Laura Hatfield

Bailey Danahar

Script for Directors Commentary for Media Evaluation Question Four

Start with screen of what iMovie looks like
Becky: Hello everyone, this is a directors commentary for the media valuation questions for question
four, which was how to use media technologies in the construction of planning and evaluation stages.
Ross: When constructing the media video we used the app called iMovie this was for the rough cut so
we could have a rough idea of what to build on if we needed to re-film. This was done by putting the
footage we had filmed onto an iMac as well as making sure all of the shots we had was on there.
Before we could start to select this we needed to download the song we used, called It Matters which
we got off iTunes but found on Unsigned.com. We could put this song onto a USB stick so we can
import it to iMovie
Show where song is located in iMovie
Ross: We then drag the song onto our storyboard where it states the length of the song, being 3.1
minutes long, giving us a good time scale for the type of clips we can import. Once we finished the
rough cut we gained feedback from our audiences and re-filmed footage that we needed to get to
improve our music video, putting our footage back on the app, iMovie, then began to edit it more.
Becky: I am now going to talk about the camera shots that we used. This first shot I have (Show shot
of canted angle) is a canted angle/ high angle shot just to give a bit of a difference instead of having
the same shot repeatedly throughout the video. We also got a couple of mid shots as well as long shots
so we could see the artists performing. We also got extreme close ups of the lead singer and the mask
that the female is wearing so the audience can get close to the actor, which is a convention on the indie
genre which we wanted to portray as much as possible. Close up shots were used of Bailey, the main
artist singing, so the audience could feel a connection between him and themselves, ensuring we
filmed this on a high quality camera, the HD DSLR, 1080p, making the video better and better quality to
watch; giving it a professional look in the end.
Becky: The editing techniques we used were simple although we didnt elaborate on all of them,
however in some parts of the song we used minimal amount of cuts so we could keep more of the cuts
for the fast paced part of the song to keep the song going. We also used jump cuts of the same shots at
times, so the audience could grasp the concept of the actors moving one place to another but cutting it
up so it wasnt a long 10 second shot. Another technique we used was more towards the end was time
lap shots putting them in reverse, to get a good effect of her wearing the mask and then not; so the
audience could see how he wanted her to feel and how she felt within herself.
Show clip of example above. Bailey on Bridge shot.
Becky: We wanted to get that contrast in to portray how we used the cutting tool so it made it more
interesting for the audience to watch. We now want to show you a shot of how we had no cuts, a one
shot, and then cut it up to make jump cuts, so the artist and performers are not there for a long amount
of time.
Show shot of Bailey moving from one end of the bridge to another.

Laura Hatfield
Bailey Danahar

Ross: This process meant we could use various platforms and technology; how to learn to use iMovie
effectively with different techniques, such as cutting to the beat in between clips to make jump cuts
especially when doing what we did in the clip that youve just seen; making the story faster and keeping
the story going. To make this work we needed to learn how to use the Apple Macs so we could import
the footage onto iMovie, as well as learning how to use Photoshop.
Through this process we didnt have many technical issues and most things worked the way we wanted
to, however the point when we needed to download the song off unsigned.com, being an unpopular
artist and unknown song it was hard to find on websites such as YouTube. Therefore when we finally
got the track it glitches and missed out some shots.
Becky: We did then use a website which was linked to SoundCloud which was recommended to us, so
we could download the clip with good clarity and managed to download the clip and import it into
iTunes.
Ross: We feel our biggest problem was when we realised that we didnt film some of the clips in HD
mode on the camera or the auto focus so the clips were blurred and unfocused, therefore we went out
and re filmed the shots that we needed to get as there was no other way to overcome this issue, as well
as getting more shots.
Becky: When re-filming we used shots from our ancillaries; so by using the mask in the narrative it
created this focus and attachment of an associating feature, creating our band image to use on our
ancillaries, being the highlighted feature on our magazine advert and Digipak as well.
Insert image of ancillaries magazine advert and Digipak.
Becky: We used the same colour scheme on both of our digipaks, purple and red identifying our band
image. We also created our own font on both of the ancillaries on the putting them onto the MacBook
so we could type in that font into our ancillaries, such as our lyrics, giving it as consistent theme of
typography giving our package a professional look with it being complete and consistent. Finally we
used our artist on the cover as well as the mask to give the synergetic link so the audience would
recognise the artist if they out into a shop for example, knew who that artist is.
Ross: We feel that we had three elements of production and portrayed these well as the audience
would know who this band is through the elements that are portrayed, e.g. a music channel or a public
place being able to connect together. We feel that we have been very successful and improved a lot
from our ancillaries. So thank you for listening to our commentary on our music video.
Becky: Thank you.