The German University in Cairo

Faculty of Management Technology

Department of General Management

Phase I
Introduction to Management 101
Winter 2015
Submitted by:
Name: Ahmed Ali
ID# 28-3235
Name: Martina Louis
ID# 37-1051
Name: Mona Askary
ID# 37-1178
Name: Salma Mostafa
ID# 37-3024
Name:
ID#
Name:
ID#
Tutorial no.: T20
Professor:
T.A
Date:

Introduction:
The market gap:
The aluminum recycling industry has been and is being neglected in Egypt despite the high
demand for aluminum products locally and internationally. The companies that already work in
industry cant fill this gap as most of them are unorganized and they can only do small-scale
operations.
How will the startup fill this gap?
We are planning to build a recycling plant that collects, imports, processes and re-manufactures
recyclable aluminum. (e.g. soda cans, car parts, etc.)
By efficiently collecting aluminum scraps and integrated the latest manufacturing technology
while maintaining a rigid quality control system; we believe we can fill this market gap by
offering high quality raw aluminum products. (e.g. sheets, slabs, ingots, etc...)
Creative idea for the startup to fill this gap:
We will start by allocating soda cans recycling bins throughout the country; the recycling bins
are automated to provide the user with a financial reward for each can or number of cans he
disposes of in our recycling bins. Therefore, we can reduce our imports and limit our costs for
the raw material needed for our manufacturer.

Startup Description:
Name:
Annex Corporations.
Partners:
Ahmed Ali General Manager
Habiba Elkased Operations Manager
Salma Mostafa Sales & Marketing Manager

Martina Louis HR Manager

Mohammed Ghanama Logistics Manager
Mona Askary Finance & Accounting Manager
Industry:
Aluminum and heavy metals recycling
Products & Service Introduced:
Automated recycling bins - (Service)
Aluminum related products (Slabs, sheets, ingots, etc)
Competitors:
Aluminum manufacturing companies and small-scale manufacturers offering similar products
(e.g. Egypt Aluminum Company)
Mission & Vision:
Our vision is to help the world to live green
Goals:
Our goal is to be the biggest aluminum recycling plant in the MENA region that offers high
quality aluminum that can be used in the heavy metals industry
Objectives:
Short term: Allocating the recycling bins in New Cairo. Penetrate the market through competitive
pricing to increase our market share locally to 20-30%
Medium term: Make the recycling bins available throughout Cairo. Start exploring and exporting
to the international market.
Long term: Make the recycling bins available throughout Egypt. Become the leading aluminum
manufacturer in Egypt with 50%+ local market share. Exporting at least 60% of our production
to the international market.