Look Good Feel Good

Income Statement
Oct 9 - Dec 11
Revenue
Cost of Goods Sold
Gross Profit
Expenses
Depreciation Expense (Booth)
Deprecaition Expense (Signage)
Marketing Expense
R&D Expense
Sales Tax
Supplies
Total Expenses
Operating Income (EBIT)
Interest Expense
Income Tax
Net Income
*Spud Nation Formatted 12/10/15
Look Good Feel Good
Balance Sheet
10/9/15 - 12/11/15
Assets:
Current Assets:
Cash
Inventory:
Ties
Bow ties
Knit Ties
Socks
Scarves
Tie Bars
Watches
Total Inventory:
Total Current Assets
Equipment (Booth)
Depreciation
Equipment & Depreciation
Total Assets
Liabilities & Equity
Liabilities:
Loan Payable
Interest Payable

Week 1
Week 2
Week 3
$
381.00 $ 1,079.93 $
684.73
$
183.00 $
320.80 $
168.86
$
198.00 $
759.13 $
515.87
$
$

47.63
35.48

$
$

47.63
35.48

$
$

47.63
35.48

$
$
$
$
$
$
$
$

8.88
22.86
70.39
185.24
12.76
17.00
3.83
(8.07)

$
$
$
$
$
$
$

64.80
26.94
174.85
584.28
17.00
175.29
392.00

$
$
$
$
$
$
$

41.08
62.78
186.97
328.90
17.00
98.67
213.23

Week 1

Week 2

Week 3

611.94

$ 1,007.90

$ 1,283.53

375.00

141.00

111.00

193.20

$
$

16.00
133.62

$
$

8.00
115.92

33.00

$
568.20 $
290.62
$ 1,180.14 $ 1,589.14
$
428.68 $
428.68
$
(83.11) $
(83.11)
$
511.79 $
511.79
$ 1,691.93 $ 2,100.93

$
267.92
$ 1,819.37
$
428.68
$
(83.11)
$
511.79
$ 2,331.16

$ 1,700.00

$ 1,700.00
$
34.00

$ 1,700.00
$
17.00

Total Liabilities
Equity:
Retained Earnings
Total Equity
Total Liabilities & Equity

$ 1,700.00

$ 1,717.00

$ 1,734.00

$
(8.07) $
383.93
$
(8.07) $
383.93
$ 1,691.93 $ 2,100.93

$
597.16
$
597.16
$ 2,331.16

Week 4
Week 5
Week 6
Week 7
Week 8
Total
$
701.78 $
629.50 $ 1,075.65 $
547.00 $ 1,293.15 $ 6,392.74
$
217.15 $
303.14 $
315.42 $
168.33 $
474.52 $ 2,151.22
$
484.63 $
326.36 $
760.23 $
378.67 $
818.63 $ 4,241.52
$
$
$
$
$
$
$
$
$
$
$

47.63 $
35.48 $
31.17 $
28.56 $
42.11 $
78.49 $
263.44 $
221.19 $
17.00 $
66.36 $
137.84 $

47.63
35.48
183.16
24.18
37.77
83.80
412.02
(85.66)
17.00
(25.70)
(76.96)

$
$
$
$
$
$
$
$
$
$
$

Week 4

Week 5

781.80

$ 1,133.04 $

$
$
$
$
$
$

294.00
24.00
100.00
145.20
22.00
11.00

$
$
$
$
$
$

126.00
33.00
36.00
129.60
55.00
11.00

$
596.20 $
390.60
$ 1,974.20 $ 1,914.24
$
428.68 $
428.68
$
(83.11) $
(83.11)
$
511.79 $
511.79
$ 2,485.99 $ 2,426.03

$ 1,700.00
$
51.00

47.63
35.48
177.67
14.00
64.54
160.66
499.98
260.25
17.00
78.08
165.18

Week 6

$
$
$
$
$
$

$
$

47.63
35.48

$
$
$
$
$
$
$
$

123.04
32.82
8.89
247.86
130.81
17.00
39.24
74.57

$
$
$
$
$
$
$
$
$
$
$

47.63
35.48
54.19
29.18
77.59
13.53
257.60
561.03
17.00
168.31
375.72

Week 7

Week 8

654.42

288.38

195.71

195.00
45.00
60.00
300.00
55.00
66.00

$
$
$
$
$
$

360.00
30.00
36.00
424.80
49.50
49.50

$
$
$
$
$
$

720.00
18.00
28.00
366.00
38.50
22.00

$
721.00 $
949.80
$ 2,096.42 $ 2,187.98
$
428.68 $
428.68
$
(83.11) $
(83.11)
$
511.79 $
511.79
$ 2,608.21 $ 2,699.77

$ 1,700.00 $ 1,700.00
$
68.00 $
85.00

$ 1,700.00
$
102.00

$ 1,192.50
$ 2,580.71
$
428.68
$
(83.11)
$
511.79
$ 3,092.50

$ 1,700.00
$
119.00

$
381.04
$
283.84
$
446.19
$
227.84
$
383.56
$
505.48
$ 2,227.95
$ 2,013.57
$
136.00
$
604.07
$ 1,273.50

$ 1,751.00

$ 1,768.00 $ 1,785.00

$ 1,802.00

$ 1,819.00

$
734.99
$
734.99
$ 2,485.99

$
658.03 $
823.21
$
658.03 $
823.21
$ 2,426.03 $ 2,608.21

$
897.77
$
897.77
$ 2,699.77

$ 1,273.50
$ 1,273.50
$ 3,092.50

Look Good Feel Good

Income Statement
Week 0
Revenue:
Tie
Knit Tie
Socks
Premium Socks
Total Revenue
COGS
Tie
Knit Tie
Socks
Premium Socks
Total COGS
Gross Profit
Expenses:
Marketing Exp
R&D Exp
Depreciation Exp
Misc Exp
Total Exp
EBIT
Interest Exp
Income Tax
Total Interest &Tax
Net Income

Week 1
$
$
$
$
0 $

316.98
240.57
70.75
169.81
798.11

Week 2
$
$
$
$
$

342.34
259.81
76.42
183.40
861.96

Week 3
$
$
$
$
$

369.73
280.60
82.53
198.07
930.92

Week 4
$
399.30
$
303.04
$
89.13
$
213.91
$ 1,005.39

$
78.68 $
84.97 $
91.77
$
69.36 $
74.91 $
80.90
$
27.50 $
29.70 $
32.08
$
45.00 $
48.60 $
52.49
0 $ 220.54 $ 238.18 $ 257.24
0 $ 577.57 $ 623.78 $ 673.68

$
$
$
$
$
$

99.11
87.37
34.64
56.69
277.82
727.58

0
0
0
0
0
0
0
0
0
0

$
$
$
$
$
$
$
$
$
$

100.00
80.00
17.00
40.00
237.00
490.58
9.81
147.17
156.98
333.59

$
$
$
$
$
$
$
$
$
$

250.00
80.00
17.00
40.00
387.00
190.57
3.81
57.17
60.98
129.59

$ 200.00
###
###
###
$ 337.00
$ 286.78
$
5.74
$
86.03
$
91.77
$ 195.01

$
$
$
$
$
$
$
$
$
$

100.00
80.00
17.00
40.00
237.00
436.68
8.73
131.00
139.74
296.94

Income Statement
Week 5
Week 6

Week 7-thankWeek 8

$
431.25
$
327.29
$
96.26
$
231.03
$ 1,085.82

$
465.75
$
353.47
$
103.96
$
249.51
$ 1,172.69

$
$
$
$
$

$
$
$
$
$
$

107.04
94.36
37.41
61.22
300.04
785.78

$
$
$
$
$
$

115.61
101.91
40.41
66.12
324.05
848.64

$
$
$
$
$
$
$
$
$
$

100.00
80.00
17.00
40.00
237.00
548.78
10.98
164.63
175.61
373.17

$
$
$
$
$
$
$
$
$
$

100.00
80.00
17.00
40.00
237.00
611.64
12.23
183.49
195.73
415.92

283.02
198.11
70.75
192.45
744.34

Week 9

Total

$
503.01
$
381.75
$
112.28
$
269.47
$ 1,266.51

$
543.25
$
412.29
$
121.26
$
291.03
$ 1,367.83

$
$
$
$
$

$
70.25
$
57.12
$
27.50
$
51.00
$
205.87
$ 1,060.64

$
$
$
$
$
$

124.86
110.07
43.64
71.41
349.97
916.54

$
$
$
$
$
$

134.84
118.87
47.13
77.12
377.97
989.86

$
907.14
$
794.88
$
320.01
$
529.65
$ 2,551.67
$ 6,681.90

$
$
$
$
$
$
$
$
$
$

$
$
$
$
$
$
$
$
$
$

100.00
20.00
17.00
40.00
177.00
739.54
14.79
221.86
236.65
502.88

$
$
$
$
$
$
$
$
$
$

100.00
20.00
17.00
40.00
177.00
812.86
16.26
243.86
260.11
552.74

$
$
$
$
$
$
$
$
$
$

100.00
20.00
17.00
40.00
177.00
883.64
17.67
265.09
282.76
600.87

3,654.63
2,756.92
823.35
1,998.67
9,233.57

1,150.00
540.00
153.00
360.00
2,203.00
4,478.90
100.02
1,500.32
1,600.34
2,878.56

Variance Report
Forcasted Gross Profit
Actual Gross Profit
Variance

Week 1
$
$
$

Week
577.57 $
198.00 $
379.57 $

Revenue Actual
COGS Actual
Gross Margin
Total Expenses
Operating Income EBIT

$
$
$
$
$

381.00
183.00
198.00
185.24
12.76

$
$
$
$
$

Revenue
Profit Margin Percentage

381.00 $
52%

2
Week
623.78 $
759.13 $
(135.35) $

1,079.93
320.80
759.13
174.85
584.28

1,079.93 $
70%

Forecast
Variables
Growth Rates:
Product 1
Product 2
Product 3
Product 4
Gross Margin:
Product 1
Product 2
Product 3
Product 4
Interest Rate
Income Tax Rate
Sales Tax %

684.73
168.86
515.87
186.97
328.90
684.73
75%

8%
8%
8%
8%
75%
71%
61%
73%
2%
30%
6%

Units Sold
Week 0

January

Tie
Knit Tie
Socks
Premium Socks
Total Units Sold
Total Units Sold Per Day

February
112
68
100
120
400
20

Income Statement
Month 0
Revenue:
Tie

$
$
$
$
$

3
673.68
515.87
157.81

January
$1,267.84

121
73
108
130
432
22

February
$1,369.27

Knit Tie
Socks
Premium Socks
Total Revenue
COGS
Tie
Knit Tie
Socks
Premium Socks
Total COGS

$-

$962.20
$283.00
$679.20
$3,192.24

$1,039.18
$305.64
$733.54
$3,447.62

$-

$316.96
$277.44
$110.00
$180.00
$884.40

$342.32
$299.64
$118.80
$194.40
$955.15

Gross Profit

$-

$2,307.84

$2,492.47

Expenses:
Marketing Exp
R&D Exp
Depreciation Exp
Misc Exp
Total Exp
EBIT
Interest Exp
Income Tax
Total Interest &Tax
Net Income

$
$
$
$
$
$
$
$
$
$

$250.00
$80.00
$17.00
$40.00
$387.00
$1,920.84
$38.42
$576.25
$614.67
$1,306.17

$200.00
$80.00
$17.00
$40.00
$337.00
$2,155.47
$43.11
$646.64
$689.75
$1,465.72

Valuation
Revenue
EBIT
Cash Flow
NPV

Year 1
$
$
$

Year 2
Year 3
60,579.54 $ 63,608.52 $ 66,788.95
41,062.17 $ 43,115.28 $ 45,271.04
19,517.37 $ 20,493.24 $ 21,517.90
$81,008.63

Balance Sheet
10/9/15 - 12/11/15
Week 1
Assets:
Current Assets:
Cash
Inventory:
Ties
Bow ties
Knit Ties
Socks
Scarves
Tie Bars
Watches

Week 2

Week 3

611.94 $

1,007.90

1,283.53

375.00 $

141.00

111.00

$
193.20 $

16.00
133.62

$
$

8.00
115.92

33.00

Total Inventory:
Total Current Assets
Equipment (Booth)
Depreciation
Equipment & Depreciation
Total Assets
Liabilities & Equity
Liabilities:
Loan Payable
Interest Payable
Total Liabilities
Equity:
Retained Earnings
Total Equity
Total Liabilities & Equity

$
$
$
$
$
$

568.20 $
1,180.14 $
428.68
(83.11)
511.79
1,691.93 $

290.62
1,589.14
###
###
###
2,100.93

$
$
$
$
$
$

1,700.00

$
1,700.00 $

### $
17.00 $
1,717.00 $

1,700.00
34.00
1,734.00

$
$
$

(8.07) $
(8.07) $
1,691.93 $

383.93
383.93
2,100.93

597.16
597.16
2,331.16

$
$
$

267.92
1,819.37
428.68
(83.11)
511.79
2,331.16

Week 4
$
$
$

727.58
484.63
242.95

Week
$
$
$

5
Week 6
Week 7
Week 8
785.78 $
848.64 $ 1,060.64 $
916.54
326.36 $
760.23 $
378.67 $
818.63
459.42 $
88.41 $
681.97 $
97.91

$
$
$
$
$

701.78 $
217.15 $
484.63 $
263.44 $
221.19 $

629.50
303.14
326.36
412.02
(85.66)

$ 1,075.65
$
315.42
$
760.23
$
499.98
$
260.25

$
$
$
$
$

701.78 $
69%

629.50 $ 1,075.65 $
52%
71%

547.00
168.33
378.67
247.86
130.81

$ 1,293.15
$
474.52
$
818.63
$
257.60
$
561.03

547.00 $ 1,293.15
69%
63%

Ties
Socks
Regular
Knit
Socks
$2.75
$4.00
$1.10
$
0.08
$0.08 $ $2.83
$4.08
$1.10
$12.00
$15.00
$3.00
$11.32
$14.15
$2.83
$8.49
$10.07
$1.73

Unit Type
Total Cost of product
Scotchguard
Unit Cost
Sales Price
Net of Sales Tax
Cont. Margin

March

April
131
79
117
140
467
23

March

May
141
86
126
151
504
25

April
$1,478.81

$1,597.11

June
152
93
136
163
544
27

May
$1,724.88

July
165
100
147
176
588
29

June
$1,862.87

178
108
159
190
635
32

July
$2,011.90

Year 4
$
$
$

$1,122.31
$330.09
$792.22
$3,723.43

$1,212.09
$356.50
$855.60
$4,021.30

$1,309.06
$385.02
$924.04
$4,343.01

$1,413.79
$415.82
$997.97
$4,690.45

$1,526.89
$449.09
$1,077.81
$5,065.68

$369.70
$323.61
$128.30
$209.95
$1,031.56

$399.28
$349.49
$138.57
$226.75
$1,114.09

$431.22
$377.45
$149.65
$244.89
$1,203.22

$465.72
$407.65
$161.63
$264.48
$1,299.47

$502.98
$440.26
$174.56
$285.64
$1,403.43

$2,691.86

$2,907.21

$3,139.79

$3,390.97

$3,662.25

$100.00
$80.00
$17.00
$40.00
$237.00
$2,454.86
$49.10
$736.46
$785.56
$1,669.31

$100.00
$80.00
$17.00
$40.00
$237.00
$2,670.21
$53.40
$801.06
$854.47
$1,815.75

$100.00
$80.00
$17.00
$40.00
$237.00
$2,902.79
$58.06
$870.84
$928.89
$1,973.90

$100.00
$80.00
$17.00
$40.00
$237.00
$3,153.97
$63.08
$946.19
$1,009.27
$2,144.70

$100.00
$20.00
$17.00
$40.00
$177.00
$3,485.25
$69.71
$1,045.58
$1,115.28
$2,369.97

70,128.39
47,534.60
22,593.80

Week 4

Year 5
WACC
$ 73,634.81
$ 49,911.33
$ 23,723.49

Growth
10%

5%

Week 5

Week 6

Week 7

Week 8

654.42

288.38

195.71

$
$
$
$

195.00
45.00
60.00
300.00
###
66.00

$
$
$
$
$
$

360.00
30.00
36.00
424.80
49.50
49.50

$
$
$
$
$
$

720.00
18.00
28.00
366.00
38.50
22.00

781.80

$
$
$
$
$
$

294.00
24.00
100.00
145.20
22.00
11.00

$
$
$
$
$

1,133.04
126.00
33.00
36.00
129.60
55.00
###

$
$
$
$
$
$

596.20 $
1,974.20 $
428.68
(83.11)
511.79
2,485.99 $

390.60
1,914.24
###
###
###
2,426.03

$
721.00 $
949.80
$ 2,096.42 $ 2,187.98
$
428.68 $
428.68
$
(83.11) $
(83.11)
$
511.79 $
511.79
$ 2,608.21 $ 2,699.77

$
$
$

1,700.00
51.00
1,751.00

$
$

### $ 1,700.00
68.00 $
85.00
1,768.00 $ 1,785.00

$ 1,700.00
$
102.00
$ 1,802.00

$ 1,700.00
$
119.00
$ 1,819.00

$
$
$

734.99
734.99
2,485.99

$
$
$

658.03
658.03
2,426.03

$
897.77
$
897.77
$ 2,699.77

$ 1,273.50
$ 1,273.50
$ 3,092.50

$
823.21
$
823.21
$ 2,608.21

$ 1,192.50
$ 2,580.71
$
428.68
$
(83.11)
$
511.79
$ 3,092.50

Total Variance
$
1,972.69
$
$
$
$
$

6,392.74
2,151.22
4,241.52
2,227.95
2,013.57

6,392.74
65%

Premium
$1.50
$$1.50
$6.00
$5.66
$4.16

August
192
117
171
206
686
34

August
$2,172.85

September October
November December Total
207
224
242
261
126
136
147
159
185
200
216
233
222
240
259
280
740
800
864
933
37
40
43
47

September
$2,346.68

October
$2,534.42

November
$2,737.17

December
$2,956.15

2125
1290
1898
2277
7591
380

Total
$24,059.96

$1,649.04
$485.01
$1,164.03
$5,470.94

$1,780.97
$523.81
$1,257.15
$5,908.61

$1,923.44
$565.72
$1,357.72
$6,381.30

$2,077.32
$610.98
$1,466.34
$6,891.81

$2,243.50
$659.85
$1,583.65
$7,443.15

$18,259.79
$5,370.53
$12,889.26
$60,579.54

$543.21
$475.48
$188.52
$308.49
$1,515.71

$586.67
$513.52
$203.60
$333.17
$1,636.96

$633.60
$554.60
$219.89
$359.82
$1,767.92

$684.29
$598.97
$237.48
$388.61
$1,909.35

$739.04
$646.89
$256.48
$419.70
$2,062.10

$6,014.99
$5,265.01
$2,087.48
$3,415.88
$16,783.37

$3,955.23

$4,271.65

$4,613.38

$4,982.45

$5,381.05

$43,796.17

$100.00
$20.00
$17.00
$40.00
$177.00
$3,778.23
$75.56
$1,133.47
$1,209.03
$2,569.20

$100.00
$20.00
$17.00
$40.00
$177.00
$4,094.65
$81.89
$1,228.40
$1,310.29
$2,784.36

$100.00
$20.00
$17.00
$40.00
$177.00
$4,436.38
$88.73
$1,330.91
$1,419.64
$3,016.74

$100.00
$20.00
$17.00
$40.00
$177.00
$4,805.45
$96.11
$1,441.64
$1,537.75
$3,267.71

$100.00
$20.00
$17.00
$40.00
$177.00
$5,204.05
$104.08
$1,561.21
$1,665.30
$3,538.75

$1,450.00
$600.00
$204.00
$480.00
$2,734.00
$41,062.17
$821.24
$12,318.65
$13,139.89
$27,922.28