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Teaching Team
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Syllabus designed by
Description
This Strategic Issues Management course relates to crisis management, reputation management,
image restoration and change management, among others. It also of course relates directly to
the operation of the dominant coalition (management) and the whole operation of modern
organizations. In this course we will investigate at an advanced level the theory and practice
of issue management.
The students will be required to monitor an issue or issues relevant to an organization across the
course and to prepare a communication plan as a response to that issue (if it is a crisis) or in
preparation for its effects.
After completing this course, students are expected to be able to:
L1. Apply theories of public relations to issues management
L2. Track actual issues and interpret their significance to a real organization
L3. Develop a communication plan that demonstrates an understanding of the issue cycle and
the impact of specific issues on an organization
L4. Identify the various stakeholders involved in the interactions between and an organization
and the community
A : 90-100; A- : 85-89.99; B+: 80-84.99;B: 75-79.99; B-: 70-74.99; FAIL: Below 70.00
No
Component
.
1 Weekly Post Quiz
2
4
Assessment
component
Weight
CILO
Due date
5%
5%
1,2,3
40%
2,3,4
50%
1,2,3,4
100%
Lecture live
chat via
HipChat
Lecturer
Rudi Sukandar, Ph.D
Rudi Sukandar, Ph.D
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Description
Saturday is a national holiday, then the live chat will be moved earlier by one day, to the
Friday of that same week.
Wednesday is a national holiday, then the live chat will be moved later by one day, to
the Thursday of that same week.
Class policies
Absence policy
Student who do not complete 100% of every weekly activity before the due date, will be
considered not present in that session.
The maximum number of absence in this course is four (4) times.
If the student has four or more absence, the student will not be allowed to take the final
exam.
Hence the failed student will have to retake the course in future semesters to pass the course.
For on campus session, to provide a classroom that is conducive to learning, please refrain from,
Answering cell phones or replying to text messages
Engaging in conversations with fellow classmates outside of the scope of the class
Any other disruptive behaviour
Peer review
Class
Environment/P
olicies
Description of
Teaching
Method
LSPR1509
Academic dishonesty in any form will not be tolerated. Students are encouraged to become
familiar with the LSPR Code of Conduct as they relate to academic dishonesty/cheating.
All assignments are due on the date specified in the discussion with the lecturer.
Students may, however, turn in any assignment in advance of the due date.
Only important topics will be discussed in class, and it is the students responsibility to read other
related topics.
To ensure fairness in grading of group assignment, students will be requested to conduct
anonymous peer review every end of the semester/ course. Students are encouraged to grade
their group peers fairly using an online matrix that covers individual contribution towards group
discussions and group assignments.
In order to achieve previously identified course objectives, we will follow an interactive class
format. Students are expected to come to class on time, take notes and prepare the
assigned class material for each session by doing some readings and/or case studies.
In the interest of providing a meaningful learning experience and creating and exciting
class environment, students thoughtful participation is required, whereby students own
experiences, comments, anecdotes ought to be shared, including relevant issues and question
raised in class.
Considering the intensive nature of this module and heavy emphasis on class discussion and
interaction, attendance of all sessions and class participation are necessary for a
successful completion of this course.
The course method will consist of lectures, facilitation, presentations, assignments and paper
submission. The lecturer organizes, supervises and facilitates the class as well as conduct lectures
in the first few meetings. The students will then be asked to lead class discussions and make
report presentations. For their own benefit, students are expected to read the assigned
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Category
Academic
Honesty
Description
chapter(s) prior to the pertinent class sessions, and optional reading (choices from suggested
reference books or other related PR books).
Short case studies that illustrate the complexities of Corporate Communications
management and invite students to apply their ideas in practical problem solving.
Classroom participation is expected and required. This will be evaluated using a selfevaluation format.
Group assignment and/or discussions with the objective of getting a deeper
understanding into some important concepts and applications. With this assignment, students
will have to analyze Corporate Communications management case studies and present
professional presentation. Group participation is expected and will be evaluated using a
group & self-evaluation format. Assessment is based on the quality of group assignment,
contribution to the coursework, and involvement in the class. It must be noted that group
assignment and/or discussions means members of the group are to work as a team, and
there should be no free riders!
Any type of activity that is considered dishonest by reasonable standards may constitute
academic misconduct. The most common forms of academic misconduct are cheating and
plagiarism. All instances of academic dishonesty will result in a grade of zero for the work
involved.
All assignments will need to have a signed declaration on the 2nd page (after the cover) that
the material submitted is the students own work and that all work taken from other sources is
properly acknowledged.
Use this wording on the 2nd page of each report :
I certify that the attached assignment is my own work and that any material obtained from other
sources has been acknowledged.
I grant permission to the London School of Public Relations to make copies of assignments for
assessment, review and/or record keeping purposes. I note that the London School of Public
Relations reserves the right to check my assignment for plagiarism.
Signed Date
Penalty for students who performed plagiarism: FAILED from the subject.
11
AntiPlagiarism
Policy
12
Referencing
LSPR1509
Signed Date
PGP applied APA (American Psychological Association) as references system for all paper
work in each subjects (latest version is 6th Edition, 2010).
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Category
Description
1.
2.
3.
4.
13
General Policy
14
Attendance
Policy
15
Online
Etiquette
LSPR1509
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16
Communicatio
n Expectations
and Standards
17
Submission
and Collection
of Assignment
18
Optimal
LiveChat
(HipChat)
Experience
Description
You are encouraged to visit the following websites and review proper communications in the
electronic format:
www.albion.com/netiquette/
www.bspage.com/1netiq/Netiq.html
All emails or discussion postings will receive a response from your professor within 48 hours.
You can send email anytime that is convenient for you. Lecturer will check their email messages
during the day throughout the work-week (Monday through Friday) and will respond to email
messages during the work-week by the close of business (5:00 pm) on the day following their
receipt of them. Emails received by lecturer on Friday will be responded to by the close of
business on the following Monday.
When sending email, use your lspr.edu email address. Lecturers have the right to Not
respond to emails that are,
a. Non-lspr.edu, as there is no way to authenticate the sender. Make sure students include
your name, title of the course, time of the course and a brief reason for your email in the
subject line.
b. Without a subject line. Take the time to use proper spelling and grammar in your email.
You are contacting your lecturer, NOT a friend. This is professional email addressing a
specific concern related to your education. Take responsibility for your concern and
address me in a professional manner. Lecturers will always address you with the same
professionalism and courtesy.
c. With improper/bad : grammar, spelling and/or basic professionalisms or courtesies.
In regards to the given Individual and Group assignments, students are expected to,
Submit all assignments before or on the due date specified in the discussion with lecturer.
Late submission will be penalized by -3 (minus three) per day deducted from your score.
To mitigate technical issues, please do the following 3 steps, prior to participating in live chat,
1. Check your internet speed. Visit www.speedtest.net & check whether your internet
download or upload speeds are at the minimum of,
512 kbps (for Download) & 256 kbps (for Upload)
Internet speeds lower than the above numbers, could cause a reduction of interactive
levels on our LMS.
2. Refresh your internet browser. Ensure that you have refreshed your internet browser, so
as to experience higher internet speeds. On your laptop/desktop, you could apply the
following short-cut,
Ctrl-Shift-R (for Windows OS users) or Command-Shift-R (for Apple OS users)
For smartphone users, please re-start your handphones instead.
3. Recommended internet browsers. We recommend that you use the latest free internet
browsers from Google Chrome or Mozilla Firefox so you can have an optimal experience
on your laptop, desktop or smartphone (they can be downloaded for free from Google
Appstore or Apple iStore).
Students should first email the LSPR S2 Online Program Helpdesk at Lsprs2@harukaedu.com
for learning or academic issues with accessing your online course or call at +62 858 177
03214
19
Learning
Support
CIL
O
1,2
LSPR1509
Session topic
Issue and Crisis Introduction,
Issues, Crises & Issue Management
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Method*
Media
Duration
(hour)
P, D,
Q&A
On
Campus
2.5
References
TBD
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CIL
O
1,2
1,2
1,2
Session topic
Method*
Media
Duration
(hour)
Issue Frameworks
Frameworks
Risk & Issue Management
Assessing the Internal and External
Operating Environments,
Issue Life Cycle & Issue Management
Monitoring and Identifying
Analysing and Prioritising
Assesing The Environment
Issue Analysis Tools
Prioritising Issues
Stakeholder Relations Management,
Categories, Planning, Attributes & Classes
Issue planning and strategy
Biggest Barriers & Key Elements
Theories, concepts, principles and models
Public Policy & Grunigs 4 Model
P, D,
Q&A
Internet
2.5
TBD
P, D,
Q&A
Internet
2.5
TBD
P, D,
Q&A
Internet
2.5
TBD
Internet
2.5
TBD
Internet
2.5
TBD
Internet
2.5
TBD
On
Campus
3.0
Internet
2.5
TBD
2.5
TBD
2.5
TBD
2.5
TBD
2.5
TBD
1,2
1,2
1,2
1,2
10
1,2
11
1,2
12
1,2
13
1,2
14
1,2
15
1,2
16
1,2,
3,4
P, D,
Q&A
P, D,
Q&A
P, D,
Q&A
Stages 01
&02
Individual
Assignmen
ts
P, D,
Q&A
P, D,
Q&A
P, D,
Q&A
P, D,
Q&A
P, D,
Q&A
23rd
Jan2016
On
Campus
On
Campus
On
Campus
On
Campus
References
P, D,
Q&A
Internet
2.5
TBD
P, D,
Q&A
Internet
2.5
TBD
Stage03
Individual
Assignmen
ts
On
Campus
3.0
Abbreviations: *Method: P: Presentation; D: Discussion; Q&A: Question & Answer; Pr: Practice
General: TBD: To Be Decided
Reference List:
No.
Type
Info
Gaunt, P. and Ollenburger, J. (1995) Issues Management Revisited: a tool that deserved
1
MR
MR1
J
another look. Public Relations Review, 21 (3), 199-212.
Grunig, J.E. (1979) A new Measure of Public Opinion on Corporate Social Responsibility.
2
MR
MR2
J
Academy of Management Journal, 22(4), 236-264
Howell, G and Miller, R. (2006) How the Relationship between the Crisis Life Cycle and
3
MR
MR3
J
Mass Media Content Can Better Inform Crisis Communication. Prism Journal, Web:
prismjournal.org
Notes: Type: MR: Mandatory Reference, OR: Optional Reference
Cat: B: Book, J: Journal, P: Paper, W: Web link
LSPR1509
Code
Cat
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1
1
2
2
3
3
Period
Sat12Sept20
15
Mon14-Sat19
Sept 2015
Mon21-Sat26
Sept 2015
On Campus
Online
Online
7
7
Mon19Sat24Oct
2015
Online
8,9
9
8
Location
Exam
Assignment
/ Activity
Week
Session
Period
Location
Exam
Period
Location
Assignment
/ Activity
Week
Session
Mon26Fri06Nov2015
Reading Week
13
15
Mon30NovSat05Dec20
15
Online
Sat07Nov2015
On Campus
Mid
exam[UTS]*
Stages 01 &
02 Individual
Assignments
14
Mon07DecSat12Dec201
5
-No class-
15
Mon14DecSat19Dec2015
-No class-
4
4
Mon28SeptSat03Oct
2015
Online
5
5
Mon05Sat10Oct
2015
Online
6
6
Mon12Sat17Oct
2015
Online
10
9
Mon09Sat14Nov20
15
Online
11
10,11,12,13
Fri20Sat21Nov
2015
On Campus
12
14
Mon23Sat28Nov2015
Online
ECU Seminars
16, 17, 18
Mon21DecSat09Jan201
6
-No class-
19,20
Mon10JanSat16Jan2016
-No class-
Exam
- 2 weeks -
Assignment
/ Activity
Reading Week
20
16
Sat23Jan2016
On Campus
Final exam
[UAS]*
Stage03
Individual
Assignments
Worth : 40%
One of the most important roles in the public relations profession is to monitor what is emerging in the organisations
operating environment in order to identify, analyse and prioritise potential public issues that could have the potential to
make a significant impact on the organisation.
The first step in issues management is to scan the surrounding environment for early signs of problems or concerns that
may develop into issues. Issue factors might be becoming apparent in broad areas such as politics, the natural
environment, social changes in society, economic trends, technological innovation, or changes in law and justice.
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Task:
1. Identify an issue that is receiving media and/or public attention - the issue can be taken from any country. However,
it must be current
2. Start your assignment paper by naming the major public issue, stating why you believe it is an issue rather than a
problem or crisis. Write up to 500 words maximum overall for this part of the task.
3. Identify an organisation (stakeholder) that has been directly or indirectly affected by the major public issue. The
organisation can be from the private sector or the public sector. It could be a company, government department or
agency, not-for-profit organisation (NGO), a school, hospital or a government-owned trading corporation, etc. Media
coverage does not need to be directly about the organisation. For instance, environmental pollution or a health issue
could be considered to affect the whole community and also a specific stakeholder organisation e.g. flooding, traffic
congestion, water quality, cost of living, etc. Remember the same problem (such as a volcano or ongoing corruption)
could be a problem to one organisation, a crisis to another and an issue to still another.
4. Start a new page with the heading of About [name of organisation] in your assignment paper. In your own words
(dont plagiarise), write a general summary (up to a maximum 500 words) about the organisation and its operations.
This should be similar to an About section on a website home page. Write concisely about significant details only.
For instance, there is no reason to list all the directors or senior managers or give the history of the organisation
(unless that information is particularly relevant).
5. Start a new page with the heading Summary of the issue. Imagine you are the public relations manager of your
selected organisation. Write a 1500 word summary for the management committee, containing:
a. Define the issue. What really is the core of the issue? Why did the issue develop as a challenge for the
organisation? How could it impact on the organisation? What is the worst case scenario?
b. List and very briefly describe the main stakeholders (people, groups or organisations who can affect or be
affected by the issue), and why you consider they are stakeholders.
c. Explain the stage in which the issue life cycle is in.
d. Draw a simple graph of the issue life cycle to date, showing any changes in the level of public concern/attention
over time. Draw this by hand or use your computer. You can refer to the class material from session 3 for this.
e. Any other relevant applicable information. Much of the content in this section will depend on your particular issue.
6. Your task is to present a business case to your manager as to why she or he should be aware of the issue and why
your organisation should implement your suggestions to deal with the issue so that it does not become a crisis.
7. As this assignment is written to achieve a business outcome, you must reference in the business case using foot notestyle referencing.
Monitor the media (print, blogs, and online sources) follow the issue. Create an A4 log book to build a chronological
record of the coverage of the broad public issue that you have found in the news media, online and/or in social media
up to the end of week 5. This can include information you have obtained on Google. Each entry should start on a new
page and show information such as:
Date of the coverage (and time, if relevant)
Source details (physical location of source; type of media, e.g. newspaper, news website, television or radio news,
etc.)
Extent of coverage (number of words or duration of coverage if it was on TV or radio news)
Size of audience or readership of that news source
Location of item within the news coverage, e.g. prominent or not. Give page number (for newspaper) or description
of the location of the news, e.g. on home page of news website, in the first half of television news program.
Tone of coverage (eg generally positive, neutral or negative)
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Your log book should contain at least ten media pieces from at least five different media sources include traditional
and online (including social media).
Worth : 50%
Referencing
All sources of references must be cited (in text citation) and listed (end reference list). For details about referencing and
the required format, please refer to the ECU Referencing Guide, which can be found from the following URL:
http://www.ecu.edu.au/LDS/pdf/refguide.pdf
>Marking rubrics
Individual Assignment II : Environmental Scanning Report & Log Book
No.
1Very
Poor
Assessment Component
LSPR1509
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2Poor
Grade
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1Very
Poor
Assessment Component
Stakeholder analysis
10
11
Referencing style
12
13
14
Problem-solving skills
2Poor
Grade
Final Grade
Comments:
Grade:
= [Tally Grade]/[Maximum grade] = [Tally Grade]/[5x14] = [ Final Grade ] out of 100%
1Very
Poor
Assessment Component
Goal statement
SMART Objectives
LSPR1509
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2Poor
Final
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1Very
Poor
Assessment Component
Appropriateness/relevance of communication
actions
Evaluation
10
11
Referencing style
12
13
14
Problem-solving skills
2Poor
Final
Final Grade
Comments:
Grade:
= [Tally Grade]/[Maximum grade] = [Tally Grade]/[5x14] = [ Final Grade ] out of 100%
Prepared by :
Checked by :
Assessor (Lecturer)
Tgl.
LSPR1509
| 2015
Tgl.
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| 2015
Authorized by :
Internal Coordinator
(Head/Deputy of PGP)
Tgl.
|
| 2015
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