Business Plan Green World Project Conaseg Ltda

CONASEG LTDA.
PROJECT VERDE WORLD

PLAN OF BUSINESSES
WE OFFERED TO COMFORT AND SECURITY IN HARMONY ENVIRONMENT

Santa Rosa de Cabal, August of 2007
CONTENT
Introduction.
Key factors of Success.
Description of the Business.
The company.
Commercial plantation of 4,000 Hectares of guadua.
The CO2 market MDL.
Industrialization.
Mission.
Vision.
Enterprise objectives.
Economic performance of Colombia.
By what buying and investing in Colombia.
Forest industry and of wood.
Enterprise function.
Organizacional plan.
Commercial society.
Partners.
Organizacional structure.
Organizacionales , labor competitions, profile of the position and processes.
Integral control panel BSC.
Strategic approach productive chain of guadua.
Plan of trade.
Situation of the industry of floors of parquet.
Definition of the client.
Type of client company.
Type of client person.
Definition of the competitor.
Definition of the market.
Market that will take care of with the product or service, nature and growth.
Location and geographic location.
Description of the objective market.
Considered size of the market number of people who demand the product.
Size considered of the market in monetary units of the product or service.
Product or service of the competitor.
Type of market.
Strategies of trade.
Strategies of differentiation and leadership in the market.
Differentiation of the product emphasis.
Strategies of distribution-commercialization.
Strategies of promotion and publicity.
Strengths of the competitor.
Weaknesses of the competitor.
Price of the product of the competitor.
Product definition or service, characteristics, dimensions, uses.
Norms and structural tests of the product.
Criteria of purchase.
Necessities of the client.
Support to the client.
Price by unit.
Margin of utility.
Awaited percentage of participation.
Waited for time of participation in the international market.
Strategies of price.
Plan of production and operations.
Suppliers.
Productive forest nuclei for guadua.
Objectives.
Actors.
Methodologic process conformation productive forest nucleus of guadua.
Relation between actors conformation and operation NFP.
Policy of quality.
Resources, insumos, raw material, prices, tools, machinery and equipment.
Cost establishment and maintenance by hectare of guadua.
Plan of operations.
Map of processes.
Flow of the productive process.
Plan of beginning.
Plan of contingency and exit.
Plan of technological monitoring.
Exporting strategic plan.
DOFA.
Enterprising equipment. Parameters plan of businesses.
Financial scheme.
Cronogram of execution.
INTRODUCTION
The present plan of businesses must like intention obtain resources by value of
USD $ 10.000.000 , necessary for the phase of opening of a new business in via of
constitution, CONASEG LTDA. - PROJECT VERDE WORLD , that will operate in
sustainable the industrial and forest sector (commercial Plantation of guadua 4,000
Has, CO2 capture, preindustrialization and industrialization: production and sale
of stems tree trunks for the agricultural sector (Conservatories, tutor cultures),
musical, movable cattle dealer, construction, house, crafts, Instruments;
production and sale of stems for the industry: Floors, parquet, panels,
plywood, tables, planks, agglomerate, laminates, prefabricated constructions,
moldings, you plate, doors, closets, integral furniture, tables, kitchens, turnings).
Besides to present/display an analysis DOFA and the strategies that the
enterprising group tries to develop once it has entered the objective market, this
study approaches subjects like the organizacionales plans carefully, human,
financial and economic, operative talent, market, beginning, contingency and exit,
exporting strategic plan and internationalization.
The plan is provided also, of the projection schemes that have the object to
convince the group of interest, of the validity of the initiative, as much from the
economic point of view like financier. Of this way, the necessity of a financing is
justified that will be granted to a society with a professional, serious and expert
direction, pawned to the maximum on surpassing the challenges of the market and
operating the optimal perspective of growth of the business, guaranteeing really the
capital of those who finance the operation, by means of the construction of a stable
and lasting enterprise success and assuring at the same time an adapted rate
return the inverted capital.
KEY FACTORS OF SUCCESS
Irrevocable commitment with the environmental management and the
improvement of the climatic change, guaranteeing the quality of guadua, the
skills of the workers, the design and an optimal end item.
To arrive at a market niche that has originating preference by products and
services of exotic wood (Guadua Angustifolia Kunt).
Preferences and spending power of the consumers.
To offer a system of easy joint and use.
The use of par excellence and totally sustainable a renewable resource, aid
with the care of environment, thanks to its capacity of water storage, CO2
fixation and conservation of the ground.
Guadua as forest resource grows quickly, flexible, light, beautiful, apt for
multiple uses and can be compared with the steel.
The technological innovation in machines, productive equipment and
processes.
The experience of the enterprising equipment.
The fortification of the Enterprise Social Responsibility.
Guadua dance to the rate of the earthworks.
It has more resistance to the tension in pounds by square inch that the steel.
Guadua grows extremely fast, a plant reaches its maturity in five years. To
the five years, of a guadual the houses could be constructed that its
extension allows.
Guadua also acts as an excellent pipe of water-drainage that can replace the
PVC pipe.
It is possible to be used in irrigation systems to cover distances with hundreds
of kilometers.
It is a renewable fuel base .
Guadua produces 72,000 liters of alcohol fuel by planted hectare.
To cultivate a house, sounds to fantasy, but it is a fable that we can make
reality.
It is the ideal substitute of the asbestos fiber, then ingenimonos the formulas
to use them to depth in the fibrocemento industry.
Guadua is a sustainable alternative of multiple industrial services and
construction, that will benefit the economy from the country and the
development of its communities.
DESCRIPTION OF THE BUSINESS
THE COMPANY
CONASEG LTDA PROYECTO MUNDO VERDE SA she is one new initiative that
will impel in the City of Santa Rosa de Cabal and Virginia Department of Risaralda
Colombia, as of the month of Julio of 2008. The activities consist of the commercial
Plantation of guadua, CO2 capture, I+D+I, Biocomercio, preindustrialization and
industrialization, production and National commercialization and the laminated
product International, floors, parquet, panels and prefabricated constructions
elaborated of guadua.
The business is disturbed in:
Commercial plantation of 4000 Hectares of guadua:
The guaduales are generating of protective effects on grounds, the biodiversity
and the waters of any river basin, besides to generate I oxygenate and to
absorb carbon dioxide. The forests of guadua have a purifying effect and form a
landscape worthy to contemplate.
Guadua is an important source of raw material for the industry and the
agricultural sector.
The Market CO2 Mechanism of Desarrollo Limpio (MDL):
The characteristics of environment of the country they allow to reduce and to
absorb the CO emissions2 established by the Convention of Climatic Change and
the Protocol of Kyoto, therefore the industrialized countries can fulfill their
commitments of gas reduction by means of the certificate purchase from reduction
to other countries.
The potential sector for the reduction and absorption of emissions in Colombia is
forest. The objectives of the forest projects consist of the recovery of forests with
strategic importance for the production of environmental goods and services, and
the reforestation and rehabilitation of degraded tropical zones by means of the
creation of agroforestales systems and forestry.
The development of the projects could represent a reduction and potential
absorption of emissions of 70 million tons of CO2, 30 million of which they
represent sales of credits by reduction of emissions during the periods of the
accreditation of the projects (between seven and veintin years). Starting off of the
present price of the market of US$ 3,5 for US$ 7 by ton, these credits could get to
generate around US$ 105 to US$ 210 million in that period of time.
In rodales of guadua it is possible to be found in average approximately 560 tons of
CO2 in the first 50 cm of depth of the ground. The carbon content in the ground
tends to increase when the ecological conditions of altitude and precipitation are
greater. In addition, the advantage of the guaduales does not affect of negative
form the edfico carbon content; on the contrary an suitable handling of the
guaduales could bring socioeconomic benefits as as much environmental.
A year after established a plantation an approximated increase of 4 tons of CO
appears2 by hectare in the first 50 cm of depth of the ground. The aerial and
superficial part of Guadua angustifolia it can fix 54.3 tons of CO2 by hectare in a
period of 6 years. If it is assumed that the increase of edfico carbon continues with
a rate like the found one for the first year of established the plantation, in 6 years a
carbon storage would be had in the ground of 24 tons of CO 2; with which a
plantation of guadua can fix 78.3 tons of CO 2 in a period of 6 years from its
establishment. Therefore, guadua is an important species for the reforestation, as
much for the restoration of areas degraded like for the benefit of environmental
services.
Industrialization:
The company will develop the productive process for the sizing,
lateado, cepillado, preserved, dried, machimbrado and the elaboration of
laminates, floors, parquet, panels of guadua for the sector of the construction,
furniture and crafts (To see productive process).
MISSION
To offer to our ambient clients of pleasant, healthful, modern and safe work and
estada, with laminated fine, of novel design, elaborated products with guadua of
excellent quality; that they contribute with the well-being of the community, the
sustainable development of the natural resources and the improvement of the
climatic change.
VISION
In 2012 MUNDO VERDE SA it will be the company leader in the market of the
floors, laminates and panels in guadua for prefabricated , movable constructions
modular and crafts. Their solutions will be to the vanguard of the technological
advances of support to the productive and administrative management. It will use an
automatic technology of joint that will allow the opportune attention of the orders. It
will be a company recognized national and internationally by the respect of
environment, the participation in the reduction of the GEI, the quality, design,
fulfillment and service to the client.
OBJECTIVES OF THE COMPANY
To consolidate the company like CI and its corporative image in the national
and international market in the 2009.
To certify itself in system of management of quality, system of environmental
management, 18001 OSHAS and Ecoetiquetado in the 2009.
To obtain annual sales of USD$ 10 Million.
To improve margin EBITDA every year.
To develop technology and Know How.
To create value for the proprietors.
To develop Enterprise Social Responsibility.
ECONOMIC PERFORMANCE OF COLOMBIA
So that to buy and to invest in Colombia?
Strategic geographic location: easy access to North American, European, Asian
and Latin American the market.
Macroeconomic stability: economic growth over the average
Latin American.
Human resource: availability of described, competitive manual labor and
jeopardizes.
Size of market:
42,1 million inhabitants (Census Nacional 2005, DAMAGES).
Third greater population of Latin America.
Platform of export: access privileged to more than 1.000 million consumers.
Agreements of Free Commerce:
TLC with the U.S.A. in process of approval on the part of both congresses.
Andean community of Nations, DOG (Colombia, Bolivia, Ecuador and Peru).
Group of the Three, G-3 (Colombia and Mexico).
DOG - MERCOSUR.
Colombia - Chile.
Colombia - CARICOM.
Tariff preferences:
With the United States, ATPDEA.
With the European Union, Andean SGP.
Special regimes of foreign trade :
10 Frank Zones.
5 Special Economic Zones of Export.
Incentives for users highly exporter.
Special systems of Import - Export.
Exportable supply: Ample portafolio of products and services of high added value
and quality in the sectors of services, trains and mining.
The economic results of Colombia confirm the consolidation of the country like
one of the most stable and attractive destinies for the foreign investment in
region. The numbers of growth come as much accompanied from a rise in the
confidence levels of the consumers as of the industralists, to which they have
contributed the improvements in the conditions of security in the national territory in
the last four years.
The foreign investment and the exports continue showing results
positives, first with an amount by US$2.448 million (m) during the first one
semester of 2006, whereas to June of the present year goods were exported by
a total of US$11.537 m. This represents an increase of 13.2% with respect to
same period of 2005.
International Monetary Fund (the IMF) gave by finalized a period of seven years in
agreements of stand by with the Colombian government. The balance of this
process is positive and, in agreement with the own analyses of the IMF, it
contributed to fortify the Colombian economy and as opposed to to improve its
capacity of answer possible adverse shocks at international level.
The good economic situation of the country, supported by the fiscal stability and
monetary, it is reflected in the foreign investment and the industrial production,
which
it has fortified the penetration capability in the international markets,
resulting in an increase in the exports of the country.
The growth of the GIP surpasses all the prognoses.
The Colombian economy grew in 2006 the 6,8% and, in the first trimester of this
year, 8%. The investment, on the other hand, has been four years growing to rates
of two digits and, like proportion of the GIP, 20s could will upper reach east year the
level from second half of the years. The low interest rates and the abundance of
liquidity in the economy contributed to this process, altogether with specially
favorable external conditions and the improvement in the levels of confidence in the
country.
This result was impelled by the behavior of the following sectors:
construction (17.3%), commerce, restaurants and hotels (8.9%), transport,
storage and communications (10.3%), and manufacturing industry (6.7%).

From the point of view of the final demand, the accumulated behavior to June
of 2006 it presented/displayed a growth of 8.5%, explained by an increase of
investment in 29,7%, with positive variations with respect to he himself period of
previous year in: civil machinery and equipment (24.7%), works (25.2%), equipment
of
transport (22.5%) and construction and constructions (12.6%). Also, the
consumption
end grew 4.5%, explained by the increase of consumption of the Government
(2.2%) and of
final consumption of the homes (5.3%): In real terms the exports
3.9% grew.
Latin America: Main Economic Indicators
Forest industry and of Madera Manufactures

With approximately 64 million hectares of natural resources, that is to say, 56% of
total the continental area of the country, the potential of the forest industry in
Colombia are enormous. Of those 64 million hectares, according to the Institute of
Studies of Hydrology, Meteorology and Medio Ambiente (IDEAM), the amount of
earth apt for forest plantations is considered in 25 million hectares.
It is possible to be anticipated that other three million hectares, most of which they
are cultivated at the present time with untenable agricultural practices, also could
be incorporated in next the twenty-five years. In addition, the particular climatic
conditions of the country, and their location in the tropic, without stations; they make
possible higher rates of biomass production that those that registers the rest of
nontropical countries.
The government policies promote and stimulate the forest development through
diverse programs that they look for to improve the productivity of the sector. The
Ministry of Agriculture and Rural Development has stimulated the creation of a
nucleus of forest plantations in seven regions. Additionally, the national centers of

investigation have developed improved seeds that produce more high returns than
those that are used at the moment in the reforestation. Between the examples of
these research programs they are counted: the Program Investigation in Semillas
Forestales Nativas (INSEFOR) and the Strategic Plan for the Genetic Improvement
of the National Corporation of Investigations and Fomento Forestal (CONIF).
In addition, 2000 new the National forest legislation and Plan of Forest
Development stipulate clear lines of action and promote the forest activities through
different mechanisms, including the following incentives of investment:
A deduction of 10% in the tax of rent for the development of new forest
plantations.
Exemptions to the tax of rent for those activities that undertake forest plantations,
including guadua, and for investments in new sawmills.
Exemptions to the tax to the sales on products like wood in mass (in rolls or
round), wood in blocks and seeds of trees.
The Certificate of Incentivo Forestal (CIF) rembolsa a percentage of the costs
associated to the plantation and handling of forestry activities, during the first five
years of the project.
The National Government promulgated the forest law, with the intention of
establishing clear attachment lines for the investment in the sector.
Two important productive chains have been developed around the forest activities:
Wood wood, Furniture and Manufactures : manufacturing industry of the
wood, furniture and accessories.
The centers of activity of these chains are located mainly in Bogota, Medelln, Cali,
Popayn, Grass and the Atlantic coast. In Colombia there are 290 establishments
concentrated in the manufacture of furniture; these use to near 12,300 people. The
subsector that contributes more to the production is the one of furniture for the
home, with a 63% of the total production; it follows the subsector to him of furniture
for office, with a 37%.
The industry of furniture and wood accessories has registered a certain dynamism
in the last years. Whereas in 2000 it represented a 0,2% of the industrial GIP, in
2002 that percentage it ascended to 0,8%. The labor productivity of the sector also
has improved: in 2000, the added value generated by each employee in the
industry of furniture and accessories era of COP$ 15 million; in 2002 that value it
was of COP$ 23 million.
Colombia is a net exporter of wood, furniture and manufactures of wood. In 2004,

the trade balance of the sector was positive: the value of the exports was of US$ 78
million and the one of the imports of US$ 63 million.
Natural Madera products
Colombia has an enormous potential in the commercial use of the wood. In
agreement with the National Department of Planning, in 2002 the area reforested
total in the country was of 500,000 hectares; 40% of these were areas of industrial
and commercial reforestation. The wood consumption in Colombia is approximately
of 20 million cubic meters to the year; of these, 20% are destined to the industrial
sector.
The main species of trees that are used for the commercial reforestation in
Colombia are: pine, guadua, cedar, walnut, cypress, wall-plate, eucalyptus, ceiba,
rivet and theca.
ENTERPRISE FUNCTION
CONASEG LTDA. PROJECT VERDE WORLD it produces and it commercializes
laminated products special floors, flat skies, tables, panels and constructions
prefabricated elaborated in guadua that are individualized to a competitive price of
market and with a greater comfort through the manufacture against order and the
direct sales to the client.
The company prohangs by the constant investigation around forest engineering and
identification of the necessities of the society in the development of new products
that are friendly with environment .
The company will participate in the world-wide carbon market through the CO2
capture in order to sell to the industrialized countries Certificates of reduction of
emissions.
PLAN ORGANIZACIONAL
LEGAL MARCO
The company fulfills all and each one of the requirements established by the norms
and laws of the Republic of Colombia.
COMMERCIAL SOCIETY
COMERCIALIZADORA INTERNACIONAL CONASEG SA
It allows to make all type of operations in the public market of values.
It will not be able to be constituted nor to work with an inferior number to five
partners.
It gives to flexibility for the entrance or exit of risk investors who provide the
necessary resources of capital for the initial phase like for the one of
expansion from the company to national and international markets.
The capital is divided in indivisible actions of equal value, represented in
negotiable titles.
The administration is to position of a Board of directors, chosen by the

general assembly of shareholders, that chooses a legal representative as
well, llmese president or manager at any time, for determined periods,
reeligible and removible.
The responsibility is limited the amount of the contributions of the
shareholders.
It allows within the agreement of shareholders to create a Code of Good
Corporative Government for the decision making and the protection of the
rights of the minority stockholders.
PARTNERS
NAME PARTNERS VALORAPORTECAPITAL VALORAPORTEINDUSTRIAL
Jorge Luis Escudero $ 5.000.000
$ 144.294.440
Henao
Oscar Daro Villada $ 2.500.000
$ 100.000.000
Lopez
Juan Ramirez de $ 2.500.000
$ 200.000.000
Verger
Jorge
Eduardo $ 30.000.000
$0
Ramirez
Carlos Alberto Lopez $ 30.000.000
$0
Novoa
NOTE: To see financial plan
CONDITIONS AND RULES FOR THE PARTNERS
In the constitution writing one will define the conditions and policies for the entrance
of new partners, distribution of utilities, dividends, reinvestment of utilities,
conformation of reserves for investigation and development, election of dignitaries.
STRUCTURE ORGANIZACIONAL
COMPETITIONS ORGANIZACIONALES, LABOR, PROFILE OF THE POSITION

AND PROCESSES
Communication.
Approach in the Client.
Direction to the profit.
Decision making .
Work in Equipment.
NOTE: To see Manual Integral Management of the Human Talent.
CONASEG LTDA. PROJECT VERDE WORLD
INTEGRAL CONTROL PANEL BSC
PERSPECTIVE
FINANCIER
1. Growth of income and
mixtures
2. Reduction of costs and
improvement of productivity
3. Use of assets and structure
of investments
4. Admn. Of the risk
(operative and financial)
PERSPECTIVE OF
THE CLIENTS
* Margins
* Rotations
* Yield
* Creation of value
PERSPECTIVE OF
THE INTERNAL
PROCESSES
1. Participation in the market
1. Processes of innovation
- to identify markets
- product creation and
services
- Environmental Aspects
2. Attainment of clients
2 Processes of Operations.
- Production, goods and
services
- Delivery of goods and
services
3. Retention of clients
3. Processes of posventa
- Service to the client
4. Satisfaction of clients
5. Yield of the clients
MISSION
VISION
STRATEGY
* Product attributes and
services
* Relations with the clients
* Image and reputation
* Time
* Quality
* Performance
* Cost
PERSPECTIVE OF
GROWTH AND
LEARNING
* Capacity of the employees
* Capacity of the systems
of information
* Motivation
* Leadership
* Empoderamiento
* Alignment
STRATEGIC APPROACH PRODUCTIVE CHAIN OF THE GUADUA

FORTIFICATION OF THE COMPETITIVE CAPACITY
SILVICULTURA-POSTCOSECHA-PREINDUSTRIALIZACININDUSTRIALIZACIN AND COMMERCIALIZATION CERTIFIED REDUCTION
OF EMISSIONS
INVESTIGATION, DEVELOPMENT AND INNOVATION
Forestry and fortification of the natural resource. Constructive systems
and architectonic design.
Processes of postharvest.
Innovation in applications.
Spreading and transference of knowledge.
Artisan and industrial design.
Industrial processes.
Structural systems.
EDUCATION, QUALIFICATION AND CULTURE
Appreciation and valuation of the forest resource.
Valuation of the product.
Enterprise fortification.
Fortification of the organization.
Fortification of the human capital and the social weave.
Joint with the formal system of education.
QUALITY SECURING VOLUNTARY CERTIFICATION OF THE FOREST
Definition of quality parameters.
Control of variables critics.
Consolidation of the quality system.

Joint with the strategic components of the chain.
Monitoreo, pursuit and evaluation.
Standardization and certification.
COMMERCIALIZATION AND TRADE
Intelligence of markets.
Identification and structuring of commercialization channels.
Presentation of the product.
Publicity and strategic positioning.
Investigation of markets.
Fortification of strategic and commercial alliances.
ENVIRONMENTAL SUSTAINABILITY
Regulation of great volume hydric.
CO2 capture.
Control of erosion.
Landscape and Biodiversity.
Green-Ecoetiquetas clean-Seal production.
Support and improvement of the agroforestal resource.
TRADE PLAN
Situation of the industry of floors of parquet of wood in the UE, the U.S.A.,
CANADA and JAPAN
The floor parquet is most popular of the wood floors in these countries, to a great
extent due to its characteristics of adaptability to the climatic changes originated by
the four present stations throughout the year. In addition parqeut is durable,
resistant, economic, hygienic, antiallergic, of easy maintenance, provides a natural
atmosphere sensation and it is in a great variety of forms, sizes, colors and
designs.
The popularity of the floors in the world was demonstrated with the increase that
took place in the consumption of 8.7%. Only the consumption of the countries of
FEP (UE) reached 80,6 million square meters . This consumption increased due to
the increase in the demand in wood floors to be used in the renovation and
remodeling of houses.
DEFINITION OF THE CLIENT
The foreign consumer is very demanding and looks for products with greater added
value and highest quality, in addition he has the economic capacity to pay by
products with those characteristics.
In the case of wood products, in special for the construction, one has preferences
by durable, resistant and thermal wood.
TYPE OF CLIENT COMPANY
The companies with which commercial businesses will be made are of deprived,
mixed or public nature, Pymes and Grandes companies of the Sector of the
construction and the decoration for new facilities, remodeling or maintenance of the
same ones.
TYPE OF CLIENT PERSON
The design of the floors, flat skies, panels, prefabricated, movable constructions
modular residential and commercial and the crafts in guadua are for consumers
between the 16 and 55 years of age, both sexes, with spending power, people
whom it likes atmospheres of pleasant work and rest in harmony with environment,
with good level of schooling.
DEFINITION OF THE COMPETITOR
Colguadua: It makes latillas in guadua.
Its production is very artisan and the production is for own consumption, is a
microcompany.
DEFINITION OF MERCADO
The market of the U.S.A. and the UE counts on a tariff of ANDEAN 0% SGP.
Commercial barriers are not had, is due to fulfill the practical standardses and
fitosanitarias already known like the standards of security established by Consumer
product safety commission, Nathional Manufactured Home Construction and
Flammables Fabrics Act.
A deficit of 4 million square meters of floors of parquet in the UE exists.
The market of the U.S.A. for prefabricated constructions new is of 1.589.000 units
in average to the year.
MARKET THAT WILL TAKE CARE OF WITH THE PRODUCT OR SERVICE,
NATURE AND GROWTH OF THE MARKET.
NOTE: To see Financial Plan.
LOCATION AND GEOGRAPHIC LOCATION.
The commercialization of products will be made at national and international level.
The market is concentrated in the main cities of the country: Bogota, Medelln, Cali,
Barranquilla, Pereira, Manizales, Cartagena, Bucaramanga; it is in them in where is
the greater population with spending power and in where more reactivation has had
the construction.
The external market of the construction is conformed by the following subsectors:
new residential construction, new nonresidential construction, rehabilitation and
maintenance of construction, civil Engineering, architecture and decorators.
The countries are the U.S.A., Canada, Japan, Germany, Spain, Italy, United
Kingdom, France, Holland, Switzerland, Norway, Russia, Brazil, Costa Rica and
Panama.
DESCRIPTION OF THE OBJECTIVE MARKET.
The selected countries even to commercialize products and services are important
commercial partners of Colombia, as they offer a great opportunity of businesses
for the sector of the construction and the decoration. In addition to the location
strategic of our country to arrive at the destiny with a strong competitive advantage
in the Physical Distribution the International.
CONSIDERED SIZE OF MERCADO NUMBER OF PEOPLE WHO DEMAND THE

PRODUCT OR SERVICE.
SIZE CONSIDERED OF MERCADO IN MONETARY UNITS OF THE PRODUCT
OR SERVICE.
NOTE: To see
Financial Plan.
PRODUCT OR SERVICE OF THE COMPETITOR.
It does not have the characteristics, advantages and uses for which are designed
our products, in addition the technological capacity and to plant of CONASEG Ltda.
is very superior.
The Guadua Angustifolia Kunth has more dimensional resistance than the bamboo
of Asia Pacific.
TYPE DE MERCADO
The market has many ready clients has to acquire products and services offered by
the company. It is counted on letters of intent of companies of the U.S.A.
It is not a Monopolistic market, exist few offerers.
TRADE STRATEGIES.
Strategies of Differentiation and Leadership in the market.
OPERATIONAL EXCELLENCE: CONASEG LTDA. it will provide to the
clients reliable, safe products and services to competitive prices and of easy
availability.
PROXIMITY WITH THE CLIENT: CONASEG LTDA. it will know the clients
close by to respond to its specific and special necessities.
PRODUCT LEADERSHIP: CONASEG LTDA. it will offer to the client
innovating, more useful products and services and than surpass the
services offered by the competitors.
The supply of CONASEG LTDA., it looks for to surpass in performance to the
competition.
Differentiation Producing Emphasis
High level on watch and attention to the client.
Reduction in the time of the shipments.
Attention immediate to the requirements and the restlessness or reclamations
of the clients.
Marked label and with information of the raw materials of manufacture.
Information to the consumer with respect to the utility, construction,
composition, durability, design, style, quality, amount or number of elements,
model, origin, manufactures, price or any other type of information referring
to the good.
Description and identity of the wood (protected Forest, the species is not in
via of extinction).
Origin and style of products.
DISTRIBUTION STRATEGIES - COMMERCIALIZATION.
CHAINS D.I.Y (UE)

GERMANY:
Toom.
Obi Bau-Und.
Praktiker.
Hagebaumarkt.
UNITED KINGDOM:
D.j. Cooper.
Veermans.
HOLLAND:
Gamma.
It had.
Wickers.
Houtland.
The advantages to choose channel DIY are the best and closest contact with the
final consumer, the handling of an ample product range , the periodic publication of
advertising material for the promotion of products.
In the last years one has come amassing and popularizing the use from ecommerce, through the Internet (BtoB, BtoC, BtoG). This channel has facilitated the
commerce and the contact with the clients, suppliers, distributors, agents, etc.
Some of those sites are : Word floors online, to timber Web, to inbar and
europages.
STRATEGIES OF PROMOTION AND PUBLICITY.
Catalogue, Brochure presentation company,
engineering specifications and commercial of the product.
Samples without commercial value.
Page Web, email, Contact Center.
Telemercadeo, Direct trade, Geomarketing, CRM.
Showrooms.
Advertising campaign, specialized Magazines, Directory of manufacturers
and exporter, Newspapers of regional and National circulation.
Mass media: Radio, Television, Cable.
Advertising fences.
Videos, CD ROM.
Enterprise business cards .
Trips of businesses, sectorial Wheel of businesses, fairs and missions
commercial.
STRENGTHS OF THE COMPETITOR.
Experience in the sector.
WEAKNESSES OF THE COMPETITOR.
Artisan company.
Products of regulating quality.
PRICES OF THE PRODUCT OF THE COMPETITOR.
Piso $ 61.000/m2
DEFINITION OF THE PRODUCT OR SERVICE
The products to produce and to commercialize are prefabricated, movable Floors,
cielorrasos, panels, laminates and constructions modular and crafts in guadua.
The product comes voluntarily from certified forests, that fulfill the requirements of
the Independent Corporation of Risaralda CARDER.
Guadua used has excellent environmental services, beautiful appearance,
discharge resistance, the maintenance of the floor is easy, economic and the prices
of market are competitive.
Marca, the commercial motto and the logo symbol of the company will be registered
and patented in the Supervision of industry and commerce of Colombia and before
the WIPO.
One has a protocol for the immunized one, drying and increase of the dynamic
resistance of guadua that was developed by our company which will be patented
before the pertinent organisms.
GUADUA CLASSIC
GUADUA FLOORING AND ACCESSORIES

Standard dimensions: 915mm x 91mm x 15mm, 900mm x 90mm x 15mm, 600mm x 90mm x 15mm (to
other sizes also available upon request) Finishes: Matte, Glossy, Unfinished. UV Urethane and
available Aluminum Oxide finishes.
NATURAL HORIZONTAL
NATURAL VERTICAL
HORIZONTAL COFFEE
VERTICAL COFFEE
STAIR NOSING
Colors: Natural, Coffee
Styles: Horizontal, Vertical
Finishes: Matte, Glossy, Unfinished
Dimensions: 70mm x 19mm
Lengths: 915/1220/1830mm
REDUCER
Lengths: 915/1220/1830mm
T-MOLDING
Styles: Horizontal
Lengths: 915/1220/1830mm
BASEBOARD
Lengths: 915/1220/1830mm
QUARTER ROUND
Styles: Vertical
Lengths: 915/1220/1830mm
EURO-BASEBOARD
Styles: Vertical
Lengths: 915/1220/1830mm
Solid Guadua Flooring

Description Of Goods
Item No
EJ-CHB01
HORIZONTAL CARBONIZED
EJ-CHB02
BAMBOO FLOORING
Normal
Specifications
Colour
960X96X15mm
AMVER (Undertone/Fuscous)
920X92X15mm
Clay
EJ-CHB03 1850X92X15mm AMVER (Undertone/Fuscous)
VERTICAL CARBONIZED
BAMBOO FLOORING
NATURAL HORIZONTAL
BAMBOO FLOORING
NATURAL VERTICAL
BAMBOO FLOORING
EJ-CVB01
960X96X15mm
EJ-CVB02
920X92X15mm
EJ-CVB03
1850X92X15mm AMVER (Undertone/Fuscous)
EJ-NHB01
960X96X15mm
Natural (Undertone/Fuscous)
EJ-NHB02
920X92X15mm
EJ-NHB03 1850X92X15mm Natural (Undertone/Fuscous)

EJ-NVB01
960X96X15mm
EJ-NVB02
920X92X15mm
EJ-NVB03 1850X92X15mm Natural (Undertone/Fuscous)

Available Color:
AMVER
Light
Medium
Light
Medium
Dark
Natural
Dark
Structure:
Horizontal
Vertical
Requirement of prEN13329 Ac3
Requirement of GB
18102-2000
Thickness of element, t
taverage0.5mm, on noun estimates tmax-tmin0.5mm
The same
Length of the surface to layer, l
Nominal For the estimate given, measured does not estimate

shall exceed; l500mm; l0.5mm; l> 1500mm;
l0.3mm/m
l1.0mm,
l2.0mm
Width of the surface to layer, w
Waverage0.1mm, on nominal estimates WmaxWmin0.2mm
The same
Squared of the element, q
l, Waverage0.1mm, on nominal estimates l, Wmax l,

Wmin0.2mm
Not requirement
Straightness of the surface to

layer, s
qmax0.2mm
The same
Flatness of the element, f
Maximum single you estimate: fw, concave0,15% fw,

convex0,20% fl, concave0,50% fl, convex1,00%
The same
Openings between elements, or
Oaverage0.15mm, Omax0.2mm
The same
Characteristic
Height difference between

elements, h
haverage0.1mm, hmax0.15mm
The same
Dimensional variations to after

changes in relative humidity,
&l, &w
&laverage=&waverage0.9mm
Not requirement
Abrasion classes contract between prEN13329 and GB/T18102-2000

Class
abrasion
21
22
23
31
32
33
GB/T
AC1
AC2
AC3
AC3
AC4
AC5
prEN133
29
900
1800
2500
3000
4000
6500
Label
181022000
Suitable
usage
6000rounds 6000rounds 6000rounds 9000rounds 9000rounds 9000rounds

General
residential
For
Bedroom
Example
Guest room
s uses
Moderate
residential
Residential
Heavy
General
commercial
Moderate
commercial
Commercial
Heavy
Living Dinning
Kitchen Hall
room
Office hotel
Stores
Department
Stations
Square
High Quality of Guadua Flooring:
Beautiful Appearance
High Wear-resistant
Abundant Patterns
Impact-resistant
Excellent Value
Scratch-resistant
Environmental Protection
Easy to Clean
Cigarette Butts-resistant
Firm Appearance and Accurate

Installation
Fade-resistant
Reliable Quality
Guadua Paneling:
To meet our clients' needs, we carry to full line of paneling for interior design and furniture.
EverJade available Bamboo paneling is in all design configurations and colors, It is ideal for
cabinetry, furniture, moldings, or any inner building uses.
* Standard sizes:
Thickness: 3 to 50mm
Width: 610mm, 910mm, 1220mm
Length: 2200mm or 2440mm
* Construction: Vertical horizontal or
* Color: Natural or Carbonized unfinished only
* Other sizes and dimensions plows available on to special to order basis.
Item No
Normal Specifications
Colour
Natural Horizontal
EJ-PNH-3
2440x1220x3mm (1 to layer)
Natural
Natural Vertical
EJ-PNV-3
Natural
Horizontal Carbonized
EJ-PCH-3
AMVER
Vertical Carbonized
EJ-PCV-3
2440x1220x3mm (to 1layer)
AMVER
Natural Horizontal
EJ-PNH-5
Natural
Natural Vertical
EJ-PNV-5
Natural
EJ-PCH-5
AMVER
Vertical Carbonized
EJ-PCV-5
AMVER
Natural Horizontal
EJ-PNH-10
Natural
Natural Vertical
EJ-PNV-10
Natural
EJ-PCH-10
AMVER
Vertical Carbonized
EJ-PCV-10
2440x1220x10mm (to 1layer)
AMVER
Natural Horizontal
EJ-PNH-20
2440x1220x20mm (3 layers)
Natural
Natural Vertical
EJ-PNV-20
Natural
EJ-PCH-20
AMVER
Vertical Carbonized
EJ-PCV-20
AMVER
Natural Horizontal
EJ-PNH-30
Natural
Natural Vertical
EJ-PNV-30
Natural
EJ-PCH-30
AMVER
Vertical Carbonized
EJ-PCV-30
AMVER
Natural Horizontal
EJ-PNH-40
Natural
Natural Vertical
EJ-PNV-40
Natural
EJ-PCH-40
AMVER
Vertical Carbonized
EJ-PCV-40
AMVER
Heating System Guadua Flooring:
Detailed Product Description:

1) For This style is what we specially designed the Korean and north European market
2) For Used to their in-house heating system
Item No
EJ-HHSB-12
Horizontal
Colour
Natural/AMVER
EJ-HHSB-15
Natural/AMVER
EJ-VHSB-12
Vertical
920x92x12mm
960x96x12mm
Natural/AMVER
920x92x15mm
EJ-VHSB-15
960x96x15mm
Natural/AMVER
960x75x10mm
EJ-UHHSB-12
Horizontal Unfinished
Natural/AMVER
EJ-UHHSB-15 960x96x15mm (3 layers)
Natural/AMVER
EJ-UVHSB-12
Vertical Unfinished
920x92x12mm
960x96x12mm
Natural/AMVER
920x92x15mm
EJ-UVHSB-15 960x96x15mm
Natural/AMVER
960x75x10mm
Sound Proof Guadua Flooring:

Item No
Colour
Horizontal
EJ-HSP-12
Natural/AMVER
920x92x12mm
960x96x12mm
Vertical
EJ-VSP-12
960x160x12mm
Natural/AMVER
1850x92x12mm
1850x96x12mm
1900x96x12mm
Horizontal
EJ-HSP-15
Natural/AMVER
920x92x15mm
960x96x15mm
Vertical
EJ-VSP-15
1850x92x15mm
Natural/AMVER
960x160x15mm
1850x96x15mm
1900x96x15mm
Structure:
Horizontal
Pictures:
Vertical
Hand-scraped Guadua Flooring
Item No
Dark handcraft Guadua flooring
EJ-HS01
Light handcraft Guadua flooring
EJ-HS02
handcraft Guadua flooring
EJ-HS03
Normal
Specifications
Colour
960X96X15mm
1900X160X15mm
960X96X15mm
1900X160X15mm
Dark AMVER
Light AMVER
960X96X15mm
Black
1900X160X15mm
Solid Guadua Flooring Packaging:

Standard Package Quantity (1*20 FCL)
Pieces
Ctns/Pallet
/Ctn
Pallets
/1
*20FCL
Pieces
total
Ctns total
Pallets
M2 total
total
960X96X15mm (With
pallets)
24
10
14400
600
10
1360.28
960X96X15mm (Without
pallets)
24
18240
760
1681
Size of package
1.Size of cardboard: 990310140mm
2.Size of pallet: 1220mm970mm100mm
Forklift hole altitude: 80mm
Pieces
Ctns/Pallet
/Ctn
Pallets
Pieces
Pallets
/1
Ctns total
total
total
*20FCL
M2 total
920X92X15mm (With
pallets)
24
11
15840
660
11
1327
920X92X15mm (Without
pallets)
24
19152
798
1621.025
Size of package
Pieces
Ctns/Pallet
/Ctn
Pallets
Pieces
Pallets
/1
Ctns total
total
total
*20FCL
M2 total
1850X92X15mm (With
pallets)
12
3072
256
523
1850X92X15mm
(Without pallets)
12
9492
791
1615.538
Size of package
Engineered Guadua Flooring Packaging:

Pieces
Ctns/Pallet
/Ctn
Pallets
/1
*20FCL
Pieces
total
Ctns total
Pallets
M2 total
total
190019015mm (With
pallets)
10
3640
364
1314
190019015mm (Without
pallets)
10
4290
429
1548.69
Size of package
1.Size of cardboard: 1915*200*162mm
2.Size of pallet: 1900*960*100mm
Pieces
Ctns/Pallet
/Ctn
Pallets
Pieces
Pallets
/1
Ctns total
total
total
*20FCL
M2 total
220019015mm (With
pallets)
10
3640
364
1521
pallets)
10
3640
364
1521
Size of package
2.Size of pallet: 2200*960*100 mm
To regulate Laminated Flooring Packaging:

Pieces
Ctns/Pallet
/Ctn
Pallets
/1
*20FCL
Pieces
total
Ctns total
Pallets
M2 total
total
1210x193x7mm (With
pallets)
10
65
20
13000
1300
20
3035.89
1210x193x7mm (Without
pallets)
10
13660
1366
3190.02
Size of package
1.Size of cardboard: 1220 40045mm
Pieces
Ctns/Pallet
/Ctn
Pallets
Pieces
Pallets
/1
Ctns total
total
total
*20FCL
M2 total
1210x193x8.3mm (With
pallets)
70
20
11200
1400
20
2615.536
1210x193x8.3mm (Without
pallets)
13600
1700
3176
Size of package
Pieces
Ctns/Pallet
/Ctn
Pallets
/1
*20FCL
Pieces
total
Ctns
total
Pallets
total
M2 total
pallets)
54
20
6480
1080
20
2313.036
1210x295x8.3mm
(Without pallets)
7800
1300
2784.21
Size of package
Mould Pressed V-groove Laminated Flooring Packaging:

Pieces
Ctns/Pallet
/Ctn
Pallets
/1
*20FCL
Pieces
total
Ctns
total
Pallets
total
M2 total
1210x295x12.3mm (With
pallets)
45
20
4500
900
20
1606.275
pallets)
5690
1138
2031.05
Pallets
/1
*20FCL
Pieces
total
Ctns
total
Pallets
total
M2 total
Size of package
Pieces
Ctns/Pallet
/Ctn
1210x193x12.3mm (With
pallets)
60
20
7200
1200
20
1681.416
1210x193x12.3mm
(Without pallets)
9000
1500
2101.77
Pallets
/1
*20FCL
Pieces
total
Ctns
total
Pallets
total
M2 total
Size of package
Pieces
Ctns/Pallet
/Ctn
1212x142x12.3mm (With
pallets)
12
52
16
9984
832
16
1718.286
1212x142x12.3mm
(Without pallets)
12
12360
1030
2127.21
Pallets
/1
*20FCL
Pieces
total
Ctns
total
Pallets
total
M2 total
18
18720
936
18
1863.988
Size of package
pallets)
Pieces
Ctns/Pallet
/Ctn
20
52
pallets)
20
20800
1040
Pallets
/1
*20FCL
Pieces
total
Ctns total
2071.10
Size of package
Pieces
Ctns/Pallet
/Ctn
Pallets
M2 total
total
pallets)
20
28
28
15680
784
28
1577.80
pallets)
20
20400
1020
2052.75
Pallets
/1
*20FCL
Pieces
total
Ctns total
Size of package
Pieces
Ctns/Pallet
/Ctn
Pallets
M2 total
total
1215x125x12.3mm (With
pallets)
12
52
16
9984
832
16
1516.32
1215x125x12.3mm
(Without pallets)
12
13800
1150
2095.88
Size of package
Sound Absorption Laminated Flooring Packaging:

Pieces
Ctns/Pallet
/Ctn
Pallets
/1
*20FCL
Pieces
total
Ctns total
Pallets
total
M2 total
1210x142x8.3mm+2mm
(With pallets)
12
54
20
12960
1080
20
2226.787
1210x142x8.3mm+2mm
(Without pallets)
12
14040
1170
2412.35
Size of package
Pieces
Ctns/Pallet
/Ctn
Pallets
/1
*20FCL
Pieces
total
Ctns total
Pallets
total
M2 total
805x90x8.3mm+3mm
(With pallets)
24
35
28
23520
980
28
1704.024
805x90x8.3mm+3mm
(Without pallets)
24
28800
1200
2086.56
Size of package
Strand Woven Guadua Flooring Packaging:

Pieces
Ctns/Pallet
/Ctn
Pallets
/1
*20FCL
Pieces
total
Ctns total
Pallets
M2 total
total
18309615mm (With
pallets)
12
12
7392
616
12
1298.63
18309615mm (Without
pallets)
12
9000
750
1581.12
Size of package
2.Size of pallet: 1900*960*100MM
Pieces
Ctns/Pallet
/Ctn
Pallets
Pieces
Pallets
/1
Ctns total
total
total
*20FCL
M2 total
9159610mm (With
pallets)
24
12
16080
670
12
1412.47
9159610mm (Without
pallets)
24
18192
760
1600
Size of package
1.Size of cardboard: 930*200*132MM
2.Size of pallet: 910*960*100
Pieces
Ctns/Pallet
/Ctn
Pallets
Pieces
Pallets
/1
Ctns total
total
total
*20FCL
M2 total
190019015mm (With
pallets)
12
4560
570
12
1646.16
pallets)
4720
590
1703.92
Size of package
1.Size of cardboard: 1910*200*130MM
2.Size of pallet: 1900*960*100
Living Room
Living Room
Living Room
Study Room
Study Room
Hotel
Living Room
Living Room
Stair
You see Room
Guadua
flooring
Office
Kitchen
Guadua
accessories
Guadua cutting
board
......
Guadua panel
Arts & Crafts
Composite
flooring
Guadua
furniture
Other
......
wood standard
moulding
STRUCTURAL NORMS AND TESTS

ASTM TEST
REFERENCE/EQUIV.
ASTM E-648-93a
NFPA No 253
TEST
DESCRIPTION
RATING/RESULT
CRITICAL RADIANT CLASS I (MIN. 0,45

HEAT FLUX
WATTS PER
(RADIANT PANEL)
SQ.CM.)
NOTES/CODES CITED
ALL SPECIMENS MET
EXCEEDED THE 4,5
MINIMUM.
SUITABLE FOR USES IN
HEALTH CARE CENTERS,
CHILD CARE CENTERS,

HOTELS, DORMITORIES
AND APARTMENTS. WATTS
COMPARES TO 0,48
(CLASS II)
REPORTED BY LEADING
OAK MANUFACTURER.
ASTM E-84-91a
ANSVNFPA No 255
UBC No 8-1
UL No 723
FLAME
SPREAD/SMOKE
DENSITY
LIFE SAFETY CODE, 1994;

NATIONAL FIRE
NFPA CLASS C
PROTECTION
UBC CLASS III
ASSOCIATION,
FLAME SPREAD:
ANSVNFPA NO 101;
110
UNIFORM BUILDING CODE,
SMOKE DENSITY:
1984
135
EDITION, CHAPTER 8 SEC.
801-807
ASTM E-662-93
NFPA No 258
SMOKE DENSITY
NBS
FLAMING: UNDER
NON-FLAMING MODE
CHAMBER
150
RESULTS CONSIDERABLY
(SPECIFIC OPTICAL
NON-FLAMING:
LOWER THAN LEADING
DENSITY OF
UNDER 280
OAK MANUFACTURER
SMOKE
GENERATED)
ASTM D-4060-90
RECOMMENDED FOR ALL

FALLING SAND
RESIDENTIAL & LIGHT
ABRASION
WEAR INDEX: 9MIL
COMMERCIAL
(METHOD OF
4.250 CYCLES
APPLICATIONS INCLUDING
MEASURING
WERE
HIGH TRAFFIC AREA.
ABRASION
REQUIRED TO
COMPARE TO 11
RESISTANCE OF
REMOVE COATING. THOUSANDS IN LEADING
ORGANIC
OAK YOU MANUFACTURE
COATINGS)
PUBLISHED LITERATURE
ASTM E-968-93
ASTM D-2394-83
(1993)
SEC. 33-37
FALLING SAND
ABRASION
(METHOD OF
MEASURING
ABRASION
RESISTANCE OF
ORGANIC
COATINGS)
AMOUNT OF
ABRASIVE
NEEDED TO
REMOVE 1
THOUSAND OF
COATING
>250.000
MILLILITERS
TEST WAS STOPPED AFTER

250.000 MILLILITERS OF
ABRASIVE SAND FAILED TO
REMOVE EVEN 1
THOUSAND OF FINISH
COATING. 68.000
MILLILITERS TO REMOVE
COMPARE WITH 1
THOUSAND OF FINISH IN
LEADING UV CURED
URETHANE OAK PRODUCT
AND WITH 45.000
MILLILITERS TO REMOVE 1
THOUSAND OF FINISH
FROM OTHER COMPETITIVE
URETHANE FINISHED
FLOORING
COEFFICIENT OF LOW GLOSS: 590 STATIC COEFFICIENT OF,590

FRICTION (SLIP SEMI GLOSS: 370
EXCEEDS THE OSHA
RESISTANCE)
RECOMMENDATION FOR
(METHOD FOR
LEVEL SURFACES IN THE
SIMULATED
WORKPLACE
SERVICE
TESTING)
ASTM D-2394-83
(1993)
SEC 18-22
HARDNESS
(METHOD OF
MEASURING
HARDNESS
ACCORDING TO
THE
INDENTATION
CAUSED BY TO
FALLING BALL)
C.K. GUADUA FLOORING

SHOWED EXCELLENT
HARDNESS WHEN TO 2,0
INCH DIAMETER STELL BALL
27 THOUSANDS
WEIGHTING 1,18 LBS AND
DROPPED FROM TO HEIGHT
OF 6 FEET CAUSED AN
INDENTATION OF ONLY 27
THOUSANDS.
DESCRIPTION
STANDARD
RESULT
SPECIFIC GRAVITY
Wa/Va
0.81%
MOISTURE CONTENT
10.5
STATIC BENDING STRENGTH

KGF/SQ.CM
MODULUS OF RUPTURE
1247
STATIC BENDING STRENGTH

KGF/SQ.CM
MODULUS OF ELASTICITY
124820
IMPACT ABSORPTION ENERGY
KGF/SQ. Cm
1012
SHEARING STRENGTH
KGF/SQ. Cm
136
HARDNESS IN LONGITUDINAL
KGF/SQ. Cm
5.32
PURCHASE CRITERIA.
Preferences of the client by exotic, friendly wood exist with environment that come
of forests that fulfill the criteria of the environmental authority. Besides to buy
products of excellent quality, easy to assemble and of a limitless durability.
NECESSITIES OF THE CLIENT.
The client requires novel and ambient comfort, security, designs of pleasant work
and estada.
SUPPORT TO THE CLIENT.
The service postsale will be a priority in the Company and as strategy implements
the CRM.
PRICE BY UNIT.
Piso $ 50.000/m2, Panels $ 120.000/m2 (National Market).
Piso USD 40/m2, Panels USD 110/m2 (Market the International).
UTILITY MARGIN.
PERCENTAGE DE AWAITED PARTICIPATION.
AWAITED TIME DE PARTICIPATION IN THE MARKET THE INTERNATIONAL.
12 Months.
PRICE STRATEGIES.
The prices of introduction and penetration in the market are below which it offers
the competition at the moment.
PLAN OF PRODUCTION AND OPERATIONS
PRODUCTION PLAN
Suppliers
PRODUCTIVE FOREST NUCLEI FOR GUADUA
Area where productive activities around the forest are concentrated, such as
the production of vegetal material, reforestation, forest practices of
silvicultural handling , advantages and transformation of raw materials.
Zone of homogenous characteristics, in which are forests, without
considering its extension and that have the possibility of counting on routes
that facilitate the activities of mobilization of products to obtain.
OBJECTIVES
To guarantee the provision to long term of maderables products for the
different processes from secondary transformation, that allow to advance in
industrialization, conquers and maintenance of markets.
To manage to incorporate to the production rodales of guadua that never has
been handled, or that was handled and left and the guaduales submissive
periodic handling (Between every 18 and 24 months). Guaduales planted
which they are next to the phase of first advantages and to program the
entrance of the youngest plantations.
It will have to allow the integration of small proprietors of guaduales, to
increase the generation of use and to fortify the processes of social and
enterprise organization that exist in the region.
To obtain the forest arrangement of the rodales, being guaranteed the access
to the environmental services, the organization of the proprietors, the
creation and fortification of groups that provide raw material, the
consolidation of organizations who become industrialized guadua, the
fortification of enterprise associations of craftsmen and the joint with
constructive processes.
ACTORS
Direct: Technical proprietors, Industralists and companies, Investors,
Opportunists (Guadueros), particular Assistants, CARs, Centers of primary
processing.
Indirect: CARs, Universities, Centers of Technological Development, the
SEINE.
QUALITY POLICY
CONASEG LTDA. it looks for the satisfaction, motivation and integral management
of the human by means of right remunerations, agreed talent with the individual
capacities and responsibilities, work in equipment, automatic control and
productivity.
An irrevocable commitment with the quality in the process exists modular
production of Floors, Panels, Laminates, furniture, crafts and constructions
prefabricated in guadua, offering competitive prices of market, guarantee in all our
lines of products and service opportune and pertinent postsale for the final clients,
to the time who we obtained the satisfaction of its necessities and we insisted on
the permanent search of the improvement of the organization. Also, we assumed a
commitment with environment, the improvement of the climatic change and the
society through forestacin projects and permanent reforestation.
The generation of value for the shareholders with enterprise social responsibility will
be guaranteed.
Resources, Insumos, Raw material, Prices, Tools, Machinery and Equipment
NOTE: To see Financial Plan
COST ESTABLISHMENT AND MAINTENANCE BY HECTARE OF GUADUA
Distance of sowing 400 5x5 ms Plantas/Hectare
DESCRIPTION ACTIVITY
ESTABLISHMENT
Manual labor
Terrain preparation
Layout
Ahoyado and I silverplate
Transport of plntulas and materials
Sowing
Fertilization
Fitosanitario control
Resiembra
Additional works (Drainages, others)
SUBTOTAL MO
TOOLS, MATERIALS AND INSUMOS
Plntulas seeds
Plntulas resiembra
Fertilizer (50 gr/Planta)
Insecticide Funguicida/
Transport
SUBTOTAL
MAINTENANCE YEAR 1
Cleaning and Fertilization (3 per year)
Fertilizer
MAINTENANCE YEAR 2
Fertilizer
UNIT
AMOUNT
Wages
Wages
Wages
Wages
Wages
Wages
Wages
Wages
Wages
Wages
UNITARY VALUE TOT
10
3
14
2
3
2
1
1
2
38
20000
20000
20000
20000
20000
20000
20000
20000
20000
20000
400
40
20
1
300
300
2000
35000
Wages
Kg
18
60
20000
2000
Wages
Kg
18
60
20000
2000
Unit
Unit
Kg
Kg
Global
MAINTENANCE YEAR 3
Fertilizer
MAINTENANCE YEAR 4
Fertilizer
MAINTENANCE YEAR 5
Fertilizer
MAINTENANCE YEAR 6
Fertilizer
SUBTOTAL
Wages
Kg
18
60
Wages
Kg
Wages
Kg
Wages
Kg
TOTAL INVESTMENT BY Has

ADVANTAGE TO START OFF OF YEAR 5
STATE OF THE GUADUA
NUMBER OF
GUADUAS
PERCENTAGE %
Sprouts or sprouts again

Viches or green
Made or mature
Sobremature droughts or
225
1125
2925
225
5
25
65
5
TOTAL
4500
100
PLAN OF OPERATIONS
MAP OF PROCESSES
Requirements
of the Client
Satisfaction
of the
Client
20000
2000
FLOW OF THE PRODUCTIVE PROCESS
PROCCESING GUADUA
How Guadua is processed: from Guadua Forest to floor Guadua
PLAN OF BEGINNING
NOTE: To see Cronogram of execution.
REGIONAL INDEPENDENT CORPORATION OF RISARALDA CARDER :
Attendance and qualification with the project forests FLEBT of the European Union.
MINISTRY OF INTEGRATED RURAL DEVELOPMENT: Certificate of Forest
Incentive for guadua.
PROEXPORT: Commercial intelligence of markets and opportunities.
MINISTRY OF PROPERTY AND PUBLIC CREDIT: Tributary and customs
incentives.
PLAN OF CONTINGENCY AND EXIT
Financial risk by the type of change, the impact is moderate but cover instruments
are due to implement.
In the future immediate an exercise of valuation of the company is due to do,

besides to fortify the sales in the National and international market.
The company will destine a percentage of the 11,5% of the utilities to investigation,
development and innovation of insumos, raw material, machinery, equipment,
products and services.
The company will not distribute dividends in the first years of operation, these will
be reinvertidos in he himself social object.
In case of being necessary a liquidation, the company will name two people in
charge of this process in order who fulfill themselves the obligations acquired with
third.
All the marks, rights of author, patents and models of utility will be registered to
name of the company.
One will define in the statutes and by public writing the number of actions and the
nominal value of these to guarantee the investments of the partners.
PLAN OF TECHNOLOGICAL MONITORING
The company participates actively in each one of the scenes related to forestry,
processing, transformation, design of machines and tools for guadua.
The enterprising equipment continuously makes prototypes and tests of elements
necessary to be to the vanguard in the technological process.
Permanent contact with companies and people is had designers of processes
related to the subject.
EXPORTING STRATEGIC PLAN
One has the guides of businesses and investment for each one of the countries of
the objective market.
It is had identified the matrix of optimal international physical distribution to arrive

opportunely at each destiny, being conserved the quality of products offered by the
company.
DOFA
Strengths
Economies of scale.
Enabled Human resources good, experience.
Total quality.
Sufficient raw material of excellent contexture.
Company environmentally cleans, CO2 Capture.
Innovation in Technology.
Flat and flexible organizacional structure.
Affluent mission and defined Objectives.
Weaknesses
Access to the financing.
Investment high plantation and productive process.
Opportunities
New national and international Markets.
Technological development.
Market in growth.
Agreements of economic and commercial integration.
Incentives to the exports.
Tributary incentives, Certificates of forest incentives.
Demand of products and services for the construction.

International physical distribution.
Threats
Entrance of new competitors to the sector.
Products substitutes.
Concerned product entrance.
Strategies FO
Consolidation of a competitive company internationally.
Technological innovation.
Strategies DO
Capture of new markets.
Exporting culture.
Financial leverage partner investor, risk capital.
Strategies FA
Mechanisms of promotion and incentives national and
international deprived public and.
Strategies GIVE
Positioning of the corporative image.
ENTERPRISING EQUIPMENT
The venturesome group is for compound people with the following procases
out:
Mechanical to engineer with masters in automatisms.
Manager with specialty in the design and construction of you scheme
tools and molds.
Legal Lawyer administrative specialist.

Electrical to engineer, specialist in quality, international business and
masters in financial and economic administration.
Electronic to engineer.
Administrator in marketing, salts and publicity.
Public accountant.
Forest to engineer.
Industrialist to engineer.

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CONASEG LTDA.

PROJECT VERDE WORLD

WE OFFERED TO COMFORT AND SECURITY IN HARMONY ENVIRONMENT

storage and communications (10.3%), and manufacturing industry (6.7%).

Forest industry and of Madera Manufactures

nucleus of forest plantations in seven regions. Additionally, the national centers of

Colombia is a net exporter of wood, furniture and manufactures of wood. In 2004,

The administration is to position of a Board of directors, chosen by the

COMPETITIONS ORGANIZACIONALES, LABOR, PROFILE OF THE POSITION

1. Participation in the market

STRATEGIC APPROACH PRODUCTIVE CHAIN OF THE GUADUA

Consolidation of the quality system.

CONSIDERED SIZE OF MERCADO NUMBER OF PEOPLE WHO DEMAND THE

DISTRIBUTION STRATEGIES - COMMERCIALIZATION.

CHAINS D.I.Y (UE)

GUADUA FLOORING AND ACCESSORIES

Solid Guadua Flooring

EJ-CHB03 1850X92X15mm AMVER (Undertone/Fuscous)

1850X92X15mm AMVER (Undertone/Fuscous)

EJ-NHB03 1850X92X15mm Natural (Undertone/Fuscous)

EJ-NVB03 1850X92X15mm Natural (Undertone/Fuscous)

Requirement of prEN13329 Ac3

taverage0.5mm, on noun estimates tmax-tmin0.5mm

Length of the surface to layer, l

Nominal For the estimate given, measured does not estimate

Width of the surface to layer, w

Waverage0.1mm, on nominal estimates WmaxWmin0.2mm

Squared of the element, q

l, Waverage0.1mm, on nominal estimates l, Wmax l,

Straightness of the surface to

Flatness of the element, f

Maximum single you estimate: fw, concave0,15% fw,

Openings between elements, or

Height difference between

Dimensional variations to after

Abrasion classes contract between prEN13329 and GB/T18102-2000

6000rounds 6000rounds 6000rounds 9000rounds 9000rounds 9000rounds

High Quality of Guadua Flooring:

Firm Appearance and Accurate

2440x1220x3mm (to 1layer)

2440x1220x10mm (to 1layer)

Heating System Guadua Flooring:

Detailed Product Description:

Sound Proof Guadua Flooring:

Hand-scraped Guadua Flooring

Dark handcraft Guadua flooring

Light handcraft Guadua flooring

handcraft Guadua flooring

Solid Guadua Flooring Packaging:

Forklift hole altitude: 80mm

Engineered Guadua Flooring Packaging:

To regulate Laminated Flooring Packaging:

Mould Pressed V-groove Laminated Flooring Packaging:

Sound Absorption Laminated Flooring Packaging:

Strand Woven Guadua Flooring Packaging:

Standard Package Quantity (1*20 FCL)

You see Room

Arts & Crafts

STRUCTURAL NORMS AND TESTS

CRITICAL RADIANT CLASS I (MIN. 0,45

CHILD CARE CENTERS,

LIFE SAFETY CODE, 1994;

RECOMMENDED FOR ALL

TEST WAS STOPPED AFTER