Principles & Theory of management Project

Contents
1.

ACKNOWLEDGEMENT........................................................................................... 3

2.

INTRODUCTION TO BUSINESS..............................................................................4

3.

4.

2.1.

Products and services.................................................................................... 4

2.2.

Overview of whole plan.................................................................................. 4

2.3.

Location......................................................................................................... 4

2.4.

Company ownership...................................................................................... 4

DESCRIPTION OF THE VENTURE...........................................................................5

3.1.

Objectives...................................................................................................... 5

3.2.

Goals.............................................................................................................. 5

3.3.

Mission........................................................................................................... 5

3.4.

Vision............................................................................................................. 5

SITUATIONAL ANALYSIS........................................................................................ 6
4.1.

The situational environment..........................................................................6

4.1.1.

Demand and demand trends...................................................................6

4.1.2.

Social and cultural factors.......................................................................6

4.1.3.

Demographics......................................................................................... 6

4.1.4.

Psychographics........................................................................................ 6

4.1.5.

Economic and business conditions..........................................................6

4.1.6.

State of technology of this class of product.............................................6

4.1.7.

Laws and regulations...............................................................................6

4.2.

The competitor environment.........................................................................6

4.2.1.

Direct competitors................................................................................... 6

4.2.2.

Indirect competitors................................................................................ 6

4.3.

The company environment............................................................................6

4.3.1.

Products (product line)............................................................................ 6

4.3.2.

Entry and exit barriers............................................................................. 8

4.3.3.

SWOT analysis......................................................................................... 8

5.

COMPANY HIERARCHY........................................................................................ 10

6.

CUSTOMER (OUR VALUE)....................................................................................11

7.

MARKETING MIX................................................................................................. 12
7.1.

Product......................................................................................................... 12

7.2.

Price............................................................................................................. 12

Principles & Theory of management Project

8.

7.3.

Place............................................................................................................ 12

7.4.

Promotion..................................................................................................... 12

STARTUP COST................................................................................................... 13

Principles & Theory of management Project

1. ACKNOWLEDGEMENT
We are very thankful to Allah Almighty who has given us the
power and ability to think and judge the matters and then to make
use of the blessed abilities. Our most respectable teacher Sir
Tanveer Abbas is the only source who directed us to apply our
abilities in the required direction. These types of tasks and
activities enhance the skills and abilities of us and we can get the
suffi cient knowledge of operations management that will help us
in the future in our professional/practical fi eld.

Principles & Theory of management Project

2. INTRODUCTION TO BUSINESS
2.1.

Products and services

Garnet Limited Company provides the freshest, highest quality natural

ingredients possible to create organic cookies that also cater to those who
require a vegan, gluten-free cookies especially for those who want to eat
gluten free products. We pride ourselves in also using biodegradable,
recycled packaging which allows us to co-exist within a friendly environment.
We realize that there is a growing demand for healthy choices and baked
goods that dont contain the amount of unhealthy ingredients that our
competitors embrace. However, we also know that people are not willing to
sacrifice the satisfaction of good taste and premium quality.

2.2.

Overview of whole plan

Garnet Limited Company is a business built around the belief that eating a
healthy, organic dessert can have a significant impact on a persons wellbeing and attitude, especially for those who believe in consuming only
natural ingredients. Incorporating the adaptability factor, our company will
cater to customers who require special needs such as vegan, gluten-free.
Garnet Limited Company also believes that customers can have great
tasting organic biscuits if the right attention is paid to sourcing, recipes and
consistent quality.

2.3.

Location

Crunchy parle is available on limited utility stores and shops of the twin cities
Islamabad and Rawalpindi.

2.4.

Company ownership

Garnet Limited Company was founded in 2015 with sharing capital of

friends. It built around the belief that one of the hardest things, when you set
out on Gluten free and dairy free diet is being able to identify the
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Principles & Theory of management Project

ingredients/foods that you need to avoid. Our new product development

team are always researching and listening to customers in order to develop
innovative products that those following a Gluten free and dairy free diet are
looking for.

Principles & Theory of management Project

3. DESCRIPTION OF THE VENTURE

3.1.

Objectives

Our social objective is to provide the healthy food to those customers who
have the allergy from wheat.

To create the knowledge about celiac in public.

3.2.

Goals

To offer our customers the biscuits made from organic resources

To give each customer a packet to replenish/nourish the earth

To spend about 30 hours per month specifically to marketing efforts

Minimize our sales force and maximize our effectiveness

Raise funds to support our goals through interested investors

Achieve 99% customer satisfaction and develop repeat customer base

3.3.

Mission

Our mission statement is to say welcome toward happy and delicious

tasteful life to those who are waiting for it by providing fresh and healthy
cookies.

3.4.

Vision

To be the most successful and respected food Company in Pakistan

Principles & Theory of management Project

4. SITUATIONAL ANALYSIS
Situation analysis refers to a collection of methods that managers use to
analyze an organization's internal and external environment to understand
the organization's capabilities, customers, and business environment. The
situation analysis looks at both the macro-environmental factors that affect
many firms within the environment and the micro-environmental factors that
specifically affect the firm. The purpose of the situation analysis is to indicate
to a company about the organizational and product position, as well as the
overall survival of the business, within the environment. Companies must be
able to summarize opportunities and problems within the environment so
they can understand their capabilities within the market.

Principles & Theory of management Project

4.1.

The situational environment

4.1.1. Demand and demand trends

4.1.2. Social and cultural factors
4.1.3. Demographics
4.1.4. Psychographics
4.1.5. Economic and business conditions
4.1.6. State of technology of this class of product
4.1.7. Laws and regulations

4.2.

The competitor environment

4.2.1. Direct competitors

4.2.2. Indirect competitors

4.3.

The company environment

4.3.1. Products (product line)

We are specializing in gluten, wheat and dairy free products. This can be
explained to a large degree by the fact that up until recently Pakistani have
had food allergies that have been undiagnosed. It has been only in the last
few years that medical doctors have begun to diagnosis food allergies
correctly. What was once an unknown problem that affected so many people
with no recourse has become a manageable ailment that is easily dealt with
through modification of diets. This is very positive for both those people that
are affected as well as bakeries who want to specialize in these products.
We offer a wide range of exciting products. The first group is spelt biscuits.
Spelt is used as there are far fewer people that are allergic to this grain.
Yeast allergies are also common and company offers a menu of yeast free
biscuits. Dairy free biscuits and cookies are offered for vegans.
Lastly, egg free cookies and biscuits are offered.

Principles & Theory of management Project

Product name

Crunchy Parle

Latest price

Rs.20/-

Minimum

order 1 set

quantity
Payment

Advance

Product Type

Biscuits

Taste

Sweet/crunchy

Packaging

Box /packet

Shelf line

12 months

Place of origin

Pakistan

Texture

Soft

Features

Normal, special

shape

Circle /round

flavor

Glucofree/yummy/sim
ple

4.3.2. Entry and exit barriers

4.3.3. SWOT analysis
4.3.3.1.

Strengths

Passionate owner who believes in giving back to her

community/environment

Experienced owner who has a creative flair

Sustainable competitive edge of adaptability to all trends and

consumer market needs
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Principles & Theory of management Project

Using organic ingredients resulting in high quality product

Minimal, but experienced staff to start business and save money

Financial resources will be used to give back to assist in the national

environmental goals

Offering opportunities for consumers to join in our ecological goals

4.3.3.2.

Weaknesses

First time business venture

Startup costs are only estimates

Funding a small business could be difficult

Potentially could be understaffed if our product demand increases

drastically

Experience in marketing our product is minimal

4.3.3.3.

Opportunities

Capitalize on changing market

Join the trend of modern snacks design

Green technology will improve our image

To grow quickly and expand, possibly partner with another business

4.3.3.4.

Threats

Competitors could steal our ideas

Partnerships may not become available

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Principles & Theory of management Project

Financial problems could threaten our first years success

Time

management

could

falter

our

productivity.

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Principles & Theory of management Project

5. COMPANY HIERARCHY

CEO

VP

Sales manager

finance
manager

H.R manager

Marketing
manager

Research
manager

Administration
manager

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Principles & Theory of management Project

6. CUSTOMER (OUR VALUE)

We focus on three distinct customer segments. The first group is the Allergy
group. The second niche is the Doctor group. The last group is the Dieters
group. This segment is typically making modifications to their diet based on
their desire to lose weight. Product is an exciting opportunity that combines,
fresh baked goods with spelt, yeast free, and egg free products, addressing
the recent need for these new products. Demand for these products is
expected to grow exponentially as medical doctors become more and more
aware of food allergies. Through a combination of a strong management
team, a solid business model, and exciting, market demanded products will
allow Garnet Limited Company to quickly gain market penetration and
cash richness.

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Principles & Theory of management Project

7. MARKETING MIX
7.1.

Product

Our product is a high-quality, organic dessert that is extremely adaptable to

both special events, and to the special dietary needs of our customers. It will
be beneficial for those customer who have allergy form wheat or celiac.
Each cookies pack purchased is accompanied with a brochure about
celiac. To increase the knowledge in public about that disease

7.2.

Price

The price of our cupcakes is Rs.20/- for each which includes the product, and
delivery of product to consumers. Its price is Rs.20/- which is convenient for
a common person to purchase. One additional things are in the box which is
brochures of celiac.

7.3.

Place

Crunchy parle is available on limited utility store and shop. Now customer
can get it from near to their house which was not possible before that time.

7.4.

Promotion

Giving adds on different area.

Advertisement on social media as well

Sample offline

Offering coupon

TV featured story

Radio commercials

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Principles & Theory of management Project

8. STARTUP COST
Plant and oven
Building
Raw material
Desk phone
Van
Total

345900
150000
125000
10000
200000
830900

Explanation:
As we purchased land building and raw material for starting our operations.
Van is purchased for delivery purposes. Plant and oven for baking purposes
and desk phone for contacting purposes.

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