Professional Documents
Culture Documents
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authenticity
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sensory
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archetype
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relevancy
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169874099 / ReeldealHD
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Articles that contain images get 94% more views than articles without.
Source: jeffbullas.com/2012/05/28/6-powerful-reasons-whyyou-should-include-images-in-your-marketing-infographic
Thats the kind of connection that secures a strong and stable bond.
Authenticity taps into the passions and emotions of an audience,
letting them see something of themselves in the images and turning
them into eager advocates of the story youre trying to tell. Usergenerated content (UGC) reveals real people and places, meaning real
moments and emotions that establish a new kind of heightened
digital intimacy.
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Key takeaways
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Keep it relatable.
While celebrity photos
work, always balance
them with images that
form a connection with
the viewer.
When selecting visuals,
leveraging images that feel
candid help build your brand
identity in a more human way.
If you are using images of
celebrities across social channels
and on your website, make sure
you are also including images
of real people that embody your
brand as well.
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40% of people will respond better to visual information than plain text.
Source: webmarketinggroup.co.uk/Blog/why-every-seo-strategy-needs-infographics-1764.aspx
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451834035 / Michael H
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Key takeaways
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Dont be afraid of the
tactile. Choose images
that people can almost
touch.
When selecting visual content for
the web, it is a great opportunity
to deliver a sensory experience
to your audience. Pay attention to
images with textures that viewers
can identify. Select images with
detail and allow your audience to
build an emotional, recognizable
experience with your content.
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Leverage visual content
to create intrigue and
drive clicks.
While every image should not
adhere to this rule, it is a fun
way to drive clicks and play
with visuals. When selecting
imagery with high detail, you
can crop these images in a way
that interests your audience, but
encourages them to learn more.
Just remember, the cropped
image still must be able to
stand on its own.
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Create a sensory
experience in your images
by highlighting details
and imperfections as well
as large scenes a viewer
can get lost in consider
the micro and the macro
in your visual imagery.
Imperfections in photographs
touch on both authenticity and
sensory. They are things that
people can feel and relate to. Let
certain imperfections add to your
style and narrative.
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So then lets ask ourselves, what does the modern woman look like?
Evolution hasnt stopped shes different than shes ever looked
before, and yet she is the same. Traditionally, she may have been the
Caregiver. Today, shes a little bit of everything, all rolled into one.
Her complexity speaks to a broader audience, helping carry her voice
farther than ever before.
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Key takeaways
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Create an aspirational
persona for your brand
move beyond demographic
and think about emotional
connection.
If your brand was a person, who
would that person be? How would
they talk? What stores would they
shop at? What would they read?
What would they do on a Saturday?
Understanding your brands
persona is key to understanding
the people that should represent
your brand in images.
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44% of users are more likely to engage with brands if they post pictures.
Sources: fastcompany.com/3000794/rise-visual-social-media, slideshare.net/performics_us/performics-life-on-demand-2012-summary-deck
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170956840 / Cultura/DUEL
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Why? Because its inevitable. Time waits for no one, so even the stragglers will
come around sooner or later. With so much beauty in the world, its a shame
that its still necessary to overcome our differences. Cultures and disparate
ideals are colliding, and they need to be embraced. Image-makers and visual
trendsetters hold the power here the power of influence.
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Key takeaways
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Lean in to imagery that
is bold, takes risks, and
pushes the boundaries of
cultural acceptance.
When taking a stand, always
consider your target audience. How
can you select images that are
relevant to them and their beliefs?
How can you use imagery to
stand behind your target audience
and take a stance for what they
believe in? Just make sure that the
stance you take addresses your
target audience and brand persona
appropriately.
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Be in the moment an
image or Snapchat may
not last forever, but it can
evoke real emotion and
impact.
Ephemera is becoming the norm.
But just because it doesnt last
forever, doesnt mean it shouldnt
be thoughtful. By jumping on the
real-time bandwagon and creating
thoughtful imagery, you can build
emotional connections with your
audience. Relevancy is not just
about the image itself, its about
the context the image exists in.
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Know where the line is.
Pay attention to the moment in
time, and be sensitive to it. If there
is breaking news that affects your
audience or a global audience it
is not the time to leverage images
for self promotion.
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NewsCred / newscred.com
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worlds largest content marketplace, including licensed content
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Through NewsCred, global brands like Pepsi, P&G, Dell, General
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Founded in 2008 by Shafqat Islam, Iraj Islam and Asif Rahman,
NewsCred has offices in New York, London and Dhaka and is
backed by FirstMark Capital, Mayfield Fund, IA Ventures, Greycroft
Partners and others.
Images
Their extensive image and stock illustration offering spans
everything from conceptual rights-managed and royalty-free creative
images to up-to-the-minute editorial coverage including news, sport
and celebrity photos and timeless vintage photography.
Footage
From premium stock footage to daily entertainment video, Getty
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Resources
Along with industry-leading images, footage and music, they have an
array of tools and services to make your job easier from search tips
and trend research to blogs and podcasts that help you keep up on
the latest in visual culture.
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