Professional Documents
Culture Documents
STRENGTHS
A soft drink is always categorized as the symbol of youth, the elixir of vitality, and the upholder
of hip. In Pakistan specifically, carbonated drinks enjoy a substantial growth rate worth 6.4%
between 2004 and 2009, and occupied 63.7% of the market share. Consumption is second nature
to most people who classify themselves as Pepsi consumers. As such the greatest opportunity for
Pepsi is that it can perform successful diversification and attach their brand name to a brand new
line of products and still be recognized. From chips to juices, from oats to mineral water, Pepsi
can venture out into a plethora of side products and even acquire a number of related businesses
through horizontal integration, such as Taco Bell and Tropicana.
This also makes distribution a strong point for Pepsi Pakistan with 62 units operating nationwide.
Pepsicos tailor made strategy for the country capitalizes on values of family orientation, which
can clearly be seen in how they seem inclined towards promoting family packs and other larger
forms of distribution. This in turn determines prices accordingly, as can be studied in the strategy
section in detail.
OPPORTUNITIES
Another pertinent example of strength could be that of the innovative fountain beverage
dispensers which allow consumers to interactively create customized beverages with
technological correspondence. This pushes the envelope for all segments outlined by Pepsi. And
underneath all this, Pepsi can always capitalize on the growing population with a whopping 70%
worth of youth, in all of its production centers to draw profitable segments from, as well as the
ever shifting trend of fast food as countries develop over time. Since Pepsi is affiliated with a
plethora of eateries in Pakistan, it can maximize its ideal of on-premise and take-home
operations equally well.
A recent opportunity revolves around a corporate focused government and this allows Pepsi to
take advantage of many new ventures such as Disneyland in Lahore and newer, better dining hot
spots. As a major contributing entity to the economy Pepsi enjoys a lucrative position to employ
a vast chunk of the local workforce and keeping its production process as good as it ever was.