FRANCHISE

DISCOVERY WORKBOOK

116 Changi Road, #02-13 WIS@

Changi, Singapore 419718
(65) 6342 1901
www.astreem.com

FRANCHISE BRAND

Instructions to use the Franchise Discovery Workbook:

Tick the box that best describes the franchise you are investigating.
Section I
Point allocation: No = 0, Some = 2, Yes = 4
Section II
Point allocation: None = 0, Some = 1, Some Key = 2, Most Key = 3, All = 4

Yes

Some

About the Brand and organisation

No

SECTION I

Total up each section and add the sub-totals of each section in the final score in
Section 3 under the results section.

The Brand name is established and well known.

The products/services are consistent across outlets.
The brand is well received by the market.
The overall branding and communication for the product/service is consistent.
The online marketing feedback is generally positive.
There is a significant number of outlets in your territory (SUF).
Are there many outlets that have closed (SUF)?
The brand name has entered many markets internationally (at least 2).
The franchisor has achieved franchise industry standards.
Trademark of the franchise is registered.
Sub-total

FRANCHISE DISCOVERY
WORKBOOK

Page 1 of 4

All

Most Key

SOME Key

SOME

Experience

NONE

SECTION II

FRANCHISE BRAND

The franchisor has experience in franchising.

The franchisor has established a team to specifically take care of the franchise
in all its aspects of Marketing, Set up, Operations, Training and Reporting.
The franchisor has a strong team to manage the operational aspects of
the franchise.
The franchisor demonstrates experience when asked how they handle
their franchisees in terms of conflict resolution and top areas of concern.

NONE

SOME

SOME Key

Most Key

All

SOME

SOME Key

Most Key

All

Training

NONE

SECTION II

Sub-total

The Franchisor is detailed on how they train their franchisees.

Established clear training guidelines.
Established clear on-going training guidelines.
Established a clear recognition and reward system for staff.
Established franchisee conferences and events.

SECTION II

Sub-total

Information System

The franchisor has set KPIs in the monitoring of its franchisees.

The franchisor uses information systems to manage the various aspects
of the franchise.
The franchisor evaluates franchisee performance based on the
information collected.
Sub-total

FRANCHISE DISCOVERY
WORKBOOK

Page 2 of 4

NONE

SOME

SOME Key

Most Key

All

SOME

SOME Key

Most Key

All

Processes

NONE

SECTION II

FRANCHISE BRAND

Does the franchisor share how they manage the day to day processes
of the business?
Is there a system in place to check franchisee compliance and audits
to ensure quality?
How transparent is the audit process?
Are there comprehensive guidelines on how the business is managed
every step of the way (ask about the Standard Operation Manuals)?
Does the franchisor have a vendor and supplier system in place?

SECTION II

Sub-total

Franchise Unit Excellence

Is there a clear Customer Acquisition Strategy?

Is there a clear Customer Retention Strategy?
Are there clear customer experience delivery guidelines?
Are there clear guidelines for measuring franchisee performance?
Is there a clear franchisee engagement process?
Sub-total

FRANCHISE DISCOVERY
WORKBOOK

Page 3 of 4

SECTION III

FRANCHISE BRAND

Results

Scores

Brand & Organisation

Experience
Training
Information System
Processes
Franchise Unit Excellence
TOTAL

Other Comments:

FRANCHISE DISCOVERY
WORKBOOK

Page 4 of 4

Copyright 2014 Astreem Consulting Pte Ltd. All rights reserved.

Retail Price: S$29.90