Professional Documents
Culture Documents
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Alyssa Dyck
440 S. 2nd W.
Rexburg, Idaho 83440
(509)554-8501
dyc14001@byui.edu
3 Brochure
5
Web Design
7
Photo Design
9 Logo
11 Montage
13
Event Ad
15
Business Card
17 Letterhead
19 Flier
Brochure:
Web Design:
Description: This project consisted of creating an original logo and web page to demonstrate
skills in HTML, CSS, and design.
Process (Programs, Tools, Skills): First I created the text to input into my web page. After
figuring out the basic layout of how I wanted things, I built the basic code using HTML. After
I checked out the code and got my page looking the way I wanted it to, I began with the
design aspect of the project. I then put together the CSS coding until everything looked the
way I wanted. I had my draft critiqued by two peers, and then made the finalizing touches on
the project.
Message: The message demonstrated in this web page is that Black Diamond Snow Gear is a
great company for snowboarders/skiers to buy their equipment from.
Audience: The audience targeted is those involved or interested in skiing, or snowboarding.
Top Thing Learned: The top thing that I learned was that when your web page isnt showing
up the way you want it to, that means there is something wrong with the code.
Color scheme and color hex(s): The color Scheme that I chose is monochromatic, with the
use of the colors mint green, and black. The Hexes for those two colors are, #000000 and
#d1e8c5
Title Font Families & Category: The font that I used throughout my entire web page was
Helvetica, which is a sans-serif font.
Changes made to the CSS: Some of the changes I made to the CSS include the following:
The logo image, the background image, the text colors, the text fonts, the border color, the
body background color, the spacing in between lines, and the character of the text (bold/
italicized).
Photo Design:
Logo:
Montage:
SAVE THE
CHARITY 5K
NATIONAL PARKS
Conservation Association is
required to participate.
become a reality.
Description: A full color Event Ad to promote doing a charity 5k to raise money for
our National Parks using only Microsoft Word.
Process (Programs, Tools, Skills, FOCUS principles): First I brainstormed ideas for
which type of event I should do. After I decided, I located a picture of mine to use for
the project. Next, I made sketches of different possible design layouts. When I chose a
design layout, I started putting it together into word. After finalizing my rough draft and
having it critiqued, I adjusted it to the final product.
Message: I am promoting a Charity 5k to raise money for our National Park
Organizations. The message I am trying to get across is that this is a fun event for a
good cause.
Audience: People of the community, and more specifically, nature lovers.
Color scheme and color names: The color scheme I used was complementary. I used
the colors burnt orange and navy blue.
Top Thing Learned: The top thing I learned is that knowing what information to
include in your Ad is just as important as the design, because if you forget to put
certain information in there, the design is pointless.
Title Font Name & Category: I used the San serif font called Lantinghei TC Extralight
Copy Font Name & Category: I used the San serif font called Lantinghei TC
Extralight, for the copy font as well.
Time: 10 AM-3 PM
Event Ad:
Business Card:
Letterhead:
Flier:
Description: This project is to create a flier that will promote a graduate leadership
conference meeting and to grab the attention of recent graduates so that they will
attend.
Process: First, I created four different sketches to get some creative ideas out there on
the table. From there, I selected my favorite sketch of the four and started putting it into
InDesign and playing around with it. After I had a pretty good draft going, I received
some critique from two different knowledgeable sources. I then used that critique to
touch up my draft and make some finalizing changes until my flier was complete!
Message: The message of the flier is that if you are a recent graduate and you want to
have a competitive edge in business, you should definitely attend this conference.
Audience: The audience is recent graduates, focusing on ages 22-30.
Top Thing Learned: The top thing I learned is the importance of negative space, and
that sometimes you have to play around with your layout a little in order to figure out
the appropriate amount of negative space.
Title Font Name & Category: I only used one font in this flier design, and its name is
Avenir Next Condensed. It is a sans serif font.
Copy Font Name & Category: Also used Avenir Next Condensed, a sans serif font.
Links to images used in this project:
https://130.commbyui.org/wp-content/uploads/2013/01/JuliePeterson-Leadershipconference-business-rexburg-Idaho_7530-as-Smart-Object-1.jpg
https://130.commbyui.org/wp-content/uploads/2013/01/VouantLogo3.png