Christ The King College Of Science And Technology

Jaysonville 2 Putatan Muntinlupa City

Telephone no. 862-6930 / 553-7447
Telefax no.: 403-2581

Case Study:
Minit Lube Inc.
Submitted by:
Anne Rose A. Dosol
BSBA OM4 1a-1

Submitted to:
Prof. Teresita Dones

Christ The King College Of Science And Technology

Jaysonville 2 Putatan Muntinlupa City
Telephone no. 862-6930 / 553-7447
Telefax no.: 403-2581
I.

BACKGROUND OF THE STUDY

Minit-Lube stations perform oil changes, lubrication, and interior cleaning
in a spotless environment. The buildings are clean, painted white, and often
surrounded by neatly trimmed landscaping. To facilitate fast service, cars can
be driven through three abreast. At Minit-Lube, the customer is greeted by
service representatives who are graduates of the Minit-Lube school in Salt
Lake City. The Minit-lube school is not unlike McDonald`s Hamburger
University near Chicago or Holiday Inn`s Training school in Memphis. The
greeter take the order, which is typically includes fluid checks (oil, water,
brake fluid, transmission fluid, and differential grease) and the necessary
lubrication, as well as filter changes for air and oil.

II.

DEFINITION OF THE PROBLEM

How the Minit-lube Inc. provides a competitive advantage.

III.

AREAS OF CONSIDERATION (SWOT Analysis)

Strength
Minit-Lube performs their services in good facilities.
Their employees are well-trained and knowledgeable.

Christ The King College Of Science And Technology

Jaysonville 2 Putatan Muntinlupa City
Telephone no. 862-6930 / 553-7447
Telefax no.: 403-2581

Weaknesses
Lack of workers
Location
Opportunities
Many customers wanted a full-service in their cars.
More customers can be interested in their service offer.
Threats
Companies who offer the same services that Minit-Lube Inc. offers
Too many competitors.

IV.

ALTERNATIVE COURSES OF ACTION

o Option to compete in a different way (differentiation)
o Focus on lubricating automobiles and maintain quality service

Christ The King College Of Science And Technology

Jaysonville 2 Putatan Muntinlupa City
Telephone no. 862-6930 / 553-7447
Telefax no.: 403-2581

V.

RECOMMENDATION
o Focus on lubricating automobiles and maintain quality service
Minit-Lube Inc. must take focus in their main services offer the lubricating
automobiles and maintain the quality of their service. So that, customers/car
owners will frequently use the service because of the quality.

VI.

PLAN OF ACTION
Focus on lubricating automobiles and maintain quality service
After focusing in lubricating automobile service, Minit-Lube Inc. must talk

to their employees and conduct training programs and seminars about hows quality
of the service will maintain.

VII.

Potential Problem
Focus on lubricating automobiles and maintain quality service
Minit Lube Inc. is now focusing on one service such as lubricating

automobiles there will be possible that their other services offered has no use.

Christ The King College Of Science And Technology

Jaysonville 2 Putatan Muntinlupa City
Telephone no. 862-6930 / 553-7447
Telefax no.: 403-2581

Case Study:
Brunswick
Distribution

Submitted by:
Anne Rose A. Dosol
BSBA OM4 1a-1

Christ The King College Of Science And Technology

Jaysonville 2 Putatan Muntinlupa City
Telephone no. 862-6930 / 553-7447
Telefax no.: 403-2581

I.

BACKGROUND OF THE STUDY

Brunswick Distribution started as a small distribution company. 10years ago

when Alex Brunswick started using his grandmother shed, the company grew to buy
its own 10, 000sq ft warehouse; the company entered into an agreement with
KitchenHelper, Corp., a large manufacturer of high-end kitchen appliances, located
35 miles from Moline, Illinois, to distribute KitchenHelper appliances to customers in
the region. Their operations have expanded covering an area with a radius of
200miles from the companys main facility. The company with its growth had
purchased the warehouse and expanded it to a 30, 000sq ft capacity to serve the
growth in their business. With the recession and the demise of several competitors,
Alex Brunswick, CEO of the company has been looking at the financial standing of
the company and it appears that even with the steady growth of 8% in sales, the
company has been having a difficult situation for about 4years. Alex is trying to save
the company and resolve the situation.

II.

DEFINITION OF THE PROBLEM

How will the company survive and stay competitive despite of the recession.

Christ The King College Of Science And Technology

Jaysonville 2 Putatan Muntinlupa City
Telephone no. 862-6930 / 553-7447
Telefax no.: 403-2581
III.

AREAS OF CONSIDERATION (SWOT Analysis)

Strength
Brunswick Distribution Inc has enjoyed its steady growth and expansion.
BDI has been growing at an average rate of 8%.
Large competitive advantage.

Weaknesses
Brunswick Distribution Inc is located 35miles away from their manufacturer
which is the KitchenHelper.
BDI has only one manufacturer.
Opportunities
More customers can be interested with the company.
They can expand their operation.
Threats
Rescission (possibility to collapse).
Distributing high-end kitchen appliances.

IV.

ALTERNAIVE COURSES OF ACTION

o

Option of mitigating.

o Option of expanding to the mid-west by having a new warehouse.

Christ The King College Of Science And Technology

Jaysonville 2 Putatan Muntinlupa City
Telephone no. 862-6930 / 553-7447
Telefax no.: 403-2581

V.

RECOMMENDATION
The option of mitigating
In deducting the price, BDI must ensure that they already negotiate their
manufacturer. So that, there will be no conflict in setting a cheaper price and
giving discounts and sales.

VI.

PLAN OF ACTION
The option of mitigating
In mitigating the price first, Brunswick Distribution Inc., must negotiate well to

KitchenHelper. So that, there will be no problems if BDI adjust their appliances.

After negotiating, BDI and KitchenHelper, must discuss how they will
adjust the pricing t oensure that there will be no loss to the both company.
And lastly, BDI will announce the sale in their region and BDI can give
discounted prices in the appliances.

VII.

POTENTIAL PROBLEM
The option of mitigating
In mitigating the price, there is a risk connected. Because if their customer
enjoying the sales, there is a possibility that BDI is distributing the appliances
beyond their inventory.

Christ The King College Of Science And Technology

Jaysonville 2 Putatan Muntinlupa City
Telephone no. 862-6930 / 553-7447
Telefax no.: 403-2581
VIII.

CONTINGENT PLAN OF ACTION

The option of mitigating

If the recession will remain, BDI must set the dates of the sales. It should
be 3-5 days per month, quarterly or annum so that, the investments of both
parties cannot be also lessen.