You are on page 1of 27

VICTORY PR CONSULTANT

Jl. Agung Raya Kav. 80 – 81


Jakarta Pusat
10180
Telp No. : 021-8081234 Fax No. : 021-
80888888
Email : Victory@yahoo.com

Name of PR Consultant: Victory PR Consultant


Logo of PR Consultant :

Product : Air Freshener


Product Name : X fresh
Logo :

Packaging & Logo :

1
Price : Rp 35.000,-
Company : Fragrancy Corporation

2
Target Market :
a. Social grade : A & B class (Upper and Middle class)
b. Gender : Male & Female
c. Age : 25-45 years old
d. Income : Up to Rp 10.000.000,-
e. Geographic : City
f. Lifestyles : Hedonistic types (pleasure seeking)
g. Behavior : Buying habit

VICTORY PR CONSULTANT
Jl. Agung Raya Kav. 80 – 81
Jakarta Pusat
10180

3
Telp No. : 021-8081234 Fax No. : 021- 80888888
Email : Victory@yahoo.com

Venue : Shangri-La Hotel

4
Address : Kota BNI, Jl. Jend. Sudirman Kav 1, Jakarta 10220
Tel (62 21) 570 7440 Fax (62 21) 570 3530

Press Conference : 14.00-15.00


Launching : 15.30-18.00
Theme : Simple nature
Decoration : Due to the event’s theme, we plan to decorate the
ballroom with flowers and also dominated by nature colours (dominated
by green and yellow), without adding too much ornaments, to keep the
decoration as simple as well. Besides that, we keep the setting of the
room in elegant look consider that the target market of the product is
from A & B class, which are included in high end-user. To support the
information of the product, there will be X banners and also product
displays.

5
THE SHANGRI-LA BALLROOM
Press Conference & Launching Location

Press Conference Setting

Product Launching Setting

6
We choose Shangri-La Hotel as the event venue because it is a well-known
hotel which has a great place and service but the price is still reasonable.
Besides, the design of its ballroom is elegant which appropriate with the
high end user style. Though the press conference and launching event will
be held at different time, but both press conference and launching event
will be held in the same ballroom to maximize the time and minimize the

7
budget. Therefore, there are not too much differences of the design at
press conference and launching.

C
B

8
9
ARTIST MANAGEMENT LIST

1. MC (Ivy Batuta)
Manager : Jonatan
Contact No: 08159967980
2. MC (Ferdy Hasan)
Manager : Daddo Parus
Contact No: 0816717026
3. Singer (Judika)
Manager : Dinovti Dwi Darmawan
Contact No: 08164840662
4. Dancer (The Gift Dancers)
Manager : Dianella
Contact No: 08176647122

TIME TABLE

10
Press Conference: 14.00-15.00
TIME DESCRIPTION SPEAKER PIC
Registrations & Customer
14.00-14.30 Stefanie Irma
Coffee Break Service
14.30-14.40 Opening Remark CEO Susan
Question Answer PR Consultant
14.40-15.55 Hedi
Session
14.55-15.00 Closing Moderator Martinus Tan
Sholat Time for
15.00-15.15 Andriani
Muslims

Launching Time: 15.30-18.00


TIME DESCRIPTION SPEAKER PIC
Customer
15.30-16.00 Registration Andriani
Service
16.00-16.10 Reception MC Johanna Tania
16.10-16.20 Opening & Speech CEO Susan
Product
16.20-16.35 Product Knowledge Cynthia Febrina
Manager
Performance by MC
16.35-16.50 Judika & The Gift Stefanie Irma
Dancers
16.50-17.05 Video Knowledge MC Natasia Regina
17.05-17.15 Door Prize MC Johanna Tania
17.15-17.20 Cut Ribbon MC Cynthia Febrina
Performance by MC
17.20-17.50 Judika & Dinner Martinus Tan
Time
17.50-18.00 Closing MC Andriani
THE VENDOR LIST

1. Creativebox Design & Printing

Address: Universitas Trisakti Kampus A Gedung N-103

Jl. Kyai Tapa No.1 Grogol Jakarta 11440

2. Bubblez Entertainment

Address: Muara Karang Blok N 7 Selatan No. 26 Jakarta Utara 14450

11
HP: 0812 943 7674

3. PT Tirta Indah Abadi

4. Shangri-La Hotel

Address: Kota BNI, Jl. Jend. Sudirman Kav 1, Jakarta 10220


Tel (62 21) 570 7440 Fax (62 21) 570 3530

NEWS FROM FRAGRANCY CORPORATION

PRESS RELEASE

NEW AIR FRESHENER FROM FRAGRANCY

Fragrancy Corporation, Japan based household products manufacturer,


has just launched Xfresh, the new air freshener, at Shangri-la hotel today.
Fragrancy Corporation officially announces to the public that Xfresh is an
environmentally friendly air freshener which safe to be used either by

12
human or also the environment. The announcement was made at Shangri-
la hotel today, following several negotiations with Johnson & Son Inc.

Sophie, the Chairman of Fragrancy Corporation Indonesia, said “I always


believe that if we say we care to our environment, then we have to start
from now on to attend and protect it, even from the small thing. Hence,
we produced Xfresh not only to fulfill our public’s needs, but also the
environment’s needs”. She added: “Both public and environment have a
right to get the best from us”.

CONTINUED P#2

P#2
Xfresh is new product from Fragrancy Corporation which intentionally
designed as environmentally friendly air freshener. It has two fresh
fragrances, lemon and jasmine. The packaging itself is made from coconut
shell, and especially for the refill, the packaging is made from paper,
therefore both of the packaging are safe to be used and able to be
recycled.

Fragrancy Corporation is a well-established household products


manufacturer with headquarter in Osaka, Japan. Fragrancy Corporation is
always equipped and advanced with the newest technology machines to
maintain the quality of the products. Fragrancy Corporation’s ranges of

13
products include brands such as Royal Body Shop, Blink Shampoo, Freeze
Tooth Paste, Fantasy Air Fresheners, Fruity Air Freshener and lately is
Xfresh Air Freshener.

ENDS

Susan, Press Officer


Fragrancy Corporation
081317611238

For further information about the Xfresh, please contact:

Cynthia Tel: (021) 345 2345


Information Service Manager Fax: (021) 356 2354
MIDPLAZA JAKARTA
Jl. Jend. Sudirman Kav.15 Date: 15 April
2008
Jakarta Selatan Ref: Xfresh 001/Fi

DESIGN SOUVENIRS

1. Pen

14
2. Notes

3. Towel

4. Pin

5. Keychain

15
6. Sticker

7. Envelope

16
8. Goodie Bag

PRINT MEDIA

17
N Type of
Name of Media Address
o Media
Autocar Lifestyle
Jl. Lombok 73 Jakarta
1 (Automotive
Pusat
)
Cosmo Girl,Cosmopolitan &
Lifestyle
FHM
(Woman Jl. Lombok 73 Jakarta
2
and Girl Pusat
Magazine)

Alamat Redaksi:
Gedung Gramedia
Majalah 3th floor,
NOVA
Jl. Panjang 8A, Kebon
3 Lifestyle Jeruk, Jakarta Barat
11530
Phone : (021) 5330150,
5330170 Fax: (021)
5321020
Jl. Palmerah Selatan 15
Harian The Jakarta Post
Jakarta 1020 Telp.
4 News
(021)5300476,5300478
Fax: (021) 5492685
Jl. Palmerah Selatan 26-
28 Jakarta Pusat 10270
Harian Umum Kompas Tel: (021) 5302200,
5 News 5347720, 5347730
Fax: (021) 5466085
Po Box 4612 Jakarta
12046
6 Harian Umum Media News Kompleks Delta Kedoya
Indonesia Jl. Pilar Raya Kav. A-D
Kedoya Selatan Kebon
Jeruk

18
Jakarta Barat
Jl. Gondanglia Lama No.
46 Jakarta 10350
JL HR Rasuna Said Blok B
Kav. 32-33
Jakarta 12910

Femina groups Telp. (021) 5253816,


Lifestyle
5209370, 526 6666
7 (Woman
Fax. (021) 5209366, 526
Magazine)
2131
Email :
Redaksi@FeminaGroup.c
om
Wanita Indonesia Lifestyle
Jl. Tebet Barat Raya no.
8 (Woman
52 Jakarta Selatan 12810
Magazine)
PT. APRILIS MAJU MEDIA
Go girl! Lifestyle (GOGIRL! MAGAZINE)
9 (Girl Jl. Kebayoran Lama Raya
Magazine) No.236
Jakarta Barat 11560
JL. HR Rasuna Said Blok
B Kav. 32-33
Jakarta 12910
Telp. (021) 5253816,

Men’s Health 5209370, 526 6666


Lifestyle Fax. (021) 5209366, 526
10
2131

Email :
Redaksi@FeminaGroup.c
om
11 Majalah Kartini Lifestyle Jl. Garuda no. 80A
(Woman Jakarta Pusat

19
Magazine)
Gd. Graha Pena Lt. 7
Jl. Raya Kebayoran
Nyata Lama No. 12 Jakarta
Telp. (021) 53699506 /
12 Lifestyle
Fax. (021) 5349205
E-mail: nyata_tabloid@
yahoo.com

Seventeen Lifestyle Jl. Rawagelam II No.4


13 (Girl Pulo Gadung Jakarta
Magazine) Timur
Aneka Yes Jl. Salemba tengah no.
Lifestyle
58 Jakarta Pusat 10440
14 (Girl
Telp. 230-6188 Imel:
Magazine)
aneka@indosat.net.id
Jl. Panjang no. 8a kebon
jeruk Jakarta Barat
GIRLS & KAWANKU Lifestyle
11530
15 (Girl
telp: 5330150 - 5330170
Magazine)
Email: girls@gramedia-
majalah.com

TV MEDIA

20
Type of
No Name of media Address
media
TVRI Jl. Gerbang Pemuda
(Televisi republik Senayan
News &
1 Indonesia) Jakarta 10270
Education
PO. BOX 3256
http://www.tvri.co.id
Trans TV
(Televisi Gedung TransTV

Transformasi Inhouse Production Lt. 5

Indonesia) Jl. Kapten P. Tendean no


News &
2 12-14A
Entertainment
Jakarta 12790
Telp (021)79177000
http://www.transtv.co.id

TPI
(Televisi Pendidikan
Indonesia) Jl. Pintu Dua, TMII, Pondok
Gede
3 Education
Jakarta 13810
http://www.tpi.co.id

RCTI
(Rajawali Citra Jl. Raya Perjuangan, Kebon
Televisi) Jeruk
4 Entertainment Jakarta 11530
Telp (021)5303540
http://www.rcti.tv

PT CAKRAWALA ANDALAS
TELEVISI IND.
Sentra Mulia Building, 18th
Floor
ANTV Jl. HR. Rasuna Said Kav.X-6
(Andalas Televisi) No.8
News &
5 Jakarta Selatan 12940
Entertainemnt
Tel: (62-21) 522 2086
21
Fax: (62-21) 527 7068
Website: www.an.tv
RADIO MEDIA
N Type of
Name of media Address
o media
Gedung Bank Bali
U FM (94.7 Mhz) Jln. Jend. Sudirman Kav.27
Jakarta Selatan 12920
1 Lifestyle Telp 021 - 523 7946 Fax :
021 - 5237940
http://www.mail-
archive.com/
Ged. Bumi Daya Plaza Lt.2

Smart FM Jl. Imam Bonjol no. 61

(95.9 MHz) Jakarta 10310


2 Entertainment Nomor telepon 39833777
Fax :39834055
Website:
www.smartfm.com
Cosmopolitan FM Gedung Sarinah Lt. 8
(90.4 MHz) Jl. Mh Thamrin II
Jakarta Pusat
3 Lifestyle
Telp 3146545 Fax :
3146558
www.cosmopolitanfm.com
Radio Elshinta (90.0 Jl. Raya Joglo No. 70
MHz) Jakarta 11640
4 News
Telp 5869005 Fax :
5861180
5 Hard Rock FM (87.6 Entertainment Gedung Sarinah Lt. 8
MHz) Jl. MH. Thamrin No. 11
Jakarta 10350
Telp 3908471 Fax :
3908473

22
www.hardrockfm.com
Mitra Building Lt. 9
Jln. Jend. Gatot Subroto
Indika FM (91.6 Mhz)
Kav. 21
6 News
Jakarta 12930
Telp 021 2550 9988 Fax :
021 - 25509989
Gedung Sarinah Lt.8
Jln. M.H. Thamrin No.11
IRadio (89.6 Mhz)
Jakarta Pusat 10350
7 Entertainment
Telp 021 - 398 32162 Fax :
021 - 39831265
www.indikafm.com
KISFM (95.1 Mhz) Wisma Nusantara Lt. 25
Entertainment &
8 Jln. M.H. Thamrin No.59
Lifestyle
Jakarta 10350
Gedung Sarinah Lt. 8

Trax FM (101.4 MHz) Jl. Thamrin No. 11


9 Entertainment Jakarta Pusat 10350
Telp 3144760 Fax :
3144761
Mustang FM (88.0 Wisma Nusantara Lt. 25
MHz) Jl. Thamrin No.5
Jakarta Pusat 10350
10 Entertainment
Telp 39835900 Fax :
39835900 Ext. 108
www.mustangfm.com
Ged.Perintis Lt. v,
Radio Sonora (92.0
Jl. Kebahagiaan 4-14
Mhz)
Jakarta Barat 11140
11 News
Telp 6340544, 6337783
Fax :6340646
www.sonora.co.id
12 Delta FM News Ratu Plaza Office Tower Lt.
19

23
Jl. Jend. Sudirman kav 9
Jakarta 10270
Telp (021) 7278 4033
Fax : 723 7616
Prambors radio
(102.2 Mhz) Ratu Plaza Office Tower
lantai 20
Jl. Jend. Sudirman kav 9
13 Entertainment Jakarta 10270
Telp (021) 722 3313
Fax : (021) 722 3350
info@pramborsfm.com

Menara Imperium Lt. P7

Gen FM (89.7 Mhz) Metropolitan Kuningan


Super Blok Kav. No. 1
14 Entertainment Jl. HR. Rasuna Said
Jakarta 12980
Telp (021) 8370 7171
Fax : (021) 8370 7172
Female Radio Ratu Plaza Office Tower Lt.
(99.5 Mhz) 20
Jl. Jend. Sudirman Kav. 9
15 Lifestyle
Jakarta 10270
telp. 722 3522 - fax. 722
3350

24
25
No Quantit
.
Budget
Description
for Xfresh
y
Launching
Fee Total
1 Food & Beverage
December
Half Meeting Package
1 st
, 2008
Rp94.050.0
(for minimum 15
00
persons) 300 pax Rp313.500
Decoration & Sound
2 Sytem / Lighting
Decoration(backdrop, Rp4.950.00
displays, X banner) 0
Rp5.500.0 Rp5.500.00
Sound System/Lighting 00 0
Rp10.450.0
00
3 Artist Management
Rp10.000. Rp10.000.0
MC (Ivy Batuta) 1 people 000 00
Rp28.000. Rp28.000.0
MC (Ferdy Hasan) 1 people 000 00
Rp25.000. Rp25.000.0
Singer (Judika) 1 people 000 00
Dancer (The Gift Rp2.000.00
Dancers) 5 people Rp400.000 0
Rp65.000.0
00
4 Goodie Bag
300 Rp3.000.00
Bag pieces Rp10.000 0
60 Rp1.200.00
Sticker pieces Rp20.000 0
300 Rp1.500.00
Pin pieces Rp5.000 0
300
Pen pieces Rp1.500 Rp450.000
300
Notes pieces Rp3.000 Rp900.000
300 Rp3.000.00
Towel pieces Rp10.000 0
300 Rp3.000.00
Press Release pieces Rp10.000 0
100 Rp30.000.0
Envelope for Press pieces Rp300.000 00
Rp43.050.0
00
5 Print Material
Guest Book 2 books Rp25.000 Rp50.000
300 Rp1.800.00
Invitation pieces Rp6.000 0
300 Rp3.000.00
Brochures pieces Rp10.000 0
Rp4.850.00
0
6 Other Charges
Door Price
26
Price 1 : Warm Stone
Massage At
Intercontinental Hotel 2 Rp350.000 Rp700.000
Price 2 : Dinner at Java
27

You might also like