Chapter 3 Discussion: Web 2.

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Web 2.0 sites allow users to interact and collaborate with each other through social
media and virtual communities. Many businesses have begun to embrace social media
as a viable business strategy The video below details how businesses are tapping the
power of social media to increase sales, cut costs, and reach consumers.

Discussion Questions:
Discuss social media's impact on your personal consumer habits.

o Do you "like" a products or business on Facebook? If so, is your

motivation genuine (i.e. you really liked the product or business)?

o Have you posted a product review (positive or negative) on the Internet?

Did your review have an impact of any kind?

o How much of your purchasing decision is influenced by product/business

reviews you read on the Internet? Do you or would you pay for
professional review services such as Angie lists?

Social Media is the driving force for the progression and growth, as well as
the stagnation and decline for many businesses worldwide. Although Im
not a big Facebooker, when I am online I tend to like only the things that
I am truly interested in be it recipes, products, services, etc.
Because I am always in search of the best deals I tend to buy a lot from
Amazon and Groupon which are both ebusinesses that depend solely on
the B2C relationship where user-generated content dominate sales and
reputation. Many customers take a chance with the products sold by such
companies because we are unable to physically hold and see what we are
buying, because of this I do post various comments to kinda ease the pain
of someone who is interested but may want an opinion from someone
other than the person or business trying to make the sale. Whether or not
my review had an impact of any kind Im not sure of, but I can say that the
reviews of others have definitely contributed to my deciding factors of a
purchase.
In addition to buying products online I also pay for services marketed by
Angieslist, Craigslist and Thumbtack. I havent had any bad experiences
with either, so I will continue to use these sites.

Chapter 4 Discussion: Digital Immortality

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What happens online, stays online forever and there's little you can do about it.
Even in death, your life will live on in a cache of words, photos, music, and
videos.
The answer varies greatly depending upon the policy of the social media
companies, email providers, cloud providers, etc. Your employer, friends and
family may have access to all the digital information you have left behind.
Watch the following You Tube video: What Happens Online When You Die?

Discussion Questions:

How comfortable are you with the idea that your digital life may live on
forever?
Would you advocate a mandatory expiration date on data to ensure at some
point it no longer exists?
Have you thought about who you want to bequeath your emails, tweets,
digital photos to in a will?

Question 1
4 / 4 points
How would you categorize mobile entertainment, mobile sales, mobile ticketing, and mobile
banking?
Question options:
Mobile business
Mbusiness
Mcommerce
All of the above
Question 2
What is a pure-play business?

0 / 4 points

Question options:
A business that operates only on the Internet without a physical store
A business that sells products only in a physical store
A business that sells services only in a physical store
All of the above
Question 3

4 / 4 points

Many social media websites use _________ or specific keywords or phrases incorporated into
website content for means of classification or taxonomy.
Question options:
Conferencing
Tags
Long tails
Categories
Question 4
What is the role of a mashup editor?

4 / 4 points

Question options:
WYSIWYG's
Often it allows the user to drag and drop data points into a Web application
To provide a visual interface to build up a mashup
All of the above
Question 5
0 / 4 points
What is the Internet protocol Web browsers use to request and display Web pages using universal
resource locators?
Question options:
Hypertext markup language (HTML)
URL
Hypertext transport protocol (HTTP)
DARPA
Question 6
What is an ISP?

4 / 4 points

Question options:
Instant service provider is a company that provides access to the Internet for a
monthly fee.
Internet service provider is a company that provides access to the Internet for a
monthly fee.
Internet sales provider is a company that provides access to the Internet for a monthly
fee.
Instant sales provider is a company that provides access to the Internet for a monthly
fee.
Question
4 / 4 points
7
What are the four most common Business 2.0 characteristics?

Question options:
Content sharing, user-contributed content, collaboration competition elimination, Web
browser organization
Content sharing, through open source, specialty-contributed content only, collaboration
inside the community, specialized collaboration
Content sharing through open source, user-contributed content, collaboration inside the
organization, collaboration outside the organization
Consumer sharing through open systems, company-contributed content, collaboration
inside the organization, collaboration throughout the organization
CH3MD
Question 8
4 / 4 points
An API is a set of routines, protocols, and tools for _____________.
Question options:
Building software applications
Providing a visual interface for a web mashup
Describing how products in a network work
Writing and editing HTML
Question 9
Which of the following is challenge of sustaining technology?

4 / 4 points

Question options:
Provides a cheaper product for current customers
Provides a product that does not meet existing customer's future needs
Provides a better product for current customers
Provides a faster product for current customers
Question 10
What is a potential problem or impact of technology dependence?

4 / 4 points

Question options:
Outages hold potentially great havoc for people, business, and educational
institutions that rely heavily on technology
Many have a need to be continuously connected for every activity that potentially
eliminates crucial in-person social skills and could stunt psychological growth
How do people or businesses function if the connection is down?
All of the above
Question
4 / 4 points
11
Which of the following are challenges of Business 2.0?
Question options:

Information vandalism
Technology dependence
Violations of copyright and plagiarism
All of the above
CH3HD
Question 12
4 / 4 points
Lisa loves her job as an executive recruiter for a large hospital located in Dallas, Texas. Part of
Lisa's job requires her to gather industry information, collaborate with partners, compare
competitors, and tap into the knowledge of prospective employees, partners, and customers.
Which of the below would Lisa use to perform her job?
Question options:
Interactivity metrics
Source code
Network effect
Collective intelligence
Question 13
4 / 4 points
Dell computers ranks highest on the list for expecting returns from new investments.
Question options:
True
False
CH4EZ
Question 14
4 / 4 points
What sends massive amounts of email to a specific person or system that can cause that user's
server to stop functioning?
Question options:
Mail bomb
Spam
Intellectual spam
Junk mail
Question 15
4 / 4 points
What is the software called that allows Internet advertisers to display advertisements without the
consent of the computer user?
Question options:
Splog
Adware

Spygloss
CPU buzzer
Question 16
Which of the following is not considered an epolicy?

4 / 4 points

Question options:
Acceptable use policy
Internet use policy
Ethical computer use policy
Anti-hacker use policy
Question 17
4 / 4 points
Which of the following policies details the extent to which email messages may be read by
others?
Question options:
Email privacy policy
Email confidential policy
Anti-spam policy
Spam policy
Question 18
0 / 4 points
Which policy details the extent to which email messages may be read by others?
Question options:
Acceptable use policy
Email privacy policy
Internet use policy
All of the above
Question 19
What is a mail bomb?

4 / 4 points

Question options:
Sending a massive amount of email to a specific person or system resulting in filling
up the recipient's disk space
A contractual stipulation to ensure that ebusiness participants do not deny their
online actions
Sending a few emails to a specific person or system resulting in filling up the
recipient's disk space
A contractual stipulation to ensure that ebusiness participants deny their online
actions

Question
4 / 4 points
20
What is a process by which a user misleads a system into granting unauthorized rights, usually
for the purpose of compromising or destroying the system?
Question options:
Elevation of privilege
Packet tampering
Spoofing
Spyware
CH4MD
Question 21
4 / 4 points
Which of the below is a common Internet monitoring technology?
Question options:
Key logger
Hardware key logger
Cookie
All of the above
Question 22
4 / 4 points
What are critical questions that managers should ask when determining the cost of downtime?
Question options:
What is the productivity cost associated with each hour of downtime?
How many transactions can the company afford to lose without significantly
harming business?
All of the above
None of the above
Question
4 / 4 points
23
Which of the following is a cost of downtime in addition to lost revenue?
Question options:
Legal expenses
Loss in financial performance
Damage to reputation
All of the above
CH4HD
Question 24

4 / 4 points

As the President of a local trade company, Kristin is faced with leadership, ethical, and
operational decisions on a daily basis. Kristen's responsibilities include examining the
organizational resource of information and regulating its definitions, uses, value, and distribution
ensuring it has the types of information required to function and grow effectively. What is Kristin
overseeing for the company?
Question options:
Information codes
Information management
Information deployment
Information security
Question 25
4 / 4 points
When studying the figure of the four quadrants of ethical and legal behavior, the goal is for
organizations to make decisions in which of the following quadrants?
Question options:
Quadrant IV
Quadrant II and III
Quadrant I
Quadrant III

Attempt Score:

Overall Grade (highest attempt):

88 /
100
- 88
%
88 /
100
- 88
%