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WASHINGTON: Republican presidential front-runner Donald Trump's much-awaited fir

st TV ad features a promise that once he is at the helm, he will "quickly cut" I


slamic State's head and "take their oil."
Trump's ad begins with a shot of President Obama and Hillary Clinton. Then comes
a US battleship launching a cruise-missile strike. It moves swiftly through an
explosive montage
the suspects in the recent California terrorist attack, shadow
y figures racing across the US-Mexico border and Islamic State jihadists.
The narrator, a deep-voiced man, speaks ominously, "That's why he's calling for
a temporary shutdown of Muslims entering the United States, until we can figure
out what's going on. He'll quickly cut the head off ISIS and take their oil. And
he'll stop illegal immigration by building a wall on our southern border that M
exico will pay for."
The spot closes with the image of 69-year-old Trump thundering at one of his ral
lies, "We will make America great again!"
The Republican presidential candidate's long-awaited and hotly anticipated first
ad titled 'Great Again', shared exclusively with Washington Post, is set to be
aired as part of a series that will air in the final month before the Iowa caucu
ses.
Trump has vowed to spend at least $2 million a week on the ads an amount that wi
ll be amplified by the countless times they are likely to be played on cable new
s and across social media.
The decision to air television ads which Trump hinted at for months, though the
billionaire real estate magnate has has been loath to spend more than he deems n
ecessary represents a tightly produced new act for a candidate who has fed large
ly off free media attention, the Post said.
Trump has said that he has six to eight ads in production and that his was a "ma
jor buy and it's going to go on for months."
He said he hopes the spots impress upon undecided voters that the country has be
come "a dumping ground".
"The world is laughing at us, at our stupidity. It's got to stop. We've got to g
et smart fast
or else we won't have a country," he was quoted as saying.
Trump said he concluded that he may end up regretting not spending more of his o
wn money to secure the nomination.
He said he recalled thinking, "I'm $35 million to $40 million under budget, and
to be honest, I don't think I need (ads) because I have such a big lead. But I d
on't want to take any chances, and I almost feel guilty not spending money."
Trump said he is leading in every poll by wide, double digit margins.
"We have tremendous crowds, incredible support from all over the country...We ha
ve spent the least amount of money and have the best results and this is the kin
d of thinking the country needs," he said.
"I am very proud of this ad, I don't know if I need it, but I don't want to take
any chances because if I win we are going to make America great again," he said
.
The first ad makes clear that Trump's closing pitch to voters will be as viscera
l and arresting as the one he delivers at raucous rallies.

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