Professional Documents
Culture Documents
Apollo Group one of the largest integrated healthcare groups in the region, it
also did successfully catalyze the private healthcare revolution in the country. Apollo
today has made every aspect of their lofty mission a reality. Along the way the
journey has touched and enriched 39 million lives that came from 120 countries.
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The Indian healthcare market is one of the prominent contributors to the countrys
Gross Domestic Product (GDP) having attracted large number of players- domestic as well as
International during the past few years. According to a report, The Indian healthcare market
is currently estimated at US$103 billion and is expected to reach US$120 billion by 2015 and
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The demand for hospital services has been consistently soaring in the country, with
every class of the society demanding better quality and standards of healthcare. Realizing the
continuous growing demand, many investors worldwide have expressed their keenness
towards investing in the Indian hospital service market. The country is making strides in the
right direction as evident from the 100% allowance of FDI in the hospital segment under the
automatic route, since January 2000. The World Health Organization estimates there are 9.2
million physicians, 19.4 million nurses and midwives, 1.9 million dentists and other dentistry
personnel, 2.6 million pharmacists and other pharmaceutical personnel, and over 1.3 million
community health workers worldwide, making the health care industry one of the largest
segments of the workforce.
The medical industry is also supported by many professions that do not directly
provide health care itself, but are part of the management and support of the health care
system. The incomes of managers and administrators, underwriters and medical malpractice
attorneys, marketers, investors and shareholders of for-profit services, all are attributable to
health care costs.
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India presently has a bed deficit of approximately 30 lakh beds as per the WHO
recommendation of four beds per 1000 population. Considering even a 250 bedded hospital
on an average, the country would need 12000 hospitals in the near future. As almost 80 per
cent of this would be fulfilled by the private players, a huge rise in IPO's and premium
commanding players in the arena would flutter bringing in interesting times for the healthcare
industry.
Recent spurt in Public Private Partnership (PPP) projects, and thrust on quality by the
government sector and its demand (& mandate in some areas) on National Accreditation
Board for Hospitals (NABH) and ISO, a lot of consultancy business is abuzz with the projects
galore in the accreditation and Quality management Systems (QMS) field. India to its credit
already has one government hospital NABH accredited and many are in the pipeline. With
CGHS making NABH mandatory for care and hospitalization cost reimbursements, there is
hectic activity seen in hundreds of hospitals waking up to the long due need for quality
healthcare and applying for the coveted quality mark.
The trend is on a steep rise, and it is just a matter of time when the government
launches patient awareness on NABH quality in full swing. This would make the patient
demand at least an ISO QMS certified hospital if not NABH.
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TYPE OF
PRIVATE
BUSINESS ENTITY
INDUSTRY
HEALTHCARE
FOUNDED
1983
HEAD QUARTERS
CHENNAI, INDIA
KEY PEOPLE
REVENUE
EMPLOYEES
10,000+
WEBSITES
www.apollohospitals.com
www.apollospecialityhospitals.com
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In the 30 years since, it has scripted one of the most magnificent stories of success
that India has seen. Not only is the Apollo Group one of the largest integrated healthcare
groups in the region, it also did successfully catalyze the private healthcare revolution in the
country. Apollo today has made every aspect of their lofty mission a reality. Along the way
the journey has touched and enriched 39 million lives that came from 120 countries.
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Apollo's remarkable story has captured India's attention. For its service to the nation, the
Group was felicitated with the honour of a commemorative postage stamp bearing its name.
For his untiring pursuit of excellence in healthcare, Dr. Prathap C Reddy, was bestowed with
the second highest civilian award, the Padma Vibhushan, by the Government of India.
Recently Apollo Hospitals celebrated its 30th year. The Group, led by Dr. Prathap Reddy,
reaffirmed its goals and redefined their focus. With ambitious projects like Apollo Reach
Hospitals, a strong focus on preventive healthcare and an unabated commitment to nurture
excellence and expertise in healthcare, Apollo Hospitals envisions for a new horizon - a
future where the nation is healthy, where its people are fighting fit, and India emerges as the
preferred global healthcare destination.
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The Apollo speciality hospital Jayanagar has started on 25th Mar 2013 inaugurated by Sangita
Reddy joint managing Director AHEL.
The hospital having 145 beds hospital and 10 emergencies beds and fully fledge operations
theters.
Finance Department
IT Department.
Pharmacy Department.
Nursing Department.
CSSD
Stores Department
Housekeeping department
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Bio medical
Security
Apollo Hospitals Group is one of the largest healthcare groups in Asia. Referred to as the
'Architects of Healthcare in India', the Apollo Hospitals group, with the help of latest
technology and exceptionally committed medical practitioners, provide outstanding
healthcare facilities to people from all walks of life.
In keeping with our vision of "Touching a Billion Lives"; we offer you the latest Apollo
Specialty Hospital at Jayanagar, Bangalore. This new hospital works in conjunction with our
flagship hospital on Bannerghatta Road. The Apollo Specialty Hospital, Jayanagar is a
referral trauma & poly-trauma centre that specializes in Orthopaedics (Joint Replacements,
Sports Medicine & Trauma), Neurosciences (Brain & Spine care) and Critical Care
(Pulmonology, Interventional Pulmonology.)
At Apollo Specialty Hospital, Jayanagar we unite exceptional clinical care and superior
technology. We are dedicated to providing you with the best medical facilities and reach
out to you in every possible way.
Only at Apollo
Values:
The confluence of seven values results in a ray that represents Apollo's leadership in Indian
Healthcare. A ray that is the beacon for millions looking for a cure looking for hope.
Ownership:
We value integrity and the promotion of the just use of resources entrusted to us for the
enhancement of human life.
Quality:
Always pursuing Quality, our Hospital envisions more efficient, equitable care at all levels of
a patient's experience. Through a consensus-based process, clinical quality and efficiency
measures meets the needs and expectations of the general public, government, providers and
practitioners.
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In 1998 Apollo Hospital Chennai was awarded the ISO 9002 Certification.
Dr. Prathap C Reddy received the prestigious Sir Nilrattan Sirca Memorial Oration
(JIMA) Award for single-handedly making super speciality care available to a vast
section of society.
Apollo Hospitals, New Delhi became the first hospital in India to receive
accreditation from JCI, USA. Subsequently six of our hospitals got the JCI
accreditation.
In 2002, SACHi - The Saving a Child's Heart initiative was launched. SACHi is a
community service initiative aimed at providing quality paediatric cardiac care to
children from underprivileged sections of society.
In 2006, Apollo Hospitals was nominated as the Consumer Healthcare Super Brand in
an independent survey conducted by the Super Brand Council, in association with
AC-Nielsen.
The first functional Health City in Asia was launched by Apollo in 2007.
Apollo Hospitals at Bangalore and Kolkata were accredited by the Joint Commission
International (JCI), USA.
Full Field Digital Mammography with Tom synthesis (3D) system, first-of-its-kind in
South Asia was launched at Apollo Speciality Hospital, Chennai.
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Apollo Hospitals Enterprise Limited has over 8500 beds across 51 hospitals in India, rest of Asia and
Africa. The hospitals are multi specialty tertiary care facilities with centres-of-excellence in medical
disciplines including Cardiology, Cardio-Thoracic Surgery, Gastroenterology, Orthopaedics & Joint
Replacement Surgery, Neurology, Critical Care Medicine, Nephrology, Oncology, Hand & Micro
Surgery and Reproductive Medicine.
Reach Hospitals
Apollo Hospitals is proud to present its latest visionary development - Apollo Reach
Hospitals: An endeavour to bring world-class healthcare to smaller urban centres and rural
India; A concrete effort towards building a healthier nation, starting from the grass-roots.
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Apollo Pharmacy, a division of Apollo Hospitals Enterprise Ltd., is India's first and
largest branded pharmacy network, with over 1500 pharmacies across 20 states.
Accredited with International Quality Certifications, Apollo Pharmacy offers genuine
medicines round-the-clock, through the network of 24 hour pharmacies. Apollo
Pharmacy also provides customer care at any time of the day.
Nurse Station:
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The Apollo Hospitals Group has laid a lot of importance on education and research. AHERF
has been set up with the prime objective of establishing, maintaining and supporting
educational and research activities. Several institutions have been set up at various Apollo
locations to fulfil these objectives.
The Apollo Group runs 10 schools and colleges of Nursing, 2 institutions of Hospital
Administration and a college of Physiotherapy
B) SERVICES:CORE SPECIALITIES:
1. Bones and Joints
2. Brain and Spine
3. Emergency 247
4. Pulmonology and Critical Care
CANARA BANK SCHOOL OF MANAGEMENT STUDIES
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APOLLO DIGNOSTICS:
1. Radiology Services
2. Laboratory Services
3. Blood Bank
APOLLO CLINIC:
1. Endocrine and Bone Health
2. ENT
3. Heart Care
4. General Medicine
5. Gastroentology
6. Minimal Access Surgery
7. Cancer
8. Cosmetology
9. Nephrology and Urology.
C) FACILITIES:
Parking
Internet
Laundry Services
Telecommunication Services
Interpretation Services
Intercontinental Food
Cafeteria
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Fortis Hospital (formerly Wockhardt Hospitals) Bangalore is a part of the 40 hospitals chain
of Fortis Healthcare. The Fortis Hospitals network consists of 11 hospitals focusing on the
high end tertiary care around the specialties of cardiac care adult and paediatric cardiology
and cardiac surgery, complex brain & spine surgeries, orthopaedics and joint replacement
surgery and minimal access surgery.
b) MANIPAL HOSPITAL
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The Sagar Hospitals is a landmark healthcare services institution that enjoys a unique
reputation of being a popular destination for both Indian and international patients seeking
treatment at an affordable cost. The Sagar Hospitals has lent its unique dimension of human
touch to the complex science of healthcare. The Sagar Hospitals` mission is to maintain a
high degree of quality and care to any patient seeking medical aid is sacrosanct to its highly
acclaimed and equipped team.
Bangalore, now boasts of Sagar Hospitals two tertiary care multi-specialty hospitals with
665 beds and four clinics and the professionalism of its consultants and surgeons that
compares well with their international peers.
d) MALLYA HOSPITAL
Mallya hospital is located in the heart of the Bangalore city. Mallya Hospital has grown over
the years with substantial increase in bed strength, infrastructure and an assurance of quality
patient care with human touch using state-of-the art technology with quality health care under
one roof. Mallya hospital has to its credit as the first Multispecialty hospital in the country to
receive the coveted ISO-9002 certification award which has been recently upgraded to ISO
9001:2008. Further, it has also been awarded the prestigious NABH (National
Accreditation Board for Hospitals & care providers) certification on 18th July 2011.
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ZONAL
DIRECTOR
HEAD
UNIT HR
TEAM
HR
HOUSE
KEEPING
MEDICAL
DIRECTOR
HEAD
OPERATIONS
CONSULTATION&
DOCTORS
SECURITY
FOOD &
BEVERAGES
HEAD
MARKETING
MARKETING
TEAM
MAINTAINANCE
DEPARTMENT
UNIT HEAD
FINANCE
UNIT HEAD
NURSING
FINANCE
TEAM
NURSING
TEAM
FRONT OFFICE
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HEAD-DESIGNATION
Clinical
Dr.Umesh MD
Operations
Chaitannya Bharathwaj-GM
Mr.Bharath
Human Resource
Department
Finance &Accounts
N.Krishnegouda - DGM
Mr.Rajesh
Mr.Ramshekhar Reddy
Mr.Shakthivel
Marketing/Health
Services
Nursing
Mr.Rohan Kenedy-DGM
Ms.Mary Jose DNS
JAYNAGAR
BRANCH INCHARGE
Ms.Soja Thomas
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Finance Department
Human Resource Department
Marketing Department/Healthcare Service Department
IT Department.
Medical Records Department
Nursing Department.
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DEPARTMENT STRUCTURE:-
DGM
INCHARGE
EXECUTIVE
EXECUTIVE
EXECUTIVE
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Finance functions are performed simultaneously and in the normal course of the Business and
they need skilful planning, control and execution
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Income.
Purchase Account
Direct Incomes
Direct Expenses
Inpatient Income
Indirect expenses
Outpatient Income
Employees cost.
Lab Income.
Finance Charges
Consultation Income.
Other Incomes
Pharmacy
Rent Income.
Canteen
National Insurance.
Total Expenses
Total Income.
Ambulance charges
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Finance charges include bank charges, Credit charges , Interest on loans, administration cost
includes Electricity charges, Internet charges, Legal expenses, Office expense, sales and
marketing, advertisements, publicity-Camp, sales promotion, etc.
Sources Of Funds
Total Share Capital
Equity Share Capital
Share Application Money
Preference Share Capital
Reserves
Revaluation Reserves
Net worth
Secured Loans
Unsecured Loans
Total Debt
Total Liabilities
Application Of Funds
Gross Block
Less: Accum. Depreciation
Net Block
Capital Work in Progress
12 Months
12 Months
12 Months
69.56
69.56
0.00
0.00
2,895.16
0.00
2,964.72
853.25
167.92
1,021.17
3,985.89
Mar '14
69.56
69.56
0.00
0.00
2,658.03
0.00
2,727.59
863.48
34.23
897.71
3,625.30
Mar '13
67.23
67.23
38.71
0.00
2,246.33
0.00
2,352.27
374.22
185.75
559.97
2,912.24
Mar '12
12 months
12 months
12 months
2,646.20
657.50
1,988.70
480.96
2,259.56
568.05
1,691.51
372.73
1,930.38
482.75
1,447.63
221.37
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90.03
264.97
468.45
208.90
942.32
754.58
0.00
1,696.90
0.00
739.06
131.64
870.70
826.20
0.00
3,985.89
896.04
205.39
426.61
255.47
887.47
506.84
0.00
1,394.31
0.00
619.51
109.77
729.28
665.03
0.00
3,625.31
764.12
182.71
353.77
89.58
626.06
601.77
97.37
1,325.20
0.00
503.07
343.02
846.09
479.11
0.00
2,912.23
Contingent Liabilities
Book Value (Rs)
1,314.03
213.10
1,216.72
196.05
1,345.41
172.05
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Deputy General
Manager - HR
HR
INCHARGE
Executive
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Structured career leadership program for high performers to manage their careers.
Need based and value added training program to prepare employees for future growth.
Nurses.
Apollo Hospitals also takes in candidates for Front office staff, Maintenance
Department, etc.
No Discrimination Policy
Apollo Hospitals is an equal opportunity employer which employs personnel irrespective of
class, creed, family background, religion and sex.
Recruitment:
It is the process of searching for and obtaining application for job among them the right
people can be selected. The process of recruitment is as follows:
1. Pre- recruitment Process
In pre-recruitment, HR manager brings indents from all other department and analysis it. If a
vacancy is filled up by giving additional responsibility to the co-worker/employees of the
department, than there is need of recruiting procedures.
2. Planning Recruitment
Apollo Hospitals has decided a job specification & job description for each position in the
organizations. Different qualification & experience is required for each job. If any vacancy
generates among one of the department, than it should be fulfilled with regard to job
specification & job description, which is being formulated by organization.
CANARA BANK SCHOOL OF MANAGEMENT STUDIES
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The Organization has a systematic and well planned recruiting procedure so there
is no overtime cost.
Recruitment in Apollo Hospitals can take place in any of the following ways:
Advertisement
Walk-ins
Employment Exchange
Casually Called
Advertisement:
In this source cost per person is low so the firm gives an advertisement in newspaper, in
magazine to recruit employees for managerial jobs.
Employment Exchange:
Government of India has established employment exchange. So, public and firms also some
takes advantages of it.
CANARA BANK SCHOOL OF MANAGEMENT STUDIES
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Apprenticeship
Conference method
Also, Training need analysis is done for the existing employees to see if they are weak in soft
skills, being regularly absented.
Performance Appraisal:
The management will appraise and maintain performance record of employees periodically
and or as and when required.
The method used for performance appraisal is solely decided by the management
presently Apollo hospitals are using Bell curve i.e., 180apprisal. And the conclusion
of such appraisal will be final and will be binding upon concerned.
All Promotions, demotion, transfer; annual increments will also be done on the basis
of performance appraisal ratings and other factors of suitability relevant for a
particular position of job.
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Casual leave, Sick leave, Earned leave, Maternity leave, other leave.
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Senior Manager
Assistant Manager
Marketing Executive
Executives
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Marketing plan & its strategies makes service race in competitive situation and
executes brand image, which gives loyal customers/patients to the company.
Marketing at Apollo:
The work of marketing department in Apollo Hospitals is to create awareness about the
packages and services offered by the Hospital, to inform the public about the wellness centre
(Hospital) and the benefits out of it and to inform the Doctors (General practitioner) outside
the hospital regarding their specialty in the Hospital. Also, the marketing Department has to
look after all the advertisements in TV, newspaper, etc. The Hospital has different packages
like corporate packages and other special packages.
Apollo Hospitals conducts different camps such as Free Neurology & Neuro Surgery
Camp, etc to treat people and create awareness to the public in different areas. They also
create and design attractive and informational brochures and distribute them to people to
create awareness of the services provided by the hospital.
One of the Programs which are undertaken by the Hospital is Preventive Health care. It says
Fitness is about being aware of ones weakness, Its one thing to feel fit and quite another
to be really so. This program is basically health check up for different categories of people
namely; Cardiac health check up, Diabetic health check up, Executive health check up,
Master health check up, Preventive Health check for Women, Pre-Marital Health check for
Men and employment health check. The comprehensive program leaves nothing to chance
and certifies ones fitness in absolute detail.
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Empanelling tie up
Each brand endeavours to build a lasting relationship with the buyer and is strongly
positioned in its particular segment. Apollo Hospitals thrives on the landmark healthcare
services which is well equipped with the state-of-the-art medical equipments.
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IT Manager
System
Administration
Desktop Engineer
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Providing and solving grievances regarding hardware and software network in the
hospital.
Admissions.
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INTERNAL
Hospital Administration
EXTERNAL
General public
MRD
Research Organizations
Doctors/ Nurses/
Paramedics
External Consultant
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HOD-MRD
Senior Technician -1
Junior Technician- 3
Functions:
Its responsible for creation, care, collect, code, storage, issue and retrieval of health
information
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NURSING DIRECTOR
INCHARGE
SUPERVISOR
CHARGE NURSES
STAFF NURSES
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139 Nurses are working in this department. There are 3 shifts from 8 am to 2 pm, 2 to 8pm
and one night shift from 8 pm to 8 am. Night shift Nurses will get a break of one hour in the
middle of their schedule and 6 days in a month a nurse will get night duty.
The ratio of patient nurse ratio is as follows:
Semi-Private ward: 1:4.
Post-Operation ward: 1:3.
ICU (ventilation): 1:1.
ICU (non-ventilation): 1:2.
In every floor there are counters for nurses and each nurse will be guided by their supervisor.
For the nurses to be efficient, In-service educational programmes are conducted regularly.
And nurses have to give pre and post tests. Performance appraisal is done yearly for the
regular nurses and half-yearly for the fresher nurses.
Also, Nurses are sent to Camps organized by the marketing department of the hospitals and
some nurses are also sent to corporate business houses. In Apollo Hospital attention is given
towards the welfare of the nurses by providing them regular training programmes. They
support them by giving those Transportation facilities, security, etc.
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CHAPTER 4
SWOT ANALYSIS
ROLE OF SWOT ANALYSIS IN HEALTHCARE INDUSTRY:For strategic planning, deciding the marketing strategies and analyzing the gaps, doing a
SWOT Analysis is very important. SWOT analysis includes a thoughtful listing of ones
strengths, weakness, opportunities and threats.
It is advised that companies do this analysis at least once in a year. It is a lengthy exercise
that requires time and one needs to evaluate every aspect thoroughly. Inclusions from the
latest year and the success and failures should also be considered. It can be used by all in the
healthcare industry like, doctors, hospitals, healthcare or pharmaceutical companies,
pharmacies etc.
In SWOT Analysis, Strengths and weaknesses are considered as internal factors, which can
be controlled, while opportunities and weakness are not in control.
STRENGTH
WEAKNESS
OPPORTUNITY
THREATS.
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STRENGTHS:
The Apollo Specialty Hospitals is well known for its provision of quality medical care.
During the year the hospital has strived to attract more members of staff especially nursing
staff.
Brand name- Apollo Specialty Hospitals has a good brand name and is renowned
and familiar hospital in the cities which they operate.
Efficient and well known doctors and surgeons are the biggest strength of the hospital.
Multi specialty is one of the biggest strengths with Apollo hospital providing More
than 50 medical specialties.
Apollo Specialty hospital has good infrastructure and state of art medical equipments
which provide a world class services to the patients.
Situated in people dense residential area of Jaya Nagar and Bannerghatta Road.
Innovation: New areas such as Preventive medical services, telemedicine and Health
Insurance.
WEAKNESSES:
The weaknesses are very few which detract from its ability to attain the core goal. But now
its trying to improve upon by taking various steps like community initiatives to serve the
poor people and also to get government support for their overall development.
As the cost of the service provided is slightly high, hence it focuses mainly on a
specific class of people. The people with lower income may not be able to afford
quality treatment from the hospital.
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OPPORTUNITIES:
Easy staff access, recruitment from their own colleges and institutions.
Strong relationships and form of collaboration with other Governmental hospitals and
health departments.
Increased demand for healthcare services, as the hospital is situated in the potential
location. Located in the people dense residential area of Jaya Nagar and BG Road.
People are spending more on healthcare today than ever before and preferring private
services to government ones.
THREATS:
Stiff competition by other leaders in the industry mainly Fortis, Colombia Asia,
Manipal Hospitals, Who are the major competitors.
The inability to attract and retain nursing staff due to lower salaries.
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CHAPTER 5
Mc. Kinsey 7s Framework
According to Mc Kinsey a company strategy is only one of the seven elements of the
successful practices. The 7s frame work first appeared in the art of Japanese management
by Richard Pascal and Anthony Athos in 1981. They had been looking at how Japanese
Industry had been so successful, at around the same time that Tom Peters and Robert
Waterman were exploring what made a company excellent. The 7s model was born at a
meeting in 1978. There are seven basic dimensions, which represent the core of managerial
activities. These are the levers which executives use to influence complex and large
organizations. Obviously there was a concerted effort on the part of the originators of the
model to coin the managerial variables with cords beginning with the letter S so as to
increase the communication power of the model. Strategy, Structure and systems are
considered as the hard elements whereas shared values, skills, style and staff are the soft
elements.
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5.1 STRATEGY:
The strategies are developed analyzing the internal and external environment. Consequently
the values, preferences, attitude towards risk have been carefully examined while formulating
strategies. Business strategy is the choice of direction and action that the company adapts to
achieve its objectives and goals in a competitive situation. Strategies that Apollo Hospitals
used to serve their customers are:
Preventive healthcare
Generating awareness
5.2 STRUCTURE:
Organization structure is a system of relationship that governs the activities of the people who
are dependent upon each other for achieving the common objectives. For the purpose of easy
and effective administration all the activities of Apollo Hospitals have been broadly assigned
to the following parts: Chairman and vice- chairman. The chairman is the supreme authority
to take decisions with the consent of the vice chairman. Under the control of vice chairman
there are Sr. Vice president, associate vice president, financial controller, associate VP
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5.3 SYSTEMS:
The system refers to formal and informal procedures that govern everyday activity, covering
everything from management information systems to the systems at the point of contact with
the customer.
Recruitment: It is the process of searching for prospective applicants and simulating them to
apply for job in an organization. The recruitment system flow as per the process given below:
etc)
Screening
Functional Assessment
HR Assessment
Offer
Other systems:
Appointment register
Consultation register
Reference Check
Offer Confirmation
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Quality patient care: Delivering quality patient care is the core of our
activities.
healthcare solutions.
Endeavour.
services.
Respect for individual: We recognize and value individuals, and protect their
interest.
healthcare professionals.
5.5 SKILLS:
Skills refer to the capabilities and competencies that exist within the company. A skill
captures a companys crucial attributes or capabilities. Apollo Hospitals has good skilled
labour force and well equipped latest facilities and technologies.
Some of the skills that the employees should restrain are leadership, talented, sincere,
generous, attentive, resourceful, hospitable, alert, efficient, patient infallible and observant.
5.6 STYLE:
Style refers to the employees shared and common way of thinking and behaving written
norms of behaviour and thought. Apollo hospitals have a paternalistic form of management
style. However, decisions take into account the best interests of the employees as well as
business. The leader explains most decisions to the employees and ensures that their social
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5.7 STAFF:
The organization has developed and always looked into its people, their background and
competencies. Staff also includes the organization approaches recruitment, selection and
specialization. The employees are recruited from all over World. It includes both technical
and non technical employees. Manpower is the main strength of any organization. Apollo
hospitals have highly skilled and well experienced employees who are capable of doing the
task efficiently.
CHAPTER 6
SPECIFIC MANAGEMENT PROBLEM:
Through Apollo hospitals are the leaders in the hospitals industry they come across certain
problem
In managing and retaining nursing staff and the doctors team .some of the problems
identified in the organization:
Shortage in nursing staff.
Difficulty in managing the doctors team
Poor internal capacity.
SOLUTION:
1). It is very much necessary for every hospital to maintain a required level of nursing staff to
perform various nursing activities. Nurses are as important as doctors in a hospital who
Page 53
CHAPTER 7
FINDINGS, SUGGESTIONS, CONCLUSIONS & LEARNING
EXPERIENCE
7.1 FINDINGS:
The hospital maintains clean and hygienic environment in the hospital premises
The hospital uses accelerated hydrogen peroxide on daily basis to clean the floor.
All the employees in the hospital work as a team to the upliftment of the organization.
There is a good patient input and organization maintains a very good relationship ship
with their clients which indirectly contribute the growth of the company.
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Hospital is equipped with fully automated machineries and techniques for various
treatments.
7.2 SUGGESTIONS:
As the customer input is high the organization needs to increase its internal capacity,
mainly bed capacity.
Staff shortage in hospitals is one of the most critical issues therefore the organization
should maintain its staff level by providing various welfare schemes.
The organization should provide some attractive schemes to regular patients in order
to maintain customer loyalty.
The organization should make the sitting arrangements in canteen, requires still more
number of chairs to sit for employees.
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CHAPTER 8
ANNEXURE AND BIBILOGRAPHY
ANNEXURE
AWARDS & ACCOLADES:-
Page 58
Dr. Prathap C Reddy, Chairman, Apollo Hospitals Group has been honored with the
Life Time Achievement Award by CNBC TV18 at the India Business Leaders
Awards 2013.
Dr. Prathap C Reddy, Chairman, Apollo Hospitals Group was honoured with the
prestigious Asian Business Leaders Forum Lifetime (ABLF) Achievement Award.
The award acknowledged Chairman's vision to make the world a better place and that
he has spent a lifetime nurturing and sharing values of excellence, innovation and
sustainability alongside social responsibilities and philanthropy.2013
Ms. Preetha Reddy, Managing Director, Apollo Hospitals Group has been ranked
7th amongst the Top 50 Most Powerful Women in Business in India, by Fortune
Magazine.2012
Dr. Prathap C Reddy, Chairman, Apollo Hospitals Group was awarded MODERN
MEDICARE EXCELLENCE by ICICI Group, for his outstanding achievements in
the healthcare industry.2006
GROUP:
Apollo Cradle's 'Natural is Priceless' Campaign has been honored with the
"Marketing Campaign of the Year" Award for its innovative strategy and
execution by the CMO Asia Awards.2014
Apollo Hospitals, Chennai has been declared as the Winner of Golden Peacock
Occupational Health & Safety Award for the year 2014 by the Awards Jury under
the Chairmanship of Justice P. N. Bhagwati, former Chief Justice of India and Co-
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Apollo
Health
City,
Hyderabad
has
been
bestowed
the
prestigious
Apollo has been bestowed with the Asia HRD Awards 2013 for Contribution by
HR to an Organization. Apollo group was specifically recognized for the
contribution to the HR community and the Health Industry.2013
Apollo Hospitals Chennai rated as the best private multi specialty hospital in India.
Apollo Children's hospital Chennai ranked as the best private Paediatric hospital in
India.
BIBILOGRAPHY
Reference Books:K.S.ASWATHAPPA. (1996) Human Resource Management, Himalaya Publishers, 5th
Edition.
PHILIP KOTLER. (2006) Marketing Management, Pearsons Education 12th edition.
SHASHI.K.GUPTA. (2008) Financial Management, Kalyani Publishers Second revised
edition.
2014
2014
3. APOLLO BROACHERS
2014
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