http://getambition.

com

Agenda

9.15am Tea/Coffee & registration Top Floor, Hannah McLure Centre, Student Centre

9.40am Get Thinking! The Cinema, Hannah McLure Centre

Welcome from today’s Chair: Derek Allan, Audiences East Scotland.
http://www.audienceseastscotland.com Live online eventcast starts

9.45am Introduction to the AmbITion Scotland roadshow, and the world of digital development by Hannah
Rudman of AmbITion Scotland
Hannah will update you on the AmbITion Scotland programme; showcase how some of the very latest digital
developments create benefits and opportunities for any arts organisation; and will introduce the day to you.
http://consultrudman.com http://envirodigital.com

10.00am Keynote: Professor Paul Harris, University of Abertay

Paul is Creative Director of the Institute of Arts, Media and Computer Games at the Scottish Centre for Excellence in
Computer Games Education. Paul will explore how notions of interaction and participation with culture through
different channels and in different places (eg. online) have changed.
http://www.abertay.ac.uk

10.50am Break

11.10am Case Study 1: David Stark, RSNO http://www.rsno.org.uk

11.40am Case Study 2: Clive Gillman, Dundee Contemporary Arts http://www.dca.org.uk
Case studies of two arts organisations’ journeys through digital development, focusing on the universally applicable
learnings. David will talk about the lessons learnt working on the collaborative digital project the five National
Performing Arts Companies have been developing, and Clive will talk about the digital development journey of
Dundee Contemporary Arts!

12.10pm Q & A: Your chance to ask questions of the morning’s speakers. Live online evencast ends

12.30pm What’s your AmbITion! Share your experience of digital development: participate in small group
discussions to share best practice, questions, pitfalls, inspiration and lessons learned.

1.00pm Lunch & Networking Level 2, Hannah McLure Centre

*Relocate to the Centre for Excellence*
2.00pm What’s your AmbITion! Key themes from group discussion Rm: 2522, Centre for Excellence
before lunch, brought to the floor for general group conversation.

2.25pm Introduction to Get Immersed! Workshops and Seminars from the AmbITion team Rm: 2522, C for E
2.30 – 3.30pm Session 1 Get Immersed! Workshops and Seminars Various Locations (see overleaf)
3.40 – 4.40pm Session 2 Get Immersed! Workshops and Seminars
Parallel sessions looking at practical things you can do to turn your organisation into a Web 2.0 organisation. The 3 workshop sessions run for
one hour each and then repeated, so you will be able to attend two different workshops. See overleaf for the choice of workshops.

4:45pm Summary and close Rm: 2522, C for E

5.00-5:30pm Networking
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Get Immersed! Workshops and Seminars

1. Hands-on Online Promotion Rm: 2524, C for E

How to use free online tools to help you market your organisation effectively online through social media. Use digital
media tools to communicate your message through social networks. Spread the word, increase awareness and
reach new audiences.

Digital media production and promotion company Inner Ear (the people behind the UK's longest running internet
radio station, Radio Magnetic), demonstrate a selection of effective tools and platforms available to arts
organisations that can be used for audience, business and artistic development.

In this hour long introduction to marketing the arts using social media, Inner Ear will guide you through a series of
practical examples of how to use blogs, services like Issuu, YouTube and Flickr as well as platforms such as Facebook
and Twitter with reference to RSS, tags and embeddable media. At the end of the seminar you will be given access
to a Delicious feed and step-by-step guide with many links to useful references and further information.

For the workshop you will require: sign-up to the AmbITion Scotland online network (you will implement examples of
these free tools during the workshop); a Wi-Fi enabled laptop; or mobile phone capable of internet access. Sign-up at
http://getambition.ning.com so you can develop your skills on your own page on the network.
30 people maximum per session.
http://www.innerear.co.uk

2. Intellectual Property Rm: 2522, C for E

Kirk Dailly, Blackadders, will give an overview of the intellectual property (IP) issues around digital content and some
of the solutions. Intellectual property advice from people who know that content and live experience is the business
of the arts.
45 people maximum per session.
http://www.ia-centre.org.uk

3. Digital Video for Beginners Rm: 2225, C for E

If you’ve ever wanted to create digital video, this is the workshop for you. New Media Scotland, a national
development agency for new media practice, will give insight into what content might exist in your organisation, and
how you might capture and disseminate it!
25 people maximum per session.
http://www.mediascot.org

Join the online social network! http://getambition.ning.com

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 http://getambition.com

Biographies

Chair
Derek Allan
Derek Allan is Chairman of Audiences East Scotland and Depute Chief Executive and Commercial Director for Pitlochry
Festival Theatre- at least until he gets found out. He is also a Director of the Highland Perthshire Community Interest
Company which was set up to run The Enchanted Forest, the first time a community has taken over an event
previously funded by public money. Before meddling in the arts, Derek ran his own marketing and advertising
company in the Middle East only returning to Scotland when Mr Bush decided to invade Iraq. Prior to his brain wave
of setting up a company in a war zone, Derek was Director of Development for Sainsburys Bank, which he launched
with other Directors in 1996. He has conveniently forgotten the years at RBS and HBOS.
However, Derek is most pleased to be in the Scottish final of the One Act Festival, to be held in Pitlochry, despite
having made a mess of the middle bit of the play in Orkney!
As a member of the Ambition Steering Group, Derek is committed to promoting the organizational benefits of digital
development.
http://www.audienceseastscotland.com

AmbITion Lead
Hannah Rudman
Hannah Rudman of Rudman Consulting, is Lead Consultant of AmbITion Scotland, having been director of the
AmbITion pilot in England. She advises on national cultural policy around digital development in the UK; is Specialist
Advisor to the Mission Models Money programme; Specialist Advisor to IC:Innovative Craft; Specialist Advisor for
Scottish Arts Council for whom she wrote "Getting Digital"; and is a Lecturer at Edinburgh Napier University’s School of
Computing. Hannah is also Arts Professional’s “Harnessing IT” columnist; and on the boards of Milk With 2 Sugars
and New Media Scotland. http://consultrudman.com

Hannah also runs Envirodigital – a change agency that encourages organisations to become environmentally
sustainable through digital developments. Envirodigital helped to establish the new National Theatre Wales, and is
helping to ensure AmbITion Scotland's environmental sustainability through providing webcasting.
http://envirodigital.com

Keynote
Professor Paul Harris
Paul is currently Professor of Screen Media and Creative Director of the Institute of Arts, Media and Computer Games
at Abertay University, and Chair of the White Space management group.

Paul graduated in photography from Birmingham College of Art & Design and subsequently worked in broadcast
television as a documentary editor for a Channel 4 producer, and as a lighting cameraman for the BBC and Central
Television. Paul has taught media production in a number of Scottish institutions, was head of film and television at
Edinburgh College of Art from 1996 to 2002, and has delivered a number of consultancies into the Scottish Computer
Games industry. He has won numerous national and international awards during his career as a director, script
advisor and executive producer of student work, including two Royal Television Society Awards, a BAFTA Scotland for
 http://getambition.com

best new documentary talent, and a British Academy Award for best short film. He is currently a member of the
Advisory Board of the Centre for Excellence in Media Practice (CEMP), a member of Scottish Enterprise’s Digital Media
Industry Advisory Group, an Advisory Board member for Scottish Enterprise, Tayside region, and a member of
Learning and Teaching Scotland's Advisory Council.

In 2008, Paul was made a Fellow of the Royal Society for the Arts, and in May 2010, Paul will take up his new post as
Head of Gray’s School of Art.
http://www.abertay.ac.uk/studying/schools/amg

Case Study #1
David Stark, RSNO
David Stark is Director of Marketing and Communications for the Royal Scottish National Orchestra. A fan of the
Orchestra since childhood, David joined the RSNO in 2002, wandered ‘over the road’ to Scottish Opera for a while in
2005, returning to his first love a year later.

David’s musical passion comes from twenty years of slavish trumpet practice, culminating in a music degree at the
University of York. Prior to this musical salvation, David had embarked on an abortive course in electronic engineering
which at least left him with an interest in gadgets and things that blink. He built his first website in 1994 (using
Notepad) complete with the obligatory animated gif of a flashing ‘Under Construction’ banner and loads of Comic
Sans font. Even today David continues to indulge in similarly amateurish projects, including building content-
managed websites for friends and charities in his spare time.

David lives in Glasgow with his wife Emma and their three children. He and Emma are the Directors of Glasgow
Prophetic Centre and David is Chairman of Healing Rooms Scotland.
http://www.rsno.org.uk

Case Study #2
Clive Gillman, Dundee Contemporary Arts
Clive Gillman primarily works within the arts in the area of new and emerging media. From a background in fine art
he works on a range of strategic arts initiatives internationally, nationally and regionally as well as producing
artworks using computers and on video, in sound and using photography. He is currently the Director of Dundee
Contemporary Arts, Scotland’s largest contemporary arts and media centre, leading a large staff team and a critically
acclaimed programme of contemporary art, cinema and production & education activity. During a career spanning
25 years he has been active in many aspects of contemporary culture including the development of artists’ access to
media resources, having set up MITES (the UK national media arts technology resource) in Liverpool in 1992,
subsequently working with them as a consultant as well as working on a range of innovative research and
development projects with partners such as NESTA, BT and the Tate Gallery. Prior to moving to Dundee in 2005 he
worked on the development of the FACT Centre building in Liverpool, a major new arts and media centre for the city.
His role involved leading on client-side design and technology procurement as well as developing a range of artists’
projects. His own art works include those which attempt to explore the possibilities of new media technologies in the
public realm (Metroscopes and the Drake Street Observatory) as well as published game projects (Advent) and
interventions in the public realm (Common Garden). He speaks widely on topics concerning contemporary culture,
media literacy and the role of artist and has contributed to strategic development initiatives in Scotland and
elsewhere in the UK.
http://www.dca.org.uk
 http://getambition.com

Intellectual Property Workshop

The Intellectual Asset Centre
The IA Centre exists: “to assist Scottish businesses to maximise the economic potential of their intellectual
assets”. Funded by the Scottish Government, the Centre is the first of its kind in Europe and is a trailblazer in the field
of intangible asset management. The Centre works with companies and organisations across Scotland regardless of
size, sector or status and offers a free advice, guidance and one-to-one service tailored to the companies’ individual
needs. It aims to raises awareness & understanding of IA, their value, identification, protection, management and
exploitation for business benefit; demonstrate how IA impact upon the development of strategy, products processes,
services, markets and supply and distribution channels; and delivers a bespoke service to identified sectors including
the creative & cultural industries.
http://www.ia-centre.org.uk

The Intellectual Assets Centre’s Business Service Partner leading this event is:

Kirk Dailly, Blackadders LLP

Kirk is a solicitor in Blackadders’ corporate and commercial unit, which handles intellectual property and technology
work. His first class honours studies at the University of Dundee included intellectual property law, which has been
invaluable to his work on intellectual asset and commercial contract issues. Kirk routinely advises SMEs on matters of
intellectual asset commercialisation and protection, often assisting those in the creative and cultural industries with
issues relating to copyright, website design, terms and conditions, branding and data protection. He regularly
handles national and international trade mark registrations, as well as drafting and negotiating licensing and
distribution agreements. His recent experience also includes several significant growth company investment rounds
for technology companies.
http://www.blackadders.co.uk

Digital Video Workshop

Mark Daniels, New Media Scotland
Mark Daniels is a curator interested in smart spaces and responsive environments. He trained as an architect at
Kingston University before completing the MA Art as Environment at Manchester Metropolitan University. He was the
inaugural Director at Northern Architecture in 1998 where he curated a diverse range of subjects including love
hotels, sitooteries and science fiction cinema. As International Co-ordinator he was responsible for the look and feel
of the 2004 Liverpool Biennial. An increasing interest in new media led him to Folly in Lancaster, and now New
Media Scotland in 2008.
http://www.mediascot.org

Luke Collins, OB:Meeja / New Media Scotland

A deep relationship and facility with digital platforms is fundamental to Luke's practice as an artist and his role as
Producer for NMS. Luke had full responsibility for the project management and production of NMS exhibitions at CCA
and Inspace as well as for managing talks and events programmes produced with partner organisations CCA and
DCA.
Luke's career as an artist has rapidly developed with the production of large complex video projects for Transmission
 http://getambition.com

and CCA, Glasgow and Studio Voltaire, London. A residency at PRIM (a media production facility in Montreal) in
summer 2010 will concentrate on live streamed video.
Despite leaving NMS at the beginning of 2010 Luke continues to work closely with the organisation in a freelance
capacity. Through his new and nascent project OB:Meeja (Oscar Box Media), Luke is building on a developed base of
freelance video editing and production jobs for clients including; Frieze Art Fair, the Collective Gallery and Dundee
Contemporary Arts; and artists such as Kate Davis, Mel Brimfield and Duncan Campbell.
http://www.obmeeja.org (in development) http://www.mediascot.org

Hands-on Online Promotion Workshop

Dougal Perman, Inner Ear
Dougal Perman is the managing director of digital media production and promotion company Inner Ear (In 2001
Dougal co-founded Inner Ear's flagship project, Radio Magnetic, the UK's longest running internet radio station). Over
the past nine years, Dougal has created content and consulted on social media marketing campaigns for a variety of
arts organisations, music businesses, marketing agencies, consumer brands, corporate private and public sector
clients. Dougal is also a board member of the Scottish Music Industry Association. When not engaged in arts
business, Dougal tries to find the time to make music, DJs in bars, clubs and festivals and is always having a go at
creating things and dreaming up wild ideas. He likes cooking too.
http://www.innerear.co.uk http://www.radiomagnetic.com

Andy Colgan, Inner Ear

Andy McColgan is Inner Ear's production manager, a role which also doubles as Radio Magnetic's station manager.
Andy manages Radio Magnetic's content, contributors and social media presence. Before coming to Inner Ear, he
managed the online community for The Tennents Mutual, a crowd sourced music festival run by experiential
marketing agency Better Days. For the Glasgow Short Film Festival, Andy has curated an evening celebrating
Glasgow music videos. In his spare him he makes music and writes beat poetry that would make Aidan Moffat and
Ivor Cutler (RIP) raise an eyebrow.
http://www.innerear.co.uk http://www.radiomagnetic.com
 http://getambition.com

Links

All these links are on our social network! http://getambition.ning.com

AmbITion's website http://getambition.com

The AmbITion Toolkit http://toolkit.getambition.com

Glasgow Grows Audiences (GGA) http://www.gga4arts.co.uk

Rudman Consulting http://consultrudman.com

38minutes – Powered by 4iP

A creative network for companies and individuals in the creative and digital sector in Scotland and
Northern Ireland http://www.38minutes.co.uk/

Our partners' websites, who host AmbITion content:

ArtsProfessional http://www.artsprofessional.co.uk

Creative & Cultural Skills http://www.ccskills.org.uk

Intellectual Asset Centre http://www.ia-centre.org.uk

We are on twitter: http://www.twitter.com/getambition. Twitter hashtag for this event is #getambition

AmbITion Roadshow tag is getambition. We are using a number of different social network sharing community
platforms including del.icio.us, flickr, Scribd, slideshare, blip.tv, viddler, YouTube, Qik. We will be tagging media with
‘getambition’ and aggregating it on the network, please feel free to do the same.

Getting Digital Roadshows:

Roadshow Central (Stirling)
May 27, 2010, Stirling Management Centre, University of Stirling
Roadshow South (Edinburgh)
June 10, 2010, Edinburgh First, University of Edinburgh