BizBuilder Business Plan Template

NAME OF ORGANIZATION

Logo

Contacts

Name: ___________________________ Name: __________________________

Address: _________________________ Address: ________________________

City: ___________ State____ Zip _____ City: __________ State____ Zip _____

Phone: ___________________________ Phone: __________________________

Email: ___________________________ Email: __________________________

DATE:

Confidentiality/non-disclosure language

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Table of Contents (can be placed before or after the Executive Summary)

1.0 Executive Summary……………………………………………………………….(p. #)

2.0 Mission, Vision, & Culture
3.0 Company Description
4.0 Opportunity Analysis & Research
4.1 Industry Analysis
4.2 Environmental Analysis
4.3 Competitive Analysis
5.0 Marketing Strategy & Plan
5.1 Products/Services
5.2 Pricing
5.3 Promotion
5.4 Place
6.0 Management & Operations
6.1 Management Team
6.2 Research & Development
6.3 Physical Location
6.4 Facilities
6.5 Inventory, Production, & Quality Assurance
7.0 Financial Analysis & Projections
7.1 Sources & Uses of Capital
7.2 Cash Flow Projections
7.3 Balance Sheet Projections
7.4 Income Statement Projections
7.5 Breakeven Analysis
7.6 Ratio Analysis
7.7 Risks & Assumptions
8.0 Funding Request & Exit Strategy
8.1 Amount & Type of Funds Requested
8.2 Exit Plan
8.3 Milestones
Appendices
A. Resumes
B. Sample Promotional Materials
C. Product Illustrations/Diagrams
D. Detailed Financial Projections

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1.0 Executive Summary
A. Name

B. Business idea

C. Target market (Answer who, what, when, where, and why)

D. Type of organization (Manufacturing, Wholesale, Retail? For-profit or not-for-

profit?) Products and/or services

E. Marketing and sales strategy (How the business idea will satisfy a customer need)

F. Key success factors

G. Economics of one unit

H. Short- and long-term business goals

I. Management skills and resources – present and required

J. Ownership – owners and shares and legal structure

K. Sources and uses of funds

L. Summary of the financial projections

M. Growth and exit strategy

2.0 Mission, Vision, & Culture

A. Mission statement

B. Vision statement

C. Core beliefs and culture

D. Social responsibility commitment

3.0 Company Description

A. Industry

B. Type of organization (manufacturing, wholesale, service)

C. Needs this business will satisfy

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 D. Strategic advantage

E. Legal structure (sole proprietorship, partnership, LLC, C Corp, etc.) and

rationale for it

F. Why this structure was chosen

G. State in which registered or will register

H. Location of physical operation

I. Geographic reach

J. Ownership – owners and shares

4.0 Opportunity Analysis & Research

A. Research methods (surveys, focus groups, general research, and statistical

research) and rationale for each

B. Description of target customer (i.e., demographic, geographic, psychographic,

and behavioral)

Demographics - age, income, gender, ethnicity, education level, etc.

Geographic characteristics are based on the location(s) where your target customer can be reached. Are
they in the urban areas or do they reside in the rural areas? Are they in Montana or New York? Correctly
deciding whether to run an advertisement in the New York Times or the Los Angeles Times, will save you
money, and help you generate more effective marketing results. Try to identify your customer based on the
following geographic characteristics:

• Country / Region

• State

• City / Town

• Size of Population

• Climate

• Population Density

Psychographic characteristics, though less tangible, are still important to identify and understand. These
traits have more to do with a person's psychological characteristics such as attitudes, beliefs, hopes, fears,
prejudices, needs or desires, and are highly dependent on your customers' self-image and their perceptions of
your industry or product. Psychographic traits include such things as:

• Social Class

• Lifestyle

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 • Leader / Follower

• Extrovert / Introvert

• Independent / Dependent

• Conservative / Liberal

• Traditional / Experimental

• Socially conscious / Self-centered

Consumer / Behavioral characteristics are those relating to the purchasing and usage traits of your
customers. Do they use similar products such as yours, and how often do they use them? What are the
benefits people desire in your service, and how does this translate into sales? Consider these consumer /
behavioral traits for your target customer:

• Usage Ratio

• Benefits Sought

• Method of Usage

• Frequency of Usage

• Frequency of Purchase

4.1 Industry Analysis

A. Industry or set of industries in which the organization operates (including the

NAICS codes)

B. Factors that influence the demand for its product or service and why

Demand inelasticity with regard to price means that the quantity demanded of a product or

service varies little even as the price varies greatly. This may happen, for example, when the

product or service is relatively essential, when there are few if any substitutes or

complements, or when the price, however much it varies, is an inconseqential amount

compared to the income of the consumer. Technology can also affect the amount demanded.

It is also necessary to define the use of the product. For example, electricity as a product is

used for heating homes, air conditioning, watching television, and running a computer. Though

the product is physically the same (flow of electrons) for all purposes, the demand is not

similarly elastic for all uses. Electricity used for heating in a cold climate may be rather

essential, but there are usually alternatives such as oil, propane, wood, gas, etc. It requires

large quantities of electricity for this task, so it is often a large part of the household budget,

and there are technological options (heat pumps vs. resistance baseboard heat) and readily

available complements (insulation and storm windows), for example. The quantity of electricity

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demanded for heating, therefore should be rather elastic over the long run. Televisions and

computers use relatively a lot less electricity, there is no substitute, the cost is not great

relative to the typical household's income, so the quantity demanded of electricity for these

purposes should not vary greatly as the price varies.

C. Factors that influence the supply for its product or service and why

D. Industry size (historic, current, projected)

E. Current and anticipated industry characteristics and trends

F. The major customer groups for the industry (consumers, governments,

businesses)

G. Size of the target market (number of customers, size of purchases, frequency of

purchases, trends)

4.2 Environmental Analysis

A. SWOT analysis for the organization

Strengths Weaknesses

Opportunities Threats

B. External/environmental factors are likely to impact the business

C. Presence of customers for the business in other countries and plans to reach them

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 4.3 Competitive Analysis

A. Definition and description of competition, both direct and indirect

B. Competitive advantage

C. Analysis of three main competitors or categories of competitors

Your Competitor #1 Competitor #2 Competitor #3

Company

Wt. Rating Wtd. Rating Wtd. Rating Wtd. Rating Wtd.

Rating Rating Rating Rating

Quality
Price
Location
Selection
Service
Speed or

Turnaround
Specialization
Personalization
Total 1.0 xxxxx xxxxx xxxxx xxxxx

0
D. International competitors and anticipated method of addressing competition

E. Strategy for outperforming the competition

Competitive Advantage Aspect Competitive Difference (USP)

The Offer
Target Market
Production and Delivery Capability
F. Tactics to carry out the strategy

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Tactical Question Issues Solutions

Sales Plan How to identify prospects and

convert them to sales
Market How to make customers aware
Communications of your offer; how to attract
them to the business
Operating Plan How to make the business go,
and determine who will
perform the tasks
Budget Possible sources of revenue;
possible items that have to be
purchased
G. Barriers to entry to support the organization

5.0 Marketing Strategy & Plan

A. How the marketing plan targets the market segment

The marketing plan targets the market segment by

B. Positioning statement

Product Position Statement

For [target end user]

Who wants/needs [compelling reason to buy]

The [product name] is a [product category]

That provides [key benefit].

Unlike [main competitor],

The [product name] [key differentiation]

C. Plan for organizational growth (self-generated, franchising, acquisition)

5.1 Products/Services

A. Products/services to be sold

The products and services that we’ve sold are the computer accessories and we are able to s

B. How products/services will meet customer needs

C. Where product/service is in the product life cycle (introduction, growth, maturity,

decline)

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 D. Features and benefits of the product/service

Product/Service Feature Benefit

E. Copyrights or patents owned or expected

F. Philanthropic plan (list intent, organizations, and type of contribution)

G. Intent to publicize philanthropy

5.2 Pricing

A. Pricing strategy and structure and the gross margins anticipated

B. Discount structure

C. Payment policy (forms of payment and extension of credit)

5.3 Promotion

A. Promotion Plan

Method Message Media Channel Why It Will Work

Advertising

specialties
Banner ads
Billboards
Blogs
Broadcast media
Brochures
Business cards
Catalog
Direct mail

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Directories
Flyers
Networking
Newsletters
Online store
Print media
Promo items
Public speaking
Sales calls
Samples
Signs
Special events
Sponsorships
Telemarketing
Toll free #
Website
B. Refer to examples of marketing materials in the appendices

C. Business slogan

D. Logo, including legal protection plan

E. Advertising plan

Publication/Media Size/Length of Frequency of Reach (Cost for

(name specific print Advertisement Advertising Budget)

publications or

broadcast channels)

F. Publicity plan

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G. Outrageous customer service plan

H. Sales pitch

I. Customer database and critical customer questions

5.4 Place

A. Where intend to sell product and the advantages and disadvantages of the location(s).

Location Advantages Disadvantages

B. Surrounding businesses and access routes

C. Traffic count (if applicable)

D. Local work force availability

6.0 Management & Operations

6.1 Management Team

A. Organizational chart

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 General Management

Marketing Operations Finance

B. Employee hiring plan

Employee Role Qualifications Compensation Contribution When Hired

C. Method of compensating owner(s) (salary, wage, dividend, or commission) and

rationale

D. Key employees policies

• Always on time

• Always wear your smile

• Complete uniform

• Approachable

E. Workplace environment

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 F. Corporate governance plan

• It is tougher than any existing law or regulation,

• to conduct its business to ensure shareholder interests are protected.

• Corporate governance is the set of processes, customs, policies, laws,

and institutions affecting the way a corporation (or company) is directed, administered

or controlled. Corporate governance also includes the relationships among the

many stakeholders involved and the goals for which the corporation is governed.

• It includes honesty, trust and integrity, openness, performance orientation,

responsibility and accountability, mutual respect, and commitment to the organization.

G. Advisors - If there is a board of advisors, list each member and describe his/her

commitment to the board – refer to the appendices for contact information

H. Information on professional advisors including the accountant, attorney, banker, and

insurance agent – refer to the appendices for contact information

6.2 Research & Development

A. Description of current and proposed research (non-proprietary description)

B. State of the industry with respect to research

C. Intellectual property and methods of protection

6.3 Physical Location

A. Location in reference to operations

We prefer to locate our business at the Panabo City,Davao del Norte

B. Applicable zoning laws and compliance

6.4 Facilities

A. Type of building and equipment

B. Technological tools planned for the organization and rationale

C. Access to the technology

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 6.5 Inventory, Production, & Quality Assurance

A. Supply Chain

Product/Part Source

B. Manufacturing process

C. Economies of scale and plans to attain them

D. Significant innovations in production, inventory management, or distribution planned or

adopted

E. Production-distribution channel and mark-ups along the chain

Stage of Channel Mark-up

F. Lead times

G. Method(s) to define and ensure the quality of the products/services

H. Insurance coverage

I. Methods for compliance with federal, state, and local tax laws

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J. Laws impacting the business

Law Effect on Business

7.0 Financial Analysis & Projections

A. Description of the record keeping system

B. Types of bank accounts

7.1 Sources & Uses of Capital

A. Capital requirements

B. Use of capital

Type of Amount When Purpose What Terms?

Capital Needed?

C. Start-up requirements. (List here or refer to list in appendices)

Item Cost Estimate/Actual

Start-Up Expenses
Accountant Fees
Expensed Equipment
Financial Institution Fees
Identity Set/Stationary
Insurance
Legal Fees
Licenses/Certificates/Permits
Marketing Materials
Payroll (with taxes)

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Professional Fees – Other
Rent
Research and Development
Travel
Utilities
Web Fees
Other
Total Start-Up Expenses

Start-Up Assets
Cash Balance for Starting Date
Equipment
Furniture & Fixtures
Leasehold Improvements
Machinery
Rent Deposit
Signage
Utility Deposit
Other
Total Start-Up Assets

Total Start-Up Requirements

Item Quantity Cost

Equipment

Other Costs

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Start-Up Investment—TOTAL $

Cash Reserve $

Total Start-Up Investment + Capital Reserve $

D. Sources of financing

Funding Source Equity Debt Gift

TOTAL START-UP

INVESTMENT $

E. Payback period

7.2 Cash Flow Projections

A. Fixed costs and cash reserve

Fixed Cost Amount Description

Utilities
Salaries
Advertising
Insurance
Interest
Rent
Depreciation
Unexpected _______________
TOTAL $

B. Projected cash flow statement with reference to details in appendices

1Q 2Q 3Q 4Q YR1 YR2 YR3

Starting Cash (+)

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Cash in from Operations (+)

[Sales]
Cash out from Operations (-)

[Cost of Goods Sold,

Expenses, Taxes]
Cash in from Investing [Equity (+)

Infusions, Earnings on

Investments]
Cash out from Investing (-)

[Equipment Purchases,

Repaying Investors]
Cash in from Financing (+)

[Loans]
Cash out for Financing (-) ____ ____ ____ ____ ____ ____ _____

[Repayment of Debt] _ _ _ _ _
Ending Cash Balance (=)

[Starting Balance for Next

Period]
C. Burn rate

7.3 Balance Sheet Projections

A. Projected Balance Sheet with reference to appendices for details

Balance Sheet for (Company Name)

As of (Month/Day)

1Q 2Q 3Q 4Q YR1 YR2 YR3

Assets
Cash

$_____

$_____

$_____

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 Accounts Receivable
Inventory
Capital Equipment
Other Assets
Total Assets $ $ $ $ $ $ $
Liabilities
Short-Term Liabilities
Long-Term Liabilities
Total Liabilities $ $ $ $ $ $ $
Owner’s Equity $ $ $ $ $ $ $
Total Liabilities & $ $ $ $ $ $ $

Owner’s Equity

B. Chart showing current assets, long-term assets, current liabilities, and long-term

liabilities

7.4 Income Statement Projections

A. Projected Income Statement – reference detailed projections in the appendices

Income Statement for (Company Name)

For the Year Ending December 31, Year

1Q 2Q 3Q 4Q YR1 YR2 YR3

Net Sales Revenue (+)
Cost of Goods Sold (-)
_____ _____ _____ _____ _____ _____ ______

_ _ _ _
Gross Profit (=)

Operating Expenses (-)

General Expenses (-)
Other Expenses (-)
_____ _____ _____ _____ _____ _____ ______

_ _ _ _ _ _
Net Income Before Taxes

Taxes

1
 _____ _____ _____ _____ _____ _____ ______

_ _ _ _ _ _
Net Income

B. Bar chart showing your Gross Revenues, Gross Profit, and Net Income.

7.5 Breakeven Analysis

Breakeven Units = Fixed Cost

Gross Profit per Unit

7.6 Ratio Analysis

(Company Name) Ratios versus Industry Performance

Ratio (Company Name) Industry Variance Explanation

Data*
Current
Quick
Debt
Debt to equity
Times interest

earned
Ave. inventory

turnover
Receivable

turnover
Ave. collection

period
Payables

turnover
Ave. payable

period
Total assets

turnover

2
Net sales to

working capital
Net profit to

sales
Net profit to

equity
* (identify the source here)

7.7 Risks & Assumptions

Category of Risk or Assumption Assumption Significance

General economy
Interest rates
Inflation
Economic health
Tax rates
Industry growth/decline
Customer preferences
Competitive entrants/changes
Prices
Costs of goods sold
Other
Other

8.0 Funding Request & Exit Strategy

8.1 Amount & Type of Funds Requested

A. (Company) requests $(amount) in the form of (type and terms).

B. Use of debt and explanation

C. Plan to issue bonds

8.2 Exit Plan

Form of Payment/Payout Planned (yes/no) Anticipated Time Frame

Repayment of debt
Public offering

2
Employee buyout
Merger/acquisition
Liquidation
Stock buyback

8.3 Milestones

(Company) PERT Chart

Task Period 1 Period 2 Period 3 Period 4 Period 5 Period 6

Note: This chart should be as detailed as is useful in the business plan. It may cover periods as

short as 1 month, even 1 week, or as long as 1 year.

Appendices

Resumes & Position Descriptions

1. Resume for each key team member

2. Position descriptions for any vital start-up positions that are not yet filled

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 Sample Promotional Materials

1. Sample logos, letterhead, advertisements, brochures, and other items

2. Photos of any promotional items, signage, or larger materials

Product Illustrations/Diagrams

1. Non-proprietary drawings or properly authorized proprietary drawings, illustrations, or

diagrams of product or service concept

2. Floor plans, assembly layouts

Detailed Financial Projections

1. Monthly financials and other financial projections

2. Detailed assumptions and notes underlying the projections

3. Significant contracts

If you are starting a not-for-profit organization:

1. Name of the nonprofit

2. Problem(s) are trying to reduce or eliminate

3. Mission of the organization

4. Description of the programs and services

Name of Type (advocacy, Target Method of Additional

Program financial Population Delivery Information

support, direct

service)

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 5. Method of achieving desired changes and unit of change (per person, animal,

house, etc.)

6. Unit of change (per person, animal, house, etc.)

7. Measurement of change

Desired Change Measurement Methodology

8. Competitors (direct and indirect)

9. Cost to deliver a unit of service

10. Funding sources

Type of Funder Specific Rationale for Funding Range Likelihood of

Individual or Funding ($) Support

Organization

(profile or

name)

Individual

Foundation

Corporation

Charitable

Organization

Religious Group

Federal

Government

State

Government

Local

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Government

Other