SASHA MADFES

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introducing...
A proc ess driven, client focused Manager with a unique ability to not lose sight of the "big picture" yet still be obsessive about
details particularly when it comes to communication, documentation, transferring knowledge, s haring information, and
analyzing data in an effort to achieve ta rget ed and measurable results.

Over 10 y ears of varied levels of res ponsibility working in both B2B and SaaS focused start-up and turn-around interactive
marketing environments helping to deliver solutions to customers that have a real impact on their business.

Consistently recognized for accomplishments stemmed from quickly and effecti vely identifying and resolving problems or their
potential by utilizing a wide variety of tec hniques and being a ble to foresee, adapt, and produce positive results in a landscape
where a change in priorities then had to occur to quickly match business needs.

exceptionally skilled...
Adept at developing and deploying effective service delivery, call center, and quality control strategies
Effortlessly recognizes patterns and us es the skill to manipulate data for wrangling, research, analysis, and validation
Has provided sales support through competitive research, lead generation, and pipeline management
Maintains active partnerships with various Affiliate Marketing providers to advertise ecommerce services and products
Experienced wit h developing printed materials, facilitating trainings, and creating policy and procedure manuals
Knowledgeable in the principles and processes for providing customer service, including needs assessment, meeting
quality standards, and evaluation of customer satisfaction

MICROSOFT OFFICE | Word, Excel, Publisher, Outlook, & Powerpoint

Advanced knowledge of efficient methods for using functions of Microsoft Office applications, including:
Writing, utilizing, and testing macros to increase productivity
Arranging dat a by including pivot tables, formulas for cell references, vlookup, and if/then logic
Creating lists with sorting/ filtering enabled and protecting specific areas of a worksheet

CRM | Salesforce.com
SFDC Administrator level access for importing, de-duplicating, merging, converting, and cleaning up of system data

OPERATING SYSTEMS | Microsoft Win98 Win95 WinME WinNT WinXP Win2000 Vista & Win7
Experienced with performing extensive technical support, general t rouble shooting of software and hardware failures, and
identifying network problems when related to work station configurations including: hardware installations, software
configuration changes, registry repairs, and regular maintenance

professionally accomplished...
>> Marin Software's SaaS offering is the "Marin Search Marketer",
an enterprise-class paid search management application that analyzes, manages,
and optimizes large-scale SEM/PPC campaigns of companies with a minimum online marketing
spend of $100k per month on paid search across Google, Yahoo, and MSN's Bing

MARIN SOFTWARE | Research Associate, Team Lead 08.08 - 09 .09 >>sales support
Coordinated a team of 5 in conducting custom strategic investigation of prospective clients to identify and verify related
information of the appropriate contacts responsible for their company's keyword bidding. Trained new employees to
understand the standard operating procedures and us e of the CRM tool Sales force.com.
Determined best practices as the resolution to dashboard and data reporting issues after researching and identifying,
application solutions, enhancements, and system integrations while granted temporary Sales force.com Administrator
access
Provided several new resources and met hods of investigation for analyzing the existing online advertising presence of
prospects that became instrumental qualifying leads generat ed for t he inside sales team; this directly resulted in
number of mont hly conversions multiplying and the company becoming the leading supplier in its space, acquiring
accounts managing $650 million of annual paid search spend with bidding on over 100 million keywords
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>> Reply's primary service at the time was lead generation and performance-b ased
online marketing with a national network of 17,000+ service providers receiving inquiries from
OpenAuto, RealtyNow, AgentConnect, iMotors, and CarClub b rands

REPLY! INC | Manager of Data Quality 06.05 - 06 .07 >>call center & lead validation
Responsible for daily conversion of leads generat ed from online acquisition channels including SEM, internet marketing, and
email campaigns. Scheduled 15 non-exempt, full-time employees to maintain 24x 7 coverage of all brands; motivated
department members to meet tight and constantly changin g deadlines and to remain focused while numerous customer
requests impacted the timing of the product approval and delivery. Supervised personnel, conducted performance evaluations,
and interviewed new hire prospects for the department tasked with screening requests, verifying cont act information, and
confirming interest for follow-up information relating to real estate specifics or an upcoming new car purc hase. Forec asted
daily workloads, balanced volume spikes, assessed workflow and resource demands, and reported on key metrics.
Multiplied revenues, achieving major improvements in speed and accuracy, by implementing new department
validation procedures
Reduced operating ex penses, automating the lead review process, by integrating a 3rd party data verificat ion provider
TA RGUSInfo
Insured round-the-clock coverage as business needs dictated by creating, assembling, training, maintaining, and
managing a nationwide team of 20+ long term independent cont ractors with varying availabilities and ultimate flexibility
Introduced, monitored, and implemented an inspection process to track discovered XML dat a issues from outsourced
lead providers and evaluate issues related to product quality
Identified various system problems and suggested s olutions by collecting data examples, capturing the surrounding
facts, and drawing valid conclusions

REPLY! INC | Senior Account Manager 06.04 - 06 .05 >>client services

Acted as the primary contact and customer issue escalation point for Reply!s major automotive services clients. Processed
monthly billings and overs aw retention efforts; responsible for approving the service suspension of delinquent or breach
accounts prior to the expiration of c ontracts. Implemented overall roles and responsibilities, direction, and leadership of Client
Services department staff.
Developed strategies to drive efficient operations and profitability by creating and implementing an audit process to
determine and resolve service standard compliance issues
Independently identified and investigated a 3-year-old database issue that failed to report over $870,000 in past -due,
uncollected revenue and caused premature account closure, exposing serious billing inaccuracies when compared to
the servic es rendered
Successfully collected over 60% of the discovered lost revenue by establishing procedures to generate documentat ion
of the identified billing and reportin g error and overseeing the negotiation of balances due

REPLY! INC | Client Services Specialist 06.03 - 06 .04 >>customer service

Accountable for staff scheduling, payroll, human resource coordination, product control, staff training, and managing contracts.
Served as primary account manager and key contact for various strategic client accounts .
Increased ROI and reduced losses caused by wasteful practices by implementing an improved protocol for managing
member accounts after identifying, documenting, and presenting client service process inefficiencies to upper
management

REPLY! INC | Regional Sales Executive 04.03 - 06 .03 >>business development

GIGANTIC INC | Event Staff Coordinator 10.99 - 04 .06 >>bar & club event production
BANK OF AMERICA | Research Analyst 10.97 - 11 .99 >>interactive banking
MIDWEST TV & RADIO (CBS) | Market Research Analyst 09.96 - 07 .97 >>commercial radio
PRINCESS RESORT | Assistant to the F&B Director 06.96 - 07 .97 >>hotel/restaurant management
ASSOCIATED STUDENTS | Executive Vice President 05.95 - 05 .96 >>SDSU auxiliary

well educated...
SAN DIEGO STATE UNIVERSITY | Bachelor of Arts 08.91 - 05 .96 >> communication