firms

Yes

No

Billing services

Yes

No

Yes

No

If yes, number of warehouses:

List warehouse locations:

List other channel facilitators you anticipate needing:

Will you distribute your product through a retail location?

If yes, what type of retail location will you use (select all that apply)?

Chain store

Specialty store

Franchise

Department store

Discount store

Supermarket

Convenience store

Drugstore

Warehouse club

Restaurant

Factory outlet

Part 4 Marketing Plan Worksheet: Distribution Decisions

Copyright 2010 by Nelson Education Ltd.

Lamb Hair McDaniel Kapoor Klaise Appleby

MKTG, Canadian Edition

Your Product or Service Offering

Part 4 Marketing Plan Worksheet: Distribution Decisions

Copyright 2010 by Nelson Education Ltd.

Lamb Hair McDaniel Kapoor Klaise Appleby

MKTG, Canadian Edition

Your Product or Service Offering

Will you distribute your product through nonstore channels? Yes

No

If yes, what type of retail location will you use (select all that apply)?

Vending machine

Direct retailing

Direct mail

Catalogues and mail order

Telemarketing

Internet

Shop-at-home
Will you be a part of a franchise system as a franchisee?

Yes

No

Business format franchise?

Yes

No

Product and trade-name franchise?

Yes

No

Will you franchise your offering?

Yes

No

Business format franchise?

Yes

No

Product and trade-name franchise?

Yes

No

Describe your retailing mix, if applicable:

Part 4 Marketing Plan Worksheet: Distribution Decisions

Copyright 2010 by Nelson Education Ltd.

Lamb Hair McDaniel Kapoor Klaise Appleby

MKTG, Canadian Edition

Your Product or Service Offering

If you will have your own distribution outlets, describe your plan for each element
of the store atmosphere:
Employee type and
density

Merchandise type
and density

Fixture type and

density

Sound

Visual factors

Odours

WEB SITE CONCERNS

If you have a retail outlet, describe how will you convey atmosphere of brick-andmortar store on-line:

Part 4 Marketing Plan Worksheet: Distribution Decisions

Copyright 2010 by Nelson Education Ltd.

Lamb Hair McDaniel Kapoor Klaise Appleby

MKTG, Canadian Edition

Your Product or Service Offering

Will you feature or promote other Web sites and/or companies on your Web site?
Yes

No

List which you will promote:

1.
2.
3.
4.
5.
6.

Describe the strategic goal to be achieved by this (these) partnering(s):

SPECIAL CONSIDERATION FOR SERVICES

Will you distribute your service to other Web sites?

Yes

No

What level of service will you distribute via the Web?

Full

Partial

List aspects of service you will distribute via the Web:

Part 4 Marketing Plan Worksheet: Distribution Decisions

Copyright 2010 by Nelson Education Ltd.