EDWIN L.

PRINCE
Home: 801 381-0093
Mobile: 801 381-0093
Email: edwin.prince99@gmail.com

Riverton, Utah 84065

SVP FINANCE MANAGEMENT | PRODUCT ANALYTICS, CORPORATE BUDGETING & FORECASTING, CUSTOMER RELATIONSHIP, CASH
FLOW ANALYSIS, WORK FORCE OPTIMIZATION, WORK FLOW PROCESS, SYSTEM PROCESSES, PROFESSIONAL | PRICING MODELS
Leadership | Business Development | Productivity | Strategic Planning

Highly qualified Senior Vice President offering more than 25 years of financial management, planning, organizes and
implemented acquisitions. Evaluated multi company performance, financial system implementation, project planning, workforce
management, proven product | pricing models, evaluating sales | market trends, marketing experience, senior leader managed
analyst team | business partners, GAAP accounting principles. Results-oriented leader with outstanding success in corporate level
budgeting and forecasting, strategic planning, workforce management, schedule adherence, data warehouse, product |
profitability modeling and analytic modeling, planned, execute | lead financial team. Talent for proactively identifying and
resolving problems | reversing negative sales trends, controlling costs, automating accounting systems, maximizing productivity,
and delivering multi-million dollar profit increases. Strengths in:
* Workforce Management Strategies
* Strategic | Tactical Business Planning
* Financial Analysis, Modeling | Planning
* Communication, Negotiation | Relations
* Team Leadership | Collaboration
* CRM | Marketing Analytics

* Cost Containment | Profit Management

* Productivity Enhancement
* Advanced Computer Skills
* Balanced Scorecard
* Business Process | Strategy Development
* System and Process Flow | Strategy

PROFESSIONAL EXPERIENCE
ZIONS FIRST NATIONAL BANK, Salt Lake City, Utah
Senior Vice President Workforce Optimization Director, Retail Banking Division

2006 - Present

Responsible for planning and forecasting capabilities to ensure proper workforce coverage for expected demand across multistate footprint. Optimizing employees availability to fit workload demand, ensuring productivity that enables remarkable
service. Maximize performance measurement, predictive and prescriptive analytics | identified improvement opportunities,
corrective actions to ensure sustainable continuous improvement.

Led the senior management operating team to develop state of the art workforce management protocol, including R&D,
data warehouse development, schedule adherence analysis, front end user system and multi state training that led to
strategic changes in FTE deployment while maintaining the cooperation, communication and support of the day to day
managers.

Reduced FTE by 16% in first six months while increasing production and customer satisfaction increasing service level
achievements.

Built comprehensive staffing model, linking staffing expectation, performance, incentive and salary compensation.

Ability to analyze current processes and suggest improvements and alternate solutions. Collaborative engagement with
multi internal division and regional business partners to identify, salary budget issues, staffing forecast, FTE
expectation with sound success and improvements. Managed $42 million Retail Banking salary budget.

ZIONS FIRST NATIONAL BANK, Salt Lake City, Utah

Senior Vice President Director Finance Strategic Planning / Analytics / Data Warehouse

1999 - 2006

Responsible for the planning, operating performance and leadership of the corporations financial accounting and administrative
function for $12.2 billion financial institution. Accountabilities included forecasting, capital and operating budgeting, product
customer and officer profitability, director data warehouse project, marketing analytics. Responsible for identifying and
mitigating business and operational risks. Supervised high energy team of managers and support staff. Reported to the CFO.

Key member of the senior management operating team that led the development, execution and strategic plan corporate
wide data warehouse.

Lead finance team of 15 that provided solid finance support, budgeting & planning guidance, value added business and
finance insights across multiple divisions and areas through out the organization, resulting in improve process,
understanding and increase productivity.

Spearheaded a strategic marketing plan that served as the basis for accelerating the companys penetration throughout
the Utah and Idaho markets, resulting in increased revenues and reduction of overall marketing costs.

Executed a strategic partnership with Zions Bancorporation affiliates by integrating marketing strategy to consistently
enhance revenue production and resultant profit.

Create, track, and evaluate internal metrics and management reporting to identify financial and marketing performance
and effectiveness of programs, officer, channels, markets, and product mix.

Developed the first usable profit model/metric reporting system and initiated financial and operational performance
reviews leading to early correction of unfavorable operating variance and transfer pricing studies.

Directly managed critical information areas: Customer, Market Analysis, Market Research, Predictive Modeling, Profit
Modeling, Branch Financial Analysis, and Campaign Marketing.

Zions Bancorporation, Salt Lake City, Utah

Senior Financial Analyst / Tax Accountant

1997 - 1999

Responsible for analyzing/managing both financial and production budgets of $23.8 billion in assets; manage programs to track
quantitative and qualitative financial data for bank performance, bank productivity studies, cost allocations, investor and
performance presentations. Administrator of Oracle GL Data Base System across multi-state footprint.

Responsible for benchmarking, peer grouping, and productivity reporting for all facets of the holding company.
Designed and implemented special report and projects.

Designed and implemented allocated expenses that substantially impacted 25 financial institutions bottom
line. Utilized analysis of allocated expenses throughout financial institutions to reduce duplicity and increase
efficiencies.

Implemented a budget process that standardized roll-up of budgets throughout organizational hierarchy
resulting in a 28% increased efficiency to all subsidiaries. Executed a $265.3 million budget for 1999.

Aided in implementation of ORACLE GL system. Utilized system to organize and develop executive
management reports, maintain organizational hierarchy and account number structure.

Trained affiliates and new acquisitions in use and reporting procedures from ORACLE GL System. Further
recommended specific uses for system to increase productivity and create uniformity throughout subsidiaries.

Prepared investor presentations for stock analysts and board of directors, resulting in an increase in stock
pricing. Presented reports to internal management, which allowed for a clearer vision of corporate goals and
direction.

Determined financial impact of conversions and departmental reorganizations resulting in consolidation of operational
and accounting functions. Forecasting a minimum savings of $8 million per year.

Nevada State Bank, Las Vegas, Nevada

Assistant Vice President, Assistant Controller

1995-1997

Responsible for managing financial/production budgets of $600 million; managed programs to track quantitative and qualitative
financial data for bank performance, bank productivity studies, ATM profitability studies, Duration/Income Simulation Models.
Managed the Treasury Service System.

Identified and implemented savings of $1.3 million annually through productivity studies.

Created call report comparison analysis, market comparison, institutional benchmarking.

Designed and implemented allocated expenses that substantially impacted 89 cost centers bottom line.

Implemented a $9.2 million budget for 1997.

Devised improvement for existing salary, bonus and incentive programs that substantially impacted NSBs
bottom line. The new program increased production of top performers by 90% while significantly reducing
overall salary expense.

Designed and implemented various systems interfaces, resulted in an annual savings of $600,000.

Zions First National Bank

Manager Branch Planning and Analysis

1990-1995

Responsibilities included analyzing annual financial/production budgets of $2 billion; managing programs to track quantitative
and qualitative financial data for Branch Performance Index, Cash-On-Delivery System, Retail Division Score Card, Branch &
Retail Production Summary and Sales Reports.

Played key role in implementing Peat Marwick's recommendations for reversing Zions' declining market
share. These enhancements resulted in strategic improvements that led directly to deposit increases of 5%
and loan production increases of 12%.

Identified savings of almost $350,000 annually through adjustments to the Division's $19,000,000 corrective
calculation process for allocated expenses.

Devised improvements for existing bonus and incentive programs that substantially impacted Zions' bottom
line. The new program increased production of top performers by 60% while reducing the incentive portion
of salary expense by 15%.

Improved accuracy of the quarterly financial/production budget process so that 98% of all branches met or
exceeded performance goals.

Designed and implemented a Branch Performance Index (BPI) that enabled senior management to better
evaluate the progress of individual branches.

EDUCATION / TRAINING / RECOGNITIONS

MBA Management and Strategies Western Governors University, Salt Lake City, Utah
BS Finance University of Utah, David Eccles School of Business, Salt Lake City, Utah
Verint (GMT) 2010 Achieving Excellence Award Branch Operations Zions Bancorporation
Zions Bancorporation LEAN Certification
Foundation for a Family Life Board Member, Strategic Planning & Finance
Board Member Foundation for a Family Life
United Way of Utah 10 years volunteering