Professional Documents
Culture Documents
Ka Mok
With the formation of a new state, one that is governed by structure and
a being artificial, consistency in operations and representation is key
in solidifying the positioning of the Head of State pertaining to its
citizens as well as the rest of the world.
This document seeks to inform, educate, and declare the logic and
reasoning behind the adoption of a new visual identity, one that rids of
the old and fits the era to come.
Contents
Brand Voice
Brand Logo
Brand Color
Brand Type
Applications
6-8
9-11
12
13
14-17
Brand Voice
Operating Parameters
WE ACT
Achieve the
greater good
for the
greatest number
WE KNOW
WE SEE
Attainment
All methods
in knowledge
are viable
is the road
to prosperity
of citizens
Brand Voice
History
Brand Voice
Personality
IF
logical
efficient
advanced
controlling
powerful
good
intelligent
THEN NOT
unjust
wasteful
shackled
chaotic
dependent
evil
ignorant
Brand Logo
Mark Construction
IF
2/3x
THEN
AND IF
AND IF
THEN
60
5/6x
THEN
Brand logo
Logotype Construction
IF HOR
3y
IF VER
2z
z
10
Brand Logo
Exclusion Zones
DEF
MIN
MARGIN
Brand Colors
DEF
PALLETE
primary
0068b2
secondary
2d
secondary
fff
DEF
ACCENT
supplementary
a7935e
IF
BGCOLOR
12
supplementary
0096b2
Typography
GT Pressura Mono
DEF
HEAVY
ABCDEFGHIJKLMNOPQRSTUVWXYZ
DEF
REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
DEF
LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
DEF
HEAVY
ITA
ABCDEFGHIJKLMNOPQRSTUVWXYZ
DEF
REGULAR
ITA
ABCDEFGHIJKLMNOPQRSTUVWXYZ
DEF
LIGHT
ITA
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
Applications
Passport
PASSPORT
14
Applications
Climate Management Tool 16
Applications
Flag
16
Applications
GT2057 cargo variants