PAY TV MARKETING PLAN

Marketing Planning Overview

AGENDA

OBJECTIVES

Program Overview
1. Preparing S.O.P
In Progress.
2. Marketing Plan
How to sell Pay Tv product K-Vision and Topas TV on local city
such as Jakarta?
Find the right Dealer.
Explore and Reseacrh the customer intrest.
Follow up all our active dealer about sales
improvement.
Online media such as Social media and live chat.
E-commerce for retail
Infiltrate to the society and Forum to find out their
Intrest and problems about Pay tv especially K-Vision
and Topas TV.
3. Monitoring
Build a system to Monitor Sales Growth, Customer Data,
Sales Profit and also Risk,Effect and Threat Online or offline.
4. Marketing Report
Build a system to report the Sales Growth, Customer Data,
Sales Profit and also true and false feature.

Goals
Boost Profit and Sales.
Tasks
Research and Follow up feedback from Sumber Parabola Website
and Create an account on well known E-commerce Website such as
tokopedia.com, kaskus.co.id, bukalapak.com for retail to lure
Customer Intrest.
Resources
Research about Pay TV progress in indonesia through Forum,
Thread, Facebook and Also Complain from Customer.
Evaluation
Every month Evalution and meeting to discuss all the problems on
Sales, Marketing, Customer, Complain or about the Product
Knowledge.

STRATEGIES
Proven Methods
1. Maintain all the Dealer.
2. Product Promotion or Other promotion.
3. Quantity Sales.

 New Methods
1. Maintain & educate all the Dealer.
2. New Approachment to increase the customer and Dealer
intrest.
3. Quantity and Retail sales.
Positioning Strategy
1. Marketing and Development.
2. Development and Consultant.
3. E-commerce online and Direct Sales/Marketing.

Marketing Program Planning

Product Knowledge

Get to know the Pay TV product Technically inside and outside.

Get to know the PIC on K-Vision and Topas TV.
Get to know How it work.
Get to know the Difficulty and Problems.
Get to know The Sales system.
Research about Pay TV.

Marketing Strategy

Risk and Threat

Maintain & educate all the Dealer also provide enough information
to push and lure the sales demand.
New Approachment to increase the customer and Dealer intrest on
K-Vision and Topas TV Product.
Quantity Sales and Retail Sales.
Competitor with Lower Price.
Bad Distributor who are causing the Difficulty on K-vision and Topas
TV.
Competitor outside the Consorsium.
Bad behaviour from the Sales Person.

PRIMARY OBJECTIVE
To increase Sales Profit...How?
I.
II.
III.

Encouragement
Giving a Good Product knowledge to Customer and Dealer to convince
them the quality of the product so they can buy the product gladfully.
Excellent Services
Developing Excellent After Sales service & Customer Serivce with Good
sales enviroment to improve Customer Satisfaction.
Online Sales
Online Sales through Social media and Trading Website ( only Retail ) to
lure Customer for Quantity purchases.